90-minute guru: communication strategy
TRANSCRIPT
![Page 1: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/1.jpg)
90-Minute Guru:
Communication Strat
egy
Mary Joyce | Bellevue Hub | Fe
b. 27, 2015
![Page 2: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/2.jpg)
Quiz
![Page 3: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/3.jpg)
What is the central concern of communication strategy?
Quiz
![Page 4: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/4.jpg)
What is the central concern of communication strategy?
Quiz
![Page 5: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/5.jpg)
What is the central concern of communication strategy?
1) Choosing the right channel
Quiz
![Page 6: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/6.jpg)
What is the central concern of communication strategy?
1) Choosing the right channel (ex: blog, in-person networking, direct mail)
Quiz
![Page 7: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/7.jpg)
What is the central concern of communication strategy?
1) Choosing the right channel (ex: blog, in-person networking, direct mail)
2) Choosing the right content
Quiz
![Page 8: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/8.jpg)
What is the central concern of communication strategy?
1) Choosing the right channel (ex: blog, in-person networking, direct mail)
2) Choosing the right content(ex: personal stories, data-rich analysis, emotional appeals)
Quiz
![Page 9: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/9.jpg)
What is the central concern of communication strategy?
1) Choosing the right channel (ex: blog, in-person networking, direct mail)
2) Choosing the right content(ex: personal stories, data-rich analysis, emotional appeals)
3) Knowing your audience
Quiz
![Page 10: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/10.jpg)
What is the central concern of communication strategy?
1) Choosing the right channel (ex: blog, in-person networking, direct mail)
2) Choosing the right content(ex: personal stories, data-rich analysis, emotional appeals)
3) Knowing your audience(ex: idealistic college student, harried government employee, conservative mid-level executive)
Quiz
![Page 11: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/11.jpg)
What is the central concern of communication strategy?
1) Choosing the right channel (ex: blog, in-person networking, direct mail)
2) Choosing the right content(ex: personal stories, data-rich analysis, emotional appeals)
3) Knowing your audience(ex: idealistic college student, harried government employee, conservative mid-level executive)
Quiz
![Page 12: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/12.jpg)
Audience AnalysisExercise
![Page 13: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/13.jpg)
![Page 14: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/14.jpg)
Break
![Page 15: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/15.jpg)
How long does it take to create a communication
strategy?
![Page 16: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/16.jpg)
![Page 17: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/17.jpg)
More Time = More ?
![Page 18: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/18.jpg)
More Time = More ?
![Page 19: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/19.jpg)
More Time = More ? = More information
![Page 20: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/20.jpg)
More Time = More ? = More information = More thoroughly considered
![Page 21: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/21.jpg)
More Time = More ? = More information = More thoroughly considered= More accurate strategic assumptions
![Page 22: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/22.jpg)
More Time = More ? = More information = More thoroughly considered= More accurate strategic assumptions= Activities more likely to achieve your goals
![Page 23: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/23.jpg)
FastCommunication Strategy
Prompts
![Page 24: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/24.jpg)
Communication Strategy in
Question①
![Page 25: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/25.jpg)
How will we persuade our audiences to take the
actions we need them to?
![Page 26: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/26.jpg)
Communication Strategy in
Words③
![Page 27: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/27.jpg)
What do we want to achieve?
Who needs to take action for this to happen?
How can we persuade them to take that action?
![Page 28: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/28.jpg)
What do we want to achieve?
Who needs to take action for this to happen?
How can we persuade them to take that action?
This is your communication strategy.
![Page 29: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/29.jpg)
What can your communication strategy
look like?. .
![Page 30: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/30.jpg)
![Page 31: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/31.jpg)
![Page 32: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/32.jpg)
Final Question:
![Page 33: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/33.jpg)
Final Question:What’s your next step?
![Page 34: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/34.jpg)
![Page 35: 90-Minute Guru: Communication Strategy](https://reader030.vdocuments.us/reader030/viewer/2022032504/55c4a897bb61eb671f8b481a/html5/thumbnails/35.jpg)
Feedback Poll:bit.ly/feedbackfeb27