Skarma is a growing Mumbai-based creative agency. We are committed to providing the spark to our client’s ideas and connecting brands with their customers and networks.

We believe creativity is essentialto the evolution of an idea.

With a full-service graphic design team, Skarma creates tailor-made strategies acrossa variety of platforms.

We’re here to ensure that your brand, cause,or idea gets the most holistic strategy possible.

O U R C L I E N T S

DESIGN PRODUCTION SOCIAL MEDIA THINK

EVENTS VIDEO ILLUSTRATION MERCHANDISE

PRINT DIGITAL MEDIA BUYING IDEASSTRATEGY

ADVERTISING ANIMATION SPATIAL DESIGNWEB

O U R W O R K

THE DELTIN GROUP(Hotels & Casinos)

BRIEF:To create a new brand, its identity and visual language for Delta Corp’s range of hotels and casinos, combined with a 360° marketing strategy across multiple platforms.

OUR APPROACH:Skarma created a premium look for the Deltin Group, giving it an international and refreshed feel.We further translated it across allprint and digital platforms.

MEDIA:Branding, Brand Management, Merchandise, Print , Outdoor, Website, Social Media, Media Buying, Spatial Design, Signage, Copy

INDIA IS

BRIEF:To highlight the soft power of India, whilst breaking away from the stereotypical symbolization ofthe country through powerful visual communication.

OUR APPROACH:Skarma used User Generated Content (UGC) in the form of videos and photos to uniquely showcase the diversity in India through the eyes of Indians and foreigners alike and capture the essence of this one amazing nation.

MEDIA:Branding, Brand Management, Merchandise, Print, Website, Video, Social Media, Media Buying, Copy

ROOTS ATELIER

BRIEF:To develop a unique brand identity and social media launch strategy for a young and contemporary premium jewellery brand with a strong heritage and history.

OUR APPROACH:The aim was to create an identity and build a digital campaign that not only entices the youth urban woman but leveraged the strong heritage of the brand.

MEDIA:Branding, Brand Management, Website, Social Media, Copy.

VIACOM 18

BRIEF:Integrated Network Solutions (INS) is Viacom18’s new sub-branch, which aims at creating unique brand experiences across multiple platforms within 3 verticals – Live (events), Be Viacom18 (brand engagement) and Spotlight (digital celebrity management). Live Viacom18 launched multiple unique properties in 2013 such as Comedy Central Chuckle Festival, All That Jazz, Nickelodeon Kids’ Choice awards, Bollyland etc. across various segments for whichSkarma was the sole creative agency.

MEDIA:Branding, Brand Management, Merchandise, Print, Outdoor, Social Media, Media Buying, Live coverage on Social Media, On-ground, Spatial Design, Signage, Copy

Vh1 SUPERSONIC 2013

BRIEF:To design the identity as well as the 360° marketing campaign for the first edition of the Goa-based EDM music festival - Vh1 Supersonic.

OUR APPROACH:The logo for the festival encapsulated its Goan and electronic vibe, and became a spring-board for all other media. Coupled with the strong designs, we developed a friendly and energetic tone of voice which was translated across all the social media platforms and website.

MEDIA:Branding, Merchandise, Print, Outdoor, Website, Social Media, Media Buying, Live coverage on Social Media, On-ground, Spatial Design, Signage, Copy

ZIMA FEST 2014

BRIEF:To design the identity as well as the 360° marketing campaign for the first edition of the Goa-based Indo-Russian live music festival - Zima Fest 2014

OUR APPROACH:Zima means ‘winter’ in Russian, and was used as the key component in designing the logo and identity for the festival. The objective was to showcase a winter-fest is a beach setting - which has been translated visually across our collaterals.On social media, there is a two pronged strategy to target both Russian and Indian Festival goers.

MEDIA:Branding, Merchandise, Print, Outdoor, Website, Social Media, Media Buying, Live coverage on Social Media, On-ground, Spatial Design, Signage, Copy

MUMBAI INDIANS

BRIEF:To design the website for one of the most premium IPL teams.

