six years of transformation: trading spaces in mount laurel kathy schalk-greene director, mount...
TRANSCRIPT
Six Years of Transformation: Trading Spaces in Mount Laurel
Kathy Schalk-GreeneDirector, Mount Laurel Library
SWAT Team of Library Transformers
NJLA Conference 2010
Once upon a time…
Preconference:
Merchant LibrarianApril 2003
Dave Genesy
Trading Spaces Project
BrainchildKaren Hyman,
South Jersey Regional Library Cooperative
Norma Blake, New Jersey State LibraryGondola
Project Goals
Show affordable retail merchandising techniques
Show policy, cultural and physical changes
Demonstrate increased circulation and customer satisfaction
Project timeline
Project start: July 2003
Project budget: $45,000
Unveiled: March 23,
2004The adventure
continues…
Slat wall
Fun
Before: August 2003
AFTER: March 2004
Slat wall
RetailArea Rug
…and they lived happily ever after
The library is a growing organism
Special Weapons And Tactics
More solutions than you first think
Weeding creates space
Less is more
Create comfort
Use creative signage
Buy everything you can on wheels
Live in the NOW
Remember Raganathan
Books are for use Every reader his or her book Every book its reader Save the time of the reader
The library is a growing organism
Mess equals success
Simple things you can start today
Remember:
Willingness is more valuable than money
Two Good Books to Read
Underhill, Paco. Why we buy: the science of shopping. New York : Simon & Schuster, 1999.
Brand, Stewart. How buildings learn: what happens after they’re built. New York : Viking, 1994.
Leap the chasm!
“You can’t leap the chasm taking baby steps.
Baby steps will kill you.”
--Dave Genesy
www.sjrlc.org/tradingspaces