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Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Sistema Universitario Ana G. Méndez School for Professional Studies
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
ITHM 404
CONVENTION AND EVENT PLANNING LOGISTICS
LOGÍSTICA PARA LA PLANIFICACIÓN DE EVENTOS Y CONVENCIONES
© Sistema Universitario Ana G. Méndez, 2006
Derechos Reservados.
© Ana G. Méndez University System, 2006. All rights reserved.
ITHM 404 Convention and event Planning Logistics 2
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
TABLA DE CONTENIDO/TABLE OF CONTENTS Páginas/Pages
Prontuario/Study Guide .....................................................................................3
Taller Uno/Workshop One ................................................................................18
Taller Dos/Workshop Two ................................................................................21
Taller Tres/Workshop Three .............................................................................24
Taller Cuatro/Workshop Four ...........................................................................27
Taller Cinco/Workshop Five..............................................................................29
Anejo A/Appendix A..........................................................................................32
Anejo B/Appendix B..........................................................................................34
Anejo C/Appendix C .........................................................................................36
Anejo D/Appendix D .........................................................................................38
Anejo E/Appendix E..........................................................................................40
Anejo F/Appendix F ..........................................................................................42
Anejo G/Appendix G.........................................................................................44
Anejo H/Appendix H .........................................................................................45
ITHM 404 Convention and event Planning Logistics 3
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Prontuario Título del Curso Logística para la planificación de Eventos y Convenciones
Codificación ITHM 404
Duración Cinco Semanas o según aplique Pre-requisito ITHM 310
Descripción Este curso presenta una visión integral de los elementos que se toman en
consideración dentro del proceso de planificación de eventos y convenciones. Enfásis
en la gerencia financiera para la ganancia de eventos. Discución detallada de los
aspectos en el servicio de la planificación de eventos.
Objetivos Generales 1. Crear una guía logística.
2. Desarrollar propuesta y material colateral para promoción de eventos.
3. Seleccionar estrategias (prensa, radio, Internet y/o televisión) de acuerdo al
mercadeo del evento.
4. Crear un presupuesto para un evento y considerar otros factores financieros.
5. Desarrollar una pre-convención y post-convención.
6. Organizar y presentar una convención en teoría tomando todos los procesos de
logística discutidos en clase.
Textos y recursos Astroff, M., & Abbey, J. (2002). Convention Sales & Services (6th edition). Waterbury
Van Der Wagen, L. & Carlos, Brenda R. (2005). Event Management for Tourism,
Cultural, Business, and Sporting Events. Pearson Education, Inc., Upper Saddle
River, New Jersey.
Referencias y material suplementario Culinary Institute of America. Remarkable Service: A Guide to Winning and
Keeping Customers for Servers, Managers, and Restaurant Owners.
Goldblatt, J. (2005). Special events: Event Leadership for a New World. (4th edition). John Wiley &
Sons, Inc.
Ismail, A. (1999). Catering Sales and Conventions Services. International Thomson Publishing.
Kotschevar, L. H., & Tanke, M. L. (2002). Managing bar and beverage operations.
ITHM 404 Convention and event Planning Logistics 4
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Levy, B.R., & Marion, B.H. (2002). Successful special events: planning, hosting, and evaluating.
Lucas, R. W. (2004). Customer Service: Skills & Concepts for Success. (2nd ed.). John
Wiley & Sons.
Martin, W.B. (2002). Quality Service: What Every Hospitality Manager
Needs to Know. 1st edition. Prentice Hall.
Montgomery, R.J., & Strick, S.K. (1995). Meetings, Conventions, and Exhibitions. John
Wiley & Sons, Inc.
Morrow, S. L. (2002). The Art of the Show (second edition). Education foundation,
International Association for Exposition Management, Publisher.
Ninemeier, J.D. (2005). Management of food, and beverage operations (fourth edition).
Educational Institute American Hotel & Lodging Association.
Ninemeier, J.D. (2004). Planning and control for food and beverage operations (sixth
Edition). Educational Institute American Hotel & Lodging Association.
Rocco, M. A., & Andrew N. V. (2001). Hospitality Today, An Introduction. (4th Ed.).
The Educational Institute of the AH & LA, Lansing, Michigan
Rutherford Silvers, J. (2004). Professional Event Coordination. John Wiley & Sons, Inc.
Shock, P.J., & Stefanelli, J.M. (2001). On-Premise Catering: Hotels, conventions &
Conference Centers, and Clubs . Jhon Wiley & sons.
Timm, P. R. (2002). Customer Service: Career Success through Customer
Satisfaction. (2nd Ed.). Prentice Hall.
Periodicals and Journals Meetings and Conventions
Special Events
Special Events Magazine
Successful Meetings
Tourism Management
Travel & hospitality career directory
Travel Weekly
Evaluación
El esquema de evaluación que se utilizará en este curso es el siguiente:
ITHM 404 Convention and event Planning Logistics 5
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
CRITERIOS %
Asistencia y puntualidad 10%
Participación y contribución en clase 25%
Portafolio del curso Tareas asignadas Punto más confuso Reacción escrita inmediata
55% 45% 5% 5%
NOTA: Las rúbricas a utilizarse para la evaluación de estas actividades se incluyen
al final del módulo.
1. Asistencia y Puntualidad: La asistencia es mandatoria y la puntualidad
representa ética profesional. El facilitador llevará un registro de las mismas para
cada taller y, al finalizar el curso, utilizará el Anejo A para evaluar a cada
estudiante.
2. Participación y Contribución en clase: Se espera que todo estudiante asista a
clases preparado para discutir los temas del día (lecturas, preguntas asignadas,
diario actualizado, etc.) y que participe activamente en cada taller. El Facilitador
evaluará la participación y contribución de cada estudiante al finalizar el curso
(Anejo A). Tomará en cuenta el grado de participación de cada estudiante, si se
preparó para cada taller y su contribución en el desarrollo de la clase.
3. Portafolio del curso: Cada estudiante deberá preparar un portafolio del curso
donde reflexionará sobre los temas del curso y sus experiencias en el centro de
práctica. Es importante que cada estudiante trabaje este portafolio a partir de la
primera semana de clases, lo mantenga actualizado y lo traiga a clases cada
semana para que lo pueda utilizar y el Facilitador lo pueda revisar. El Portafolio
será evaluado utilizando el Anejo B e incluirá las siguientes partes: a. Tareas semanales: La industria de la hospitalidad es una cambiante día
a día. Los gerentes dentro de esta industria deben ser multitalentosos.