OUR APPROACH:Taking a clean, bold approach, with emphasis on functionality and content, we created a site that is now the place to view and read everything there is to know about the Mumbai Indians team and players. We used the colours of the brand across the website making it an easy recall for the users.

MEDIA:Website

2013

2014

FC GOA

BRIEF:To design the identity as well as the 360° marketing campaign for the Goa franchise of the Indian Super League.

OUR APPROACH:The objective was to infuse the spirit of Goa, with the resilience of a recognizable Goan symbol, the Gaur. Incorporating the element of sport, passion and drive to succeed in all forms of communication, we devised the 360 marketing campaign for the brand across platforms.

MEDIA:Branding, Merchandise, Player kit, Print, Outdoor, On-ground, Spatial Design, Signage, Copy, Radio.

STARBUCKS INDIA

BRIEF:To design an interactive microsite for the launch of Starbucks in Chennai and Hyderabad while also creating an online community for Starbucks India

OUR APPROACH:We created a counter on the landing page in the form of the iconic Starbucks takeaway cup. This cup would fill with coffee every time a user clicked the button. The site also featured contests that led to large-scale user-generated content and a feed with live social media updates.

MEDIA:Website, Blogger Outreach, Media Buying.

TOTAL ENVIRONMENT

BRIEF:To create a digital presence as well as brand visibility for Total Environment and its sub-properties.

OUR APPROACH:We designed a 360 degree digital campaign comprising of aggressive media buying, lead generation through Social Media as well as tactical brand visibility solutions on select media.

MEDIA:Media Buying, Social Media, Community Management

INDIA DESIGN FORUM 2013

BRIEF:To create a new design language for the second edition of the India Design Forum, that can be translated across all platforms.

OUR APPROACH:Skarma used the simple principles of design and math - subtraction, multiplication, addition and division, graphically interpreted that through “+”, “-“, “/” and “*” which were translated through the different collaterals. Also, this was the first time the Forum took place in Mumbai, soelements including photographs of Mumbai were used in the visual communication.

MEDIA:Brand Management, Print, Social Media, Live coverage on Social Media, On-ground, Copy, Website, Motion Graphics.

FANATIC

BRIEF:To create a digital community of sporting fanatics from India and abroad while enticing the individuals and corporates to buy into the Fanatic experience and purchase bespoke sports packages.

OUR APPROACH:Skarma created a premium look for Fanatic, giving it an overall feel of an international sports travel website.We further translated that across all print and digital platforms.

MEDIA:Brand Management, Print, Website, Social Media, Copy

TAILOR MADE CORPORATE HOSPITALITY PACKAGES

VENUE DATE GAME D OR D/N

Adelaide, Adelaide Oval Sunday, 15th February vs Pakistan D/N

Melbourne, MCG Sunday, 22nd February vs South Africa D/N

Perth, WACA Saturday, 28th February vs Qualifier (Q4) D/N

Perth, WACA Friday, 6th March vs West Indies D/N

Hamilton, Seddon Park Tuesday, 10th March vs Ireland D/N

Auckland, Eden Park Saturday, 14th March vs Zimbabwe D/N

INDIA FIXTURESGROUP STAGE

GAME VENUE DATE D OR D/N

43 Sydney, SCG Wednesday, 18th March D/N

44 Melbourne, MCG Thursday, 19th March D/N

45 Adelaide, Adelaide Oval Friday, 20th March D/N

46 Wellington Regional Stadium Saturday, 21st March D/N

KNOCKOUT FIXTURESQUARTER FINALS

GAME VENUE DATE D OR D/N

47 Auckland, Eden Park Tuesday, 24th March D/N

48 Sydney, SCG Thursday, 26th March D/N

SEMI FINALS

GAME VENUE DATE D OR D/N

49 Melbourne, MCG Sunday, 29th March D/N

FINAL

Fanatic Sports Pvt. Ltd., 6/2 Moira Street, Halwasiya Mansion, Kolkata - 17, WB, IndiaT +91 3371797100 F +91 3371797100

Famous Studios Ltd., Famous Cine Bldg., 20, Dr. E. Moses Road, Mahalaxmi, Mumbai - 400011T +91 2261531111 M +91 9819989878

www.fanaticsports.in

AUSTRALIA & NEW ZEALAND14TH FEBRUARY - 29 TH MARCH

ICC CRICKETWORLD CUP

2015

EASY TAXI

BRIEF:To introduce the new Easy Taxi application in India and launch the product in Mumbai

OUR APPROACH:Skarma ‘Indianized’ our approach to the global brand that is Easy taxi while still retaining the flavor of the company - Fast, Safe & Convenient.

