sleep well
TRANSCRIPT
O U R V I S I O N
We will continue to be recognised
As a leading organisation in quality comfort products
While practicing values of integrity, reliability, pro-activity & transparency
To do business with a smile for customer delight
And a commitment to society
O U R Q U A L I T Y P O L I C Y
"We are committed to provide complete
Customer Satisfaction through Continual
Improvement by Consistent Adherence
to our Quality System and Standards."
Our Milestones
Year/Period Milestones
1972 Founded as a small unit by Mrs. Sheela Gautam, Chairperson.
1985 Extended operations to NOIDA, a Satellite town of Delhi.
Till 1991 Growth was slow but steady as Government of India controlled imports of raw material.
1991 The first "state-of-the-art" Maxfoam plant was set up near Delhi.
1993 onwards Process of liberalization started in the country and Sheela Group began rapid expansion.
1994 Acquisition of a full fledged plant near Delhi.
1994 "Sleepwell" brand launched.
1996 - 97 Two more units added - 1st at Silvassa, near Mumbai and 2nd at Hyderabad in Andhra Pradesh
1997 - 98 Introduced Rubberized Coir products under "Starlite" Brand.
1998 - 99 Tie - ups with Serta, US and Dunlopillo, UK for manufacturing mattresses.
2001 Set - up India's largest P.U. Foam producing plant at Greater Noida.
2001 Merged "Starlite" & "Sleepwell" brands to have all comfort products under one brand.
2002 Expanded operations in North from a plant at Rajpura, Punjab.
2003 Set - up a manufacturing unit at Sikkim.
2004 Set - up a plant for production of Rubberized Coir in North India.
2005 Acquired Polyurethane & Polystyrene business of Joyce, Australia
2006 Entered into a Joint Venture with Woodbridge Group, Canada for manufacturing moulded P.U. Foam - Auto components.
Our AchievementsFounded in 1972, Sheela Foam Pvt. Ltd. an ISO 9001:2000 company, pioneered the manufacturing of P.U. Foam in India. Today, we are ranked amongst the top 5 manufacturers of Slabstock P.U. Foam in South East Asia with a footprint in India and Australia.
This has been achieved by our relentless focus on quality, innovation and continual improvement. Over the last 30 years we have made giant strides not only in manufacturing capabilities but also in our methods of testing & ensuring quality.
In India, we have 10 manufacturing units using the state-of-the-art technology at strategic locations across the country. They serve a wide spectrum of customers in a fast and economical manner through a distribution network of over 70 distributors and 3000 dealers. A combination of manufacturing excellence and distribution network has enabled us to get over 40% of the Indian P.U. Foam market share.
In Australia we have 5 manufacturing units. These are located in five major cities i.e. Adelaide, Brisbane, Melbourne, Perth and Sydney which enables us to service the Australian market effectively.
Sheela Foam’s Sleepwell and Feather Foam brands are leading and most trusted names in home comfort products and industrial foam respectively in India. In Australia, the name of Joyce also signifies quality and is a reputed brand.
In addition to standard P.U. Foam, we manufacture a wide variety of Technical Foams i.e. Memory, Flame Retardant, High Resilience, Reticulated, etc.Rubberised coir pads manufactured by us are used in our comfort products and are also exported to various countries.
As a leader in the P.U. Foam industry in India, the corporate sights of Sheela Foam are set far beyond the borders of the country. Today, Sheela Foam is busy looking at issues from a global perspective - busy assimilating and amalgamating new opportunities for collaborations / partnerships and acquisitions worldwide; busy with the task of ushering for the country and the future generations, a quality of life they’d love to cherish; busy with a mission and a crusade.
And that’s something an industry leader, Sheela Foam is quite used to putting into practice.
Exports Our Strengths
Sheela Foam's International Marketing operations are organized by a dedicated export division that
manages a network of international distributors & OEM customers - supported by its 10 manufacturing
units in India and 5 manufacturing units in Australia. Our products are exported to all major continents
like Middle East, South Asia, Europe, Russia, Australia and America.
Single source for a wide range of PU Foam products. In house R&D supported by a robust infrastructure. World’s best Hennecke Foaming Plant. Foam roll available with joint at 60meter length. PU Foam Roll /block / sheet compression facility. Stringent quality assurance. Network of competitive logistic channels. 24 x 7 customer service.