A través de las tares semanales, el estudiante está expuesto a la práctica
y a mantenerse al día en relación a la cambiante industria de la
hospitalidad. Las mismas serán entregadas al finalizar cada taller y el
ITHM 404 Convention and event Planning Logistics 6
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Facilitador devolverá las tareas en la siguiente clase con las correcciones
y recomendaciones a las mismas. El estudiante podrá revisar, corregir y
mejorar esas tareas en función de los comentarios del Facilitador y lo
aprendido en clase. Los trabajos deberán ser preparados en el idioma
del taller. (Nota: Deberá incluir en el portafolio TODAS las tareas
asignadas).
b. “Muddiest point” -El estudiante auto evaluará su experiencia de
aprendizaje desde su hogar a través del “Muddiest Point” (Apéndice C) y
enviará la misma vía e-mail al completar las tareas asignadas de cada
taller.
c. Reacción Escrita Inmediata: El estudiante auto evaluará su experiencia
de aprendizaje en el salón de clases a través de la Reacción Escrita
Inmediata (Apéndice D). La misma se discutirá en el salón de clases.
ITHM 404 Convention and event Planning Logistics 7
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Descripción de las normas del curso 1. La asistencia es obligatoria. El estudiante debe excusarse con el facilitador, si tiene
alguna ausencia y reponer todo trabajo. El facilitador se reserva el derecho de
aceptar la excusa y el trabajo presentado y ajustar la evaluación, según entienda
necesario.
2. Las presentaciones orales y actividades especiales no se pueden reponer, si el
estudiante presenta una excusa válida y constatable (Ej. médica o de un tribunal),
se procederá a citarlo para un examen escrito de la actividad a la cual no asistió.
3. Este curso es de naturaleza acelerada y requiere que el estudiante se prepare antes
de cada taller, según especifica el módulo. Se requiere un promedio de 10 horas
semanales para prepararse para cada taller.
4. El estudiante debe someter trabajos de su autoría, por lo tanto, no deberá incurrir en
plagio. Debe dar crédito a cualquier referencia.
5. Si el facilitador realiza algún cambio, deberá discutir los mismos con el estudiante
en el Taller Uno. Además, entregará los acuerdos por escrito a los estudiantes y al
Programa.
6. El facilitador establecerá el medio y proceso de contacto.
7. El uso de teléfonos celulares está prohibido durante los talleres.
8. No está permitido traer niños o familiares en los salones de clases.
9. El estudiante tendrá la oportunidad de aprender tanto a través del español como del
inglés. Los talleres serán facilitados en ambos idiomas en días alternos. Esto
significa que los talleres serán facilitados en un idioma diferente cada semana. Un
estudiante puede interactuar y hacer preguntas en el idioma de su preferencia; pero,
en general, se le solicitará que utilice un solo idioma en trabajos específicos. En
cada curso se utilizará el español y el inglés de forma equilibrada.
10. En trabajos grupales, salvo situaciones excepcionales, se considerará que el
mismo se prepara por todos los integrantes del grupo y serán evaluados por igual.
11. Todo estudiante está sujeto a las normas de comportamiento de la institución y
las que se establezcan en el curso.
12. Los trabajos y asignaciones deberán entregarse en la fecha indicada y en su
totalidad.
ITHM 404 Convention and event Planning Logistics 8
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Nota: Si por alguna razón no puede acceder las direcciones electrónicas ofrecidas en el módulo, no se limite a ellas. Existen otros “web sites” que podrá utilizar para la búsqueda de la información deseada. Entre ellas están:
• www.google.com
• www.Altavista.com
• www.AskJeeves.com
• www.Excite.com
• www.Pregunta.com
• www.Findarticles.com El facilitador puede realizar cambios a las direcciones electrónicas y/o añadir algunas de ser necesario.
ITHM 404 Convention and event Planning Logistics 9
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Filosofía y Metodología Educativa Este curso está basado en la teoría educativa del Constructivismo.
Constructivismo es una filosofía de aprendizaje fundamentada en la premisa, de que,
reflexionando a través de nuestras experiencias, podemos construir nuestro propio
conocimiento sobre el mundo en el que vivimos.
Cada uno de nosotros genera nuestras propias “reglas “y “métodos mentales”
que utilizamos para darle sentido a nuestras experiencias. Aprender, por lo tanto, es
simplemente el proceso de ajustar nuestros modelos mentales para poder acomodar
nuevas experiencias. Como facilitadores, nuestro enfoque es el mantener una
conexión entre los hechos y fomentar un nuevo entendimiento en los estudiantes.
También, intentamos adaptar nuestras estrategias de enseñanza a las respuestas de
nuestros estudiantes y motivar a los mismos a analizar, interpretar y predecir
información.
Existen varios principios para el constructivismo, entre los cuales están:
1. El aprendizaje es una búsqueda de significados. Por lo tanto, el aprendizaje
debe comenzar con situaciones en las cuales los estudiantes estén buscando
activamente construir un significado.
2. Significado requiere comprender todas las partes. Y, las partes deben
entenderse en el contexto del todo. Por lo tanto, el proceso de aprendizaje
se enfoca en los conceptos primarios, no en hechos aislados.
3. Para enseñar bien, debemos entender los modelos mentales que los
estudiantes utilizan para percibir el mundo y las presunciones que ellos
hacen para apoyar dichos modelos.
4. El propósito del aprendizaje, es para un individuo, el construir su propio
significado, no sólo memorizar las contestaciones “correctas” y repetir el
significado de otra persona. Como la educación es intrínsicamente
interdisciplinaria, la única forma válida para asegurar el aprendizaje es hacer
del avalúo parte esencial de dicho proceso, asegurando que el mismo provea
a los estudiantes con la información sobre la calidad de su aprendizaje.
5. La evaluación debe servir como una herramienta de auto-análisis.
ITHM 404 Convention and event Planning Logistics 10
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
6. Proveer herramientas y ambientes que ayuden a los estudiantes a interpretar
las múltiples perspectivas que existen en el mundo.
7. El aprendizaje debe ser controlado internamente y analizado por el
estudiante.
ITHM 404 Convention and event Planning Logistics 11
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Study Guide Course Title Convention and Event Planning Logistics
Code ITHM 404
Time Length Five Weeks or as applicable Pre-requisite ITHM 310
Description
An integral vision of the elements taken into consideration within the event planning process.
Emphasis placed on financial management for profit-making events. Detailed discussion on the
service of event planning.
General Objectives 1. Create an event logistic guide.
2. Develop event proposals and collateral material for sponsorships and promotions.
3. Select publicity strategies (press, radio, Internet, and/or television, according to the
marketing of an event.
