skyfall facts (snowball)

SKYFALL FACTS

NAME: ______________

SKYFALL FACTSHEET 1 NAME:_______________________

FACT RELATION TO FILM

PROCESS

RELATION TO EXAM

TOPIC

1. Skyfall was the first James Bond fi lm (out of the 23 of them) to be shot entirely using digital technologies.

2. Audience can purchase on online a. Apple (iTunes)……Amazon instant video……..blockbuster………

b. Can rent or buy c. Can rent/buy on either SD or HD d. Watch on smart phones, tablets, computers

(anywhere/anytime) e. Making it available to buy online (to online users) prevents

piracy because there is good ACCESS to the fi lm

3. Connection to ‘Visit Britain’ a. Promote & Boost British tourism (bond theme adverts)

b. This was good timing with the Olympics! c. Competition online = play game to unlock codes (you could

win trip to UK with tickets to premiere) d. This competition was open in 21 countries

e. Bond station completely changed it’s look to fit in with ‘James Bond’ theme brand

4. Skyfall was fi lmed in many different countries/cities around the world a. Turkey (various cities) b. England (parts of london and surrey)

c. Shanghai, China d. Japan e. Scotland

5. There was a computer/video game released called 007 legends

a. Released before fi lm (marketing) b. On PS3, xbox & wii – different platforms c. Distributed by MGM Interactive (subsidiary of MGM=

vertically integrated)

6. OSCAR nominations and awards

a. Most oscar nominations for any Bond fi lm b. Best cinematographer c. Best original score d. Best Original song (adele and writer)……..winner (she

performed song as Oscars) e. Best sound editing f. Best sound Mixing

g. (The one winner was first Oscar won in over 45 years)

7. Skyfall is the fastest earning fi lm of all time (made the most amount of

money the fastest)

8. The cost to make skyfall was between $150-$200 mill ion (notice to profit!)

9. Audiences can buy/watch DVD a. DVD = Range from £12-£15.00 pounds b. Will also give you a code for download version as well (more

platforms) c. Promotion (synergy) with Sainsbury’s = buy fi lm for £7.00

when spending £30.00 or more

d. Can purchase on Amazon (to get DVD) e. Steelback limited edition (exclusive to amazon) (around

£32.00)

10. The DVD has option for 15 languages in subtitles



PROCESS

RELATION TO EXAM

TOPIC

1. The fi lm was produced by EON productions

2. Skyfall was shot using digital cameras called ‘Arri Alexa’ cameras. a. The director can immediately watch back the footage (of full

quality) straight after fi lms b. Offers excellent, crisp & clear projection onto the screen (a lot

of digital cameras don’t offer this c. The cinematographer’s job (Richard Deakin) is to fi lm and

determine what the footage looks l ike on screen – he chooses

the cameras the fi lm is shot on)……he traditionally shot on fi lm (and was hesitant about shooting in digital as a lot of traditional cinematographers who use digital technology don’t think the quality is as good as fi lm

d. But he said ‘This camera has brought us to a point, where digital is simply better.” (WOW!!! – The technology clearly proved it was worthy……shows the growth/proliferation of hardware tha digital is even outperforming old methods such

as film. e. This camera records a taller image, more immersive image

(compared to other digital cameras)

f. The disadvantage from using cameras that pick up on such extreme detail can be that it can highlight fi lmmaking mistakes/bad skin/make up etc. and can also make the fi lm look synthetic (almost doesn’t look real)

3. Premiere in London (Royal Albert Hall)…….created buzz! October 23 rd

a. A lot of magazine coverage (front cover on various magazines) b. Some of Royal Family attended = huge buzz c. For those who attended they had to agree not to bring in any

recording devices, physical searches for recording devices, all

check with security prior to entrance

4. Some of the fi lm was fi lmed in various locations in England include Embankment and Vauxhall…..part of it was also fi lmed in Pinewood Studios

