sip final project report - gurgaon - copy

7/31/2019 Sip Final Project Report - Gurgaon - Copy

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A REPORT

ON

LABOUR MARKET PONTENTIAL STUDY - NCR

By

CAP FOUNDATION, HYDERABAD

A REPORT

ON

LABOUR MARKET PONTENTIAL STUDY - NCR

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By

A report submitted in partial fulfillment of the requirement of MBA Program of

IBS, Hyderabad

Submitted to

Corporate Guide: Faculty Guide:

Date of Submission: May 19th, 2010

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TABLE OF CONTENTS

TABLE OF CONTENTS ..............................................................................................................iii

ABSTRACT ....................................................................................................................................vi

LIST OF ILLUSTRATION ...........................................................................................................vii

LIST OF FIGURES ...................................................................................................................vii

LIST OF TABLES ....................................................................................................................viii

1. INTRODUCTION .......................................................................................................................1

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1.1 ABOUT THE ORGANISATION: ........................................................................................1

Thus a thorough market scan has been conducted in industries & communities to find out the

requirement of the people in various job profiles as well as to find out what are the interests

of the unemployed people so that demand matches supply and thus the objective of providing

employability is fulfilled..............................................................................................................41.2 SCOPE OF THE PROJECT ..................................................................................................4

1.3 PURPOSE OF THE STUDY: ...............................................................................................6

1.4 METHODOLOGY ................................................................................................................8

MAIN TEXT ..................................................................................................................................10

2. LABOUR MARKET POTENTIAL STUDY - ........................................................................10

2.1 MARKET SCAN .................................................................................................................10

2.1.1 Automotive and Auto Components / Automobiles Sales and Services .......................112.1.2 Metal Fabrication (Engineering Works) / Manufacturing ...........................................12

2.1.3 Textile ..........................................................................................................................13

2.1.4 Retail / Logistics ...........................................................................................................14

2.1.5. Kind of Human Power being looked at in the market over a period of 1 2 years .. .16

2.2 GURGAON: .........................................................................................................................18

2.2.1 Demographics ...............................................................................................................18

2.2.2 Ethnicity ............................................................................................................................18

2.2.3. Economy ....................................................................................................................18

Gurgaon is one of the major industrial hub of north India. Its close proximity to Delhi

international airport and Jaipur makes its house of various big corporates..............................18

2.2.4 Infrastructure .................................................................................................................19

2.3 LABOUR MARKET SCAN AT GURGAON (Corporate Profiling) ................................19

2.3.1 Challenges being faced in recruitment- ........................................................................21

2.3.2 Kind of Human Power being looked at in the market over a period of 1 2 years .. .22

2.4 COMMUNITY PROFILING AT GURGAON ...................................................................23

2.4.1 Communities covered ...................................................................................................23

2.4.2 Criteria for selection of communities ...........................................................................23

2.4.3 Main Reasons behind choosing these 5 communities: ................................................23

2.5 PROFILING OF EDUCATIONAL INSTITUTES ............................................................29

2.5.1 Educational Institutes covered: ..................................................................................29

2.5.2 Criteria for selection of Educational institutes: ...........................................................29

2.6. DETAILS OF FARIDABAD .............................................................................................33

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2.6.1 Demographics ...............................................................................................................33

2.6.2 Economy .......................................................................................................................34

2.7 MARKET SCAN AT FARIDABAD ..................................................................................34

2.8 COMMUNITY PROFILING ..............................................................................................36

2.8.1 Communities Covered ..................................................................................................36

2.9 PROFILING OF EDUCATIONAL INSTITUTES ............................................................42

2.9.1 Criteria for selection of Educational institutes: ...........................................................43

3. FINDINGS ................................................................................................................................48

3.1 RELATED MARKETING AND MARKET RESEARCH CONCEPTS ..........................48

3.1.1. Marketing Concepts Used in this Project ....................................................................48

3.1.2. Marketing Research Concepts used in this Project .....................................................50

3.2 FINDINGS FOR COMMUNITIES SURVEYED: .............................................................51

3.2.1 FINDINGS FROM SPSS FOR REGRESSION/CLUSTER ON GURGAON ...........51

3.2.2FINDINGS FROM SPSS FOR REGRESSION/CLUSTER ON FARIDABAD .........52

3.3 FINDINGS FROM THE CORPORATE SURVEY: ..........................................................52

3.3 FINDINGS FOR EDUCATIONAL INSTITUTES: ...........................................................54

4 RECOMMENDATIONS: ...........................................................................................................54

4.1 RECOMMENDATIONS BASED ON THE SPSS ANALYSIS: .....................................54

5.ANNEXURE ...............................................................................................................................57

ANNEXURE I - LABOUR MARKET SCAN QUESTIONNAIRE ........................................57

ANNEXURE II- LOCAL SARPANCH/COMMUNITY LEADER ........................................59

ANNEXURE III- QUESTIONNAIRE FOR INDIVIDUALS ................................................61

ANNEXURE IV-QUESTIONNAIRE FOR INSTITUTES ......................................................62

ANNEXURE V: LETTER OF INTEREST ..............................................................................64

LETTER OF INTEREST (on the company letter head) ...........................................................64

ANNEXURE VI: SPSS OUTPUT FOR REGRESSION ON FARIDABAD ..........................65

ANNEXURE VII: SPSS OUTPUT FOR REGRESSION ON GURGAON ............................67

ANNEXURE VIII: SPSS OUTPUT FOR CLUSTER ANALYSIS ON GURGAON ............68

ANNEXURE IX: SPSS OUTPUT FOR CLUSTER ANALYSIS ON FARIDABAD ............69

........................................................................................................................................................ 69

........................................................................................................................................................ 69

6.REFERENCES ............................................................................................................................70

I. References from Books: .........................................................................................................70

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II. References from Electronic Recourses: ...............................................................................70

III. Other references ...................................................................................................................71

ABSTRACT

This report describes the Labour market potential study conducted in two locations in NCR, viz.

Gurgaon and Faridabad to identify and understand the livelihood opportunities prevailing in

various sectors so as CAP Foundation can start its training centres in these regions. This project

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will in turn help in identifying the customized courses that can be offered by CAP Foundation

underEk Mouka Program.

Market Scan of various industries was conducted to understand the demand of entry level jobs

in the companies. The current status, growth scenario and expansion plans, skills set that are

looked for the entry-level personnel in each sector were also identified. As NCR is an existing

market for CAP foundation, the main aim of the research was to identify new sectors in which

CAP foundation could find more employability potential and hence could expand its operations.

Through community profiling, visiting various communities and finding out the educational

background of the youth, finding out their interests in various fields and thus assessing the

supply. After Assessing the above mentioned demand and supply, the project tries to bridge the

gap between the above mentioned demand & supply.

Also the scope of starting the training centres in the particular regions was identified. A

recommendation of the courses which can be offered in a particular training centre of CAP

Foundation was also given.