4. Create a budget for an event and consider other financial management issues.
5. Develop Pre-convention and post-convention meetings.
6. Organize and present a convention in teary taking all of the event logistic processes
discussed in class into account.
Texts and Resources Astroff, M.T., & Abbey, J.R. (2002). Conventions Sales and Services (6th edition).
Waterbury Press.
Van Der Wagen, L. & Carlos, Brenda R. (2005). Event Management for Tourism,
Cultural, Business, and Sporting Events. Pearson Education, Inc., Upper Saddle
River, New Jersey.
References and Supplementary Materials Culinary Institute of America. Remarkable Service: A Guide to Winning and
Keeping Customers for Servers, Managers, and Restaurant Owners.
Goldblatt, J. (2005). Special events: Event Leadership for a New World. (4th edition). John Wiley &
Sons, Inc.
Ismail, A. (1999). Catering Sales and Conventions Services. International Thomson Publishing.
Kotschevar, L. H., & Tanke, M. L. Managing bar and beverage operations.
ITHM 404 Convention and event Planning Logistics 12
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Levy, B.R., & Marion, B.H. (2002). Successful special events: planning, hosting, and evaluating.
Lucas, R. W. (2004). Customer Service: Skills & Concepts for Success. (2nd ed.). John
Wiley & Sons.
Martin, W.B. (2002). Quality Service: What Every Hospitality Manager
Needs to Know. 1st edition. Prentice Hall.
Montgomery, R.J., & Strick, S.K. (1995). Meetings, Conventions, and Exhibitions. John
Wiley & Sons, Inc.
Morrow, S. L. (2002). The Art of the Show (second edition). Education foundation,
International Association for Exposition Management, Publisher.
Ninemeier, J.D. (2005). Management of food, and beverage operations (fourth edition).
Educational Institute American Hotel & Lodging Association.
Ninemeier, J.D. (2004). Planning and control for food and beverage operations (sixth
Edition). Educational Institute American Hotel & Lodging Association.
Rocco, M. A., & Andrew N. V. (2001). Hospitality Today, An Introduction. (4th Ed.).
The Educational Institute of the AH & LA, Lansing, Michigan
Rutherford Silvers, J. (2004). Professional Event Coordination. John Wiley & Sons, Inc.
Shock, P.J., & Stefanelli, J.M. (2001). On-Premise Catering: Hotels, conventions &
Conference Centers, and Clubs . Jhon Wiley & sons.
Timm, P. R. (2002). Customer Service: Career Success through Customer
Satisfaction. (2nd Ed.). Prentice Hall.
Periodicals and Journals Meetings and Conventions
Special Events
Special Events Magazine
Successful Meetings
Tourism Management
Travel & hospitality career directory
Travel Weekly
Evaluation Students in this course will be evaluated as follows:
ITHM 404 Convention and event Planning Logistics 13
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Criteria %
Attendance and punctuality 10%
Class Participation 25%
Portfolio Assignments Muddiest Point One Minute Paper
55% 45% 5% 5 %
NOTE: The rubrics to be used for these evaluations are included at the end of the
module.
1. Attendance and punctuality: Attendance is mandatory, and being punctual reflects a
professional ethic. The facilitator will register the student’s performance for both in
every workshop, and at the end of the course. The facilitator will evaluate each
student with the rubric in Appendix A.
2. Class participation and contribution: All students are expected to attend class
prepared to discuss workshop topics (readings, assigned questions, study cases, etc.),
and to actively participate in class. The Facilitator will evaluate the student’s overall
class participation, at the end of the course. They will use Appendix A; taking into
consideration the degree of participation, if it shows the student’s degree of
preparation for class, and how much this participation contributed to the class’
development.
3. Course portfolio: Each student must prepare a course portfolio, where he/she will
reflect on course topics and development. It is important that all students work on their
portfolio beginning the first week of class, and keeping it up-to-date. They should also
bring it to class for discussion and Facilitator review. The Portfolio will be evaluated by
the Facilitator (Appendix B), and it should include the following sections:
a. Weekly Assignments: Every student must include in the portfolio a copy of
the assignments required throughout this module. Every student must bring
all written assignments to class. The Facilitator will return the assignments in
the next class, so that the student may revise, correct or improve these
assignments, based on Facilitator’s comments and what was learned in class
ITHM 404 Convention and event Planning Logistics 14
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Assignments must be prepared in the language of the workshop. (Note: The student should include in the portfolio ALL the assignments prior the workshops).
b. The Muddiest Point: The student will self-assess his/her participation through
the One-minute paper (Appendix C). The student will complete and sent it by e-
mail to the Facilitator at the end of they have completed their assignments. The
Muddiest Point should be answered in the language of the workshop.
c. One-minute paper: The student will self-assess his/her participation through
the One-minute paper (Appendix D). The student will complete and turn it in to
the Facilitator at the end of the workshop. One-minute paper should be
answered in the language of the workshop.
ITHM 404 Convention and event Planning Logistics 15
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Description of course policies 1. Attendance at all class sessions is mandatory. If the Facilitator excuses an
absence, the student must make up for all presentations, papers, or other
assignments due on the date of the absence. The Facilitator will have the final
decision on approval of absences. He/she reserves the right to accept or reject
assignments past due, and to adjust the student’s grade accordingly.
2. Oral presentations and special activities cannot be remade. If the student
provides a valid and verifiable excuse (Ex. medical or from a court), he/she will
be summoned for a written test on the activity in which he/she did not attend.
3. The course is conducted in an accelerated format and requires that students
prepare in advance for each workshop according to the course module. Each
workshop requires at least ten hours of preparation.
4. It is expected that all written work will be solely that of the student and should not
be plagiarized. That is, the student must be the author of all work submitted. All
quoted or paraphrased material must be properly cited, with credit given to its
author or publisher. It should be noted that plagiarized writings are easily
detectable and students should not risk losing credit for material that is clearly
not their own.
5. If the Facilitator makes changes to the study guide, such changes should be
discussed with the students during the first workshop. Changes agreed upon
should be indicated in writing and given to the students and to the program
administrator.
6. The facilitator will establish the means and way of contact with the students.
7. The use of cellular phones is prohibited during sessions.
8. Children or family members are not allowed to the classrooms.
9. Workshops will be facilitated in English and Spanish in alternate days, in keeping
with the format established in this module. Students may interact and ask
questions in the language of their preference, but generally it is expected that
they use the language of the specific assignment. Each course will have an
equal balance of Spanish and English usage.
ITHM 404 Convention and event Planning Logistics 16
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
10. All students are subject to the policies regarding behavior in the university
community established by the institution and in this course.
