integrated marketing | ncsu marketing class presentation
TRANSCRIPT
"Good things come to those who work their asses off!"
@syedbalkhi
1. What it is2. Why it is important3. Best Practices4. What I do5. How you can do it too!
Integrated Marketing
Basic Marketing Tactics
Indirect Direct
Branding Customer reviews Social media Blogs Press releases
Coupons Postcards Email Flyers Reward Programs
Integrated Marketinga combination of marketing tactics to help deliver ONE
marketing strategy
Important because…• Keeps your messaging CONSISTENT• Avoids confusion• It takes your marketing efforts further than one tactic could alone• Reinforces. Reinforces. Reinforces.
Increasingly important because…• Audience has instant access to your brand• More and more platforms become available: social networks, and
devices (ex. Pinterest, iPad mini)
Pop Poll!
Android Apple
Poor Integration – Banana Republic
• Direct mail campaign – Great!• Product (clothing line) –
Great!
No tie-in to website No tie-in to store display (at first) No mention in social media No blog or news announcement
Best Practices – Obama Campaign
“Vote Forward”
Direct & Indirect Tactics
Website Facebook Phone calls Direct mail Email Twitter Memes TV Commercials Radio Commercials Find your voting
location
Best Practices – CouponPro
Direct & Indirect Tactics
Website Affiliate program Facebook Direct mail Newsletter Twitter Newspaper inserts Product reviews Coupon code sites Pinterest
What I Do
Get a Job!
• Be AWESOME
• Volunteer
• Understandbasic html (or be ready to learn)
• Learn to write good(and speak even good-er)
• Biggest Secret: *Attitude matters more than your GPA
@TheeDesign @HeatherMktg
Suggested Reading:The 4 Hour Workweek by Timothy Ferriss
DuctTapeMarketing.com/blogTheeDesign.com/blog