Records

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Simon Vandi Entertainment and Media Solutions (SIVA) is the first 360˚ media and entertainment company of its kind, operating on a Holistic Business Model. SIVA unites all aspects of industry expertise and partnership required to support a modern, dynamic, and vibrant entertainment business culture.

We love our work and are inspired by the creative thoughts and opinions of others. We listen and respond, plan methodically and above all, translate your brief into a result that you can be impressed by and proud of.

“Building Sustainable and Diverse Businesses” through everything we do!

Who We Are

Contents

Who We Are 3Our Philosophy 4What Makes Us different 4Meet The team 4The Siva Programme 4Siva records 5Siva Records Services 5rated Projects & clients 6Yes-R 6Mitchell Reece 7Frequently Asked Questions 8Contact 8

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In our experience, the success of a project of any scale is linked fundamentally to five key principles:

TRUST between SIVA and client

COMMITMENT from SIVA to client

CREATIVITY from SIVA towards client product

PASSION from SIVA for client product

EXCELLENCE from SIVA at every stage

It is these principles that we place at the forefront of our philosophy - Always working with a common goal towards the highest quality outcome for any product or client.

What makes us different?

At SIVA we incorporate our client’s objectives into our analysis and follow them at all times. We use our clients’ brand, attitude, policies, essential networks and principles as the drivers of our vision.

When we are creating plans for a business, artist, website or charity the process is the same. First define the core message and objective, client vision and the target market; then design accordingly. “We don’t want to give you Microsoft if your target is MTV” or vice-versa.

Without a communication strategy in place, you’ll only end up with colourful wallpaper that does nothing to help your business or product grow. And that’s exactly where we focus our energy, using our skills; experience and marketing knowledge to help you, your business or product succeed.

Our Philosophy

SIVA Partners:Together, the SIVA partners have a collective 61 years in Investment Banking, Client Relationship Management, Information Technology Strategy and Media Management, accompanied by thirty years in passion for entertainment!

With programme management of over £300 million gained on a national, international and global scale, collectively the partners lend their credibility and clientele list to all SIVA products and services.

Team SIVA:Team SIVA is a fresh, creative, dedicated and strong workforce! As individual members, Team SIVA represents highly qualified, diversely skilled and experienced professionals. With undoubted commitment and imagination, Team SIVA work above and beyond client requirements to produce high quality and innovative products.

SIVA offers two fantastic services: The unique SIVA Consultancy division for all your media and entertainment business solutions and the pioneering SIVA Records, an independant record label for inspirational and dynamic artists.

Information About SIVA

Meet The Team

The SIVA Programme

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SIVA Records specialize in:

Labels: Signing to a major record label is becoming increasingly hard and requires an artist to already have a strong fan base, brand and recorded music, prior to signing. Independent record labels have a powerful reputation for discovering and promoting new talent and setting of new trends in the music industry. SIVA Records is an Independent Record Label which helps its artist to develop and release innovative and entertaining music to a growing fan base. In addition to our label services we also offer other services for signed as well as unsigned artist which include:

Music RecordingProduction & MasteringPublishingBrokered deals with International Record Labels, Producers etc.

Video Production: Flawless execution takes your concept from paper into edit. If you have a message to deliver, a vision to share or an image to build, a music video is vital to your career. The SIVA Production team has the imagination, insight, and technical expertise required to transform your ideas into powerful and entertaining music videos on screen. We shoot your video, offer casting and then give a wide range of Production, Post- Production and Graphic services.

Branding, Marketing & Distribution: In today’s music industry, artist no longer just make music! Artists sell music, merchandise and become a brand in their own right! Having the correct branding for you is often fundamental for success. From fashion to products SIVA Records, strive to help our artists develop a brand that is unique and personal to them. SIVA’s Marketing and PR department work creatively and with great passion to market our artists and their music and products, distributing records, creating websites and music videos, all the while helping to secure connections across the music scene.

Artist Bookings and Gigs: SIVA Records works with our artists and their managers to not only reserve performance dates at club venues, gigs and events, but also negotiate the artists’ fee/percentage of the ticket sales for maximum gain. Our exceptional Artist Booking Team has respectable connections and is always in communication with music venues, major music annual events, artists, promoters and talent buyers.

SIVA Records SIVA Records ServicesWithin the music industry, most recording artists have become increasingly reliant upon record labels to broaden their audience through branding and to produce, market and distribute their albums. Publicists are used to assist artists in promoting and marketing themselves and their merchandise through radio, television and positive media, allowing the artist to be accessible via stores and other media outlets. The Internet has increasingly become a way that some artists avoid costs and gain new audiences, as well as the use of videos, to sell their music and merchandise. SIVA Records is an independent record label, working with some of the most prestigious names in the industry to provide up and coming inspirational and dynamic artists the best services available.

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Rated Projects and clients

YES-R. Hollands Hottest Rapper!:Yes-R has over 40 million views on YouTube, 2 top albums, over 17 top 40 hits in the Netherlands and has received awards from TMF for ‘Best Newcomer’ and the Dutch Music Award for ‘Best Single’.

