sitecore user-grop-cardiff-31oct-v003-final
Post on 21-Oct-2014
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Sitecore User Group – Bristol @ CardiffJustin Rowe
“Happy Halloween”
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Why content comes first
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Why content comes first
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Why content comes first
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Why IA content comes first
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Why content comes first
http://www.flickr.com/photos/potzuyoko/7188172030/
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Why content comes first
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Why content comes first
http://www.flickr.com/photos/alisonlongrigg/3503494291/
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Why IA content comes first
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Why content comes first
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Why content does come first
1. BusinessData and information comes first because it’s arguably the most important thing to a business online.
2. SitecoreData and information structure should also be one of the start points when implementing a Sitecore site…
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con·tent [kon-tent]
Something that is contained: the contents of a box (website).
Something that is to be expressed through some medium, as speech, writing.
Substantive information or creative material viewed in contrast to its actual or potential manner of presentation…
http://dictionary.reference.com/browse/content - 22/10/2012
What is content?
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Content is derived
…a single piece of web
content will probably be made up from a number of data items, commonly including text, images and metadata from any number of sources. ”
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… meet business objectives and provide ROI.… support relationships, support infrastructure and drive innovation.… have a life cycle, this needs to be understood and supported, governance is paramount.… treated as a critical business asset.
Content should …
… be independent of technology.… be separated from behaviour.… be platform agnostic.… be separated from formatting and aesthetics.
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Considerations
Think about the sites users, the CMS user, the business’ need for return on investment, and the technologies capabilities and limitations.”
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John West CTO Sitecore& author of “Professional Sitecore
Development”
http://sitecorejohn.wordpress.com/
When defining requirements, focus on information architecture, which includes data template and standard values definitions including workflow, layout details, and insert options, the content tree, and other relations between items. ”
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Sitecore best practice
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Principles to aid with the creation and understanding of IA
Choices Objects Entry points Focused navigation Evolution Top down – bottom up
D. Brown EightShapes 2010
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Artefacts to aid the creation of IA
Online business goals and objectives Online brand guidelines Representative content Content audit/inventory
Personas Personalisation, engagement plans
UI style guidelines, wireframes and prototypes SEO recommendations Social strategy
Accessibility audit, usability findings
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Give content focus
Business goal what does this do for the business?
Objective what is the operational purpose?
Communication goal how should we deliver to the customer?
Defining KPI’s will ensure contents effectiveness can be measured and refined.
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Example: Wysiwyg
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Example: Structure based
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Example: Encapsulated content
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Example: Related content
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IA in the context of Sitecore is a process that leads to object and template definition.
Ensure user ambitions and business goals can be met.
Use Sitecore field types based on content requirements, you are building the editors UI.
Sitecore is a customer engagement platform (CEP) unless your content is structured correctly DMS will simply not work.
Content tied to layout can not be repurposed (the be’s).
Putting it all together
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“Professional Sitecore Development” by John West, chapter 2
Data Definition Reference and Data Definition Cookbook
http://sdn.sitecore.net/upload/sitecore6/data_definition_reference_sc61_usletter.pdfhttp://sdn.sitecore.net/upload/sitecore6/datadefinitioncookbook-a4.pdf
Reusing and Sharing Datahttp://sdn.sitecore.net/upload/sitecore6/64/reusing_and_sharing_data-a4.pdf
Continue the conversation … Sitecore user group
IA resources
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The way data is stored, it’s structure, its relationships and governance should support it and allow it to become focused content no matter how or where its surfaced, who is viewing it and why.
Release the content …
Summary