Contact [email protected] for any export related inquiries.
Exports Application Matrix
We offer a very wide range of P U Foam products for export market. Some of the applications where our PU Foam products are extensively used are as:Application
Typical Uses
Acoustic DG set Sound Sandwich Engine
Insulation canopies Insulation of building walls
Panel Testing Rooms
Air conditioning
Air Filteration
Apparel Fabric Lamination
Innerwears Interlining
Shoulder Pad
Automobiles
Automobile Seat Cover
Seat Cushioning
Filters Sun Visor
Sound Insulation
Vibration Dampening
Automotive Carpets
Protective Packaging
Aviation Air Craft Seat Cushioing
Bedding Mattress Pillow Cushion Overlay Electronics Packaging
of PCB
Footwear Shoe CollarShoe Upper Mid-Sole In-Sole Shoe Shiner
Laminated Fabric for Shoe
Upholstery /Furnishing
Quilting Sofa Seat Cushion
Office Chair Cushion
Chair Pads
Heavy Duty Seating
Mountaineering Pads
Capet Underlay
Packaging General Purpose Packaging
Washer/Gaskets
Packaging of Electronic Goods
Sports Sports Equipments
Safety Helmets Toys Soft Toys Thermal Insulation
Thermal Insulation Packaging
Thermal Insulation of wires
The foam can be bored, profiled, saw cut, milled, die-cut, felted, glued and flame laminated.
Standard Foam
Grades & SpecificationsGrade Nominal
Density (kg/m3)
Hardness 'N' (at 50%
compression)
Resilience Applicable Standards
Typical Uses
Low Density Range 510 10+1 175 - 215 30% min. IS-7888
ASTMD: 3574 General Purpose Packaging
515 15+1 215 - 235 30% min. IS-7888 ASTMD: 3574
Quilting and General Purpose Uses
Medium Density Range 523 23+1 275 - 315 35% min. IS-7888
IS-7933 ASTMD:3574
Upholstery Garments Mattress Overlays
528 28+1 314 - 334 35% min. IS-7888 IS-7933 ASTMD:3574
Cushioning and Mattress Application
532 32+2 295 - 335 35% min. IS-7888 IS-7933 ASTMD:3574
Upholstery Garments Mattress Overlays
High Density Range 540 40+2 350 - 390 40% min. IS-7888
IS-7933 ASTMD:3574
Cushioning and Mattress Application
550 50+2 370 - 415 45% min. IS-7888 IS-7933 ASTMD:3574
Cushioning and Mattress Application
Major Applications Cushioning Household articles Toys etc.
Soft Foam
These are polyether based polyurethane foams, made with extra softness for specific comfort applications.
Grades & Specifications
Grade Nominal Density (kg/m3)
Hardness 'N' (at 50%
compression)
Resilience Applicable Standards
Typical Uses
515 Soft 15+1 118 - 135 40% min. IS-7888 ASTMD: 3574
Quilting and Mattress Overlays
521 Soft 21+1 118 - 135 40% min. IS-7888 ASTMD: 3574
Pillows, Mattress Overlays, Quilting
530 Soft 30+1 125 - 165 40% min. IS-7888 ASTMD: 3574
Sofa Seat Cushions, Arm and Back Rest.
Major Applications Pillows Quilting Top lining in sofas, Mattress overlays etc.
Hard Foam
These are polyether based polyurethane foams with an increased hardness range, ideal for application in areas where additional support is required. The foam can be die-cut, milled and laminated with otherfabrics.
Grades & Specifications
Grade Nominal Density (kg/m3)
Hardness 'N' (at 35%
compression)
Applicable Standards
Typical Uses
523 Hard 23+1 735 - 800 IS-7888 ASTMD: 3574
Laminated Fabric for Shoe Industry, Shoe Shiner
560 Hard 60+3 735 - 800 IS-7888 ASTMD: 3574
Laminated Fabric for Shoe Industry
536 Hard 36+2 At 16% compression 900 - 950
IS-7888 ASTMD: 3574
For Sunvisors in Auto Industry
Major Applications Mid-sole of shoes Shoe uppers Automobiles parts etc.