11. In group works, except under exceptional circumstances, it will be considered
that all the members of the group perform work and thus they will be evaluated
equally.
12. The written works and assignments will be turned on that assigned date in their
entirety.
Note: If for any reason you can not access the URL’s presented in the module, do not limit your investigation. There are many search engines you can use for your search. Here are some of them:
• www.google.com
• www.Altavista.com
• www.AskJeeves.com
• www.Excite.com
• www.Pregunta.com
• www.Findarticles.com The facilitator may make changes and add additional web resources if deemed necessary.
ITHM 404 Convention and event Planning Logistics 17
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Teaching Philosophy and Methodology
This course is grounded in the learning theory of Constructivism. Constructivism is
a philosophy of learning founded on the premise that, by reflecting on our experiences,
we construct our own understanding of the world in which we live.
Each of us generates our own “rules” and “mental models,” which we use to make
sense of our experiences. Learning, therefore, is simply the process of adjusting our
mental models to accommodate new experiences. As teachers, our focus is on making
connections between facts and fostering new understanding in students. We will also
attempt to tailor our teaching strategies to student responses and encourage students to
analyze, interpret and predict information.
There are several guiding principles of constructivism:
1. Learning is a search for meaning. Therefore, learning must start with the issues
around which students are actively trying to construct meaning.
2. Meaning requires understanding wholes as well as parts. And parts must be
understood in the context of wholes. Therefore, the learning process focuses on
primary concepts, not isolated facts.
3. In order to teach well, we must understand the mental models that students use
to perceive the world and the assumptions they make to support those models.
4. The purpose of learning is for an individual to construct his or her own meaning,
not just memorize the "right" answers and regurgitate someone else's meaning.
Since education is inherently interdisciplinary, the only valuable way to measure
learning is to make the assessment part of the learning process, ensuring it
provides students with information on the quality of their learning.
5. Evaluation should serve as a self-analysis tool.
6. Provide tools and environments that help learners interpret the multiple
perspectives of the world.
7. Learning should be internally controlled and mediated by the learner.
ITHM 404 Convention and event Planning Logistics 18
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Workshop One Specific Objectives At the end of this workshop, the students will:
1. Plan the logistics of an event, bringing all equipment and other resources on
board at the right time.
2. Develop policies and procedures for the operation of an event.
3. Develop performance standards to measure success against objectives.
URLs ALX Meetings and Events Planning Co.
http://www.alxmeetingandeventplanning.com/
Convention Industry Council (CIC)
www.c-I-c.org
Event Source
www.eventsource.com
Express Logistics
http://www.xlogistics.com/event_transportation_services.html
Florida Convention Center
ww.info.com/FloridaConventionCenter
Florida Convention Center: Conference, Arena, civic
www.conventioncenters.us/Florida.html - 22k
Florida Travel Big
www.Florida-Travel.big.com
Hospitality Sales and Marketing Association International (HSMAI)
www.hsmai.org
Hotelier and Hotel
http://www.ehotelier.com/browse/conventions.php
International Association of Conference Centers (IACC)
www.iacconline.org
International Association of Conference and Visitors Bureaus (IACVB)
www.iacvb.org
Meetings and Conventions Online
ITHM 404 Convention and event Planning Logistics 19
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
http://www.meetings-conventions.com/
Meeting Industry Mall
www.mim.com
Meetings Professionals International
www.mpiweb.org
Orlando Info
www.orlandoinfo.com/
Special Events
www.cfdrodeo.com
www.bixsociety.org
www.specialevents.com
www.conventioncenters.us
The Convention Store, Inc.
http://www.theconventionstore.com/airport-transportation.shtml
Assignments before Workshop One 1. Read carefully the module, and bring your doubts and concerns to discuss them in
class.
2. Read about logistics in the events and conventions industry and write your own
definition of the meaning of logistics within this industry.
3. Enter the following website and compare the services of at least five companies that
sell event and convention services.
a. Hotelier and Hotel
http://www.ehotelier.com/browse/conventions.php
b. Choose at least five companies that sell event and convention
services.
c. Explain in detail the services each company offers.
d. Explain the logistics each company has for their specific service.
e. Bring your findings to discuss in class.
4. Analyze case on Appendix H to discuss in class.
5. Complete Appendix C and sent it by e-mail to the Facilitator.
ITHM 404 Convention and event Planning Logistics 20
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Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Activities 1. The Facilitator would explain in detail the class module, and will answer any
questions or doubts from the students regarding the class.
2. The Facilitator will explain the importance of the Student Representative and the
group will choose a candidate to represent them.
3. The students will share their definitions of the logistics in the events and conventions
industry.
4. In the study group, the students will share their findings from assignment number
three and each group will bring their summary to the large group. Look for
differences and similarities within the companies.
5. The Facilitator and the students will discuss case analysis from Appendix H.
6. The facilitator will explain the assignments for the next workshop.
Assessment The students will complete the One-Minute Paper (Appendix D), and the Facilitator will
be answering the students’ doubts and concerns.
ITHM 404 Convention and event Planning Logistics 21
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Taller Dos Objetivos Específicos Al finalizar el Taller, el estudiante podrá:
1. Explicar las leyes y regulaciones que impactan la industria de eventos y
convenciones.
2. Identificar las agencias de las cuales se necesita aprobación y apoyo para eventos y
convenciones en particular.
3. Explicar la conformidad legal que se requiere para un evento.
4. Describir los contratos que se requieren entre los organizadores de un evento,
clientes y subcontratistas.
Direcciones Electrónicas
Environmental Protection Agency
www.epa.gov
List fundraising requirements for each state
www.raffa.com
Convention industry Council (CIC)
www.c-I-c.org
Contratos de negocios
http://www.vetmed.ucdavis.edu/research/Funding/buscontract.cfm
http://www.legaldocs.com/index.htm
http://1stoplegal.com/forms/contracts.htm
Event Source
www.eventsource.com
Florida Convention Center
ww.info.com/FloridaConventionCenter
Florida Convention Center: Conference, Arena, civic
www.conventioncenters.us/Florida.html - 22k
Federal Trade Commission
www.ftc.gov
Hospitality Sales and Marketing association International (HSMAI)
www.hsmai.org
ITHM 404 Convention and event Planning Logistics 22
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
International Association of Conference Centers (IACC)
www.iacconline.org
International Association of Conference and Visitors Bureaus (IACVB)
www.iacvb.org
Laws and regulations
http://www.constructionweblinks.com/Industry_Topics/Laws_and_Regulations_--
_Full_T/laws_and_regulations_--_full_t.html
http://www.retailing.org/new_site/documents/meetings/Meetings_%20Convention_policy
http://www.ashp.org/meetings/midyear/exhibitor/rules.cfm
Meetings and Conventions Online
http://www.meetings-conventions.com/
Meeting Industry Mall
www.mim.com
Meetings Professionals International
www.mpiweb.org
Orlando Convention Center-Orange County Convention Center
www.internationaldriveorlando.com/orange_county.htm - 14k
Special Events Magazine
http://www.specialevents.com
Visit Florida
www.flausa.com/
Tareas a realizar antes del Taller Dos 1. Busque y lea información sobre las leyes y regulaciones que impactan la industria
de eventos y convenciones. Discuta por lo menos cinco de dichas leyes o
regulaciones y traiga sus comentarios a clase para analizar los mismos.
