slides: primergy green story · remarketing, re-use, recycling 19 stage 1 stage 2 stage 3...
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Copyright 2012 FUJITSU
PRIMERGY Green Story
Copyright 2012 FUJITSU
1988 Opening of Recycling Center in Paderborn
Almost 30 Years of Green History
1993 – 2000 Environmental Protection Program
Stage I – II: Established the foundation of environmental
management
1997 All Japanese manufacturing sites
certified ISO 14001 compliant
2001 – 2003 Environmental Protection Program Stage III: Front-runner towards a
recycling-oriented society
1989 Fujitsu Environmental Committee established
1993 1st Green PC on the market
1992 Fujitsu’s Commitment to the
Environment formulated
2002 Halogen-free Motherboard 2000
Corporate Environmental Affairs Unit established
2005 Joined United Nations Global Compact
2004 - 2006 Environmental Protection Program
Stage IV: From environmental management towards sustainable
management
1996 First Environmental Report
published
2004 Lead-free soldering ahead of
RoHS 2005 FSTJ (Fujitsu Scientific Technical
Journal), Vol. 41/2: 1st edition about environmental
innovation
2002 Fujitsu Group Environmental
Policy established
1994 1st IT manufacturer (SNI) to receive Blue Angel eco label
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Copyright 2012 FUJITSU
2010 - 2012 Environmental Protection Program Stage VI: Aiming to reduce carbon emissions by a total
of 15 million tons by end of 2012
2009 0-Watt PC
2008 0-Watt Monitor
2007 to 2009 Environmental Protection Program Stage V: Realize environmental innovation in all fields
2007
The Green Grid & Climate Savers Computing Initiative Memberships
Green Policy 21 Long-term environmental vision
“Everything Green”
Almost 30 Years of Green History
2010 Launch 0-Watt
Server & Cloud Server
2010 Eco Keyboard
and Eco Mouse
2010 Hybrid Energy Harvester
Jan 2011 Launch Notebook with
0-Watt AC Adapter
2007 1st energy efficient Fujitsu Server
2008 Joined
Biodiversity in Good Company
2010 BY IT Solution:
WisReed Sensor Networks
2009 IBUKI greenhouse gas observing satellite with the capability for high
frequency and high precision measurement of carbon dioxide and
methane gases
2006 - 2009 Reduction of carbon emissions by 7
million tons in Japan
2009 FSTJ (Fujitsu Scientific Technical
Journal), Vol. 45/1: 2nd edition about environmental
innovation
2009 Biodiversity Action
Principles formulated
2008 Green Policy 2020 medium-
term environmental vision formulated
2006 Globally integrated
ISO 14001 certification
acquired
June 2011 1st PRIMERGY halogen free motherboard
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Copyright 2012 FUJITSU
Product Lifecycle
Definition
Partner
Selection
Development
Production
Communication
Transportation
Operation
Service
Disposal/
Recycling
All steps in product lifecycle are important!