Polyester Foam
Grades & Specifications
Grade Nominal Density (kg/m3)
Hardness 'N' (at 40%
compression)
PPI (pores/inch)
Applicable Standards
Uses
PY 521 21+1 140 min. 70+10 ISO:845 ISO:3386 IS:7888
General Purpose, Textile Lamination
PY 523 23+1 150 min. 90+10 ISO:845 ISO:3386 ISO:7888
Packaging Interlining, Shoulder Pad, Flame Lamination
PY 530 30+1 170 min. 70+10 IS:845 ISO:3386 ISO:7888
General Purpose, Industrial Application, Vibration Dampening
PY 535 35+2 170 min. 75+10 ISO:845 ISO:3386 ISO:7888
Industrial Washers, Gaskets, Protective Packaging
Major Applications Sound absorption Flame
lamination Padding Sealing Thermal insulation packaging
etc.
Flame Retardant Foam
These foams are made with additives that not only slow down the fire but also get it self-extinguished. These foams are available in polyether as well as polyester based. They are designed to meet specific applications where the fire retardant property of the foam is of utmost importance. They can be profiled , milled , felted , laminated etc.
Grades & SpecificationsGrade Nominal
Density (kg/m3)
Hardness 'N' (at 50%
compression)
Resilience Applicable Standards
Typical Uses
Polyether Based Foam523FR 23+1 180 - 220 28% min. Meets
flammability requirement of IS-7888, MVSS-302
Automobile Seat Covers, Mattress
528FR 28+1 162 - 200 40% min. Meets flammability requirement of IS-7888, MVSS-302
Furniture Cushioning, Transport Seating
532FR UL
32+2 260 - 300 42% min. Meets flammability requirement of IS-7888, BS-5852 (Crib-5) California, Test Bulletin 117, UL-94 MVSS-302
Automotive Applications, Transport Seating Acoustic Application, Mattress, Thermal Insulation of wires Harness In Automobiles
535FR 35+2 110 - 150 50% min. Meets flammability requirement of IS-7888, MVSS-302
Heavy duty Seating Mattress
550FR 50+2 340 - 400 44% min. Meets flammability requirement of IS-7888, MVSS-302 NES-713, CA-117, NCD-1407
Specific Upholstery Seat for Naval Ships, Heavy Duty Seating Mattresses
Polyester Based FoamPY528FR 28+2 140 min 70+10 Meets flammability
requirement of IS-7888, MVSS-302
Acoustic Applicatins, Flame Lamination
PY532FR 32+2 140 min 70+10 Meets flammability requirement of IS-7888, MVSS-302
Acoustic Applicatins, Flame Lamination
Major Applications
Furniture Cushioning Mattress Lamination for automobile, transport industry etc.
High Resillence Foam
These foams have a resilience of greater than 45%, which indicates good recovery and ultimate comfort. This is the only foam in cushioning which has properties that are close to or are better than Natural Latex.
High Resilence foam is used all over the world to create high quality bedding and furniture.
Grades & SpecificationsGrade Nominal
Density (kg/m3)
Hardness 'N' (at 40%
compression)
Resilience Applicable Standards
Typical Uses
28HR 28+1 50 - 70 55% min. IS-7888, ASTMD:3574
Mattress Overlays Bed Rest, Soft Bags Furniture Cushioning
32HR 32+1 80 - 100 50% min. IS-7888, ASTMD:3574
Mattress Overlays Bed Rest, Soft Bags Furniture Cushioning
35HR 35+2 170 - 230 45% min. IS-7888, ASTMD:3574
Firm Seating
60HR 60+2 130 - 170 48% min. IS-7888, ASTMD:3574
Commercial Seating Transport Seating Mattresses
Major Applications High Quality Bedding Furniture
Viscoform
Viscoform has a ball rebound resilience value of less than 20%, as compared to 35% of Conventional foam. Viscoform is ideal for body contact products as it provides an even pressure distribution, assisting the flow of blood and significantly reducing the risk of pressure sores whilst greatly increasing comfort levels.
Slow Recovery Foam was initially developed by NASA for astronauts, to negate the effects of loss of gravity, while in space.
Grades & Specifications
Grade Comfort Factor Hardness at 40% Resilience Typical Uses
VR 52/50 1.8 5+1.5 Kgf at 22oC 10%+2% at 22oC min.