LIST OF ILLUSTRATION

LIST OF FIGURES

Figure 1: CAP employability model................................................................................................3

Figure 2: Working Model................................................................................................................5

Figure 3: Methodology.....................................................................................................................8

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Figure 4: No. of companies Visited...............................................................................................17

Figure 5: Demography (Gurgaon).................................................................................................26

Figure 6: Age Group Segmentation (Gurgaon).............................................................................27

Figure 7: Education Level..............................................................................................................28

Figure 8: Course Preference (Gurgaon).........................................................................................28

Figure 9: Demography (Faridabad)...............................................................................................39

Figure 10: Agewise segmentation (Faridabad)..............................................................................40

Figure 11: Educational Level (Faridabad).....................................................................................41

Figure 12: Course Preference (Faridabad).....................................................................................42

Figure 13: Product Segments.........................................................................................................49

LIST OF TABLES

Table 1: Salary Range (Automotive).............................................................................................11

Table 2: KSA - Automotive industry.............................................................................................12

Table 3: KSA - Manufacturing Industry........................................................................................13

Table 4: Salary Range (Textile).....................................................................................................13

Table 5: KSA - Textile Industry....................................................................................................14

Table 6: Salary Range (Retail).......................................................................................................15

Table 7: KSA - Retail.....................................................................................................................15

Table 8: Companies Visited in Gurgaon.......................................................................................21

Table 9: Challenges in Recruitment..............................................................................................22

Table 10: Human Power Requirement (Gurgaon).........................................................................22

Table 11: Communities Visited (Gurgaon)...................................................................................25

Table 12: Educational Institutes (Gurgaon)...................................................................................33

Table 13: Companies Visited (Faridabad).....................................................................................35Table 14: Challenges in Recruitment (Faridabad).........................................................................36

Table 15: Communities Visited (Faridabad).................................................................................38

Table 16: Educational Institute Visited (Faridabad).....................................................................47

Table 17: SPSS - Regression (Gurgaon).......................................................................................51

Table 18: SPSS - Regression (Faridabad).....................................................................................52

Table 19: List Of Letter Of Interest (NCR)...................................................................................53

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1. INTRODUCTION

1.1 ABOUT THE ORGANISATION:

The CAP Foundation was initiated in 1997 as an innovative public private partnership

organisation to demonstrate a model to address poverty alleviation. Its main motive is to

address the issues concerning poverty alleviation through the channel of linking learning and

livelihood needs of working women and youth-at-risk. This is done by providing them equitable

opportunities and promising market oriented vocational training opportunities. Several projects

were taken by the organisation in the past decade which largely included Child Centred

Community Based Development Programs, the Teen Channel Community Learning Centres

and the Employability Skill Training for Youth-at-Risk. These projects have undertaken several

initiatives and programs within them to achieve the goals. Ek Mouka is one such initiative.

The Organisation has been closely working with Public Private Partnership between corporate

NGO, government and citizen groups. The Organisation is operating currently in major

states in India and some overseas locations including Nepal, Bangladesh, Sri Lanka and

Vietnam. As a road ahead, the organisation is looking forward to establish in other major states

across India and its Neighbour countries.

About Ek Mouka:

Ek Mouka is a new economy livelihood promotion training program. It is exclusively designed

to benefit the unemployed youth in the age group of 18-30. The program supports both

employment opportunity oriented workforce preparation as well as tiny and micro-enterprise

development that is specifically and clearly oriented to identifying labour market requirements

and opportunities. The curriculum is designed after extensive market research and in

conformity with the identified labour market competency needs. The curriculum and the

practical training modules are tailor-made based on valuable inputs from the corporate,

business people and from other networks. On the basis findings of the labour market potential

study a training module of 4-5 months, which includes 1-2 months of On-the-Job training, is

prepared. These youths trained to take up jobs or venture into an entrepreneurship opportunity.

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The various courses offered by CAP foundation under Ek Mouka program are listed below

Sector Certificate Courses - 6 Months Diploma - 1 year

WGS Mobile RepairingA/C Repairing

Refrigeration

TV repairing

Electronics and eletricals

Retail Over the counter sales Retail Sales and Marketing

Billing assistants

Front office management

Marketing and Sales

Automobile Automobile Technicain

AccountancyBook keeping/Accountancy

Table 1: Courses for customized entry level workforce

Employability Training Module

Market Scan

The employability training module consists of the market scan where based on the potential

training courses the curriculums are developed with the help of experts from the respective

fields. All the courses are of 3 month duration.

Road Shows

There are road shows which is a process to select right candidate for the training programmes.

These shows are conducted at the nearest place accessible to the candidates. The selection is

based on their aptitude/attitude assessed through interest, test and consequent

counselling/interview.

Induction

The Induction module is an interactive session wherein all the trainees participate to know each

other to understand the program and learn life skills.

Class room delivery

Class room Delivery at the employability training centre moves past conventional passive

training to activity based learning focusing on interaction among the small group pf students.

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The methodology is flexible and is customized according to the standards and background of

the trainees.

Assignments

Assignments are given to the students as a group or on individual basis so that they can make

themselves ready for the workplace responsibilities. This enables them to learn and apply the

skill they learnt during the training.

Facilitators

Facilitators prepare the students mentally and physically to accept the entry level work. Resume

preparation and interview preparation is also delivered.

Placement and Follow up

The Employability training centre team follows up the trainees career even after placement.

They take the employers suggestion and provide guidance and information to the working

people for their career exploration.

Program Review

Lastly a program review takes place where all program managers, Deputy Director and Project

Director will review the program along with the implementation and Funding Partner.

Figure 1: CAP employability model

Workforce development initiative (WDI)

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in identifying the customized courses to be imparted by The Workforce Development Initiative

(WFDI) underEk Mouka Program of CAP Foundation. The recommendations made through

LMPS will help CAP Foundation in affective implementation ofEk Mouka Programme. Our

target segment mainly has been the youth in the age group between 18 and 30. Our survey was

not only related to the school dropouts rather we also focused on people who are unemployed

despite of being a graduate or doing a diploma course from an ITI.

Our market scan or survey consisted of three major parts.

Labour market scan in the industries

Community profiling

Market scan in educational institutes

Figure 2: Working Model

Labour Market Scan:

In this stage, first prominent industrial sectors in NCR were identified through secondary data

sources. Primary data collection was done by visiting various businesses, corporate, small

outlets and local markets of all the sectors. Personnel from HR department, administrative heads

or owners of different organizations were met to gather their valuable inputs, experiences, and

secondary information if available. Through these meetings details about entry-level job profiles

offered by the companies were extracted, which includes the education qualification needed,various skill sets required, the recruitment channels that the companies use to hire their

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employees, the cost of recruiting and the packages offered by the companies at the entry-level

profiles.

An estimation of future workforce requirements from the companies was also taken. This was

done to identify the prospective sectors in which there is more demand and accordingly CAP

Foundation can start its training program.