2. Utilizando las direcciones electrónicas sugeridas u otras que usted desee,
investigue dos compañías que ofrezcan servicios de planificación de bodas
(“Wedding Planner”) y compare ambos servicios, productos, contratos, y lista de
preparativos desde el punto de visrta del cliente y del dueño del negocio. En
adición, compare os contratos de ambas compañías en términos de posibles
ITHM 404 Convention and event Planning Logistics 23
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
malentendidos que puedan ser utilizados para una posible demanda legal. Traiga
sus comentarios para discutir los mismos en clase.
3. Complete el Anejo C y envíelo vía e-mail al facilitador.
Actividades 1. Discusión en pleno sobre las leyes y regulaciones que impactan la industria de
eventos y convenciones.
2. Los estudiantes compartirán sus hallazgos con respecto a la asignación número
dos.
3. El facilitador dividirá la clase en dos grupos. Cada grupo desarrollará un contrato de
ventas para cualquier evento que el grupo escoja. Cada grupo discutirá su contrato
con el resto de la clase. El mismo deberá incluir los siguientes aspectos:
a. Las partes en el contrato (dueños/clientes) b. Fechas límites y dépositos c. Servicios que se proveerán d. Requirimientos especiales e. Itinerario de pago f. Seguro g. Cancelación h. Confidencialidad i. Garantías j. Firmas k. Fecha
4. El facilitador discutirá las asignaciones para el próximo taller.
Actividad de avalúo Los estudiantes completarán la Reacción Escrita Inmediata (Anejo D) para entregar al finalizar
la clase.
ITHM 404 Convention and event Planning Logistics 24
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Workshop Three
Specific Objectives At the end of this workshop, the students will:
1. Establish the purpose of the event, and develop a theme and decor that is
consistent with the purpose.
2. Analyze the needs of the event audience.
3. Review financial and other resources.
4. Review the logistical requirements of an event.
URLs Event Decor
http://www.saeventdecor.co.za/
http://www.laughtongroup.com/
http://www.dreamspinnersinc.com/
http://www.acme-events.com/
http://specialevents.com/mag/meetings_look/index.html
Event Source
www.eventsource.com
Convention Industry Council (CIC)
www.c-I-c.org
Florida Convention Center
ww.info.com/FloridaConventionCenter
Florida Convention Center: Conference, Arena, civic
www.conventioncenters.us/Florida.html - 22k
Florida Travel Big
www.Florida-Travel.big.com
Hospitality Sales and Marketing Association International (HSMAI)
www.hsmai.org
International Association of Conference Centers (IACC)
www.iacconline.org
International Association of Conference and Visitors Bureaus (IACVB)
www.iacvb.org
ITHM 404 Convention and event Planning Logistics 25
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Meetings and Conventions Online
http://www.meetings-conventions.com/
Meeting Industry Mall
www.mim.com
Meetings Professionals International
www.mpiweb.org
Orlando Convention Center-Orange County Convention Center
www.internationaldriveorlando.com/orange_county.htm - 14k
Orlando Info
www.orlandoinfo.com/
Special Events
www.cfdrodeo.com
www.bixsociety.org
www.specialevents.com
www.conventioncenters.us
Assignments before Workshop three 1. Read carefully the module, and bring your doubts and concerns to discuss them
in class.
2. Using the references, create a concept and decor for a Sweet Sixteen party.
Bring your concept to present in class.
3. Read the about the Anatomy of an Event from the reference book Professional
Event Coordination, and briefly discuss the six dimensions of an event
experience to discuss in class.
4. Design and write a description for each of the following events, incorporating the
six critical dimensions of an event experience:
a. A couple wants their wedding on a remote tropical island, and they
will be inviting 100 of their family and friends to this three-day
celebration.
b. A pharmaceutical company exhibit at a medical convention trade
show in your city wants to host and off-site evening hospitality
ITHM 404 Convention and event Planning Logistics 26
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
reception for 200 of their best customers, featuring a theme that
celebrates the local culture.
5. Complete Appendix C and sent it by e-mail to the Facilitator.
Activities 1. The Facilitator and the students will discuss the characteristics of concept and
design an event.
2. The students will present their concept and decor concept for a Sweet Sixteen
party.
3. The Facilitator and the students will discuss the six dimensions of an event
experience.
4. The Facilitator will divide the class in two groups. Each group will choose any
activities form assignment number four and will get consensus on the
incorporation of the six critical dimensions of an event experience.
5. The facilitator will explain the assignments for the next workshop.
Assessment The students will complete the One-Minute Paper (Appendix D) and the Facilitator will
be answering the students’ doubts and concerns.
ITHM 404 Convention and event Planning Logistics 27
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Taller Cuatro Objetivos Específicos Al finalizar el Taller, el estudiante podrá:
1. Planificar una estrategia promocional para un evento.
2. Seleccionar estrategias (prensa, radio, Internet y/o televisión) de acuerdo al
mercadeo del evento.
3. Manejar publicidad y relaciones publicas.
4. Promover y publicar un evento.
Direcciones Electrónicas Florida Convention Center
ww.info.com/FloridaConventionCenter
Florida Convention Center: Conference, Arena, civic
www.conventioncenters.us/Florida.html - 22k
Florida Travel Big
www.Florida-Travel.big.com
Hospitality Sales and Marketing association International (HSMAI)
www.hsmai.org
Orlando Convention Center-Orange County Convention Center
www.internationaldriveorlando.com/orange_county.htm - 14k
Orlando Info
www.orlandoinfo.com/
Visit Florida
www.flausa.com/
Tareas a realizar antes del Taller Cuatro
1. Lea sobre la importancia de la promoción y mercadeo dentro de la industria de
eventos y convenciones. Escriba un corto ensayo (dos a tres páginas) expresando
su opinión personal con respecto a dicho asusnto para discutir enclase.
2. Seleccione cinco anuncios sobre eventos, convenciones, conferencias y analice las
diferencias en relación a la forma en que se promocionan y mercadean los mismos.
