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If it had beenwork I shouldnt have done it.Mark TwainKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/kbarwin 30. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeStatusStatus er en strre driver ennkonomisk gevinst 31. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 32. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeEksempel: Sneakpeeq 33. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://www.sneakpeeq.comKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 34. 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Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://www.gamesindustry.biz/articles/2013-05-24-microsoft-applies-for-patent-on-tv-achievements 42. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge=Gamication igamle dager 43. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeThe word most frequently used to describeengagement, particularly in a marketingcontext, is loyalty.Gamication by Design by Gabe ZichermannHandler om lojalitet 44. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeGamification=SocialCRM=CustomerExperience 45. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeHva er verdien? 46. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeFra 5 til 45 interaksjoner pr. minutt18 % kning i konverteringerKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge Kilde:http://www.retailtouchpoints.com/shopper-engagement/1952-sneakpeeq-increases-conversions-18-with-gamication- 47. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:Badgeville 48. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeBusiness case 49. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeLojalitetGrunntallAntall kunder 50 000Omsetning 50 000 000Brutto frafall 12%Brutto tilvekst 15%Netto tilvekst 3 %Glidende reduksjonav churn2%Effektrlig tilvekst 5%kt omsetning r 1 1 000 000kt omsetning r 2 1 050 000kt omsetning r 3 1 102 500Totalomsetningsverdi3 152 500 50. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeOmsetning pr. kunde (ARPU)GrunntallOmsetning 50 000 000kt ARPU 5%Effektkt omsetning pr. r 2 500 000Totalt over 3 r 7 500 000 51. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeAnnen verdiskapingOmsetningEngasjementSamtykkerMerkevarebyggingVervingAtferdsdata 52. 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Du skal ikke markedsfre/snakke om gamication4. Du skal ikke gjre gamication som en kampanje5. Du skal kontinuerlig vedlikeholde og videreutvikle 56. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeLitt gamication er bedre enn ingen gamication 57. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeSprsml?Kilde:http://twicsy.com/i/jHJbPb 58. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 59. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeLeftovers 60. 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Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeSammenligningLet Your Body Drive SneakpeeqBruker spillteknikker Bruker spillteknikkerBruker spill Bruker ikke spillSammenligne seg med andre(Leaderboard)Sammenligne seg med andre(Facebook-venner, lokale leaderboards)Stimulerer ikke til bruk av produkt Stimulerer til bruk av tjenestenHy fokus p merkantil belnning (til n vinner) Fokus bde p merkantil og ikke-merkantilbelnning (til alle)Kampanje Lpende aktivitetMerkevarebygging/akvisisjon En del av tjenesten, bygger oppsigelsesvern