During the industrial visits, companies were also informed about the Life-skills training package

offered by CAP Foundation for their existing employees and many of them also showed interest

to discuss the details of such training programmes with CAP Foundation.

Community Profiling

The questionnaire provided by CAP Foundation was filled through face to face interview with

youths in the communities. Local communities in the area of Market Scan were visited to

understand the potential sectors in which the youths of these regions will like to work in. It also

helped the team to analyze what kind of training will the local communities would like to

undergo. In addition, an attempt was made to identify the various factors that influence the

community members to join a particular training program. This will help CAP Foundation in

planning the training programs to be implemented in concerned region. Community leaders

were also contacted to know the details about the communities

Market Scan For Educational Institutes:

Thirdly we focused on the educational institutes so that a rough idea can be framed as to what

courses are being taught to the students there and what kind of vocational trainings are given in

the institutes which will act as an useful insight for CAP to devise better courses for the

unemployed youth.

Thus after completing the survey of the above sectors we did a detailed analysis and therefore

suggested the recommendations to CAP Foundation and provided them with an idea as to which

are the areas they should concentrate on and how many people they should train in various areas

so that they can meet the requirements of the various sectors.

1.3 PURPOSE OF THE STUDY:

The purpose of the project was to conduct Labour Market Potential study in NCR, Jaipur and

Udaipur. However this report concerns in detail analysis of the Labour market potential study

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conducted in NCR only. This was done to identify the potential employable opportunities and

the skill sets required for the same with respect to industrial needs and market trends in the

prominent corporate organizations of the designated area. Also, to study the demographic

profile and the career aspirations of the youth belonging to the age group of 18-30 in the

designated area.

The main objective of this project i.e. LMPS is:

To find out the requirements of people in entry level job profiles in various industries

and corporate thorough a market scan and assess the demand

To focus on community profiling by visiting various communities and finding out the

educational background of the youth, finding out their interests in various fields and thus

assessing the supply.

After Assessing the above mentioned demand and supply, the project will try to bridge

the gap between the demand & supply. This will be done in the following way.

Giving the information to CAP Foundation which in turn will analyse the data and will

thus provide the requisite training to the individuals and place them accordingly so that

the demand matches the supply.

Study the current demand in industry through interaction with the educational institutes,

community leaders and industry experts.

In addition, following agenda were covered during the LMPS

To identify the major livelihood opportunities in various sectors.

To identify the skill and qualification required at various entry-level positions.

To identify various options available for employment for 10 th pass, 12th pass, graduates

or even school and college dropouts

To identify the new growing sectors.

To understand the current and future needs of the employers in the industry.

To find out the competency requirements for different entry-level job positions.

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MAIN TEXT

2. LABOUR MARKET POTENTIAL STUDY -

2.1 MARKET SCAN

The market study was carried out in Gurgaon and Faridabad region. The market study was

carried out through a corporate profiling. This was done with the help of the questionnaire

provided to us from CAP foundation. The main aim of conducting the corporate survey was to

identify the sectors which have a potential to generate employment and a requirement of

workforce in near future. This was done by collecting the secondary data and also conducting a

survey to gather primary data.

The market scan process helped in gaining an insight of various industries. Before conducting

the corporate profiling a secondary data collection was done to understand the skills required by

various sectors present in NCR.

Following major industrial sectors were identified after the Secondary Data Search:

Retail

Automotive and Auto Components manufacturing

Automobiles Sales and Services

Metal Fabrication (Engineering Works)

Textile

IT & ITES

However as CAP foundation already has a market in NCR, the main objective of the market

scan was to identify new sectors with more employability potential. Hence the following sectors

were covered.

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2.1.1 Automotive and Auto Components / Automobiles Sales

and Services

The automobile industry in NCR is the base of 30% of India's automobile industry and 35% of

its automobile component industry. The area has the presence of some the global automobile

majors like Sadhu Overseas, GKN Driveline, SPL Industries Ltd, Belmaks Pvt. Ltd., Glow

Engg Works and Hind Hydraulics & Engineers.

This sector was the main focus in Faridabad and Gurgaon. A total of 12 companies were

surveyed in this sector.

Livelihood Opportunity Monthly Salary (In Rs.)

Mechanics 2000 - 4000

Salesperson 3000 - 4000

Electrician 2000 - 3000

Machine Operators 2000 - 4000

Helpers 1000 - 2000

Supervisor 3000 - 5000

Welders 1000 - 2000

Fitters 1000 - 3000

Table 1: Salary Range (Automotive)

The KSA table for this sector is given below:

Profiles Qualification Knowledge and Skillsrequired

Attitude

Mechanic 12th pass/ITI Knowledge of machinery,

Technical Skills,Practical

Knowledge in Domain field

Punctual, physically

strong, willingness to

work at flexible hrs

Electrician 12th pass/ITI Technical Skills, knowledge

of domain field.

Punctual, honest,

willingness to work at

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Tailors 10th Tailoring skills Punctual, patient, ability to

work for long hours

Machine

operators

10th/ 12th Technical Skills, Basic

Knowledge about

machinery. knowledge of

domain field

Punctual, honest, physically

strong, willingness to learn,

ability to work at flexible hrs

Fashion

designers

Diploma/

Graduate

Domain knowledge,

presentation skills

Punctual, patient

Table 5: KSA - Textile Industry

2.1.4 Retail / Logistics

AT Kearneys seventh annual Global Retail Development Index (GRDI) ranked the Indian retail

market, which is the fifth largest retail destination globally, second after Vietnam as the most

attractive emerging market for investment in the retail sector, in 2008. The share of retail trade

in the country's gross domestic product (GDP) was between 810 per cent in 2007. It is

currently around 12 per cent, and is likely to reach 28 per cent by 2011.

It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion.

The retail industry is one of the fastest growing industries in the nation. It has further been

predicted that the retail industry in India will amount to US$ 21.5 billion by 2010 from the

current size of US$ 7.5 billion.

Two retail sector company was visited by us in NCR as CAP foundation already has found its

market in this sector. Koutons India Ltd is one of the leading retail sector company identified

and surveyed in NCR.

Livelihood Opportunity Monthly Salary (In Rs.)

Sales Person 2000 - 4000

Receptionists 2000 - 3000

Counter Staff 2000 - 3000

Floor Managers 3000 - 4000

Cashiers 3000 - 5000

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Table 6: Salary Range (Retail)

The KSA table for the retail sector is given below:

Profiles Qualification Knowledge and Skills

required

Attitude

Marketing &

Sales

10th/12th/graduate People skills, communication

skills, Time Management,

Proficiency in English and

local language.

Punctual, high degree of

patience, ability to work

under stress

Over the

counter sales

Graduate People skills, communication

skills, management skills

Punctual, Smartness,

Patience

Front Office

Management

Graduate Basic computer

knowledge(data entry), People

skills, communication skills,

Time Management,

Proficiency in English and

local language.

