sls integrated marketing services
TRANSCRIPT
Integrated Marketing Services
What is Integrated Marketing?
Integrated marketing refers to the combined use of traditional methods of communication (direct mail, print ads) and a variety of new digital media (Internet based)
What’s in it for you?
• Improve the reach of your message
• Gather user information for future contact
• Focused messaging
• Ability to revise strategies on the fly
• Generate quality sales leads
• Ultimately, enjoy increased ROI on Marketing efforts
Top Integrated Media
• PURLS • Web Ads • Print Ads • Google AdWords • Facebook Ads • Direct Mail • Email • Newsletters • Websites
PURLS(Personalized URLs)
Direct Mail
Email Marketing
Tradeshows
Corporate Website
Surveys
Print Ads
Web Ads
NewslettersAdWords
FacebookAds
PURL
PURLPersonalized URLs are a great source for information gathering. All user actions lead to tracking, analyzing and reporting.
Océ Production Printing Systems
Web AdsPlace ads online precisely where your intended audience is likely to be. The effectiveness of these ads can be tracked, analyzed, and changed rapidly.
Océ Production Printing Systems
Print AdsWith the addition of a QR Code, this is an effective messaging medium with trackable performance.
Emerald Spa Corporation campaign
Google AdWordsWhen your intended audience (Demographic, Geographic, Preferential) types in a search in your category, your Google Ad appears at top of search.
From Brunswick Billiards campaign
Facebook AdsFacebook is an excellent space for getting attention. Like Google AdWords, you have flexibility in who will see your ad, when it will run, and it’s trackable.
From Brunswick Billiards campaign
Direct MailAdd a QR code and company website URL and it will be trackable.
Océ Production Printing Systems campaign
Océ Production Printing Systems campaign
Email MarketingA great device to communicate your message to those who are interested in your products. Link it to a PURL page.
Océ Production Printing Systems campaign
NewslettersAn excellent way to distribute multiple messages. Print and mail, PDF on website, or email link. Easy to track.
How does this all work together?
An Effective Marketing Campaign Includes:1. A clear strategy
2. Great creative
3. Choosing the media your prospects most frequent
4. A willingness to test and experiment
5. An appropriate budget
1. Develop a Clear Strategy• Define your goals
• Research your audience
• Tailor a compelling message
• Track effectiveness of all
• Test, analyze, revise, persist
2. Develop Great Creative• Be consistent across all media
• Appropriate for your audience
• Support your brand
• Be clever, but direct
• Always include a call to action
3. Choose the Best Mix of Media• Research is important. Dig in and find
the places your audience is most likely to be
• Negotiate best pricing
• Always add a tracking device to your creative
• Choose a one-stop-shop vendor to help
4. Test and Experiment
There is no silver bullet in marketing. If a message is not working, if click-throughs are not as expected, or if you are not generating quality sales leads— change it and try something else.
Tracking all activity throughout your campaign is essential.
5. Establish a Realistic BudgetDon’t derail a potentially effective campaign with a lack of financial commitment
Do some cost ballparking before you complete your strategy
Have firm but reasonable expectations of results
What’s in it for you?
• Improve the reach of your message
• Gather user information for future contact
• Focused messaging
• Ability to revise strategies on the fly
• Generate quality sales leads
• Ultimately, enjoy increased ROI
Sample Campaign Matrix
One-TimeRegistration
PagePURL
Lead Pass Email
Google AdWords
Integrated Marketing Flow Chart
ConsumerMagazines
Trade Magazines
Print Ads with QR code
Trackable
TradeWebsites
ConsumerWebsites
CorporateWebsite
Web Banner Ads
Facebook Ads
Direct Mail
Newsletters
Quality SalesLeads
Email Blasts
Trackable
Trackable
Trackable
Trackable
Trackable
Trackable
Trackable
Trackable
Trackable
Trackable
Call to ActionLinks
Trackable
Call to ActionLinks
Trackable
Call to ActionLinks
Trackable
Call to ActionLinks
Trackable
Telemarketingor Sales Force
Follow-up
Campaign Cost Scenerio
PURLS (one-time set-up $350; 10¢ per x 2,500) $200
Web Ads (Based on CPM; 50¢ per 1K x 100K impressions) $500
Print Ads (Full page; full color trade ad) $2,500
Google AdWords (Example: $1 CPC x $50 day x 30 days) $1,500
Facebook Ads (Example: 75¢ CPC x $30 day x 30 days) $675
Direct Mail (Print/Address/Mail x 2,500) Vogue
Email (one-time set-up $270; up to 2,500 addresses) $50
Newsletters (4 page; Print/Address/Mail x 2,500) Vogue
eNewsletters (one-time set-up $270; up to 2,500 addresses) $50
Media only. Contact SLS for pricing
Creative/Set-up Cost Scenerio(Each element is custom. Contact SLS for pricing)
PURLS (Design, create landing page) $3,500
Web Ads (Based on single campaign design, copywriting; each) $500
Print Ads (Creative, produce, submit) $2,500
Google AdWords (Develop key phrases, set-up, monitor) $900
Facebook Ads (Creative, write copy, submit, monitor) $800
Direct Mail (Creative, write copy, print-ready digital files) $4,500
Email (Creative, HTML, set-up, submit) $2,800
Newsletters (Creative, print-ready digital files, submit) $4,500
eNewsletters (Creative, HTML) $4,800
