A distinct change in mobile device usage patterns over the

past four years will make the 2020 elections the “mobile

elections”. While election victories in 2016 and 2018 were

driven by effective social media marketing, the 2020

elections will be decided with in-app and mobile targeting.

A survey of registered voters in a recent study by Interactive

Advertising Bureau (IAB) found that mobile is crucial for

reaching younger consumers (Millennials), Hispanics and

African Americans. For example, Hispanic voters respond

better to mobile or digital ads, with 87% saying they have

taken action after seeing an ad.

The study concluded that political candidates who want to

reach Millennials & minorities must shift more of their ad

budget to mobile, due to high levels of engagement and better

targeting capabilities.

64%80%

American Adults who own a smartphoneSource: Pew Research Center

-2016

-2020

80%

Millennialswithout a landline phoneSource: The National Interest

Millennialsonly watch TV onlineSource: Pew Research Center

Registered Voters

60% African American

Source: IAB report- “The Race for the White House”

2020 ELECTIONS WILL BE THE “MOBILE ELECTIONS”

93%49% Overall Voters

Hispanic64%

DYNAMIC MESSAGING TAILORED TO EACH VOTER

Unique Voter Profiles

With a SITO Elect campaign, each voter is delivered a different message and creative based on the meaningful issues which matter most and are most likely to engage at a hyper-personalized level.

SITO’s Location Sciences creates separate voter profiles based on the most politically motivating traits.

Individuals matching those traits will receive different ad messaging and creative.

Mark Lopez favors raising minimum wage, government involvement in health care.

Linda Rosen favors stricter environmental regulations, limiting the use of fossil fuels

Angela Schmittis dedicated to ensuring that all voters have equal access to the ballot box

AUDIENCE ENRICHMENT FOR PRECISE SEGMENTATION

SITO Location Sciences audience creation tool

combines a candidate's 1st party data with MAID level

device data from devices seen at rally’s, voting booths

and political fundraisers in the previous 365 days.

By appending first party voter data to 3rd party location

data, SITO develops actionable hyper-targeted

audiences, executable on any digital platform.

Reach and influence new prospective voters by developing lookalike segmentations from previouslydefined SITO Enrichment Audiences.

Platforms

Social Media

CTV

OTT

DOOH

Display

Search

GEO-TARGETING TO DRIVE ENGAGEMENT AND EARN VOTES

Mobile location geo-targeting, driven by 1st and 3rd party data, enables a campaign to target voters in specific locations.

Location Verified Audiences

Geo-targeting is effective for:

Party marketing outreach

Run election day “get out and vote” campaigns in neighborhoods exhibiting lower voter turnout rates

Recruiting campaign volunteers

Closed loop attribution provides analytics identifying voters who have attended a rally, event or specific location

Target voters to deliver relevant, 1:1 messaging

Track election day poll walk-in attributionand reporting

Demographic profile

Female, 25-34, Asian,

Zip – 92691, $90K HH income, married, 1 child, homeowner

Visited

Whole Foods, Church, Museum, Target

Interests

Religion, cooking, gardening, environment

Hyperlocal TargetingReaching households in key voter segments.