Active, Punctual, high

degree of patience

Billing

Assistants

12th/ graduate Basic computer knowledge

(data entry)

Ability to handle stress,

Punctual

Drivers 10th Pass Driving Experience Punctual, Alertness.

Delivery Boys 10th Pass Basic English Knowledge Punctual, Smartness,

Well behaved.

Table 7: KSA - Retail

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Figure 4: No. of companies Visited

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2.2 GURGAON:

By the passage of time, the Gurgaon district has witnessed a phenomenal growth in all spheres

of development particularly in urbanization and creating industrial climate. Therefore it is

considered one of the major towns of Haryana State which has been identified for all arounddevelopment. A number of policy initiatives announced by the Govt. of Haryana from time to

time have provided an impetus for the rapid industrialization in the district. Gurgaon is the

choicest location for the industry such as high tech and high value projects involving foreign

collaboration with huge investment have come up in this area.

2.2.1 Demographics

Gurgaon had a population of 228,820. Males constitute 54% of the population and females 46%.

Gurgaon has an average literacy rate of 77%, higher than the national average of 65.38%: male

literacy is 81%, and female literacy is 73%. In Gurgaon, 13% of the population is under 6 years

of age.

2.2.2 Ethnicity

Main ethnic group of Gurgaon is of Yadavs/Ahirs and Meo's and other ethnic groups are of Jats,

Gujjars, Saini, Punjabi's and every village small or big have Dalits community.

2.2.3. Economy

Gurgaon is one of the major industrial hub of north India. Its close proximity to Delhi

international airport and Jaipur makes its house of various big corporates.

An annual turnover in the industrial sector in the district has crossed 46,000 crores with an

investment of more than 10,000 crores. There are 402 large and medium scale units with an

investment of Rs. 9000 crores and around 8000 small scale units with an investment of Rs. 890

crores. The employment generated in the industrial sector exceeds 200000 persons. There are

many prominent and prestigious units involved in the manufacturing of Cars, Motors-Cycles,

Automobile parts, Telecommunication equipments, electrical goods, software development,

hardware, sports goods, rubber products, readymade garments. Light engineering goods,

pharmaceuticals, terry towels, food items, air conditioners, shoes, pesticides, insecticides etc.

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2.2.4 Infrastructure

One of the attractions for international companies to operate factories and offices in Gurgaon is

the quality of the infrastructure. 100% of households have electricity. Private Real Estate firms

have built gated communities in Gurgaon, which have 24x7 water, electricity and security. In

the aftermath of the 2008 terrorist attacks on Mumbai, private companies are now hiring armed

security guards and CISF officers.

2.3 LABOUR MARKET SCAN AT GURGAON (Corporate

Profiling)

Gurgaon became an industrial hub just few years back. While doing our survey we found out that

various companies are in the expansion mode, so there will be a huge requirement of manpower in

the entry level segment in the coming five years. Many infrastructure development activities are

taking place in Gurgaon with the help of public-private partnership.

The details of the companies visited in Gurgaon are:

Name of the

Company

Recruitmen

t Channel

Skills

Required

Salary

Range

Contact

Person

Designati

on

Contact

No.

BestodentIndia Pvt.

Ltd.

Direct Mechanical,Electrical

4000-5000

RajendraGupta

CEO 0124-4034657

Solo

Manufacturi

ng Pvt. Ltd.

Employee

references,

Campus

interview,P

lacement

Agencies

Mechanical

(ITI)

Above

5000

Gaurav

Gupta

Manager

(sales &

Marketin

g)

0124-

4656200

Superon

Hyundai

Employee

references

Mechanical,El

ectrical,Autom

obile,Sales

Above

5000

A. K.

Manchand

a

General

Manager

0124-

4654700

Sona Koyo

Steering

Systems Ltd.

Employee

references,

Campus

interviews

Mechanical,El

ectrical,Autom

obile,manage

ment

Above

5000

Priyanka

Singh

Section

Executive

0124-

4685178

Adit Raj

Auto Pvt.

Direct Automobile 4000-

5000

Naveen

Kumar

Works

Man ager

0124-

4031393

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Ltd.

Emo Eso

Aircon Pvt.

Ltd.

Campus

interviews

Electrical,Mec

hanical

4000-

5000

Vikram

Singh

Yadav

General

Manager

+91-

98185498

55

SKF India

Ltd.

Employee

References

Automobile Above

5000

Gagandee

p

Departme

nt

Manager

+91-

97180403

41

Mars

Industries

Pvt. Ltd

Door

Boards

Mechanical Above

5000

Ram

Singh

Yadav

Personnel

& Admin

0124-

4033111

S.P.

Holdings

TV/News

paper ads

Tailors,

checkers

4000-

5000

G M

Mishra

HR

Executive

0124-

2212151

Guru

Overseas

Pvt. Ltd.

Employee

References

Tailors,Office

Admin

4000-

5000

Jasbir

Singh

Director

Pearl Global

Ltd.

Employee

references,

Open

recruitment

Tailors Above

5000

Gajraj

Singh

HR

Manager

0124-

4651336

Maxflow

Pumps Pvt.

Ltd.

TV/newspa

per,Placem

ent

Agencies

ITES Above

5000

Mukesh

Sharma

Accounta

nt

0124-

4525000

Hema Engg.

Industries

Ltd.

Placement

Agencies

Mechanical,

Automobile,

Electrical,

Management

4000-

5000

Anand

Yadav

HR-

Executive

0124-

2373740

Remsons

Industries

Ltd.

Placement

Agencies

Mechanical,

Automobile,

Electrical,

Production

Engg.,

Management

Above

5000

B R Saini Senior

Executive

(P&A)

0124-

2371175

Flywheel

Logistics

Employee

references,

Campus

Recruitmen

t

Logistics &

supply chain

Above

5000

Ramesh

Srivastava

General

Manager-

HR

+91-

92120773

96

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Sat Kabir Kitchen Equipments

Lakhani Apparel Pvt. Ltd.

Table 9: Challenges in Recruitment

2.3.2 Kind of Human Power being looked at in the market

over a period of 1 2 years

There are large no of ITI institutes in the area to fulfill the requirements of

the manpower in the various industries. Thus CAP needs to compete with

these institutes in providing manpower.anp

Organized retail in the city has now brought with it a host of courses for

the new generation and opened up a new career option for students. Hence

courses like Spoken English and personality development provided by CAP

are in demand in the market.

As there are a lot of new industries and factories that have come up in

Gurgaon and Faridabad region thus there is a high demand of semi skilled

labor specially people who have a knowledge of CNC machine.

A lot of retail stores require people having knowledge of computers and

soft skill and thus CAP can find a new potential market in this region.

Table 10: Human Power Requirement (Gurgaon)

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2.4 COMMUNITY PROFILING AT GURGAON

2.4.1 Communities covered

In NCR, we have covered 8 different communities and have interacted with the community

leader to take an overview about the educational background of the people living there, their

mode of livelihood, the ratio of literates to illiterates and their average salary. After getting the

relevant information regarding the above we also explained him about CAP, its purpose and the

various courses offered so that the community leader can have a fair idea about EK Mouka and

can explain it to the other individuals in the community and thus motivate the unemployed ones

to join the courses of their interest and thus get placed accordingly.

