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Sirdata Press Kit 2014

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Table of Contents !

Company History……………………….……………………………page 3 Executive Profile……………………………………………………...page 4 Press Release……………………………………………………….....page 5 Advertisers Brochure………………………………………………...page 6 Publishers Brochure…………………………………………………page 7 Our Business Partners……………………………………………….page 8 Q&A…………………………………………………………………..page 9 Media Contact Information………………………………………...page 10

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Company History

Sirdata is a French-based start-up that develops innovative data technology solutions for Web publishers and advertisers. After three years of research and development, two technology entrepreneurs founded the company in 2012. Today, Sirdata has become the premiere third-party data collecting self-service platform in seven countries across the globe. With an entrepreneurial spirit at its core, Sirdata has built and harnessed the expertise of a multi-disciplinary team. This highly skilled team has become a close family, and each member is an essential element to the success and growth of Sirdata. Using advanced algorithm technology Sirdata has become a global leader in the growing market of third-party data collection technology. Providing targeted data that identifies the intentions, interests and behaviors of Web users, Sirdata enables their advertising partners and clients to create more strategic marketing and advertising campaigns.

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Executive Profiles

Benoit is the founder and CEO of Sirdata. A successful start-up entrepreneur, he brings a vast amount of expertise in commercial and technical Internet media. This sales savvy guy is at the forefront of technology trends, and has a knack for buying and selling advertising space. His past experiences as the Director of Sales at Cibleclick, and as the co-founder at Next Performance make him a born leader in Web media solutions.

Benoît Oberle

Julien is the co-founder and expert Web strategist of Sirdata. An engineer by training, he specializes in Web marketing. Since 2003, Julien has worked closely with key advertising networks such as Actisens, Affilinet and Maeglin Software acquiring a strong skill set and expertise in online advertising. He was also a founding editor of the Rainbow Network in 2008.

Julien Trani

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FOR IMMEDIATE RELEASE

Introducing Sirdata the Premiere Third-Party Data Collecting Self-Service Platform

PARIS, FRANCE, June 2013 – Data technology startup Sirdata launches a fully automated, third party data collection and profiling technology platform that provides innovative solutions for Web publishers and advertisers.

Sirdata enables publishers and advertisers to increase their income by taking advantage of Web users’ digital imprints including behaviors, interests and habits. Sirdata’s third-party data collecting self-service platform lets Web publishers easily monetize their traffic, and Web advertisers provide targeted and relevant advertisements to Web users. The current technology platform, which launched in December 2012 after three years of extensive research and development, processes data in seven countries.

Benoit, the founder and CEO of Sirdata, says, “Our technology uses advanced algorithms, allowing us to create detailed profiles for our advertising partners that identify Web users’ intentions, behaviors and main interests. The behavioral data we provide ensures advertisers can precisely target new customers with an engaging, relevant ad.”

The business need for a service like this is clear considering the rapid growth of publishers with mid-range monthly unique visitors on the Web. Large Websites are already being addressed; however there is a huge opportunity to capitalize on mid-range publishers that attract 10,000 through 100,000 monthly unique visitors.

With almost one year in existence, Sirdata has seen exponential growth. Currently Sirdata collects data from close to 4 million unique visitors per day, while 20,000 publishers use our tags. Our segment base contains 350 categories excluding private segments. With these sorts of statistics, Sirdata has become one of the leading fully automated, third party data aggregators.

Media Contact: Stacie Fleming – Manager Communications/PR Email: sfl@sirdata.fr ! 31 Rue du 4 Septembre - 75002, Paris / T: +33 (0)1 44 56 87 40 • Mobile: +33 (0)6 88 36 23 00

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Advertiser’s Brochure

As the amount of publishers on the Web grow third-party data collection and methods such as data profiling and search retargeting become more important to create a successful advertising and marketing strategy. The use of Web user profile data is an essential element for advertisers to better reach their audience, and successfully advertise to new customers. Behaviorally targeted ads can provide greater relevance, and a more engaging experience for web users.

How Does Third-Party Data Benefit Advertiser’s Business?

