2

The current era of information and technology has encroached the younger generations into social and mobile networks through various devices and technologies. For, many of our lives - especially the techies and the youth, the mobile phones and social media have become the integral part. The businesses are hence, today, forced to integrate these technologies into their marketing and customer support strategies.

Voluminous data is available on social media as it has become one of the chief hangouts of the genre today. The dynamics of consumerism can be evaluated with the help of data, as the information exchange happens over the social media.

3

SMAC has become useful for entrepreneurs across the globe; as SMAC technologies allow enterprises to leverage the cloud as it stores the voluminous data generated on the social media platforms and enables analysis of same to arrive at an advantageous proposition for business.

With all this information available on cloud and analytics the only means to decipher the consumer behaviour and design the marketing strategy; SMAC technologies offer no choice to the businesses but to gain from them. A quick statistical analysis of data can offer robust insight into consumer mind, as consumers are now dependent on performance reviews, cost comparison and other details all available on the World Wide Web on social and mobile platforms, for the informed decisions.

4

Social Mobile

Analytics

Cloud

Business Intelligence AnalyticsIntegrate devices with ApplicationsConvert Structured and Unstructured Data

Website and Forums

Database Engine, SOA, Middleware

Hardware, OS, Data Storage, Network

5

The world has entered the digital era long ago with over 4.5 billion mobile subscribers and over 2.5 billion internet users across globe. Marketing strategies are becoming technology intensive increasingly. Moving to SMAC Technologies could

offer business competitive advantage, profitable growth and market leadership.

6

7

Skill sets required in the field is vast as, being new technology masters are but a few. Big Data courses offered by IIHT are bang-on such requirement to aid to the woes of unskilled youth in the field. Enrol into Big Data Analytics Program today and reap the benefits!!

There will be huge requirement for analysts in SMAC from businesses all over the world. SMAC will be a multi-billion dollar opportunity globally, for India alone will claim $225 billion business opportunity for Information Technology and Business Process Outsourcing (BPO) in the near future (Read More).

Partners from across the globe are invited to join hands with IIHT Technologies in its new venture of skilling the Future genre in Big Data Analytics. SMAC Technologies will be the first to enjoy the skill force generated by IIHT Technologies and its partners enabling businesses in devising effective marketing and customer support strategies across the globe.

8

Corporate Headquarters#15,Sri Lakshmi Complex, 4th Floor, St. Marks Road, Bangalore - 560 001. India

Tel: 91 80 6160 4545 e-mail: franchise@iihttechnologies.com web: www.iihttechnologies.com/