We did our community profiling and covered the following areas in Gurgaon:

Village Khatola/Behrampur.

Village Faisalpur.

Village Pallada.

Village Islampur.

2.4.2 Criteria for selection of communities

Our basic aim of community profiling was to visit the unprivileged youth who are school drop

outs or are sitting back at home even after being a graduate or after pursuing a course from ITI

and convey to them the purpose of CAP Foundation and thus bring in them the confidence and

encourage them to get associated with CAP and pursue courses of their own choice so that they

can be place accordingly after the training is completed .Thus we selected the above 4 areas

because these were suitable for community profiling and thus provided us with all the

information which we needed for this purpose.

2.4.3 Main Reasons behind choosing these 5 communities:

Most of the youth out here were either school drop-outs sitting back at home or were

working as labours after completing 10th standard since they had to support their family.

Besides this their average salary was also just around 4500 or less.

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Though it was a community but still the literacy rate was around 50% so it was a good

scope for us working on behalf of CAP to provide more knowledge to these youth

through our courses and thus place them.

Moreover no Corporate NGO has supported these areas before thus these were the

untapped area and we thought that it would be a good opportunity for us working on

behalf of CAP to make the youth understand the importance of undergoing a training

under CAP, get placed and thus support their family.

For Each Community we have focused on the following categories:-

Information

Categories

Village Khatola/

Behrampur

Village Faisalpur Village Pallada Village Islampur

Profile of People

Met

Mainly Youth,

community leader

Youth and their

parents, community

leader

Mainly Youth,

community leader

Mainly Youth,

community leader

Number of

People Met

30 30 30 30

Mode of Contact Personal Interview

throughcommunity

profiling

questionnaire

Personal Interview

through communityprofiling

questionnaire

Personal Interview


questionnaire

Personal Interview


questionnaire

Demographics of

the community

Total population-

3500. 56 below

poverty line.

60% are male and

40% are

female.18-20%

people are in the

age group of 18-30

years. Large no.

of people have

migrated from

other state for

seeking jobs in

nearby factories.

Total population-

6000. 50-60 below

poverty line.

50% are male and

50% are

female.20% people

are in the age group

of 18-30 years.

Total population-

4000. 50-60 below

poverty line.

65% are male and

35% are

female.15% people


of 18-30 years.

Total population-

5000. 75 below

poverty line.

60% are male and

40% are

female.20% people


of 18-30 years.

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Educational

patterns

Literacy rate is

50% Mostly

people have passed

their secondaryeducation, rest are

graduates.

Literacy rate is 80%.

Mostly Graduates,

rest are either high

school or secondarypass outs.

Literacy rate is

65%. Mostly

people have passed

metric &intermediate. Very

few are graduates.

60% of the youth

have passed metric,

30% have passed

intermediate and10% are graduates.

Livelihood

Patterns

Generally

landlords, and few

people are

Working as

farmers.

Working as farmer

and labor

Farming, temporary

workers.

Farming and labors,

Transport business.

ExistingOrganizations

and Schemes

Nil Nil Nil Nil

Youth

Aspirations

Working in nearby

MNCs

Nothing specified. Graduation and

equivalent jobs.

Higher education

and Working for

near by factories.

Interested

exhibited in type

of course

Computer courses,

English speaking,

Technical,

Tailoring.

Computer courses,

English speaking,

Technical,

Tailoring.

Technical,

Computers, TTI.

English Speaking

courses, Technical

Courses, Computer

Courses.

Any other details

as see fit

People are

apprehensive

towards the job

they will get after

training so proper

mobilization is

required in this

area to win the

support of people

here.

No special measures

have been taken to

help the people here

so this area requires

special attention.

Youth in this area

are perusing

graduation. Still

some portion of

youth population

seek job oriented

trainings.

This village has a

large population

who has migrated

from nearby states.

These people work

as labors in nearby

factories. The

natives either are

farmers or have

their own business.

Table 11: Communities Visited (Gurgaon)

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Figure 5: Demography (Gurgaon)

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Figure 6: Age Group Segmentation (Gurgaon)

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Figure 7: Education Level

Figure 8: Course Preference (Gurgaon)

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2.5 PROFILING OF EDUCATIONAL INSTITUTES

2.5.1 Educational Institutes covered:

We covered around 9 vocational institutes in Gurgaon region. The main purpose of carrying out

profiling of educational institutes was to find out their course curriculum and training pattern so

that CAP can improvise on their existing curriculum and training. Also we needed to identify if

these educational institutes would be interested in collaborating wit CAP Foundation in

providing training to the underprivileged.

2.5.2 Criteria for selection of Educational institutes:

The criteria for selecting these institutes were that we were looking for vocational institutes which

provide similar training as provided by CAP foundation.

Following are the details of the institutes covered in Gurgaon region:

1. Name of the institute: Tint Computer Center

Person met: Miss Rainy Rohilla

Designation: Administrator and Faculty.

Address: Opposite Side Of Roadways,

Work Station.

Contact no:09350002410

Email: [email protected]

Courses taught Software, Hardware, Mobile Repairing, Finance, C++, Java,

MCSE, CCNA and Auto CAD.

Charges Differs as per the course.

Courses in Demand Hardware course.

Placements Do not provide placement assistance.

Average Salary 10000 and above per month.

Courses Offered to Drop-outs- Hardware Courses and mobile repairing.

2. Name of the institute: The English Gurukul

Person met: Mr. Jagat Gothwal

Designation: Faculty/ Center Head

Address: Near Gurgaon Bus Stand

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Contact No: 9999021030


Courses taught Languages like English, Spanish, French, Japanese as well as

computer education.

Charges 3000 for 3 months.

Courses in Demand English language and Computer courses.

Placements Yes, in call centers and retail stores.

Average Salary 6500-10000 per month.

Courses Offered to Drop-outs- English language.

3. Name of the institute: Sharp Photo & Film Academy

Person met: Mr. S C Pawarl

Designation: Director

Address: Shop No 9, Gaushala Market

Opp Bus Stand, Gurgaon

Contact No: 0124-4082706

Courses taught Film Making, Photoshop, Photography, Vidiography. Charges 1500-2000 per course.

Courses in Demand Photoshop, Photography courses.

Placements No.

Average Salary 5000-10,000 per month.

Courses Offered to Drop-outs- Photography.

4. Name of the institute: The English Spot

Person met: Mr. Alok

Designation: Center Manager

Address: Near Mamta Hospital

Shatal Mata Road, Gurgaon



Courses taught English speaking & Computer courses.

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Person met: Mr.Narendra Patel

Designation: Center Head

Address: Lane No. 45

Near Gurgaon Bus Stand

Gurgaon

Contact No: 01245234781

Courses taught Java, C++, M S Office.