Seat Cushion Overlay Bedding Overlay
VR 85/70 2.2 7+1.5 Kgf at 22oC 5%+2% at 22oC min. Seat Cushion Overlay Bedding Overlay
Major Applications Mattress Overlay Medical Mattress
UV Stable Foam
Most Polyurethane foams have a poor stability to light. the paling (or yellowing) of foam is due to oxidation which is caused by combined action of oxygen and light, especially UV light.
UV Stable Foam has high stability to light, obtained by means of special additives.
All our grades of foam can be made UV Stable based on requirement.
Evaluating Resistance To Light
Resistance to light is evaluated with a Weatherometer and is expressed in terms of the number of hours of exposure to the Xenon lamp that is necessary to reach a certain degradation or color fading. The number of hours may also be given by a blue scale index from 1 to 8. Our UV Stable foams present a high blue scale index and is also thermally stable.
Major Applications •Decoration •Clothing •Sports shoe •Inner wears etc.
Reticulated Foam
These are available in Polyester & Polyether and have 100% open cells made by the thermal reticulation process. These foams are ideal for filtration and pre-filtration. Polyester based Reticulated Foams are stable with organic chemicals like petroleum products, oils etc. They can thus be used effectively to mop up and filter organic chemicals.
Similarly, polyether based Reticulated Foams are not affected by water and are thus ideal for water filtration. These foams can be saw-cut, milled, glued and die-cut.
Grades & SpecificationsGrade Nominal
Density (kg/m3)
PPI (pores/inch)
Applicable Standards Uses
Polyester Based Foam 528 R-20
28+1 28+8 IS-7888 ISO:3386 ISO-1798
Air & Liquid Filtration, Speaker, Grills
528 R-30
28+1 30+5 IS-7888 ISO:3386 ISO-1798
Air & Liquid Filtration, Speaker, Grills
528 R-45
28+1 45+10 IS-7888 ISO:3386 ISO-1798
Air Filtration and Filtration of liquid Petroleum Products
528 R-60
28+1 60+10 IS-7888 ISO:3386 ISO-1798
Air Filtration and Filtration of liquid Petroleum Products
528 R-80
28+1 80+10 IS-7888 ISO:3386 ISO-1798
Air Filtration and Filtration of liquid Petroleum Products
528 R-90
28+1 90+10 IS-7888 ISO:3386 ISO-1798
Air Filtration and Filtration of liquid Petroleum Products
Polyether Based Foam 520 R-11
20+1 11+4 IS-7888 ISO:3386 ISO-1798
Water Filtration
520 R-20
20+1 20+5 IS-7888 ISO:3386 ISO-1798
Water Filtration
520 R-30
20+1 30+5 IS-7888 ISO:3386
Water Filtration
ISO-1798 520 R-40
20+1 40+10 IS-7888 ISO:3386 ISO-1798
Water Filtration
Major Applications Filtration and pre-filtration of air in automotive industry
Acoustic Absorption Foam
These forms are speciallt made for special application wherein fire retardancy and sound absorption characteristics are required. The foam has NRC (Noise Reduction Co-efficient) value of 0.8. This can be easily glued to other material such as non-woven fabric., glass fiber, sun mica, gypsum sheet etc. by means of glue. This foam can also be supplied in profiled sheet form. Grades & Specifications
Grade Nominal Density (kg/m3)
Applicable Standards Uses
30 FRUL Grey 30+1 UL 94 Sound Insulation of Building Walls, Sandwiched Panel, DG Set Canopies, Consoles etc.
VR 45-100FR 45+2 UL 94 Sound Insulation of Building Walls, Sandwiched Panel, DG Set Canopies, Consoles etc.
Major ApplicationsFor sound absorption in theaters, public rooms, electronic data processing industries, automotive engine testing rooms, aeronautical and transport industry.
