sip ppt
TRANSCRIPT
PRESENTATION ON
SUMMER INTERNSHIP PROGRAM
IMRB INTERNATIONAL
PRESENTED BY:MOHD DANISH
VIKAS TIWARIVIVEK KEWATRUPESH JAINPRABHAKAR
RITIL SONI
Company profile
IMRB International
Type Market ResearchFounded 1970Founder(s) Hindustan Thompson AssociatesHeadquarters Mumbai. Services Research, Business Consulting and
Survey[disambiguation needed]Employees 1200Website www.imrbint.com
Mission and Vision of IMRB
• MISSION- Client service focus, Empowered employees, Innovative research strategies and cost effective.
• Vision- To sustain in Rank 1
• IMRB is the vision of Mr Subhas Ghoshal
• IMRB is born out with the conviction that good advertising can only be built with sound consumer insight.
• IMRB is the university of Indian market research.
• IMRB is the one of the top 15 Market research company in the world. IMRB was set up in 1970
IMRB is a division of Hindustan Thomson Associates (HTA) in India.
IMRB is member of Kantar group one of the world’s largest research, information and consultancy network.
Specialized area of IMRB
• Consumer market• Industrial marketing• Business to Business marketing• Social marketing• Rural marketing
Awards and Achievements of IMRB
• The most net worthy award is being the MR agency for the year 2005-2009.
• IMRB presented cutting edge research for. several years at international forums and won awards for there efforts.
• IMRB has established India’s first TV rating system.• IMRB Created social economic classification
system (SEC) in India.
IMRB Indore is the field office for
OPERATIONS DONE BY IMRB Indore
Market research for clients Recruitments on the behalf of the clients Audits on the behalf of the clients
Back checks of questionnaire
Clients of IMRB
• Bharti group• TVS motors• Cadbury• Nestle• Pepsi group• Idea• Airtel• ITC group• Indian Airline and so on………
Competitors of IMRB
• MARKET PULSE
• DELPHI RESEARCH SERVICES
• PROTECH INDIA• DIKSHA RESEARCH• SAMPLING RESEARCH• TNS INDIA
Strength
WEAKNESS
• Sometimes not providing proper data of the clients.
• Delay in payments of freelancers
• Company don’t have any canteen facility for the employees.
Opportunity
Newcompanie
s
OverseasBranches
Moreexperienc
e
MoreDemand
THREAT
• Market research system is getting online.
HIERARCHY STRUCTUREMR NIKHIL RAWAL
(EXE DIR)
MR SWAROOP ROY(FIELD MANAGER)
MR.VIVEKANAND RAJPUT (EXECUTIVE)
MR.ABHISHEK
GHOSH(TEAM
LEADER)
MR.DEEPAK RUSIYA
(EXECUTIVE)MRS.ANJ
ALI(TEAM
LEADER)
MRS.SONAL SONI
(EXECUTIVE)MRS.SEE
MA(TEAM
LEADER)
MR.RITESH SHRIVASTAV(EXECUTIVE)
MR ROHIT
DAS (TEAM
LEADER)
Training at IMRB
• Project handling
• Working on different projects
WORKED ON PROJECTS
PROJECTS
HKA
HELLO VASTAAV
VOICE OF RETAILER
WILLS LIFE STYLEAUDITBLUE
STAR
PACINI
VERNACULAR
MOC SAT
JAADU KI JHAPPI
Project Voice of Retailer
• Recruitment of mobile shops• Daily income above 6000• Sales person have knowledge regarding
schemes and offers • Recruitment on behalf of Idea and Airtel
Project MOC SAT
• Audit of branded cosmetic outlet and showroom
• Lakme, Ponds, Fantacy collection, Sunslik• Comparing the actual status of outlet with
standard mention by the company• Checking the knowledge, Makeup, Uniform of
the BA (Beauty assistance)• Audit done in Bhopal, Bilaspur, Raipur
PROJECT- HELLO_VASTAV
• WHAT IS HELLO VASTAV -THISH PROJECT DESIGN FOR GETTING MARKET INFORMATION OF
MOBILE COMMUNICATION.
• OBJECTIVE -GETTING INFORMATION OF PRODUCT AWARENESS IN CUSTOMER’S
MIND.
• TASKS
-TAKING INTERVIEW OF CUSTOMERS (HELLO).
-ENTER IN SHOP AS A CUSTOMER(VASTAV). -GETTING DETAILS ABOUT TELECOM PLANS & THEIR PRICE.
PROJECT- PACINI
•WHAT IS PACINI:- - THIS PROJECT DESIGN FOR GETTING OPINION OF DOCTORS WHAT THEY THINK ABOUT BUNDLE OFFER OF TYPHIOD VACCINE WITH CHOLERA VACCINE.
•OBJECTIVE:- -TO FIND OUT THE OPINION OF DOCTORS WHAT THEY THINK ABOUT PRODUCT CONCEPT OF BUY VACINE IN BUNDLE PACK ‘TYPHIM VI’ AND ‘SHANCHOL’ WHAT THEY THINK.
•TASKS:-
-SEARCHING DOCTORS. -GETTING APPOINTMENT. -TAKING INTERVIEW OF DOCTORS.
I have done a survey on behalf of “HDFC HEALTH INSURANCE” in Gwaliyor city.
RESEARCH ON INSURANCE SECTOR
PROJECT JAADU KI JHAPPI
• Title name:- Jaadu ki jhappi
• Aim:- To know the awareness about the Health insurance in public. To create the awareness about the new plans which providing by the company.
1. AIRCONDIONER2. ECG MACHINE3. BALANCING MACHINE FOR HEAVY
STEEL.
PRODUCT LINE
AIM OF THE SURVEY
We have done a survey on be half of BLUESTAR, by
this survey company wants to know the satisfaction label towards the company product & services, & know the product demand in market.
ELEMENT OF RESEARCH FORMAT
• Past customers feedback towards the BLUESTAR products.
• Which type of services they are getting & what they want more with the company.
• Satisfaction towards the price of the products.• Awareness about the warranty & guaranty of
the products.• New suggestion for the company from
customers side.
Mystery Audit• Audit the showroom without informing them
• Comparing the actual status of the showroom with the standard mention by company
• Checking the knowledge of the Sales person about products, schemes, offers.
Project Hazaro khwaishe aise
• Donation made by individual• Religious and non religious donation• Donation made to charity or individual• How much money they donate in a day, week,
month and in a year
OUR LEARNINGS
• How to deal with customer.• How to take the precious time of others.• How to maintain the difficult situation in
working time.• How to do work in a team & individually.
Achievement
• Our team had completed the project PACINI that is interview of 48 Doctors in 3 different cities Bhopal, Bilaspur, Raipur in given of time (10 Days)
• Local research team of Indore is not able to complete the project in Indore in given period of time
For our hard work and dedication towards our work IMRB provided us with the PPO
CONCLUSION
BY THE MARKET RESEARCH PROJECTS WE LEARNT THAT HOW TO COLLECT MARKET INFORMATIONS AND HOW TO INTERACT WITH THE CLIENTS.