Charges 2500 Onwards.

Courses in Demand MS Office.

Placements No.

Average Salary 5000 10,000 Per month. Courses Offered to Drop-outs- MS Office.

8. Name of the institute: The English Guru

Person met: Mr. Summit Sachedeva


Address: Plot No-325/23

Near Gurgaon Bus Stand

Gurgaon

Contact No: 01245243470

Courses taught English, Spanish and Japanese.

Charges Depends on the course.

Courses in Demand English. Placements No.

Average Salary 5000 6000 Per month.

Courses Offered to Drop-outs- English language.

9. Name of the institute: Techno Spot

Person met: Mr. Viral Goel

Designation: Counselor

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Address: Lane no-21

M.I. Road

Gurgaon


Courses taught Mobile Repairing, C++, Java and Hardware.

Charges Depends on the course.

Courses in Demand Mobile Repairing.

Placements No.

Average Salary 10000 Per month.

Courses Offered to Drop-outs- Mobile Repair.Table 12: Educational Institutes (Gurgaon)

2.6. DETAILS OF FARIDABAD

There are now about 15,000 small, medium and large industries in this complex providing direct

and indirect employment to nearly half a million people and ranks 9th largest industrial estate in

Asia. The combined turnover is estimated to be about Rs. 1500 billion. Many international/multinational companies like Whirlpool, Goodyear, Larsen & Toubro, Asia Brown Boveri,

GKN Invel, Woodward Governer, Castrol besides Escorts, Eicher, Cutler Hammer, Hyderabad

Asbestos, Nuchem are operating in this belt.

A variety of Engineering products from Forgings to Tractors, Clutch Assembly to leaf springs

are being manufactured by the industries in this belt.

2.6.1 Demographics

Faridabad had a population of 1,054,981. Males constitute 55% of the population and females

45%. Faridabad has an average literacy rate of 69%, higher than the national average of 59.5%:

male literacy is 75%, and female literacy is 60%. In Faridabad, 15% of the population is under 6

years of age.

The western part of the city is called New Industrial Town (abbreviated as NIT). The rapid

growth of the city also brought immigrants to the city from other parts of the country.It is said

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GKN Driveline

Faridabad Steel Mongers (P) LTd.

SPL Industries Ltd.

Sadhu Overseas

Belmaks Private Limited

Glow Engg. Works

Hind Hydraulics & Engineers

Shivalik Power Control Pvt. Ltd.

Sat Kabir Kitchen Equipments

Lakhani Apparel Pvt. Ltd.

Table 14: Challenges in Recruitment (Faridabad)

2.8 COMMUNITY PROFILING

2.8.1 Communities Covered

In Faridabad we have covered 4 different communities and have interacted with the community

leader to take an overview about the educational background of the people living there, their

mode of livelihood, the ratio of literates to illiterates and their average salary. After getting the

relevant information regarding the above we also explained him about CAP, its purpose and the

various courses offered so that the community leader can have a fair idea about EK Mouka and

can explain it to the other individuals in the community and thus motivate the unemployed ones

to join the courses of their interest and thus get placed accordingly.We did our community

profiling and covered the following areas in Faridabad:

Village Nariyala.

Village Hirapur.

Village Seagaon.

Village Panhera.

For Each Community we have focused on the following categories (FARIDABAD)

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Figure 11: Educational Level (Faridabad)

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Figure 12: Course Preference (Faridabad)

2.9 PROFILING OF EDUCATIONAL INSTITUTES

We covered around 10 vocational institutes in Faridabad region. The main purpose of carrying

out profiling of educational institutes was to find out their course curriculum and training

pattern so that CAP can improvise on their existing curriculum and training. Also we needed to

identify it these educational would be interested in collaborating wit CAP Foundation in

providing training to the underprivileged.

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3. Name of the institute: Haryana State Council For Child Welfare

Person met: Mr. Saurabh Kumar

Designation: Business Development Manager

Address: Bal Bhavan, Near Bus Stand

N.I.T Faridabad


Courses taught Computer Fundamentals, JAVA, Tally, etc.

Charges 1000 per Month.

Courses in Demand .Computer fundamental & Tally

Placements Yes, In near by companies and workshops.

Average Salary 5000-15,000 per month.

Courses Offered to Drop-outs- Computer Fundamentals.

4. Name of the institute: Institute of Hardware Technology

Person met: Miss. Ritu


Address: 1G/46, B.P, 1st Floor

Opp. Bus Stand

NIT Faridabad

Contact No: 0129-4054488


Courses taught Computer hardware, Networking & software.

Charges 6000 to 20,000 per course. Courses in Demand Networking.

Placements Yes, All type of MNCs.

Average Salary 5000 10000 Per month

Courses Offered to Drop-outs- No..

5. Name of the institute: F-Tech computer Education

Person met: Miss. Shilpi Singh


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Address: 42/4, Govind Bhavan,

II Floor, NIT Faridabad

Contact No: 01293205854

Courses taught PDcap, PDmap, PDfun.

Charges Depends upon the course.

Courses in Demand All the courses.

Placements Yes

Average Salary 6000-9000 per month

Courses Offered to Drop-outs- No.

6. Name of the institute: Brilliant Institute of languages

Person met: Mr. Sathish kumar

Designation: Councellor

Address: Old Sabji Mandi, PO road

Block D, Dabua Colony,

NIT Faridabad

Contact No: 09213851798

Courses taught Spoken English & PD.

Charges Depends upon the course.

Courses in Demand Both.

Placements No.

Average Salary Not Specified.

Courses Offered to Drop-outs- Both.

7. Name of the institute: BIMT & LBSTI

Person met: Miss. Jasleen Kaur

Designation: Counselor

Address: 3-B/4, B.T., Day College Road

NH-3, NIT Faridabad


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Person met: Mr. Neeraj Kumar

Designation: Director

Address: 3C-77, On DAV Management college road

NIT Faridabad

Contact No: 01294059410

Courses taught Spoken English.

Charges Not Specified.

Courses in Demand Spoken English & PD.

Placements Yes, Nearby Call Centers

Average Salary Not Specified Courses Offered to Drop-outs- Spoken English.

Table 16: Educational Institute Visited (Faridabad)

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3. FINDINGS

3.1 RELATED MARKETING AND MARKET RESEARCH

CONCEPTS

3.1.1. Marketing Concepts Used in this Project

We have analysed our project Labour Market Potential Study from the point of view of4

Ps in Marketing.

Product

We have focused here on the levels of Product Core Benefit which CAP Foundation provides

here is providing training in various fields along with some additional courses for personal

grooming in order to facilitate employment generation for the youth in various industries.

Basic Product-The general product which is expected by a customer. Here CAP

Foundation offers classroom training to drop-outs as the basic product.