5. Skyfall was the highest grossing fi lm in the UK making over $1 bil l ion (dollars) worldwide at the box office.

6. Connection with Coke Zero

a. Bond theme TV advert b. Viral video (the 007 in you) = real online video fi lmed in

Belgium which captured real guys going to coke machine and

presenting a challenge to get to platform in less than 60 seconds (set up obstacles on the way)….if you got there successfully you won tickets to premiere!

c. Aimed at male audience

d. In 3 days the video was watched 3.5 mill ion times via social networking

7. Cinema release = Oct 26………DVD release = US = Feb 12…UK = Feb 18

8. Released in 3,500 cinemas worldwide (not very many is it!)

9. The release of the fi lm on various platforms such as online purchase, DVD, Bluray, etc means it is widely available for different audiences

a. Different platforms appeal to different audiences = more likely

to generate more money b. If you make the fi lm widely available the less l ikely pirating will

occur

10. Audiences can buy/watch on Blu Ray (even better quality than DVD)



PROCESS

RELATION TO EXAM

TOPIC

1. Most critics/people (audience) enjoyed the fi lm a. 92% positive rating on Rotten Tomatoes

2. It could be argued that Skyfall received the best ‘trailer’ in the world: the opening of the Olympics (Bond theme opening with Daniel Craig

and the Queen) a. 27 mill ion UK viewers b. 900 mill ion viewers worldwide

3. Connection with Omega watches a. Bond wears them

b. TV and print advertising featuring Daniel Craig

4. Adele’s famous Song for the fi lm was a huge success! a. Adele herself was the British golden girl (already very famous

to gain large audience interest)

b. It was leaked online before the fi lm (unclear if this was a genuine leak or this was a marketing strategy – regardless, created loads of buzz for fi lms

c. Went to #1 on iTunes 10 hours from being released

d. Also distributed by Columbia (subsidiary of Sony Entertainment = SONY (same distributor/owner as the fi lm!)

e. She won Oscar for best song……She performed the song at the Oscars and thanked Sony& MGM in her speech (the fi lm’s

owners and distributors)

5. In October there were over 1.5 mill ion mentions in social networking of fi lm (via twitter/Facebook etc) – below the line advertising!

6. Skyfall a fair amount of CGI in it, (special effects) however it was not as much as other similar action fi lms.

a. The director demanded most of the effects were done by

camera (Alexa Arri cameras) b. Special effects mostly to do with changing backgrounds (green

screen) …..(not CGI characters and such)

c. Daniel Craig did his own stunts d. Some scenes were fi lmed with 1 camera (l ike a TV drama) e. Some scenes (l ike the train scene) were fi lmed with 11

cameras

7. Skyfall is 1 out of 15 fi lms ever to make over $1 bil l ion (dollars)

worldwide at the box office. a. It took $88 mill ion in the opening weekend b. Quite impressive seeing that 2012 had the lowest cinema

attendance in a while!

8. Connection with Heineken

a. Heineken paid £45 mill ion for this advertising campaign (ahhhh more money for the fi lm!)

b. Featured in fi lm (Bond drinks it) c. Competitions for audiences

d. TV advert featuring Daniel Craig, 007 theme

9. Skyfall is the highest grossing fi lm ($1 bil lion (dollars) worldwide at the box office) for it’s owners Sony Pictures.

10. Audiences can watch fi lm via PPV (pay per view) a. Synergy with Sky (setting up Bond themes) b. Purchase on demand from service provider such as Sky or

Virgin



PROCESS

RELATION TO EXAM

TOPIC

1. There were 6 attempts to pirate the fi lm in cinemas, they were caught by cinema employees (they were awarded with cash rewards)

2. Skyfall was the first Bond fi lm to released in IMAX cinemas. It was huge successful as it had best international non-summer/non-holiday opening in IMAX history.

a. But wasn’t filmed on IMAX cameras (but on the Alexa Arri digital cameras)