+ Auditing
Copyright 2012 FUJITSU
Minimal environmental impact as design goal
Eco Design Guide with mandatory requirements for
Material efficiency, e.g. use of pre-consumer plastic parts
Energy efficiency, e.g. implementation of energy saving features
End of life management, e.g. design reusable parts
Hazardous substances, e.g. avoid specified phthalates
Packaging, e.g. minimize the amount of packaging material
Documentation, e.g. reduce paper amount
Modular Design Concept
Same chassis, motherboard or power supply for several server or desktop products and generations
Major components identical for all PRIMERGY servers (one fits all)
Specially designed products
PRIMERGY TX120
Smallest form factor, halogen free motherboard, whisper quiet,
with world record energy efficiency
PRIMERGY BX400
Space saving footprint, low noise level and improved
energy efficiency to reduce the electric bill by up to 30%
PRIMERGY CX1000
Highest compute density, best power/performance ratio
for scale-out data centers and cloud infrastructures
Product Definition
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Definition
Partner
Selection
Development
Production
Communication
Transportation
Operation
Service
Disposal/
Recycling
Copyright 2012 FUJITSU
Partner Selection & Long Term Partnership
Selection of partners is part of product definition
and development process
Important criteria for the selection
Environmental certifications and policy
Quality standards and resource efficiency
Efficient global supply chain
Corporate social responsibility
Long term partnership
Support of module and platform concept
Fujitsu periodically audits and judges
already introduced partners
Fujitsu is actively driving process development
for further cooperation improvements
Definition
Partner
Selection
Development
Production
Communication
Transportation
Operation
Service
Disposal/
Recycling
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Copyright 2012 FUJITSU
Product Development
Process driven development
Optimized prototype material consumption
Continuously improved products leveraging from latest technology
(i.e. halogen free mainboard)
Cooperation with leading institutes to incorporate latest trends
Application of environmental development guidelines
Common regulations (i.e. RoHS, Energy Star, WEEE for recycling,
ISO)
Fujitsu ECOlogic declaration specifying additional allowed/forbidden
materials
Failure rate optimization
Optimization of noise levels and physical footprint
Optimizing power consumption during operation by
Selection of components
Implementation of specific operating states
Leveraging all technology opportunities (i.e. latest low voltage processors)
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Definition
Partner
Selection
Development
Production
Communication
Transportation
Operation
Service
Disposal/
Recycling
WEEE
Copyright 2012 FUJITSU
Product Development: Innovations & Highlights
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Intelligent power management
ServerView® Power Manager
provides integrated, holistic energy
and thermal management tools for
changing demands in the data center
Highly efficient components
Energy Star compliant power
supplies with up to 92% efficiency,
and a cable-less design are an
important contribution when it
comes to saving energy
Cool-safe™ technology
Power and cooling innovations and
an optimized housing concept are
designed to reduce your electric bill
Leading Energy Efficiency in every class
Based on SPECpower® benchmark
results when launching the systems:
BX920 S2: most energy efficient
classical blade server
TX120 S3: most energy efficient server
RX100 S7: most energy efficient
rack server
Copyright 2012 FUJITSU
Product Development: Green Components
Configuration options on standard components
Low voltage CPUs and memory modules where ever possible
Broad offering of power saving 2.5” HDDs and SSDs
Two different sizes of the modular power supply to
meet the efficiency sweet spot in every server
0 Watt power supply as option for PRIMERGY TX100
Configuration options to gain server flexibility for future growth
Configuration options for alternative usage scenarios
Conversion from standard to redundant PSU/fan solution
Conversion from tower to rack optimized chassis
proGREEN Selection
Preconfigured models of PRIMERGY TX120, PRIMERGY TX140