Expected Product-Expected product means that the customer expects something more

than the basic product which would just fulfil his expectations. CAP Foundation offers

on site training in various fields like journalism, automobile repair, electronic/ electrical

services etc at their employability training centre. There are specific modules of all these

courses for the graduates.

Augmented Product-The augmented product should be such that the customers are

delighted. This product should go beyond fulfilling the expectations of the

customers.CAP Foundation along with its training modules offer additional courses for

personal grooming which includes soft skills and Spoken English. Besides this they alsoprovide computer skills to the students.

Potential Product-This level refers to any product that can be developed in the near

future and may be a success. In case of CAP Foundation, through our survey we have

checked the feasibility of off-site training which can be given within the premises of the

industries and institutes where a curriculum will be developed by CAP Foundation in

consultation with various educational institutes and industries.

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we can charge them a little more by providing them with better teachers and better

facilities in training. On the other hand in a community where the livelihood pattern of

the people are not that good, there is no point charging them on the higher side because

they will not be able to pay for it. Though CAP gets funded by eminent organizations

like Moserbaer and ILO but in order to provide the training with good facilities they

need the course fee to a certain extent, that is why CAP tries to provide these facilities at

an affordable price to the youth of various communities by conducting a thorough

survey about their livelihood patterns and standard of living.

Place By place we mean where does CAP provide the training. We have 2 channels here:

On site Training-Here training is provided at the employability training centre in the

respective areas.

Off-Site Training-Here Training is provided at the respective educational institutes and

industries and the curriculum is decided both by Cap Foundation and the industries as

well as the institutes. The feasibility of this training module is still in the nascent stage

and we have tried to find out its future scope in our survey.

Promotion- Here in this project we have used Personal Selling. We have interacted with

various individuals in communities & industries. After this face to face interaction we have got

pertinent information from their feedback and at the same time learnt about the competitors

especially ITI who are providing the same kinds of courses. These information will be helpful

for CAP Foundation to devise new ways to accomplish their objective of employment

generation for youth.

3.1.2. Marketing Research Concepts used in this Project

We used the survey method for data collection for which we were provided with the

questionnaire by the company and the survey was conducted in various areas. The sample size

that we took depended upon the concentration and the variety of major industries in the area and

the target communities although some factors like time and resources also played a role.

We focused mainly upon personal interviews as our project also entailed building groundwork

and a reputation of the company that we were working for. We did a door to door interview for

the communities and executive interview for the industries and educational institutes.

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We conducted depth interviews with industry and institute representatives and community

leaders where the format was semi-structured in this we freely interacted with them while first

explaining to them about cap and its objectives further on we used the laddering to technique to

discuss about the various job profile and the qualifications and desirable traits that the industry

required. Most of the time we filled the questionnaire while verbally asking the responses other

times the respondent filled the questionnaires while answering any other queries that we had.

3.2 FINDINGS FOR COMMUNITIES SURVEYED:

3.2.1 FINDINGS FROM SPSS FOR REGRESSION/CLUSTER ON

GURGAON

In our study, we have tried to find on what factors CAP foundation should decide which course

should be offered to the target audience. From the regression analysis run on the data collected

from Gurgaon region, we have found the dependency of the variable Course interested on

other variables considered in the questionnaire.

Referring to Annexure (VII) SPSS OUTPUT FOR REGRESSION ON GURGAON, table

ANOVA(b), We find that the significance level of the analysis is 0.025. Hence this model is fit.

Now considering the table coefficient(a) in the same annexure, we see that the significance

vales of the variables Age, Gender, Educational qualification & Working status is less than

0.05. This indicates that the dependent variable, Course interested depends upon the above

mentioned variables.

Significance (MODEL FITNESS) 0.025

DEPENDENCY (Significance Level)AgeGenderEducational Qualification

Working Status

0.0490.0270.029

0.027Table 17: SPSS - Regression (Gurgaon)

Referring to Annexure (VIII) SPSS OUTPUT FOR CLUSTER ON GURGAON, table case

processing summary, we see that the valid part of the analysis is 100%. Hence the model is fit.

Further in the agglomeration schedule table we see that in steps 117, 118 & 119 there is a

sudden jump in the coefficient values(289.8 356.59 495.0). This is a positive result that

indicates the formation of 3 clusters in the data.

Thus we can say that 3 different clusters are being formed based on the variables selected.

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4. Based on the SPSS Cluster analysis, run on the data for Gurgaon region we see that for the

variables selected, 3 different clusters are formed. Hence there exist 3 different market

segments in the communities visited which CAP foundation can target.

5. Based on the SPSS Cluster analysis, run on the data for Faridabad region we see that for the

variables selected, 3 different clusters are formed. Hence there exist 3 different market

segments in the communities visited which CAP foundation can target.

4.2 RECOMMENDATIONS BASED ON GENERAL

OBSERVATIONS MADE IN NCR.

1. Firstly, CAP foundation should include courses for CNC machine operators in Behrampur

region. After the corporate survey in Behrampur, we have found a great demand of the

people trained in CNC. However no such courses are offered by the CAP training institute in

Behrampur. Hence CAP foundation can tap this market by offering the courses in CNC.

2. Similarly, CAP foundation should include courses for Retail sector in Gurgaon. Due to the

upcoming of number of shopping malls in Gurgaon region, there is a great demand of people

trained in retail sectors.

3. Development of courses in textile is also recommended in Faridabad region. There presently

no courses offered by CAP foundation for this sector. However during the corporate survey a

great demand of people trained in textile courses is spotted in Faridabad region.

4. The communities in NCR have a literacy rate of around 50%. Hence it becomes a great

segment for CAP foundation which can be tapped by offering the basic course module.

5. As there are no NGOs offering such services in these communities, it becomes a niche

market for CAP foundation which can be captured.

6. CAP Foundation should try and create awareness about itself and the courses offered because

in Udaipur they are entering a new market altogether and people in Udaipur are completely

unaware of this NGO.

7. As there is a time lag between the survey conducted and the actual implementation of

programs/ courses offered by CAP foundation, there is threat that the analysis/

recommendations suggested may not hold good. Hence an immediate implementation of

programs offered by CAP foundation is recommended.

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8. The employability training centre should be established in a location such that it can cater to

the youth of more than one community. People from different villages can come and get the

training.

9. The ETCs should also focus on self employment because while conducting the community

profiling survey we came across many individuals who wanted to open small shops of their

own or become entrepreneurs in their own fields of interest.thus by providing the theoretical

as well as the practical training, ETC can make them well equipped and can help them to be

self employed

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5.ANNEXURE

ANNEXURE I - LABOUR MARKET SCAN QUESTIONNAIRE

Name of the person:

_____________________________________________________________________________

_

Designation:

_____________________________________________________________________________

_

Name & Address of the organization:_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

___

Contact No: _____________________________

Email:________________________________

Q1. What are the current entry level jobs in your company which require the following

attributes?

Skilled: Unskilled:

Q2. How do you find recruiting the people for entry level jobs?

