Download - Ski The East Senior Project
Camille Bartsch, Senior ProjectSpring, 2016
SKI THE EAST• Lifestyle cool brand since
2005.• Diehard gear, original videos,
events, and skiing updates from the East Coast.
• Athletic winter apparel built for skiers and brand loyalists.
My Mission:• Understand the
brand (create a customer face.)
• Build the foundation for an Ambassador Program.
My Senior Project:Brand Awareness
Through Ambassador Loyalty
The 5Ps of Marketing1. Product
What differentiates your product and how would you position it? Innovative, high-quality, and trendy.
2. PriceHow much does your product cost? High-end, upscale, and quality reflected.
3. PlacementWhere does your product thrive? Outdoors, mountains, cold, winter, and back-country.
4. PromotionWho gets the product out there? Athletes, trend setters, social media, skiing community.
5. PeopleWho is buying your product? How would you describe them? East coast, active, sports enthusiasts, and young.
Create your own tagline: 7 words or less!
How to Build an Ambassador Program
Identify East Coast Colleges
and Universitie
s
Find The Ski Club
and Outing Club
Contact Informati
on
Create an Application and
Program Perks
Target 31
Schools Through Email
Wait.Manage Email, Social Media,
and Hype
____________________________________________________________________________________________________________________
____________________________________________________________
___________________________________________________________________________________________________________________
__________________________________________________________________________________________________________________
________________________________________
____________________________________
Lessons Learned:
• Research as much as possible before the launch.
• Understand the brand and work and write within the vibe.
• Always produce the best work.
What Next?
• Collegiate Program is launched, now high school academies and Public Ski Clubs.
• Off to college to study international marketing!!
Thank you