and PRIMERGY RX100
Selected configurations with latest technology and lowest possible
environmental footprint
Assurance to have the best options for saving the environment
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Copyright 2012 FUJITSU
Communication
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White Paper Internet Energy Calculator
Definition
Partner
Selection
Development
Production
Communication
Transportation
Operation
Service
Disposal/
Recycling
Copyright 2012 FUJITSU
Production in Augsburg
10
13,000 Systems per day
System Board Production
Lead-free soldering
(several years before RoHS*)
Volume Production
Server/Rack Production
Test Center * RoHS: Restriction of Hazardous Substances
31 29 27 25 24
19 14 13 11 12 12 11 10 10 9 8 9 11
0
20
40
1992/93 1998/99 2003/04 2009/10
Power Consumption in kWh/Unit
Definition
Partner
Selection
Development
Production
Communication
Transportation
Operation
Service
Disposal/
Recycling
Copyright 2012 FUJITSU
Production Factory Augsburg: Project to save Energy
Mainboard Production Target: Save 6% Energy
5,000,000 kWh / a
for electricity*
equivalent to
2 825 tons of CO2e** / a
300,000 kWh / a
for electricity
equivalent to
170 tons of CO2e / a
Electricity consumption of 75
typical households* in Germany
*Internal source / estimation
** Carbon Dioxide equivalent,
German Energy Mix: 0,565 kg CO2e / kWh
(http://www.umweltbundesamt.de/energie/archiv/co2-strommix.pdf ) * 4000 kWh / a: typical electricity consumption in a German household
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Copyright 2012 FUJITSU
Transport: Inbound & Outbound Shipment
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Inbound (FY 2009/2011)
95% volume from Asia
300 key suppliers
25,000 shipments
Outbound (FY 2009/2011)
90% volume in Europe
Delivery to 150 countries
360,000 shipments
4.2 million units shipped
Environmental Targets
Reduce volume & weight of
packaging (bulk packaging)
Reduce air freight
Optimize routing by increasing
direct deliveries
Definition
Partner
Selection
Development
Production
Communication
Transportation
Operation
Service
Disposal/
Recycling
Copyright 2012 FUJITSU
CO2e Transport Footprint
Source: Fujitsu Group Environmental
Protection Program (Stage VI)
100
91
90
89
82
84
86
88
90
92
94
96
98
100
102
2008 2010 2011 2012
Target (% CO2e)
Reduction of CO2e* domestic
Increasing share train/truck
Reduction of truck consumption
Increasing direct deliveries from
factory to customer
Reduction of CO2e* international
Direct deliveries from suppliers to
countries
Increasing share ship/air
Final assembly close to customers
* Carbon Dioxide equivalent
Transport: Reduce Greenhouse Gas Emissions
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Copyright 2012 FUJITSU
Operation: Less Servers – Less Energy
PRIMERGY servers provide the perfect combination to lower costs:
less servers to handle your workloads with improved
performance/ power ratio.
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Relative performance / power
Power Idle
Power 100% load
Performance/ Power ~ 6 servers
2006
~ 2 servers
2009
1 server
2010
~ 20 servers
2003 ~ 12 servers
2005
~ 4 servers
2007
Definition
Partner
Selection
Development
Production
Communication
Transportation
Operation
Service
Disposal/
Recycling
Copyright 2012 FUJITSU
Operation: PRIMERGY TX120 S3
Energy Consumption PRIMERGY TX120 S3 most energy efficient server
when it was launched
43% better than nearest competitor according to
SPECpower® benchmarks
Environmental Footprint Space occupied less than half of a typical Tower Server
Acoustic footprint of a typical bedroom, lower than in a library
With 2,600 kg CO2e 1/4 smaller CO2 footprint than a typical allround server*
CO2e Footprint Comparison
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0
1000
2000
3000
4000
Typical Desktop Typical Server PY TX120S3
Recycling
Material
Assembly
Transport
Use
CO2e Footprint Comparison
700 kg
3.800 kg
2.600 kg
*Calculation based on data from Germany, CO2e emissions for „use“ depend on the energy mix of the respective country
Copyright 2012 FUJITSU
Summary
Operation: PRIMERGY BX400
PRIMERGY BX400 is the ideal infrastructure in the box which reduces complexity,
saves power and increase productivity to spend more time on your real business.
