sirous kavehercy cee telecom romania 2009 saturated telecom markets
TRANSCRIPT
- 1. New Opportunities In The Overly Saturated Telecoms MarketsSirous Kavehercy, Market Development Director
- 3. If all you have is a hammer, then everything looks like a nail. Abraham Maslow,1965
- 4. Mobile Messaging, the Story So Far 2008 Acision BV. All rights reserved : 60 1 Text messaging is a character life line and with a margin ratio of its the #1 data service
- 5. Yet Commoditisation Is Kicking In 2008 Acision BV. All rights reserved 2007 2008 2009 MMS 2010 2011 Source : Ovum 2007 SMS SMS Global data revenue 50 bln 100 bln 25 bln 75 bln Global messaging volume 1,0 trln 2,0 trln 0,5 trln 1,5 trln SMS MMS Global ARPU $ 2 $ 4 $ 1 $ 3
- 6. Frantically In Search ForA Revenue Substitute
- Mobile Broadband
- Mobile TV
- Internet brands move to mobile
- Emergence of mobile IM
- The handset as a value proposition
-
- Symbian, Blackberry, iPhone, Android
- Converged messaging initiatives
- 7. What Now?
- 8. Consumers Are TransformingTelecom and Media Sectors
- 9. What Are The Drivers?
- Source: Tomi Ahonen Consulting
- 10. ... We Must Exploit Our Backyard
- Personalise The Messaging Experience
- Enable Advanced Call Completion
- Extend Mobile Messaging To Fixed
- Use Messaging To Mobilise The Web And Enterprises
- Get Ready For Mobile Broadband
- Set Up A Mobile Marketing Business
- 11. 1. Personalise The Messaging Experience Business
- Message vault
- Out of office replies
- Authentication
- Ad sponsoring
- Nightclub assistant
- Pimp my text
- Defer school hours
- Black listing
- Location alerts
- 12. 2. Enable Advanced Call Completion Source: Acision Survey
2008
- Voicemail to be updated to the 21st century
- Make call completion part of messaging
- Enable marketing to optimize to local service requirements
- Segmentation
- 13. 3. Extend Mobile Messaging to Fixed
- Use the reach (and investments) of current messaging
- Make messaging accessible via exchange, widgets, etc
- Cut cost by consolidating the messaging architecture
- 14. 4a. Use Messaging to Mobilise The Web charging reliability location reach identity
- 15. 4b. Mobilise Enterprise Applications WIFI 3G Companies are rarely able tosetup a digital dialogue with relations 2G Cellular
- 16. 5. Get Ready For Mobile Broadband Source: Informa; Future Mobile Operator Business Models April 2008 Amounts in $ mio2008 2012 Mobile Broadband14 % of revenue mix
- 17. 5. Get Ready For Mobile Broadband Intelligence Management Real Time Data Charging Policy Management PolicyEnforcement Access Optimiser Service Optimiser Open Internet Proxy
- 18. Bring Back The Love Source: YouTube
- 19. 6. Set Up a Mobile Marketing Business Inventory charging location reach identity reliability Delivery inbound inserts banners push sms Media planning & buying Back office & performance
- 20. Opening New Revenues Opportunities 2008 Acision BV. All rights reserved Source : Ovum 2007 2007 2008 2009 2010 2011 $ 2 $ 4 $ 1 $ 3 $ 6 $ 8 $ 5 $ 7 Source : Acision 2008 Plain text Personalisation Convergence Mobilising the web Mobile broadband Mobile marketing Global ARPU
- 21. Is King
- 22. Contact Is King
- 23. Sirous Kavehercy Market Development Director --------------------------------------------------------- Mobile: +31 65252 6222 Email:[email_address] Website:http://www.acision.com Skype: sirous.kavehercy MSN: [email protected]