Thermo formable Speciality Foam
Sheela Foam's Thermo-formable speciality foam, grade 30-TF, is a UV/colour and thermal stable white foam. It is manufatured by an advance foaming technology, which procides superior thermal formability and colour stability. This foam is also environmental friendly as no chlorofluorocarbons or any other auxiliary blowing agents are used in its manufacturing. Grades & SpecificationsGrade
DensityTensile strength
Elongation
Indentation force on deflection on 50%
Resilience
UV light stability for 12 hrs at 50°C (AATCC16E)
Ozone resistance (AATCC *109)
Burnt gas fume test (AATCC*23) (in diesel oil gas fumes at 8 hrs)
Chlorinated pool water resistance
Sea water resistance (AATCC *106)
Actual laundering test (AATCC* 124/143) 3 washes
30 TF
Approx 30+kg/m
>0.8 kgf/cm2
>140% 22+4kg >40% Passes grade 3.5
Passes grade 3.0
Passes grade 3.0
Passes grade 4.0
Passes grade 3.5
Passes grade 4.0
3
Major Applications30-TF is designed for medium hardness, colour stable and thermo forming application for ladies undergarments.
Antistatic Foam
Antistatic Foams assure adequate electrostatic discharge protection by making the foam electrically conductive. It is made of soft Antistatic Polyether, which offers maximum protection against shocks and vibration. It does not accumulate electrical charge to a high electrical potential, instead allows dissipation of generated charges.
These foams can be die-cut so that foam surface fits perfectly around the item, to be packed and transported. Grades & Specifications
Grade Nominal Density (kg/m3)
Hardness 'N' (at 25%
compression)
Volume resistivity (ohm-
m3)
Surface resistivity (ohm-
m2)
Applicable Standards
STAT 523 23+1 80 - 120 < 5 x 1012 < 1 x 1012 ISO:845 ISO:2439B ASTMD:257
STAT 528 28+1 90 - 130 < 5 x 1012 < 1.5 x 1012 ISO:845 ISO:2439B ASTMD:257
Major ApplicationsPackaging and transportation of light items such as printed circuit boards, semi conductors, electronic goods, cameras etc.
Management
Sheela Gautam – Founder & ChairpersonAn avid entrepreneur, seasoned politician, renowned social worker & philanthropist, Mrs. Sheela Gautam, has a multifaceted personality. Born in a family of freedom fighters and diplomats in 1931, she completed her graduation with an additional degree in education. She founded Sheela Foam in 1971 and has been actively involved in growing the organisation for two decades before moving into active politics.
A prominent figure in Indian Politics, she was elected to the Member of Parliament (Lok Sabha), for four consecutive terms. She has also been a member of several Consultative Committees formed by the Government of India like Health & Family Welfare, Railways, Public Undertakings, Communications, Petroleum & Natural Gas, Empowerment of Women etc. to name a few.
As the Chairperson of Sheela Group, she continues to be the mentor and guiding factor for the organization.
Rahul Gautam – Managing Director
Mr. Rahul Gautam is the Managing Director of Sheela Foam, India and Chairman of Joyce Pty Ltd., Australia. A Chemical Engineer from IIT, Kanpur with Masters Degree in Chemical Engineering from Polytechnic Institute of New York, USA, Mr. Gautam personally looks after the Group’s Finance, JVs and Acquisitions. With his vision, intense zeal and highly focused approach Sheela Foam has not only achieved enviable growth in the past, but also pushing itself to scale greater heights. Under his stewardship, in 2005, Sheela Foam acquired the business of Polyurethane Foam & Polystyrene of M/s. Joyce Foam, Australia, entered into joint ventures with M/s. Woodbridge group, Canada and A.H. Beard, Australia in 2006 & 2008 respectively. Woodbridge is the largest manufacturer of moulded P.U. Foam products for automotive industry in the world and A.H. Beard is leader in Bedding Industry.
Rahul Gautam is also the Chairman of Polyurethane Association of India. Under his dynamic leadership, the first Polyurethane Summit 'PUTECH-2005' was successfully held in October ’05 and subsequently in March ’08 in India.
He enjoys Out-door sports, Reading Books on Management & Philosophy, Listening to Indian Classical Instrumental music and Supporting educational activities.
Namita Gautam – Director HRA professionally qualified and experienced Human Resource Specialist with extensive knowledge and skills in Training and Development, Project Management, Media and Communication, Mrs. Namita Gautam is the Director-HR of Sheela Foam.
With a background in Corporate Law, Mrs. Gautam is actively involved in family business since 1984 and is now looking after a thousand and above work force of Sheela Group. Her leadership and organizational capabilities has been a key driver for Sheela Foam`s success story.