Traiga sus hallazgos para discutir en clase.
ITHM 404 Convention and event Planning Logistics 28
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
3. Desarrolle una breve propuesta de mercadeo para los siguientes eventos para
discutir las mismas en clase. Deberá indicar las metas y expectativas de cada
propuesta. Venga preparado para llevar una corta presentación oral de su
propuesta:
a. Palm Springs International Film Festival- Localizado en el desierto de
Coachella Valle en el sureste de California. Este es uno de los festivales
más grande e importante del país. Se analizan más de 180 películas que
llegan desde más de 55 países. El mismo tiene uan audiencia de más de
70,000 expectadores alrededor del mundo. Este festival también se
caracteriza por la celebración de eventos culturales, seminarios y una gala.
b. Virginia City Camel Races-Lo que comenzó como una apuesta se ha
convertido en una tradición cultural en Virginia City, N.V.
4. Complete el Anejo C y envíelo vía e-mail al facilitador.
Actividades 1. Discución en pleno sobre la importancia de la promoción y mercadeo dentro de
la industria de eventos y convenciones. Los estudiantes compartirán sus
ensayos con respecto a dicho asunto con el resto del grupo.
2. En grupos de estudios, los estudiantes compartirán sus hallazgos en realción a
la tarea número dos. En consenso, escogerán por lo menos dos de los anuncios
que analizaron para opinar de ellos al resto del grupo.
3. Los estudiantes llevarán a cabo una corta presentación oral para explicar su
propuesta de mercadeo en relación a la tarea número tres.
Actividad de avalúo Los estudiantes completarán la Reacción Escrita Inmediata (Anejo D) para entregar al finalizar
la clase.
ITHM 404 Convention and event Planning Logistics 29
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Workshop Five
Note: This is a bilingual workshop. Both, assignments before workshop and activites, will be conducted in both languages, English and Spanish.
Specific Objectives At the end of this workshop, the student will:
1. Develop an event budget, including income and expenditure.
2. Develop control systems for managing finances budget.
3. Analyze and develop a post-event follow-up.
URLs All meetings
www.allmeetings.com
Benchmark Hospitality
www.benchmark-hospitality.com
Budgeting an event
http://www.cypressmedia.net/pages/scopecmsmeetings.html
http://www.cmplanners.com/whatis.html
Conferon
www.conferon.com
Convention industry Council (CIC)
www.c-I-c.org
Dolce International
www.dolce.com
Event Source
www.eventsource.com
Florida Convention Center
ww.info.com/FloridaConventionCenter
Florida Convention Center: Conference, Arena, civic
www.conventioncenters.us/Florida.html - 22k
Florida Travel Big
www.Florida-Travel.big.com
ITHM 404 Convention and event Planning Logistics 30
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Helms Briscoe
www.helmsbriscoe.com
Hospitality Sales and Marketing association International (HSMAI)
www.hsmai.org
International Association of Conference Centers (IACC)
www.iacconline.org
International Association of Conference and Visitors Bureaus (IACVB)
www.iacvb.org
Meetings and Conventions Online
http://www.meetings-conventions.com/
Meeting Industry Mall
www.mim.com
Meetings Professionals International
www.mpiweb.org
Orlando Convention Center-Orange County Convention Center
www.internationaldriveorlando.com/orange_county.htm - 14k
Orlando Info
www.orlandoinfo.com/
Restaurant Business
www.restaurantbiz.com
Restaurant & Institutions
www.rimag.com
Special Events Magazine
http://www.specialevents.com
Visit Florida
www.flausa.com/
Assignments before Workshop Five 1. Read about Financial Management topics and bring a summary in Spanish to
discuss in class.
2. Prepare a budget in English for the promotion of a local fund-raising event. You can
use any number of promotional strategies, including various forms of advertising.
ITHM 404 Convention and event Planning Logistics 31
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Make sure that you include the time taken to prepare the communication messages
and designs for these materials. In the case of brochures, there may be design and
print costs as wells as distribution costs. Your budget should comprehensively cover
all activities and expenses associated with promotion, including any salaries or
wages involved. Prepare 15 minutes oral presentation. The Facilitator will evaluate
this presentation using Appendix E.
3. Read about Post-event follow-up, and bring a summary in Spanish to discuss in
class.
4. Develop a document in English for a post-event follow up to discuss in class. What
should be included in the post-convention report? What are the benefits of post-
convention reports?
Activities 1. The Facilitator and the students will discuss the Financial Management for an event
in Spanish.
2. The students will present their findings from assignment number two in English.
3. The Facilitator and the students will discuss the Post-event follow up in Spanish.
4. In the study group, the students will share their findings on assignment number four
and each group will bring a summary to the rest of the class.
Assessment Recap Activity-The students will complete The 5-Minute Essay. The essays will be
read to the rest of the class and the students will be able to review the material in a
group manner.
ITHM 404 Convention and event Planning Logistics 32
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Anejo A RÚBRICA PARA EVALUACIÓN DE PARTICIPACIÓN EN CLASE
NOMBRE: __________________________ NOTA FINAL _____________ FECHA: ____________________________ Asistencia y puntualidad: ______% _____ 0= Faltó a 4 o más talleres o faltó a 3 talleres y llegó tarde a 2 talleres
_____ 1= Faltó a 3 talleres o faltó a 2 talleres pero llegó tarde a tres talleres
_____ 2= Faltó a 2 talleres o faltó a 1 taller pero llego tarde a tres o más talleres
_____ 3= Faltó a 1 taller o no faltó pero llegó tarde a tres talleres
_____ 4= No faltó a los talleres pero llegó tarde a uno o dos talleres
_____ 5= No faltó ni llegó tarde a los talleres
Aportación a la clase:______% 0-No Cumplió 1-Deficiente 2-Regular 3-Bueno 4-Muy Bueno 5-Excelente N/A-No Aplica
