ZINEB ,YOUSSEF ,ASMAE ,ILIAS ,FADOUA ,REDA

Mission

• “Our Mission is to make children enjoy their time while parents are enjoying shopping. Our purpose is to fully satisfy children’s needs by bringing sophisticated equipment and constructing a newly designed innovative atmosphere.”

Vision

• “ Our Vision is to become the leader of children movie theater and entertainment all around the kingdom”.

Target Market Analysis

Advertising

• Billboards:– Agdal

– hay Riad:

– Medina in Bab ElHed:

– Mega Mall:

• Flyers:

Location

• MegaMall Rabat: (Avenue Mohamed V, Zaersstreet, Rabat).

Layout

• Screen Area

• Video Games Area

• Seating Area

• Toilet

Competitors

• Current Competitors:

– La maisonnée

– Espace enfants

– Magic Park

• Potential Competitors:

KidScreen Start Up Assumption

Types of Ownership

Type Of Financing

Capital structure

73%

27%

Equity

Debt

KidScreen Start Up Assumption

Types of Ownership

Type Of Financing

Initial Investment

Balance SheetAssets

Current Assets

Cash

Prepaid Insurance

Prepaid Rent

Fixed Assets

Equipments

Screen

Chairs

Decoration

Video Games equipment

Other equipment

Liabilities and OE

Liablility

Long Term Debts

Shareholder’s equity

Sources of Revenues

Income statement

Revenues

Tickets

ExpensesRent

Cartoon movie right

Advertising

Salaries

Interest expenses

Utilities

Costumes

CNSS

Insurance

Depreciation

Net Income Evolution

Net income

0

50000

100000

150000

200000

250000

300000

350000

400000

Quarter 1 Quarter 2 Quarter 3 Quarter 4

Net income

Pay Back Period

Pay Back Period

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

16000000

1 2 3 4 5 6 7 8 9

Initial investment

Accumulated Cash

Flow

Return On Investment

ROI

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

1 2 3 4

Quarters

ROI