Sirdata collects third-party behavioral data that allows advertisers to identify the intentions and main interests of Web users. Once the data is collected and processed, detailed profiles are created. By selecting specific user segments such as fashion, travel, cooking or insurance, advertisers can deliver their message to the right audience. This rich source of targeted data benefits advertisers in creating more meaningful and relevant advertising campaign strategies, and ensures they are making the most out of every Web user’s click.

Are Sirdata User Segments Available on Real-Time Bidding Platforms (RTB)?

RTB technology is an innovative trend at the forefront of the online advertising world, connecting a broad range of advertisers and publishers together and Sirdata’s data segments are available on the leading RTB platforms such as Appnexus. Sirdata helps advertisers optimize their campaigns by targeting their audience with specific segments and placement information that web users are interested in.

Does Sirdata Sell Premium Data?

Quality is of upmost importance at Sirdata that is why we only sell premium data segments to our advertisers. Our strict profiling techniques allow us to collect an abundance of relevant information, and create extensive profiles. The behavioral data we provide ensures advertisers can precisely target their customer’s with a relevant ad. To ensure we continue to provide only the most premium data, Sirdata is currently partnering with top research universities to create further advanced algorithm technology for processing data.

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Publisher’s Brochure

Third-party data collection is an exciting new revenue source for publishers. Sirdata provides publishers the opportunity to monetize their traffic through a revenue strategy that is simple and streamlined. By simply copying and pasting a JavaScript code at the bottom of their Web pages, publishers and merchants can monetize their users through fully automated, third party data collection.

How Does Sirdata’s Platform Benefit Publishers?

The majority of publishers currently earn money through advertising. With Sirdata’s new technology publishers can also earn money by selling the behavioral data from Web user’s visits and specific actions on their Websites. Sirdata provides a self-service platform; publishers of all sizes regardless of their unique monthly visitors can subscribe and sell their data. With one simple step of placing a tag on their Website, publishers can start earning money almost immediately. Sirdata’s program is not exclusive, publishers have the choice to earn money through Sirdata, as well as sell that same data to other companies for additional revenue.

How Does Sirdata Capture its Data?

Sirdata collects anonymous data from publisher’s Websites. Using advanced algorithm technology, the data is then profiled and sold to advertisers to create targeted advertisements. By placing tags in the global footer of the publishers’ page, Sirdata collects in real-time, and crosses data from multiple sources. First time users receive a unique ID that is stored in the browser of the publisher’s site via cookies allowing Sirdata to track Web user behaviors.

How does Sirdata comply with data privacy policies?

Sirdata takes consumer’s privacy very seriously. We ask all publishers to update their privacy policy to reflect that of the Networking Advertising Initiative (NAI’s) and the Internet Architecture Board (IAB) guidelines, which means publishers must disclose that they are collecting data, and provide a link to an opt out option. Our particular model is privacy friendly, and does not collect or store any Personally Identifiable Information (PII) or sensitive information in its process that is why it is a win/win solution for all parties involved.

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Our Business Partners

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Q&A Section

Q). As a publisher how do I sign up to use Sirdata’s platform?

A). It is a self-service platform. Simply create a Sirdata account and confirm your privacy policy on website is up to date to receive your JavaScript tag, and start monetizing your traffic.

Q). As a publisher once I sign up is there anything I need to change in my privacy policy?

A). Yes, your privacy policy should reflect that you are participating in third- party data collection. You must provide an opt out option to block Sirdata and its partners’ cookies.

Q). As a publisher what is the payment structure for placing a JavaScript code at the bottom of my Web pages?

A). Each time your data allow us to build a segment that is sold, your will earn half of the revenue. If your data is crossed with other providers’ data, you will receive money in proportion of your contribution. On average you will receive 10 percent of your current advertising income.

Q). As an advertiser how does Sirdata help me optimize my campaigns?

A). Sirdata provides advertisers with extensive Web user profiles to help them create behaviorally targeted advertisements.

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! Sirdata 31 Rue du Quatre Septembre, 75002 Paris

Phone: +33 1 44 56 87 33

! Media&Contact: Stacie'Fleming

Manager'Communications/PR

sfl@sirdata.fr

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