A hardcore humanist, Mrs. Gautam is also the Managing Trustee of 'Sleepwell Foundation' - a charitable organization working under the aegis of Sheela Foam. Sleepwell Foundation is actively involved in various community development programmes in the filed of sleep, health & education.
Mrs. Namita Gautam has been associated with FICCI Ladies Organisation (FLO) since 1991, she served the organisation in the capacity of Treasurer, Vice President and National President. FLO, a national forum for Women, is an allied body of the Federation of Indian Chambers of Commerce and Industry (FICCI) – one of the apex organizations of Industry and Trade in the country.
She is a Paul Harris Fellow Rotarian of Rotary Club of Delhi Main for the last 10 years. An ardent admirer of arts, culture & traditions, she is actively associated with 'Samagam' – a cultural organization. She is also member of Global League of Women & All India Kitchen Garden Association.
Rakesh Chahar – CEO SleepwellHaving a bachelor's degree from Delhi University, Mr. Chahar has more than 20 years experience in designing and marketing of P.U. Foam products. A strong believer in team work, he overseas the sales & marketing of 'Sleepwell' brand mattresses, cushions, pillows, and foam sheets through a network of over 70 distributors, 3000 dealers and several exclusive showrooms in India.
During his tenure, the Company’s flagship brand 'Sleepwell' emerged as the most popular Indian brand in home comfort products.
Mr. Chahar’s expertise lies in understanding the customer needs and quickly responding to it.
Ravindra Sharma – CEO (East, West & South)
A Post Graduate with degree in Law, Mr. Ravindra Sharma is looking after the Sheela Foam operations in East, West & South India. A great visionary and think-tank, Mr. Sharma helped the organization to set up several manufacturing units across India, to cater to the growing needs of foam. Today, these plants have broken several old records of production & sales.
Mr. Sharma strongly believes in continual improvement, automation and optimization of resources, so that customer gets a good product at reasonable rate.
He is far away from fancy & frills and his simplicity is his beauty.
Tushaar Gautam – DirectorTushaar Gautam, the youngest member in the Board of Sheela Group is son of Mr. Rahul Gautam. Born in 1978, Tushaar is a Science Graduate in Industrial Engg. & Management from Purdue University, USA and heads the Research & Development Division of Sheela Foam.
Extremely motivated and an eager learner, he possesses leadership qualities and strongly believe in teamwork. A highly qualified and dedicated team of engineers & technicians are working with him in the R&D Division.
A keen Tennis Player he was the team Captain in the College and also played several international matches. He has traveled to over 20 countries around the world and therefore is familiar with the workings of other culture.
Industrial Foams
Polyether FoamsThey have an open cell structure that ensures free flow of air through them. They have excellent mechanical strength, resilience and are available in densities ranging from 10 kg/m3 to 60 kg/m3. These foams can be milled, felted, die-cut or laminated as per requirement.
These Foams are very versatile & can be made in various hardnesses to make them suitable for a wide range of applications.
Standard Foam Soft Foam Hard Foam
Polyester Foam
Unlike Polyether Foams, Polyester Foams of same density have different characteristics. They have a regular and fine cell structure, higher mechanical strength and are not affected by organic solvents
and petroleum products. These foams can be die-cut, bored, milled, glued or flame-laminated.
These are available in several grades suitable for various industrial and lamination applications.
Polyester Foam
Grades & Specifications
Grade Nominal Density (kg/m3)
Hardness 'N' (at 40%
compression)
PPI (pores/inch)
Applicable Standards
Uses
PY 521 21+1 140 min. 70+10 ISO:845 ISO:3386 IS:7888
General Purpose, Textile Lamination
PY 523 23+1 150 min. 90+10 ISO:845 ISO:3386 ISO:7888
Packaging Interlining, Shoulder Pad, Flame Lamination
PY 530 30+1 170 min. 70+10 IS:845 ISO:3386 ISO:7888
General Purpose, Industrial Application, Vibration Dampening
PY 535 35+2 170 min. 75+10 ISO:845 ISO:3386 ISO:7888
Industrial Washers, Gaskets, Protective Packaging
Major Applications Sound absorption Flame
lamination Padding Sealing Thermal insulation packaging
etc.
Sheela Foam eyes 50% growth
Sheela Foam Limited, a company owned by the Ghaziabad- based Sheela Group, known for its Sleepwell brand of mattresses, pillows and seat cushions, is aiming at nearly 50 per cent growth in its Orissa business during the current fiscal.