3. IMAX details a. With IMAX, you see 26% more image therefore making it more of a

‘panoramic’ view…….this means the audience is more fully immersed experience.

b. At first, the crew didn’t know the film would be released in IMAX (were using Alexa cameras prior)

c. The test footage showed in IMAX was not good but IMAX has their own ‘conversion’ software which enhances the image (makes image looks better)

d. Film version of iMax (prints) is more grainy looking than the digital projection

4. Skyfall has a fi lm website which you can do many things a. In different languages – appealing for a lot of people globally b. Watch videos (clips from fi lm) c. Integration with social media (mosaic and sharing photos etc)

5. Distribution (2 companies) (owners) (they are both conglomerates) a. MGM

b. Columbia Pictures(subsidiary of Sony Pictures = Parent = Sony Pictures Entertainment = their owner is Sony) (see how much Sony own!!)

6. Connection with Sony Xperia a. Used in the film b. Special editition phone marketed to audiences

i. exclusive 007 ringtones preloaded ii. multiple james bond themes and screensavers iii. exclusive pre loaded images taken from production set (has info

geo tagged so you know the location it was made)

iv. makes buyer eligible for 007 legends video game free of charge

(conditions apply)

7. Using social media…Audience = social media users a. First Bond movie in the social media era (is that linked to the fact that it is the

most successful bond film yet??) (also has a main character who is a genius computer hacker who compares himself to mark zuckerberg (owner of facebook)

b. Viral videos (Coke Zero) c. Facebook page d. Twitter page e. Social media capabilities and posts via Skyfall website (shows tweets and can

share/link/ photos from website f. Can download facebook cover pictures & twitter skins free on website g. Can be part ‘of mosaic’ (a Bond picture made up of thousands of tiny pictures

of fans) on website– you can upload your photo, search it and then share it via social networking sites

h. Audience becoming advertisers! (all free!) (below the line)

8. Connection with Honda a. Facebook campaign in which showed behind-the-scenes

footage and images.

b. Facebook tab gave details of the bike used in the fi lm (also l inks which redirect to twitter page.

c. Question based contest which gives winners a Bond experience weekend.

9. Connection with Sony Vaio a. Used in the film

b. Special editing phone marketed to audiences

10. A lot of the fi lms posters used digital technology a. Online banners, some animated (banners online ……some web pop ups)

b. Digital posters in shopping centres and in the Tube (the TV screens)…..these

are animated and not just a still 2D poster



PROCESS

RELATION TO EXAM

TOPIC

1. MGM + EON = financed fi lm a) Film was shelved in 2010 when MGM went into administration

(was financially in trouble)

b) CEO of Spyglass bailed them out c) MGM now producing next 2 bond fi lms

2. Barbara Broccoli = producer a. She is daughter of Albert Broccoli who produced all other

Bond fi lms

b. Albert B = owns EON productions

3. EON is subsidiary of Danjaq = they own all trademarks of 007 (also

owned my Albert Broccoli)

4. Sony Pictures and Columbia have distribution rights

a. Sony distributing in UK

b. Sony entertainment is conglomerate of Sony (they own Columbia)

5. Adele song:

Released by Melted Stone Ltd They are owned by XL Records They are owned by Columbia They are owned by Sony

6. Sony have ownership of sony products associated with the fi lm

a. Xperia phone……vaio laptop i . Sony also own:

1. Sony computer Entertainment 2. Sony Pictures Entertainment

3. Sony music Entertainment 4. Sony mobile communications

7. Types of exchange:

i. The exchange of product between: ii . Audience to audience

iii . Physical copies (ripped/burned DVD’s) iv. Online sharing (digital download)

v. Institution and audience vi. Cinema = imax & chains

vii. Home = DVD/blu ray…..PPV………future = TV viii . Online/mobile = itunes (rent/buy)……future =

lovefilm/netfl ix

skyfall facts (snowball)

Documents