six social media sacred cows worth slaughtering
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Social Media Sacred Cows
Worth Slaughtering
Why question assumptions?
Jessica Hagy
Social Media Assumptions
•Where people share
•What networks deserve our investment/attention
•The strength of ties
•Who “influences”
•That content is king
•That size doesn’t matter
There’s only one place that There’s only one place that really matters for content really matters for content
sharing, and that place is...sharing, and that place is...
Source: AOL/Nielsen Study “Content is the Fuel of the Social Web 2011
Ugh, Pinterest. And Ugh, Pinterest. And Google +? Who Google +? Who
uses uses thatthat??
Pinterest is Sticky
Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar
time in their history.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32362/35-Statistics-That-Fuel-the-Battle-Between-Pinterest-and-Google.aspx#ixzz29ZSahGkx
Google+• Gmail is used by over 350 million people. Over
5,000 new businesses and educational establishments sign up for Gmail every day.
• A Gmail account = a G+ Account
• A well maintained G+ presence offers an extra edge in search
• G+ is already integrated with a host of other feature-rich services like YouTube
• 63% of Google+ users are male
• Two of the biggest user groups on Google+ are college students and software developers
• Google+ is expected to attract 400 million users by the end of 2012
Our Facebook fans Our Facebook fans loooooove us. They loooooove us. They see every update! see every update!
Per a study of 50 brand pages of with 500K-1
million fans conducted by app developer Napkin Lab, only 6% of fans engage via
likes, shares, polls and comments.
What you need to know
•You don’t own your fans; don’t take them for granted.
•If you want more interaction, create better content.
Ya gotta find some Ya gotta find some influencers to influencers to
Tweet that for ya. Tweet that for ya.
“[In a study of Buzzfeed’s top 50 stories], the
median ratio of Facebook views to shares was merely 9-to-1.
The median for Twitter was even lower, at 5-to-1.”
Don’t look for people with bullhorns
Jack Krawczyk, Jon Steinberg, AdAge
The “micro-net” theory of social
Craft Your Own Micro-Nets
•Don’t go after the big fish.
•Instead, think about affinity groups that already exist
•Serve those niche audiences something they crave.
Content is KING! Content is KING!
What really is king (the facetious
answer)•Money
•Being good-looking
•Connections
•Having a staff
•Money
What really is king (the genuine
answer)•Understanding your competition
•Understanding who your content serves
•Going to where the traffic already is
•Working overtime
It’s not the It’s not the size size of of the social media the social media following, it’s its following, it’s its
quality.quality.
How not to fall victim to sacred
cows
Develop a “hacker
mentality”•Build experiences
your audience craves•Work collaboratively•Create a space for
experimentation, mistakes and learning
•“Lean startup” - Build, measure, learn
