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Real Reinventors SaySize Doesn’t Matter:Global Launch of theIBM C-suite Study
Real Reinventors SaySize Doesn’t Matter:Global Launch of theIBM C-suite Study
Welcome
Jesus MantasGlobal Leader of Strategy and Offerings, Global Business Services
IBM Services
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3,144 North America
1,014 Middle East AfricaMiddle Eastand Africa
1,032 South America
3,457 Europe
1,585 China
1,171 Japan
1,451 Asia-Pacific
Global C-suite Study respondents
2,148 CEO2,102 CFO2,139 CHRO2,258 CIO2,091 CMO2,116 COO
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12,854
20102003 2005 20182004 2006 20082007 2011 201320122009 2015
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IBM Global C-suite Study Series Represents the collective data and insights of more than 40,000 interviews dating back to 2003
IncumbentsStrike Back
19th Edition
Saul BermanVice President & Partner,Digital Strategy Practice Leader
IBM Services
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22% 43%Reinventors
27%Practitioners
37%
Aspirationals
36%
Discovered clusters
High revenue growth
49%
30%
74%
43%
64%
43%
28%
66%
High profitability
30%
Leading innovator
% of respondents within cluster with:
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Incumbents strike back
Which way to the
future?
Dancing with
disruption
Incumbents hit
their stride
Orchestrating
the future
The pull of platform
business models
Trust in the
journey
The path to
personalization
Innovation in
motion
Agility for the
enterprise
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Digital giants (i.e. Apple, Google, Alibaba)
Innovative incumbents lead disruption within their industry
Dancing with disruption
Innovative industry incumbents
Companies from other industries
Smaller companies or startups
72%
34%
23%
22%
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Trust in the journey
39%
10%
13%
43%
49%
25% Highly effective
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Reinventors
Practitioners
Aspirationals
Reinventors are best at using data
Orchestrating the future
18%
Futu
re c
apit
al a
lloca
tio
n
Past capital allocation
23%
5% Platform operators
Platform builders
Not considering
15%0% 5% 10%
0%
5%
10%
15%
54%
Considering
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Platform Business Models: To be, or not to be
38% 54% 75%
33% 48% 71%
30% 51% 71%
Innovation in motion
We actively solicit input from employees to develop new ideas
Our teams are empowered to decide on the best course of action
We promote and support collaboration and knowledge sharing
Reinventors
Practitioners
Aspirationals
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It’s not just skills, it’s culture
Real Reinventors SaySize Doesn’t Matter:Global Launch of theIBM C-suite Study
IBM Services
Luis Hernandez
Executive Vice President of
Administration & Organization
Matt Anderson
Chief Digital Officer
Saul Berman
Vice President & Partner,
Digital Strategy Practice Leader
Joerg Niessing
Affiliate Professor of
Marketing
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Incumbents Strike Back
72% of surveyed CxOs say
incumbents – rather than new
entrants – are leading the
disruption in their industry.
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CxOs big bet:Platforms, to be or not to be?
46%of CxOs are considering or already
have active platforms – the
remaining 54% will need to
leverage others’ platforms.
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CxOs big bet:It’s not just skills, it’s culture
Reinventors are twice as good as
non-reinventors at empowering
employees, soliciting their
feedback and promoting
collaboration.
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ibm.com/services
Real Reinventors SaySize Doesn’t Matter:Global Launch of theIBM C-suite Study