skill games: the past, present, and future of casual, competitive gaming | greg canessa
TRANSCRIPT
Skill Games: The Past, Present, and Future of Casual, Competitive Gaming
Greg CanessaSenior Vice President and General Manager
GSN Games / Sparcade
What are skill games and why should you care?
My Background in Games
• 25+ years• Passion is ecosystem creation• My CV:• Creator of XBLA• Oversaw Battle.net • Led Activision Mobile • VP, Game Platforms @ PopCap• GM of Sparcade
What Makes a Game of Skill?
game type (chance/skill) wager
payout
game of chance wager
payout wager
game of chance
payout
= social casino
= skill games
= sweepstakes
Skill Games Origins: On the Web
20031999
But even further back…Golf Tournaments, Bowling Leagues, Carnival Games, etc.
Skill Games Today: On Center Stage
eSports: Start with hardcore genres
eSports: Migrating to mid-core
Fundamentals: skill competition, prizing and embracing a vibrant community of passionate players
Skill Games for the Mass Market: A Perfect Storm of Opportunity
Casual Game Ubiquity
Rise of eSports; Competitive Gaming
on Center Stage Mobile: Ultimate Install Base
Other Factors: F2P limitations, static App Store, big mobile brands
Skill Games: Broad Audience
$9B by 2017*Appeals equally to
all demographics**
50% of iOS install base TAM in U.S. alone**
40% of mobile users would play for money**
*Source: Magid Associates, 2014
**Source: GSN Consumer Testing
Introducing Sparcade
Sparcade Learnings
• Single destination • Lead with big brands• Known play patterns• Fairness • Low stakes = excitement• Significant free experience • Social layer and meta game
Considerations for Making a Skill Game
Player Factors
o Is this game skill-based?o Can I get better at it?o Is it fun to play over and over?
Business Factors
o Play session lengtho Conversion potentialo Ability to stay true to the
brand?o Is it a lasting franchise?o How does IAP impact win state? Mobile
Factors
o Great touch controlso Fits on a mobile displayo Asynchronous playo Social feature compatibility
Not Every Game Works…
Examples of mobile games that won’t work:
Of the Top 50 Grossing Titles in the App Store…
Only 8 meet the criteria to be a skill-adapted game
Games of Chance
Long Play Session, Too IAP Dependent
Casino, dice, poker
Card battlers, city builders, sims, RPGs
What Are Some Genres That DO Work?
Extremely popular and quick to play
Endless Runners
Perfect for skill but concentrated IP
PhysicsFlickers
Quick flick- based gameplay
Side Platformers
Proven genre for skill and mobile
Puzzle &Match-3
Skill-based and strong nostalgia
RetroArcade
Timeless appeal and very casual
Card &Board
Hunting, pool, racing and more
CasualSports
The Opportunity: Beyond Free to Play
Create a new monetization model and industry category in the
App Stores
As an industry, we have a rare opportunity to establish a completely new ecosystem on mobile
New way for players to interact with your game; viable design
alternative to F2P
Devs
PublishersPlayers
Industry
Unlock a competitive
community that exists for your brand
A new way to compete in games you love and take
part in a passionate community
Thanks! Q & A