integrated marketing | ncsu marketing class presentation

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"Good things come to those who work their asses off!" @ syedbalkhi

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Page 1: Integrated Marketing | NCSU Marketing Class Presentation

"Good things come to those who work their asses off!" 

@syedbalkhi

Page 2: Integrated Marketing | NCSU Marketing Class Presentation

1. What it is2. Why it is important3. Best Practices4. What I do5. How you can do it too!

Integrated Marketing

Page 3: Integrated Marketing | NCSU Marketing Class Presentation

Basic Marketing Tactics

Indirect Direct

Branding Customer reviews Social media Blogs Press releases

Coupons Postcards Email Flyers Reward Programs

Page 4: Integrated Marketing | NCSU Marketing Class Presentation

Integrated Marketinga combination of marketing tactics to help deliver ONE

marketing strategy

Page 5: Integrated Marketing | NCSU Marketing Class Presentation

Important because…• Keeps your messaging CONSISTENT• Avoids confusion• It takes your marketing efforts further than one tactic could alone• Reinforces. Reinforces. Reinforces.

Page 6: Integrated Marketing | NCSU Marketing Class Presentation

Increasingly important because…• Audience has instant access to your brand• More and more platforms become available: social networks, and

devices (ex. Pinterest, iPad mini)

Page 7: Integrated Marketing | NCSU Marketing Class Presentation

Pop Poll!

Android Apple

Page 8: Integrated Marketing | NCSU Marketing Class Presentation

Poor Integration – Banana Republic

• Direct mail campaign – Great!• Product (clothing line) –

Great!

No tie-in to website No tie-in to store display (at first) No mention in social media No blog or news announcement

Page 9: Integrated Marketing | NCSU Marketing Class Presentation

Best Practices – Obama Campaign

“Vote Forward”

Direct & Indirect Tactics

Website Facebook Phone calls Direct mail Email Twitter Memes TV Commercials Radio Commercials Find your voting

location

Page 10: Integrated Marketing | NCSU Marketing Class Presentation

Best Practices – CouponPro

Direct & Indirect Tactics

Website Affiliate program Facebook Direct mail Newsletter Twitter Newspaper inserts Product reviews Coupon code sites Pinterest

Page 11: Integrated Marketing | NCSU Marketing Class Presentation

What I Do

Page 12: Integrated Marketing | NCSU Marketing Class Presentation

Get a Job!

• Be AWESOME

• Volunteer

• Understandbasic html (or be ready to learn)

• Learn to write good(and speak even good-er)

• Biggest Secret: *Attitude matters more than your GPA

Page 13: Integrated Marketing | NCSU Marketing Class Presentation

@TheeDesign @HeatherMktg

Suggested Reading:The 4 Hour Workweek by Timothy Ferriss

DuctTapeMarketing.com/blogTheeDesign.com/blog