SlideShareBY: BRENDA AMADOR, MIKE CAMILLERI, AIMEN SHAHZAD, JOSHUA FAVARO

Description of SlideShare◦ Presentations, infographics, documents, or videos to provide

knowledge (LinkedIn Corporation, 2016).◦ 50 million visitors; 100 million page views (Brenner, 2013).◦ B2B marketers; viewed by anyone (Bullock, 2015). ◦ Brand awareness (Kissmetrics, 2016).◦ Customizable lead generation (LinkedIn Corporation, 2016).

(SlideShare, 2015)(LinkedIn Corporation, 2016)

Typical Business User Profileo Elijah Gillis

o Age 42

o Executive Director of Marketing and Sales at Microsoft

o Search engine optimization

o Share product/service information

o To keep updated with industry trends

o Professional online presence

o Medium to heavy user

(Thompson, 2014)

Typical End User Profileo Rebecca Shaw

o Age 26

o Digital Marketing Analyst for Hootsuite

o Social media enthusiast (hobby/work)

o Accounts on various social media platforms

o To communicate with consumers

o Strengthen brand presence on social media

o Very heavy user

(Kat, 2012)

Demonstration of SlideShareHow to share and save presentations on Slideshare:

Step 1: Search for a credible presentation on SlideShare

Step 2: How to save information from the presentation

Step 3: How to share important information to others over LinkedIn

How to acquire the perfect lead:

Step 1: Choose a presentation

Step 2: Create a lead form

Step 3: Review & publish lead form

Step 4: Look over your leads

(SlideShare, 2016)

(SlideShare, 2016)(Clipartsheep, 2016)

Advantages•Business owners use SlideShare 5X more than any other social media platform. (Brenner, 2013)

•Multiple purposes. (Carr, 2012)

•Generate increased traffic by using key words.

• Analytics effortlessly keep track of key information. (Milanowski, 2013)

•Ease in feedback process.

•Integrate SlideShare with LinkedIn page.

(Chris, 2015)

(Wilson, 2015)

Disadvantages•Unable to edit content on SlideShare

•Lead generation cost.

•Cannot search specific companies.

•Cannot post a live link in the description tab.

(Design, 2016)

(Garsh, 2015)

Successful ExamplesHootsuite http://www.slideshare.net/hootsuite/presentations

o Relevant content, reliable source

o Title page

o Slide 41 – connecting to Hootsuite services (Hootsuite, 2015)

Open Texthttp://www.slideshare.net/opentextcorp/tagged/otsuites

o Highlight relevant content

o Slide 25 – service solves a problem (Open Text, 2013)

o Slide 39 – call to action (Open Text, 2013)

(Start-Up Spotlight, 2014)

(Sollan, 2013)

Unsuccessful ExamplesMediative o Lack of call to action

o Lack of integration among

social media platforms

Ways to improve:

o Collect leads to

increase reach(D’Andrea, 2012)

(Mediative, 2013)

(Watson, 2015)

References Brenner, M. (2013, May 16). SlideShare is the Biggest Opportunity in B2B Content Marketing. Retrieved from Marketing Insider Group:

http://marketinginsidergroup.com/content-marketing/slideshare-is-the-biggest-opportunity-in-b2b-content-marketing/

Bullock, L. (2015, August 27). What, How and Why to Use SlideShare. Retrieved from CommsAxis: http://www.commsaxis.com/what-how-and-why-to-use-slideshare/

Carr, D. (2012, May). SlideShare A Natural Plugin To LinkedIn. Retrieved from http://search.proquest.com.library.sheridanc.on.ca/abiglobal/docview/1038129088/285310612969497DPQ/5?accountid=3455

Chris, A. (2015). Reliablesoft. Retrieved from What is search engine optimization and why is it important: https://www.reliablesoft.net/what-is-search-engine-optimization-and-why-is-it-important/

Clipartsheep. (2016, February 8). Thumbs Up Clipart Images. Retrieved from clipartsheep: http://www.clipartsheep.com/thumbs-up-clipart.html

D'Andrea, M. (2012). Kissmetrics Blog. Retrieved from Kissmetrics: https://blog.kissmetrics.com/marketers-guide-to-slideshare/

Design, C. I. (2016). Iconarchive. Retrieved from http://www.iconarchive.com/show/pretty-office-9-icons-by-custom-icon-design/edit-validated-icon.html

Garsh, H. (2015). Retrieved from Codingeek: http://www.codingeek.com/algorithms/linear-search-algorithm-and-its-implementation-example/

References Hootsuite. (2015, November 12). The Social Media Data Cookbook. Retrieved from Slideshare: http://www.slideshare.net/hootsuite/the-social-

media-data-cookbook

Kat. (2012, February 15). Suit of the Week: Rachel Zoe. Retrieved from Corporette: http://corporette.com/2012/02/15/suit-of-the-week-rachel-zoe-2/

Kissmetrics. (2016). The Marketers Guide to SlideShare. Retrieved from Kissmetrics: https://blog.kissmetrics.com/marketers-guide-to-slideshare/

LinkedIn Corporation. (2016). Home. Retrieved from LinkedIn SlideShare: http://www.slideshare.net/

LinkedIn Corporation. (2016). Lead Generation. Retrieved from LinkedIn SlideShare: https://www.slideshare.net/lead-generation

LinkedIn Corporation. (2016). Welcome to LinkedIn SlideShare. Retrieved from LinkedIn SlideShare: http://www.slideshare.net/about

Mediative. (2013). Mediative. Retrieved from Slideshare: http://www.slideshare.net/mediative?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview

Milanowski, C. (2013, July 18). 6 Business Benefits of Slideshare . Retrieved from Macca PR blog: http://info.maccabee.com/blog/bid/305140/6-Business-Benefits-of-Slideshare

Open Text. (2013, November 15). Content Suite: Accelerating Time to Governance. Retrieved from Slideshare: http://www.slideshare.net/opentextcorp/content-suite-accelerating-time-to-governance

SlideShare. (2016, February 8). Home . Retrieved from Slideshare: http://www.slideshare.net/?ss

References SlideShare. (2016, February 8). my clips. Retrieved from Slideshare: http://www.slideshare.net/dm2corp/clipboards/my-clips

SlideShare. (2015). SlideShare SEO. Retrieved from Blind Five Year Old: http://www.blindfiveyearold.com/slideshare-seo

Sollan. (2013). Open Text. Retrieved from Sollan: http://www.sollan.com/www/en/content/opentext

Start-Up Spotlight. (2014, October 10). Local Startup Hootsuite Makes Social Media A “Suite” Experience. Retrieved from eProjects: http://eprojects.ca/local-startup-hootsuite-makes-social-media-a-suite-experience/

Thompson, K. (2014, October 21). The Originals Recap: Every Mother's Son. Retrieved from The TV Addict: http://www.thetvaddict.com/2014/10/21/the-originals-recap-every-mothers-son/

Watson, S. (2015). Writing Conclusions . Retrieved from writeawriting: http://www.writeawriting.com/writers/writing-conclusions/

Wilson, S. (2015). Google Analytics reports to keep a watchful eye on. Retrieved from http://www.getdigitalinfluence.com/5-google-analytics-reports-to-keep-a-watchful-eye-on/