What

Would

You Do..

..if you knew exactly who your most

influential customers were before they

stepped foot in your door or on the spot,

in real time, during the initial interaction?

..to ensure your customers experience

led them to being an influential champion

of your brand?

..to reduce marketing expenses while increasing

marketing ROI and customer loyalty?

(SIR) will revolutionize customer incentive and VIP

marketing initiatives enabling your business to lead

its vertical in consumer retention and brand loyalty.

Our

Focus

The target market for the (SIR)

technology is boutique and SME

businesses in the hospitality and

tourism industries.

Companies that pre-book service or travel amenities,

such as hotels, will benefit from the (SIR) system identifying

the most influential consumers in order to allocate extra

service offerings creating “customer delight” to enhance the

possibility of favorable review and peer reference.

The hospitality and tourism industry represents more than 8,500 properties generating almost $16.5 billion in revenue annually in Canada alone!

Market

Intelligence

(SIR) will obtain a major share of the small,

medium, large, sized hospitality and tourism

business market by offering a sensible,

tailored, and fully integrated solution.

There is no comprehensive

solution such as (SIR)

currently being used in

the hospitality industry

to empower hotels to

identify guests who are

key influencers in social

and digital spaces and

incentivize them accordingly.

The Canadian specific market has no

direct competition and there are no

solutions focused on integration with

the end user.

The

Problem

Internal marketing efforts such as upgrades

in service or amenities, customer perks,

or tailored user experiences has historically

been a re-active approach to maintaining

consumer loyalty.

Hotels have the advantage of several touch points

with their customers over the course of the guests stay.

Most often they do not realize how socially influential the customer

is and miss the opportunity to create a unique guest experience.

?Any attempt to pro-actively

cultivate loyalty has come via

costly blanket campaigns or simple

“hit and miss” guess work.

The

(SIR)

Solution

Loyal Lead Ltd.’s flagship software

solution, (SIR), is a robust online

social influence ranking tool with

real time scoring that takes the

“guess work” out of pro-active

retention marketing by providing

users with valuable insight into the key

social influencers

It sounds sophisticated, and it is, but

the beauty of the (SIR) system is in

the front-end scoring simplicity and

integration with existing front end systems.

How

(SIR)

Works

(SIR) taps into all major social media API’s

including Twitter, Facebook, LinkedIn,

Google+, and Youtube as well as travel,

tourism and reporting sites such as

TripAdvisor, Travelocity, Booking.com

etc. to generate a snapshot score of social

conversation, peer impact, and product

sentiment.

The score will enable the hotel user to

identify key influencers – the tribes that

influence their peers to make decisions -

and delight them with a remarkable guest

experience. This score can be further drilled

down to provide the necessary social

demographics about the customer.

Competition

Social Media marketing and monitoring has

become the quickest and most substantial

growing sector in web business solutions.

The rate of corporate adoption is much greater

than the existing level of service providers.

In short, there will be incredible

opportunities to share a large market

segment between few competitors.

Our competitors are broad social tracking companies that

offer vanity solutions tailored to the general public and

professional marketing agencies.

(SIR) is the first niche targeted, fully integrated solution

that delivers the power of social “big data” to your

fingertips in real time into existing business systems.

Revenue

Model

(SIR) is a solution targeted towards

the hospitality and tourism industry.

Loyal Lead Ltd. will offer (SIR) beta testing price

incentives to entice industry development clients

who will help refine the implementation of the solution.

As a subscription based service monthly fees will be

relevant to enterprise size and number of

properties.

+Based on conservative sales growth

estimates (SIR) will be cash flow positive in

the 18-24 month range. If we look at moderate

to aggressive sales forecasts (SIR) has the

ability to be profitable in the same time frame.

Sales

Strategy

The hospitality and tourism industry is hungry

for data and business intelligence that allows

them to better channel retention efforts.

Until (SIR) there had been no targeted

solution to satisfy the growing appetite and

provide hotels with the intelligence they need.

There will be an online demo of the (SIR)

product available for hotels to witness the power

of the solution first hand.

(SIR) will host seminars in each of the install centers to

further educate staff into employing actionable strategies

based on rankings. These seminars

add to Loyal Leads credibility as

an expert in the field.

Financial

Projections

Pro-forma income statements indicate

profitability in Phase 4 of startup based on

“low” sales forecast assumptions with a

20% churn on incremental revenue.

Even if (SIR) acquires only a

1% market share in Canada alone that

would equate to 85 properties generating

$10,000,000+ in annual revenue.

When we factor in other world markets at a

more realistic 5-10% market penetration, the

revenue possibilities are staggering.

Seed

Funding

Round

Loyal Lead Ltd. is seeking funding of

$95,000 to be used for (SIR)

prototype development, patent and

licensing allowing Loyal Lead to take

the concept to market prior to a series A

funding round.

A series A funding round will follow within 12

months to port the prototype to a full working

beta and V.1, consumer ready solution.

Our

Sincere

Thanks

For your time

and consideration

I hope you will join our team of

investors as we help shape the

landscape of social based

retention marketing.

Yours in profitability,

Matt Lipskey, C.O.O.Loyal Lead Ltd.