Not only is YES-R a successful musician in the Benelux, Latin Ameri-ca and South Africa but he is also a talented actor, having taken on the lead roles in two hit Dutch movies. YES-R is extremely popular in the Netherlands, musically collaborating with major stars such as Akon and being sponsored by Nike, Iceberg, and Armani in the Benelux. SIVA’s work with Yes-R recently won him a major national nomination for “Dutch artist with the most international interest in 2011”

YES-R says: “Before working with SIVA I could never imagine launch-ing an international career in English, neither was I confident that I could meet a company that could manage potential risk damage to my already successful Dutch Career. SIVA were astronomical in the process of highlighting all areas that needed to be reviewed and reworked to attract a substantial amount of much needed investment to kick start this major dream! So far the results have been great and I look forward to the future”.

For more information on Yes-R please visit: www.yes-r.nl www.yes-r.net www.simonvandi.com

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Mitchell reece England’s home grown talent. Mitchell Reece (formerly known as E.N.V) is a 24 year old rapper/writer/producer/classical and jazz pianist. True to his motto of Attitude equals Altitude, Mitchell Reece’s persona has developed spiritually and artistically and today he is being sort after by some of the biggest names in music industry across Europe.

When Reece met SIVA Records Founder Simon Vandi, he was just another unsigned artist struggling to secure funding and gain recognition from major producers across Europe.

2011 will see the release of his most prized works both lyrically and musically. With a SIVA brokered 12 track album deal signed with renowned Italian production powerhouse Trumen Records and a record deal with SIVA Records, Mitchell Reece is set to take over the charts. Outstanding tracks have already been recorded, each with a different feel, personality and social awareness to it. Strong collaborations with major international artists have already been sorted and some already completed, such as his collaboration with Holland’s hottest rapper YES-R on his future hit single ‘Electro Girl’.

Mitchell Reece says “Before I met Simon (CEO of SIVA), I was just another rapper on the UK rap scene,

wearing the same new era hats, the same trainers and just blending into the background and we needed to make me stand out from the crowd, make heads turn so to speak. My new image and sound now reflects a new dimension and something the public haven’t seen before, therefore giving me my USP. My persona has changed for the better too! I know the difference between ‘myself’ and ‘me as the artist’ and this helps me analyse certain situations and the way in which i present myself within

them. I have developed my music style through the progression of researching common grounds of aspirations by asking what the fans want and paying attention to the detail of my delivery and vocal ability”

For more information on Mitchell Reece please visit: www.mitchellreece.comwww.simonvandi.com

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WEBACE:

SIVA’s Sister Company WEBACE, assist SIVA with all aspects of Web Design and Development. With many successful and innovative up and running web sites already formed, WEBACE was naturally the first choice for a digital partner.

SIVA and WEBACE have used their years of experience in web design and customer relations to develop a fresh approach towards how we develop our clients’ websites. This not only results in a smoother development from start to finish but has also allowed us to lower the costs for what we believe to be the most competitive in the industry, without sacrificing quality of design or service.

For more information please visit our website or www.webace.eu.

Business Associations

TRUMeN RECORDS:Trumen Records work with SIVA to offer you the highest quality services available in music production. Trumen Record’s is one of Italy’s most renowned Production Power Houses and Record Label.Trumen Records’ recording studios are entirely based on Pro Tools HD PROFESSIONAL technology and are perfectly sound-proofed by one of the best Italian acoustic engineers. They have worked with several major Artist with youtube views in the millions such as- Tormento , Caparezza, Babaman, Dj Jad, Club Dogo, Dj Fede, Dj Zone, Vacca. They also work with many artists in the Hip-Hop/ R’n’B/ Rock and Dancehall music genres such as, Alborosie (2011 MOBO award winner), Morgan Heritage, Arancia and LA Rapper Luciouz.

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Frequently Asked Questions

Q: I am interested in working / signing with SIVA Records, how do we get started?

A: Contact one of our team members via phone or email to let us know who you are and what your interests are. We’ll get back to you as soon as possible with a date to set up an initial meeting or answer any questions/queries.

Q: I don’t have a manager. Can I still sign with SIVA Records? A: SIVA Records does not take on the management role. All of our services are available with or without a manager but, as a label, we encourage all our artists to seek management. However, if you do not have one we will do our best to guide you but will not take on the duties of a manager.

Q: Who will retain ownership and copyright of any creative materials produced? :

A: From a label perspective, SIVA Records will retain 20% of sales or income. The rest goes to the artist and/or Management Company. For all other services, clients retain complete copyright ownership of all final artwork and deliverables, which have been paid for.

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Contact

Address: 8 Northumberland Avenue Trafalgar Square London England WC2N 5BY

Website: www.simonvandi.com

Email: info@simonvandi.com

CEO: Simon VandiT: +44 (0)7766 911996 E: simon@simonvandi.com

Managing Director: Matthew WarrenT: +44 (0)07711998870 E: matt.warren@simonvandi.com

Managing Director: Dario CristaudoT: +44 (0)07867804057 E: dario.cristaudo@simonvandi.com

Contact us today to set up an initial meeting and take the next step to success!

www.simonvandi.com