Easy-to-use
Modular-design
Energy-efficient
Cost-Sensitive
Smooth IT Operations
User-friendly approach that cut the effort for operations by up to 60%
Modular infrastructure to meet office and datacenter environments
Space saving footprint
Low noise level (45dB)
State-of-the-art blade technology, high I/O flexibility and bandwidth
Improved energy efficiency to reduce the electric bill by up to 30%
Holistic power management
Highly efficient components
User-friendly and consolidated infrastructure with lower total operational costs compared to traditional IT infrastructures
Versatile datacenter in a box
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Copyright 2012 FUJITSU
Operation: PRIMERGY CX1000
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Cost down & simplicity
up to 20% CAPEX saving
versus rack servers
up to 40% data center
space saving vs. traditional
rack servers
Traditional
In-Row Cooling
CX1000
Cool-CentralTM
Data center density
>20% power saving
versus rack servers
Easy scale-out
100s, 1000s of nodes
Power / heat economics
Massive scale out compute
power
New Data Center Economics with PRIMERGY CX1000
Copyright 2012 FUJITSU
Service
Efficiency
Ongoing improvement of serviceability to decrease
Mean Time To Repair
Tailored Service Level Agreements to avoid standby overcapacity
Online update forum to help efficient self maintenance & repair
Systematic collection of service related feedback for
ongoing product/ process improvements
Product Spare Parts
Reduction of spare consumption and on-site service interventions by
using remote support capabilities and Customer Self Service Units (CSS)
Spare parts on single part level to avoid exchange of non-faulty parts
Recyclable spare parts including packaging
Repair & re-use of exchanged and repaired parts
Fault analysis for quality improvement
Forward stock locations to minimize transportation efforts for spare parts
Definition
Partner
Selection
Development
Production
Communication
Transportation
Operation
Service
Disposal/
Recycling
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Copyright 2012 FUJITSU
Remarketing, Re-Use, Recycling
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Stage 1 Stage 2 Stage 3
Remarketing of
complete devices
Whole product is used again
Refurbished and “warrantied”
Fujitsu IT products
Re-use of components
and spare parts
Reducing demand on raw
material
Optimizing energy and
resources
Return & recycling of
packaging & products
Minimize, re-use and
recycling of packaging waste
Our recycling can recover
> 95% of all materials
Collection of electrical
equipment (WEEE*
compliance)
Definition
Partner
Selection
Development
Production
Communication
Transportation
Operation
Service
Disposal/
Recycling
*Waste on Electrical and Electronical Equipment
Copyright 2012 FUJITSU
Auditing: Internal Certifications
Green IT logo
Three tiers: ranking the achievement of highest
requirements on
Material
Recycling
Power consumption
Helps customers to find a clear path through the Green IT
jungle
Qualification criteria are published and industry partners are
welcome to join the program
Internal benchmark towards continuous improvement in
sustainable computing
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Copyright 2012 FUJITSU
Auditing: Third Party Committees
Active lead in green ICT initiatives
The GreenGrid, EU Initiative ICT4EE, Climate Savers Computing
Initiative, Copenhagen Communiqué on Climate Challenge, Japan
Climate Leaders’ Partnership, EPEAT, Energy Star, Blue Angel, Nordic
Swan, BITKOM (Green IT Alliance), Biodiversity in Good Company
Energy Star
Underlines the excellent energy efficiency of PRIMERGY servers
Nearly every PRIMERGY server is capable of reaching the Energy
Star requirements
Certification on project base possible
Flexible family certification of dedicated models
80 plus / CSCI
At least 80plus bronze power supplies as design goal for every server
Platinum modular power supply for every x86 server of the 2012
generation with redundant power supply functionality
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Copyright 2012 FUJITSU
New proGREEN selection Family 2012
ESPRIMO E/P900 proGREEN selection
LIFEBOOK S/E751 proGREEN selection
LIFEBOOK T730 proGREEN selection
CELSIUS W410 proGREEN selection
CELSIUS W510 proGREEN selection
CELSIUS H710 proGREEN selection
CELSIUS H910 proGREEN selection
Display B22W-6 LED proGREEN selection
PRIMERGY proGREEN selection coming soon
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Copyright 2012 FUJITSU
Extranet:
https://partners.ts.fujitsu.com/com/products/servers/primergy/Eco-sensitive/Pages/default.aspx
Internet – proGREEN selection:
http://ts.fujitsu.com/progreen
Internet – environmental care:
http://ts.fujitsu.com/green
PC energy calculator:
http://ts.fujitsu.com/ps2/esprimo-calc/energycalculator.html
Server energy calculator (SystemArchitect):
http://configurator.ts.fujitsu.com/public/public_en.html
Pictures:
Products:
http://mediaportal.ts.fujitsu.com/pages/search.php?sdkresultset_id=43ec517d68b6edd3015b3ed
c9a11367b
Logos:
http://mediaportal.ts.fujitsu.com/pages/search.php?search=!collection16&bc_from=themes
For download of promotional catalog please contact : [email protected]
More Information
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