In 2007, Sheela Foam clocked sales worth Rs 7.5 crore in Orissa and this year the sales figure in the state is expected to reach Rs 10.5 crore.
"We have planned to achieve the target with our presence in under represented areas and also through aggressive campaign of the company’s products in the state", Ajay Prakash, head of sales (South) told Business Standard here at an annual dealers' meet.
Sheela Foam has three distributors and 120 dealers in Orissa and the company enjoys the top slot in terms of market share in western Orissa, he claimed.
The company would soon launch a new mattress product called Vega in the Orissa market very soon, he added.
Vega is an attractive and quilted mattress and it comes at an initial cost of Rs 2,100 per mattress with a size of 4 inches.
Meanwhile, the company will start production of car-fittings from its new plant in Gurgaon, the plant set up as a joint venture between Sheela Foam and Canadian company Woodbridge.
The company has bagged an order from automobile giant Toyota to supply 50,000 car-fittings for the latest model of Toyota.
Sheela Foam is also planning another joint venture plant with Woodbridge in Chennai, the auto manufacturing hub of the country, at an investment of Rs 1,000 crore.
However, the company is now awaiting the allotment of about 32 acres of land from the Tamil Nadu government, Prakash informed.
At present, the company with a turnover of Rs 525 crore, has 11 plants in different locations of the country.
Sheela Foam has also forayed into the overseas market through acquisition of Joyce Foams, an Australian company, whose market share was 35 per cent in that country.
Presently, Sheela Foam owns five units in Australia.
Social Commitment
Sleepwell Foundation
Social Commitment is an integral part of Sheela Foam’s Vision Statement. Sleepwell Foundation was formed in 2001, with an objective to implement Corporate Social Responsibilities of Sheela Foam in a visible and focused manner.
Sheela Foam takes its social responsibility seriously, which is addressed through its 'Sleepwell Foundation'. This Foundation conducts and sponsors various workshops and promotes sleep through various means. It also works on welfare schemes for the underprivileged individually and in association with NGOS in similar field
Since then Sleepwell Foundation has been doing a lot of activities, mainly on Sleep & Stress Management, in association with a renowned NGO in this field – M/s. Sanjivini Society for Mental Health.
Apart from the above, Sleepwell Foundation has been monetarily supporting to ( Community Education And Development Foundation ) – an NGO providing vocational training to people in slum area.
SWF has also conducted various activities e.g. Put up Awareness Posters on ‘How to Control Stress during Examination times’ at various schools in Delhi, Published a series of advertorials on how to overcome Sleep disorders in leading magazines like Savvy, Meri Saheli & Life Positive etc.
Careers
Sheela Foam has currently following openings, you are requested to post your CV at [email protected]
Post Department Zone/Location Qualification Experience
Manager/Sr. Manager
Sales Sleepwell Division MBA (Marketing / Retail Management)
8-10 yrs. Experience
Catia Design Eng. Design Sahibabad (SWUPL))
B. Tech. 0-3 yrs. experience
Electrical Engineer
Maintenance Sanand (SWUPL) B. Tech. 2-5 yrs. experience
Mechanical Engineer
Process Sanand (SWUPL) B.Tech./MBA 0-3 yrs. experience
All Sleepwell products are treated with Ultra-Fresh*, an internationallyprevalent treatment which prevents dust-mites, fungi & bacteria frombreeding by building in protection for healthy living.Ultra-Fresh* gives Sleepwell comfort products several unique advantages:Boon for asthmatics: Ultra-Fresh* prevents the breeding and growth of dust mites. These dustmites, usually present in products not treated with Ultra-Fresh*, are responsible for aggravatingasthma. The prevention of dust-mites is a boon for asthmatics as this helps in reducing asthmaticattacks.Odourless: It virtually eliminates all causes of bad odour by preventing breeding of fungi.Hygienic: It prevents the breeding and build-up of most harmful bacteria, ensuring enhancedhygiene.Long life: It inhibits product deterioration and discoloration enhancing product life.Ultra-Fresh* treatment is for the life of the product.Ultrafresh* is a trademark of Thomson Research Associates, Canada and isavailable in India,exclusively with Sleepwell.