Easy Moderately Difficult Difficult

Q3. What is the recruitment channel that you prefer currently?

TV/Newspaper Ads Employee References Placement Agencies

Campus Interviews Any Other Please Specify

__________________________

Q4. What is the average recruiting cost per every new employee of your organization?

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Q5. Are you satisfied with the current recruitment policies of your company?

Yes No

Q6. Is the cost that you incur for recruiting each employee compensated by the return per head?

Yes No

Q7. What are the technical skills that are required for the entry level positions of your

organization?

Mechanical Electrical Automobile Hotel Management

Mobile Technology ITES

Any other (Pls Specify):

____________________________________________________

Q8. What are the soft skills that you look in your prospective employees?

Spoken English Presentation Skills People Skills

Others (Pls Specify):

______________________________________________________

Q9. What is the minimum educational qualification required to join your company?

Doesnt matter 10th

pass Intermediate Graduate

Post Graduate Others (Please Mention)

_____________________________________________________________________________

Q10. If a candidate possesses the necessary skills but lacks in the minimum educational

qualification, would your organization be open to recruit him/her?

Yes No

Q11. What training do you give to a new employee after joining and what is the average cost

per employee? (Please Tick)

0-2000 2000-4000 4000-6000 6000-8000 8000-10000 above10000

Q12. What is the average package of an employee of your organization? (Tick)

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1000-2000 2000-3000 3000-4000 4000-5000 above 5000

Q13. Are you aware about CAP Foundation?

Yes No

Q14. Would you like to be associated with CAP Foundation?

Yes No

Q15. Please rank the following attributes in a scale of 1-5 (1-for highest and 5-lowest) which

you would prefer to look while selection of candidates.

Preference 1 2 3 4 5Educational

qualification

Smartness

Experience

Communication

Skills

Analytical and

logical skills

Appearance

PunctualityIntelligence

Any other inputs?

_____________________________________________________________________________

_____________________________________________________________________________

________________

--------------------------------------------------------Thank

you----------------------------------------------------------

ANNEXURE II- LOCAL SARPANCH/COMMUNITY LEADER

1. Name Of the Sarpanch:2. Village:

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15. Avg. Salary Expectations of 18 30 years age category:

Unemployed Employed

%

16. Job Expectations of 18 30 years age category:17. Health & Sanitation:18. Main Problems in Village:19. Interested in CAP courses:

ANNEXURE III- QUESTIONNAIRE FOR INDIVIDUALS

1. Name:

2. Age:

3. Address & locality:

4. Contact details:

5. Educational qualification:

1-5th 5th-8th Metric Inter Graduate

6. SC/ST/BC/GEN:

7. Household income per year:

8. Fathers name & occupation:

9. No. of family members:

10. Present working status: Employed or unemployed

11. If working then: Manual____ Agriculture___Semi skilled___ Skilled____

12. Earnings

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13. Willing to work?

14. Job type and salary expectations:

15. Courses interested in:

16. Willing to travel?

17. Willing to re-locate?

ANNEXURE IV-QUESTIONNAIRE FOR INSTITUTES

Name of the person:

________________________________________________________________________

Designation:

_____________________________________________________________________________

___________________________________________________________________

Name & Address of the Institute:

_____________________________________________________________________________

___________________________________________________________________

Contact No: _____________________________Email:

____________________________________________________

Courses being taught in the Institute:

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_____________________________________________________________________________

___________________________________________________________________

What do you charge for the course(s)?

________________________________________________________________________

Which course is in demand and why?

_____________________________________________________________________________

___________________________________________________________________

Its a

Co-education Institute Womens Institute

Where do the students come from?

Within the town/ city Near by Village/community/town from different states

Do you give any placement assistance? If yes what sort of companies come to the Campus?

________________________________________________________________________________________________________________________________________________

What is the average salary do these companies offer?

________________________________________________________________________

Is there any course which can be given to the drop outs?

_____________________________________________________________________________

___________________________________________________________________

Can you help us in framing our curriculum?

Yes No

Different inputs with regards to subjects/professional courses:

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ANNEXURE VII: SPSS OUTPUT FOR REGRESSION ON

GURGAON

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ANNEXURE IX: SPSS OUTPUT FOR CLUSTER ANALYSIS ON

FARIDABAD

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6.REFERENCES

I. References from Books:

1. WILLIAM G. ZIKUMUND,2003 Business Research Methods. New Delhi; Cengage

learning India Pvt. Ltd

2. PHILIP KOTLER. 2003 Marketing Management. New Delhi; Tata McGraw-Hill

Publication Co Ltd.

3. NARESH K. MALHOTRA. 2007 Marketing Research & Applied Orientation

New Delhi; Prentice-Hall of India Pvt. Ltd.

II. References from Electronic Recourses:

1. http://web.archive.org/web/20040616075334/http://www.censusindia.net/results/town.p

hp?stad=A&state5 [Accessed on 7th Feb, 2009]

2. http://www.india-news.in/india-business/chennai-booming[Accessed on 7th Feb, 2009]

3. http://tngov.in[Accessed on 7th

Feb, 2009]

4. http://capfoundation.in/ (Accessed on February 24, 2009)

5. Ek Mouka Program. available from: http://capfoundation.in/pro_emp_skill_training.html

(Accessed on February 24, 2009)

6. Information on hospitality industry in NCR available from:

http://www.thaindian.com/newsportal/world-news/ncr-hospitality-trade-in-the-

doldrums, 2008 (Accessed on March 3, 2009)

7. Information on retail industry available from: http://www.ibef.org/industry/retail, 2008

(Accessed on March 3, 2010)

8. Information on Automotive industries available from:

9. http://www.thehindubusinessline.com/2003/03/25/stories/2003032500070800 (Accessed

on March 5, 2010)

70 | P a g e
http://web.archive.org/web/20040616075334/http://www.censusindia.net/results/town.php?stad=A&state5http://web.archive.org/web/20040616075334/http://www.censusindia.net/results/town.php?stad=A&state5http://www.india-news.in/india-business/chennai-boominghttp://tngov.in/http://web.archive.org/web/20040616075334/http://www.censusindia.net/results/town.php?stad=A&state5http://web.archive.org/web/20040616075334/http://www.censusindia.net/results/town.php?stad=A&state5http://www.india-news.in/india-business/chennai-boominghttp://tngov.in/


80/80

10. Information on textile industries in NCR available from:

11. www.thaindian.com/newsportal/lifestyle/textile-industry-slumps-ncr_100123732

(Accessed on March 5, 2010)

12. Information on IT/ITES sector in NCR available from: http://www.india-news.in/india-

business/chennai-booming.php (Accessed on March 9, 2009)

13. Statistical data obtained from District Statistical offices and DRDA.

III. Other references

1. Brochures provided by CAP specifying its mission and course details.

2. Mr. Ravi Tappa- Project Head, CAP (09212222380)

3. Mr. Sachin- Center Head NCR (09999436663)

sip final project report - gurgaon - copy

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