Download - SIR Slide Presentation
What
Would
You Do..
..if you knew exactly who your most
influential customers were before they
stepped foot in your door or on the spot,
in real time, during the initial interaction?
..to ensure your customers experience
led them to being an influential champion
of your brand?
..to reduce marketing expenses while increasing
marketing ROI and customer loyalty?
(SIR) will revolutionize customer incentive and VIP
marketing initiatives enabling your business to lead
its vertical in consumer retention and brand loyalty.
Our
Focus
The target market for the (SIR)
technology is boutique and SME
businesses in the hospitality and
tourism industries.
Companies that pre-book service or travel amenities,
such as hotels, will benefit from the (SIR) system identifying
the most influential consumers in order to allocate extra
service offerings creating “customer delight” to enhance the
possibility of favorable review and peer reference.
The hospitality and tourism industry represents more than 8,500 properties generating almost $16.5 billion in revenue annually in Canada alone!
Market
Intelligence
(SIR) will obtain a major share of the small,
medium, large, sized hospitality and tourism
business market by offering a sensible,
tailored, and fully integrated solution.
There is no comprehensive
solution such as (SIR)
currently being used in
the hospitality industry
to empower hotels to
identify guests who are
key influencers in social
and digital spaces and
incentivize them accordingly.
The Canadian specific market has no
direct competition and there are no
solutions focused on integration with
the end user.
The
Problem
Internal marketing efforts such as upgrades
in service or amenities, customer perks,
or tailored user experiences has historically
been a re-active approach to maintaining
consumer loyalty.
Hotels have the advantage of several touch points
with their customers over the course of the guests stay.
Most often they do not realize how socially influential the customer
is and miss the opportunity to create a unique guest experience.
?Any attempt to pro-actively
cultivate loyalty has come via
costly blanket campaigns or simple
“hit and miss” guess work.
The
(SIR)
Solution
Loyal Lead Ltd.’s flagship software
solution, (SIR), is a robust online
social influence ranking tool with
real time scoring that takes the
“guess work” out of pro-active
retention marketing by providing
users with valuable insight into the key
social influencers
It sounds sophisticated, and it is, but
the beauty of the (SIR) system is in
the front-end scoring simplicity and
integration with existing front end systems.
How
(SIR)
Works
(SIR) taps into all major social media API’s
including Twitter, Facebook, LinkedIn,
Google+, and Youtube as well as travel,
tourism and reporting sites such as
TripAdvisor, Travelocity, Booking.com
etc. to generate a snapshot score of social
conversation, peer impact, and product
sentiment.
The score will enable the hotel user to
identify key influencers – the tribes that
influence their peers to make decisions -
and delight them with a remarkable guest
experience. This score can be further drilled
down to provide the necessary social
demographics about the customer.
Competition
Social Media marketing and monitoring has
become the quickest and most substantial
growing sector in web business solutions.
The rate of corporate adoption is much greater
than the existing level of service providers.
In short, there will be incredible
opportunities to share a large market
segment between few competitors.
Our competitors are broad social tracking companies that
offer vanity solutions tailored to the general public and
professional marketing agencies.
(SIR) is the first niche targeted, fully integrated solution
that delivers the power of social “big data” to your
fingertips in real time into existing business systems.
Revenue
Model
(SIR) is a solution targeted towards
the hospitality and tourism industry.
Loyal Lead Ltd. will offer (SIR) beta testing price
incentives to entice industry development clients
who will help refine the implementation of the solution.
As a subscription based service monthly fees will be
relevant to enterprise size and number of
properties.
+Based on conservative sales growth
estimates (SIR) will be cash flow positive in
the 18-24 month range. If we look at moderate
to aggressive sales forecasts (SIR) has the
ability to be profitable in the same time frame.
Sales
Strategy
The hospitality and tourism industry is hungry
for data and business intelligence that allows
them to better channel retention efforts.
Until (SIR) there had been no targeted
solution to satisfy the growing appetite and
provide hotels with the intelligence they need.
There will be an online demo of the (SIR)
product available for hotels to witness the power
of the solution first hand.
(SIR) will host seminars in each of the install centers to
further educate staff into employing actionable strategies
based on rankings. These seminars
add to Loyal Leads credibility as
an expert in the field.
Financial
Projections
Pro-forma income statements indicate
profitability in Phase 4 of startup based on
“low” sales forecast assumptions with a
20% churn on incremental revenue.
Even if (SIR) acquires only a
1% market share in Canada alone that
would equate to 85 properties generating
$10,000,000+ in annual revenue.
When we factor in other world markets at a
more realistic 5-10% market penetration, the
revenue possibilities are staggering.
Seed
Funding
Round
Loyal Lead Ltd. is seeking funding of
$95,000 to be used for (SIR)
prototype development, patent and
licensing allowing Loyal Lead to take
the concept to market prior to a series A
funding round.
A series A funding round will follow within 12
months to port the prototype to a full working
beta and V.1, consumer ready solution.