MEDIA:Brand Management, Merchandise, Print, Social Media, On-ground, Copy

KABOOM

BRIEF:We had to bring out the fun, playful and yet detailed ethos of the quick serve food brand on all digital platforms.

OUR APPROACH:Given the brand identity was in place, we took this to our advantage and extended the brand in a playful, noticeable and fun manner, which resonated perfectly with the audience.

MEDIA:Brand Management, Print, Social Media, On-ground, Copy

WOW AWARDS 2014

BRIEF:We had to bring to life the annual property of EVENTFAQS wherein they looked back at the past 4 decades and how it shaped the event industry as we know it.

OUR APPROACH:We treated each decade with its own personality and elements that were signature to the decade. This gave us several different styles and visual creatives to push out the event itself and was well received by all.

MEDIA:Branding, Brand Management, Print, Social Media, Live coverage on Social Media, On-ground, Copy

INDIA BIKE WEEK 2013 & 2014

BRIEF:To continue growing the online community of bikers that was built during the first edition of thefestival and promote online interactions leading up to the festival.

OUR APPROACH:After an award-winning digital campaign in 2013, in 2014 Skarma pushed the envelope further. A mix of digital advertising supported by quality content and regular offline and online activities helped Skarma reach out to a large number of people which was seen by the growth in the online community as well as the ticket sales.

MEDIA:Brand Management, Print, Website, Social Media, Media Buying, Live coverage on Social Media, On-ground, Copy

ZAMBHALA 2013

BRIEF:Encapsulate the vibe of Goa, yoga, and free thought and spirits for the design language of India’s first yoga and life spirit festival, Zambhala.

OUR APPROACH:Skarma used simple circular “mandalas” as the base of the entire design language to represent different aspects of the festival. We created a unique blend of the mandalas that have their roots in ancient Indian tradition while treating them with pop colours to give the designs acontemporary feel.

MEDIA:Brand Management, Merchandise, Print, Website, Social Media, Media Buying, Live coverage on Social Media, On-ground, Copy

Journey

Lifespirit Bliss Unique

Connected ZambhalaAlive

GOOGLE

BRIEF:To promote online safety among internet users in India by highlighting basic steps one can personally take to avoid online crimes. To spread awareness of legal jurisdictions, the government has made available to counter cyber crime in the country.

OUR APPROACH:Skarma researched extensively on cyber and IT trends in India, the legal provisions available and Google provided information about online safety. We simplified and narrowed down this bank of information into understandable, essential, bite-size modules and represented it in the form of infographics and a video.

MEDIA:Print, Video

JSW

BRIEF:To design a new website for the leading corporate in the steel industry

OUR APPROACH:Create a bold and simple website that can be appreciated by a young and old audience alike. The website was required to house a lot of information with regards to the great body of work that JSW has. The bold slider makes for an interesting navigation, that is able to hold a lot of content. The colours used are taken from the logo.

MEDIA:Website

ASEAN INDIA

BRIEF:To bring India closer to the South-East Asian group through the second edition of the ASEAN-India Car rally, through all digital platforms.

OUR APPROACH:The 2012 Commemorative Summit marked 20 years of partnership between ASEAN and India. As part of the celebrations, Skarma was tasked with creating engaging content across various events like the ASEAN-India Car Rally, Ship Expedition, Youth Exchange Programs and many more through daily blog updates, a high-quality video of the rally as well as photographic coverage.

MEDIA:Website, Video, Social Media, Media Buying, Production, Copy

T H A N K Y O U