six buying roles

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1 I

SIX BUYING ROLES

PRESENTER NAME COMPANY NAME

LOREM IPSUM is simply dummy text of the printing and typesetting

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2 I

SIX BUYING ROLES

PRESENTER NAME COMPANY NAME

Initiator

Influencer

Decider

Buyer

User

Gatekeeper

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PRESENTER NAME COMPANY NAME 3 I

SIX BUYING ROLES

INITIATOR

INFLUENCER

DECIDER

BUYER

USER

GATEKEEPER

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4 I

SIX BUYING ROLES

PRESENTER NAME COMPANY NAME

INITIATOR The initiator identifies the need to buy a particular product or service

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5 I

SIX BUYING ROLES

PRESENTER NAME COMPANY NAME

INFLUENCER Their views influence the buying centre's buyers and deciders

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6 I

SIX BUYING ROLES

PRESENTER NAME COMPANY NAME

DECIDER The decider approves all or any part of the entire buying decisions (whether, what, how and where to buy)

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7 I

SIX BUYING ROLES

PRESENTER NAME COMPANY NAME

BUYER The buyer selects the suppliers and arranges terms of condition

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8 I

SIX BUYING ROLES

PRESENTER NAME COMPANY NAME

USER The user consumes or uses the product or service

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9 I

SIX BUYING ROLES

PRESENTER NAME COMPANY NAME

GATEKEEPER The gatekeeper controls the information and access to decision makers and influencers

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10 I

SIX BUYING ROLES

PRESENTER NAME COMPANY NAME

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