CRITERIOS 0 1 2 3 4 5 N/A
1. Contribuye frecuentemente a las discusiones en clase.
2. Demuestra interés en las discusiones en clase.
3. Contesta preguntas del facilitador y sus compañeros.
4. Formula preguntas pertinentes al tema de la clase.
5. Viene preparado (a) a clase.
6. Contribuye a la clase con material e información adicional.
7. Presenta argumentos fundamentados en las lecturas y trabajos de la clase
8. Demuestra atención y apertura a los puntos y argumentos de sus compañeros.
9. Contesta preguntas y planteamientos de sus compañeros.
10. Demuestra iniciativa y creatividad en las actividades de clase.
Comentarios: __________________________________________________________
ITHM 404 Convention and event Planning Logistics 33
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Appendix A
RUBRIC TO EVALUATE CLASS PARTICIPATION NAME: __________________________ FINAL GRADE ____________ DATE: __________________________ Attendance and Punctuality: ______% _____ 0= Absent in 4 or more workshops or absent in 3 workshops and was late in 2 workshops
_____ 1= Absent in 3 workshops or absent in 2 workshops and was late in 3 or more workshops
_____ 2= Absent in 2 workshops or absent in 1 workshops and was late in 3 or more workshops
_____ 3= Absent in 1 workshop or attended all workshops but was late in 3 workshops
_____ 4= Attended all workshops but was late in 1 or 2 workshops
_____ 5= Perfect attendance
Class Participation: ______% 0-NOT OBSERVED 1-DEFICIENT 2-AVERAGE 3-GOOD 4-VERY GOOD 5-EXCELLENT N/A- NOT APPLY CRITERIA 0 1 2 3 4 5 N/A
1. Contributes frequently to class discussion.
2. Demonstrates interest in class discussion.
3. Answers questions made by the facilitators and classmates.
4. Asks questions pertinent to the class subject.
5. Arrives prepared to class.
6. Contributes to class with additional material and information.
7. Presents arguments based on class lecture and work.
8. Demonstrates attention and opening towards arguments from classmates.
9. Answers questions and expositions from classmates.
10. Demonstrates initiative and creativity in class activities.
Comments: _______________________________________________________
ITHM 404 Convention and event Planning Logistics 34
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Anejo B DOCUMENTO PARA LA EVALUACIÓN DEL PORTAFOLIO
NOMBRE________________________ FECHA _____________________
Criterio a evaluarse Puntuación asignada
Puntuación obtenida
Puntualidad: Entrega en la fecha asignada 5 %
Presentación: Usa estilo de redacción recomendado,
escritura, acentuación
10 %
Organización de los temas trabajados: Secuencia y
ordenamiento
10 %
Dominio de los conceptos: Sustenta lo planteado con
referencias correctamente citadas en el texto.
15 %
Profundidad de las ideas: Establece los planteamientos
con el alcance adecuado.
15 %
Originalidad: Trata el tema de manera única,
diferenciándose de sus compañeros.
10 %
Amplía los conceptos con ideas nuevas: Actualiza con
referencias recientes.
15 %
Corrige errores: Vigila la redacción, evita los errores
tipográficos mediante uso del corrector computadorizado.
10 %
Evidencia con bibliografía: Cita correctamente en el texto
y en la bibliografía usando el estilo APA de redacción.
10 %
Total de puntos acumulados 100 %
ITHM 404 Convention and event Planning Logistics 35
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Appendix B
DOCUMENT FOR PORTFOLIO EVALUATION
NAME________________________ DATE _______________________
Criteria to be evaluated Assigned proportion
Obtained grade
Timeliness: Handed in at the assigned date and time 5 %
Presentation: Uses suggested writing style (APA style),
writing structure, punctuation
10 %
Organization of the presented works: Ordering and
sequencing
10 %
Concept mastery: Applies the concepts learned during the
course, using references correctly quoted in the written text
15 %
Depth of ideas: Establishes arguments and statesmen’s
within the expected spectrum of ideas for a college student
15 %
Originality: Works the portfolio in a unique manner,
differentiating this work from that of the rest of the group
10 %
Broadens concepts: Presented with new ideas, updating
them with new references
15 %
Corrects mistakes: Correct writing strategies, avoiding
typographical errors by using the computer spell-check
10 %
Presents evidence through updated bibliography, using
APA style
10 %
Total of accumulated points 100 %
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Anejo C Punto más Confuso
¿Cuál ha sido el punto (s) más confuso luego de terminar tus tareas? En otras
palabras, que tema (s) no entendiste lo suficiente? Explica en detalle tus dudas y/o
preguntas sobre el tema (s).
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
____________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
ITHM 404 Convention and event Planning Logistics 37
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Appendix C
The Muddiest Point
What has been the "muddiest" point so far in this workshop? That is, what topic remains
the least clear to you? Explain in detail all your concerns, doubts and questions you
have about the content of this workshop.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
____________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
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Anejo D
REACCIÓN ESCRITA INMEDIATA
Nombre: ___________________________
Fecha : ___________________________
Después de cada taller, deberá contestar las siguientes preguntas y devolver este
documento al/a la facilitador/a. Estas contestaciones le proveerán al facilitador/a
información valiosa acerca de sus dudas respecto a los temas o asuntos discutidos en
el taller de hoy.
1. El tema más importante del taller de hoy fue…
2. Después de discutir el tema, aún me quedan algunas dudas, que son…
3. Me agradaría que se retomara la discusión de los siguientes aspectos
relacionados al tema, ya que éstos son de importancia para mí.
ITHM 404 Convention and event Planning Logistics 39
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Appendix D ONE MINUTE- PAPER
Name ________________________
Date _________________________
After each workshop, you must answer the following questions and return the
document to the facilitator. These answers will provide the facilitator with valuable
information regarding your doubts regarding the topics or concepts discussed in class
today.
1. The most important topic or theme of today’s workshop was…
2. After discussing the topic, some questions are still unanswered. These are…
3. I would like this discussion to go further into these other/s topic/s that are very
important for me.
ITHM 404 Convention and event Planning Logistics 40
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Appendix E
RÚBRICA DE EVALUACIÓN DE PRESENTACIONES ORALES
NOMBRE:___________________________ NOTA FINAL:____________ FECHA:______________________ TITULO:__________________________ 0-No Cumplió 1-Deficiente 2-Regular 3-Bueno 4-Muy Bueno 5-Excelente N/A-No Aplica
CRITERIOS 0 1 2 3 4 5 N/A 1. Realiza una introducción efectiva del tema. 2. Identifica el propósito, los objetivos e ideas principales que se incluyen en la presentación.
3. La presentación es organizada y coherente y puede seguirse con facilidad.
4. El presentador demuestra dominio del tema o materia de la presentación al explicar con propiedad el contenido y no incurrir en errores.
5. Las ideas y argumentos de la presentación están bien fundamentados en los recursos presentados, consultados o discutidos en clase.
6. Se utiliza un lenguaje apropiado con corrección sintáctica y gramatical.
7. El resumen de los puntos principales y/o la presentación de las conclusiones es claro y apropiado.
8. Se cumplen los objetivos o propósitos anunciados en la introducción.
9. La presentación es interesante y amena. 10. La presentación demuestra creatividad. 11. Dicción clara, sin muletillas o barbarismos y
tono adecuado.
