sir lwv social v3a
TRANSCRIPT
Elm City Consulting, LLC
Social Media: Global Impact on Political
Engagement, Youth, & Privacy
Pat Sabosik, President
Elm City Consulting, LLC
8 April 2016
An Overview of Social Media
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Social is Digital
The social in social media [implies] the tools, places
and services that allow people to gather for social
interaction.
Social media allows individuals to gather and express
themselves in a much more simple and immediate
fashion.
By giving people this capability, they not only have
the ability to share ideas, opinions and other
contents, but also (if they wish) gain notoriety, and
expand their influence.
http://www.shoutmeloud.com/how-much-has-social-media-changed-society.html
Social Media Changes the Way People Connect
Who Are Internet Users
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Millenials are largest cohort, 95 million strong vs baby boomers, 78 million strong
Age distribution of internet users worldwide skews towards younger online audiences with more than half of online users are 34 years of age and younger
http://www.statista.com/markets/424/topic/537/demographics-use/
Mobile Leads Usage of Digital Media
Elm City Consulting, LLChttp://www.kpcb.com/internet-trends
For Millenials, 44% Use Camera / Video
Function Daily...76% Post on Social Media
Elm City Consulting, LLChttp://www.kpcb.com/internet-trends
Let’s Take a Look at Some Trends in
Connectivity and Social Media
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And…57% is not yet, representing an opportunity
Internet Connects People Worldwide
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Social is Connections & Connectivity
How Are Emerging Markets Using Social
Media? Information, News, Entertainment
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Social Connections are Global
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Social Is Now Global
Big growth internet markets are China & India
Messaging Apps Are the New Driver in
Social Media Engagement
Elm City Consulting, LLCMAU = Monthly Active Users
And… Message Apps are Global
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Twitter’s Global Reach
Elm City Consulting, LLChttps://about.twitter.com/company
Social Media is Global
Twitter gives citizens all over the world a voice, a way
to comment, in real time, on situations as they
develop
Twitter is the people’s news
Twitter comments don’t die, they stay active as the
movement stays active
#’s change the way we think about engagement and
trends
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Social Media Changes the Way People Connect
Closer to Home and Trending
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Social is Current & a Continuum
Twitter’s Global Reach, By Country
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Top 10 per capita Top 10 per # users
Kuwait USA
Netherlands UK
Brunai Canada
UK Australia
USA Brazil
Chile Germany
Ireland Netherlands
Canada France
Sweden India
Puerto Rico South Africa
China would be high on this list but doesn’t allow Twitter. There is, however, intense use of Sina Weibo, China’s Twitter-Facebook hybrid, which has over 100 million messages posted per day.
http://www.forbes.com/sites/victorlipman/2014/05/24/top-twitter-trends-what-countries-are-most-active-whos-most-popular/#3d9b45d976cb. May 4, 2014
US Presidential Election: Trending on Twitter
Reach of Top Candidates
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#HillaryClinton, #Imwithher, #Hillary #DonaldTrump, #mexicans
#Tedcruz, #tedcruz2016#BernieSanders
Tweets Central to 2016 US Presidential
Campaign
Clay Shirky’s bravura commentary on the 2016 primaries, in the
form of fifty tweets about how “social media has broken the ability of
elites to determine the boundaries of acceptable conversation.”
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Social Media is Opinionated & Biased
https://storify.com/cshirky/republican-and-democratic-parties-are-now-host-bod
Social & the Arab Spring
Citizen movement 2011 and by 2012 rulers were
forced from power in Tunisia, Egypt, Lybia, and
Yemen
Middle East & Africa used texting, email, and bogging
to communicate and share information
Western world used social media—Twitter and
Facebook to raise awareness and report what was
happening on the ground
Elm City Consulting, LLCJared Keller, The Atlantic, various articles
Social is a continuum
http://www.theatlantic.com/technology/archive/2012/04/what-fuels-the-most-influential-tweets/255453/
Middle East Unrest Captured in Social
Media—Tweets, Texts, Facebook
Elm City Consulting, LLChttps://en.wikipedia.org/wiki/Arab_Spring
Note: Add Country Name
IsraelJordanSyriaIraqSaudi ArabiaEgyptSudanYemanOmanLybiaTunisiaAlgeria
Tumblr is Global, US Centric, Blogging
Platform for Opinions, Photos, Etc.
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Tumblr Front Page Messaging
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Tumblr Politics & Government Section,
US Presidential Candidate Watch Leads
Elm City Consulting, LLChttps://www.tumblr.com/search/politics+and+government
Tumblr Middle East Section, Mix of
Politics, Opinion, & Culture
Elm City Consulting, LLChttps://www.tumblr.com/search/middle+east
Tumblr Brussels Section, Less Immediate
than Twitter
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Social Media is Current & a Continuum
Reddit—Self-Forming Community Platform
for Reporting, Commentary & Opinion
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Social Media is Global
Reddit is Language Friendly
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59 Languages supported by Reddit
Social Media is Global
Reddit is Political, Established News Orgs Use
Reddit as Distribution Outlet, Reach New Readers
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In Summary: Third Wave and Increasing
Levels of Engagement
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Steve Case’s new book: The Third Wave: An
Entrepreneur’s Vision of the Future
First Wave: Build the Internet, help people connect
Second Wave: Build software and apps to help
people engage and do things on the internet
Third Wave: Integrate the internet into our lives, the
next digital revolution, transforming education,
healthcare giving, energy
Changing policies & practices on privacy & security
Thank you
Pat Sabosik, President
Elm City Consulting, LLC
Elm City Consulting, LLC