Camille Bartsch, Senior ProjectSpring, 2016

SKI THE EAST• Lifestyle cool brand since

2005.• Diehard gear, original videos,

events, and skiing updates from the East Coast.

• Athletic winter apparel built for skiers and brand loyalists.

My Mission:• Understand the

brand (create a customer face.)

• Build the foundation for an Ambassador Program.

My Senior Project:Brand Awareness

Through Ambassador Loyalty

The 5Ps of Marketing1. Product

What differentiates your product and how would you position it? Innovative, high-quality, and trendy.

2. PriceHow much does your product cost? High-end, upscale, and quality reflected.

3. PlacementWhere does your product thrive? Outdoors, mountains, cold, winter, and back-country.

4. PromotionWho gets the product out there? Athletes, trend setters, social media, skiing community.

5. PeopleWho is buying your product? How would you describe them? East coast, active, sports enthusiasts, and young.

Create your own tagline: 7 words or less!

How to Build an Ambassador Program

Identify East Coast Colleges

and Universitie

s

Find The Ski Club

and Outing Club

Contact Informati

on

Create an Application and

Program Perks

Target 31

Schools Through Email

Wait.Manage Email, Social Media,

and Hype

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Lessons Learned:

• Research as much as possible before the launch.

• Understand the brand and work and write within the vibe.

• Always produce the best work.

What Next?

• Collegiate Program is launched, now high school academies and Public Ski Clubs.

• Off to college to study international marketing!!

Thank you