12. Proyección efectiva, postura corporal adecuada, y manejo de la audiencia.
13. Capta la atención e interés de la audiencia y/o promueve su participación, según aplique.
14. Uso efectivo de la tecnología, ayudas visuales, drama o ejercicios de acuerdo al ejercicio y el tema presentado, según aplique
15. Cumple con el tiempo asignado; no se extiende demasiado ni es demasiado breve.
Comentarios: ________________________________________________________________
ITHM 404 Convention and event Planning Logistics 41
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Appendix E RUBRIC TO EVALUATE ORAL PRESENTATIONS
NAME:__________________________ FINAL GRADE: ___________________ DATE:____________________________ TITLE: ________________________ 0-NOT OBSERVED 1-DEFICIENT 2-AVERAGE 3-GOOD 4-VERY GOOD 5-EXCELLENT N/A-NOT APPLY
CRITERIA 0 1 2 3 4 5 N/A1. Performs an effective introduction of the
theme to be discussed.
2. Identifies purpose, objectives and principal ideas included in the presentation.
3. Presentation is organized, coherent and can be easily followed.
4. The presenter demonstrated mastery of the theme or matter of the presentation by properly explaining content and not making mistakes.
5. The presentation ideas and arguments are based in sources presented, consulted or discussed in class.
6. Utilized appropriate language with syntactical and grammatical correction.
7. The summary of principal points and/or the presentation of conclusions are clear and appropriate.
8. Fulfilled the objectives or purpose set in the introduction.
9. The presentation is interesting and entertaining.
10. The presentation demonstrates creativity.
11. Clear diction, without pet phrases, barbarisms and with adequate tone.
12. Effective projection, adequate body posture and audience management.
13. Captures audience attention and interest and/or promotes participation, depending on which applies.
14. Effective use of technology, visual aids, drama or exercises depending on the theme or exercise presented.
15. Complies with assigned time; not too lengthy or too brief.
Comments: ________________________________________________________________ ________________________________________________________________
ITHM 404 Convention and event Planning Logistics 42
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Appendix F
RÚBRICA PARA EVALUAR TRABAJOS ESCRITOS NOMBRE: ___________________________NOTA FINAL ___________________ TÍTULO _____________________________FECHA:_____________________________
0-No Cumplió 1-Deficiente 2-Regular 3-Bueno 4-Muy Bueno 5-Excelente N/A-No Aplica
CRITERIOS 0 1 2 3 4 5 N/A
1. El escrito es claro, enfocado e interesante.
2. Identifica el propósito, los objetivos e ideas principales que se incluyen en el escrito.
3. La presentación de las ideas es organizada y coherente y puede seguirse con facilidad.
4. El escrito incluye todas las partes o elementos del tema o tarea asignada de manera directa y apropiada.
5. El autor demuestra dominio del tema o materia de la presentación al explicar con propiedad el contenido y no incurrir en errores.
6. Las ideas y argumentos de la presentación están bien fundamentadas en los recursos presentados, consultados o discutidos en clase.
7. El resumen de los puntos principales y/o la presentación de las conclusiones es claro y apropiado.
8. Se cumplieron los objetivos o propósitos anunciados en la introducción.
9. El punto de vista del autor se presenta de manera clara, contundente y bien fundamentada.
10. El escrito demuestra sustancia, lógica y originalidad.
11. Se utiliza un lenguaje apropiado con corrección sintáctica y gramatical.
12. Utiliza vocabulario preciso, correcto y apropiado.
13. Contiene oraciones y párrafos bien construidos que facilitan la lectura y comprensión del escrito.
14. El escrito está bien editado y presentado.
Comentarios: __________________________________________________________ ______________________________________________________________________________
ITHM 404 Convention and event Planning Logistics 43
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Appendix F RUBRIC TO EVALUATE WRITTEN PAPERS
NAME: _______________________ FINAL GRADE: ________________ TITLE: _______________________ DATE: _________________________ 0-NOT OBSERVED 1-DEFICIENT 2-AVERAGE 3-GOOD 4-VERY GOOD 5-EXCELLENT N/A-NOT APPLY
CRITERIA 0 1 2 3 4 5 N/A
1. The paper is clear, focused and interesting.
2. Identifies purpose, objectives and principal ideas included in the paper.
3. Presentation of ideas is organized, coherent and can be easily followed.
4. The paper includes all parts or elements of the assigned theme or task in a direct and appropriate manner.
5. The author demonstrates mastery of the presentation theme or matter, as it properly explains content and does not incur in mistakes.
6. The presentation ideas and arguments are based in sources presented, consulted or discussed in class.
7. The summary of principal points and/or the presentation of conclusions are clear and appropriate.
8. Fulfilled the objectives or purpose set in the introduction.
9. The author presents his point of view in a clear, convincing and well-based manner.
10. The paper demonstrates substance, logic and originality.
11. Utilizes appropriate language with grammatical and syntactical correction.
12. Utilizes precise, correct and appropriate vocabulary.
13. Contains well-constructed sentences and paragraphs that facilitate lecture and comprehension.
14. The paper is well edited and presented. Comments: _____________________________________________________
ITHM 404 Convention and event Planning Logistics 44
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Recap Activity Appendix G The 5-Minute Essay Objective: To emphasize the concepts discussed during the entire workshop series and review the
learning process. An assessment tool for the facilitator and the student to evaluate the
fulfillment of objectives.
Procedure: The students will answer in a handwritten essay format the following questions posed
by the facilitator:
• What are the important points that you learned during the course?
• What points are you unclear about or do you still have concerns about?
The essays will be read to the rest of the class and the students will be able to review
the material in a group manner.
ITHM 404 Convention and event Planning Logistics 45
Universidad del Este, Universidad Metropolitana, Universidad del Turabo
Prep. 07-31-06. Prof. Abigail Ríos Lugo, MPA
Appendix H Case Study You are organizing a race for 20,000 runners. The biggest logistical problem you will
face will be at the end of the race. At this time, runners crossing the finish line are
exhausted and do not want to run or walk another step. Media members wanting to
take photographs and to interview front-runners compound this problem. Enthusiastic
supporters wishing to congratulate those who finish only add to it. All runners need to
get across the line withal hold-ups; otherwise, their times will be affected.
You need to make plans to ensure that all runners cross the line, that they are advised
of their times, and that they receive free sponsor products, retrieve, their belonging, and
attend the prize-giving ceremony. Some participants and spectators will not wait for the
final ceremony and will wish to take the transportation provided back to the race starting
point and go home.
Develop detailed operational plans for the end of the race, using estimates of finish
times and crowd-flow patterns for participants and spectators.