REACHING MILLIONS OF INBOUND

CHINESE TOURISTS ONLINE

02/06/2016

Unlock your opportunities in China

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WHO ARE THEY?

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They are young

& have money to spend

Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014Global Independent Traveler Report, Mafengwo, 2015

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They are parents

Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014Global Independent Traveler Report, Mafengwo, 2015

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They are independent

Source: Market Research Report on Chinese Outbound Tourist (city) Consumption, World Tourism Cities Federation, Aug 2014Global Independent Traveler Report, Mafengwo, 2015

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WHAT ARE THEY DOING?

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Changing tastes

Source: Global Independent Traveler Report, Mafengwo, 2015

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A love for shopping…

Source: International Visitor Survey, December quarter 2015, by tra.gov.au; Global Independent Traveler Report, Mafengwo, 2015

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…and sharing their experiences.

Source: Global Independent Traveler Report, Mafengwo, 2015

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A specific time window for travel

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HOW TO REACH THEM?

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What influences their decision-

making process?

Source: Online Travel Bookers, Ctrip, 2015

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Having a Chinese

optimised website

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Offer “Chinese friendly”

Products & services

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Leverage Chinese

marketing channels

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Chinese travel websites

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Thank you

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http://www.sinorbis.com/dragon