SingleFeed Partners SingleFeed Partners with mShopperwith mShopper

SingleFeed: Ryan Douglas mShopper: Kathryn Wardell

AgendaAgenda• SingleFeed Overview• About mShopper• What is Mobile Commerce?• Benefits of mShopper• How mShopper Works• How SingleFeed Can Help

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Who is SingleFeed?Who is SingleFeed?We’re Shopping Engine &

Feed Experts

SingleFeed BackgroundSingleFeed Background• ComparisonEngines.com started May 2005• LoveYourFeed.com Blog October 2006• SingleFeed launched February 2007

• VC backed – True Ventures, KPG Ventures• Hundreds of merchants• Focus on SMBs ($500K+ in yearly online revenue)

• Lots of Real Experience• CSE Account Managers• Former Retailers• Industry Analysts

• Google Merchant Center Partner

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SingleFeed ServicesSingleFeed Services

• Affordable self-service data feed submission services • $100 - $600/mo.• For stores over $250K in total online revenue

• Managed Services• $2000/mo minimum• For stores over $50K/mo in shopping engine

revenue• SingleFeed acts as agency, handling bidding,

SKU suppression, attribute optimization

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SingleFeed FeaturesSingleFeed Features

◦Categorization – SingleFeed categorizes all products for all shopping engines using proprietary “mega-taxonomy”.

◦Pre-configured Shopping engine feeds.◦Engine checking – guarantee to get you live.◦ROI-Tracker that is built-in and easy-to-use.◦Expert advice and support. Check out our

support articles at: http://support.singlefeed.com/home

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About mShopperAbout mShopperMobile Commerce is Here!

Mobile Commerce Is Here!

Learn How mShopper™ Makes It

Quick, Easy, and Affordable

to Open Up A Mobile Store

Let’s Go Mobile!

82% of U.S. adults have cell phones

59% of U.S. adults are mobile internet users (access Internet wirelessly via a laptop or cell phone)

Mobile carriers are introducing more powerful, easy-to-use phones and faster services (3G, 4G, etc.) which makes mCommerce easier

35% of all adults have cell phones with apps

Source: ABI Research, “Shopping by Mobile Will Grow to $119 Billion in 2015”

Your Consumers Are Mobile NOW

Mobile Is Everywhere, For Everyone, and For Everything

M-Commerce is Exploding = Huge New Channel

But going mobile is hard to do for most retailers

Retailers are scrambling to go mobile…….

Amazon eBay BestBuy Macy’s

Electronics Apparel Computers Books

It’s easy for the big guys

Case Study: ECommerce ≠ MCommerce

Walmart (web) Walmart (IPhone)

Mobilized

Hot Topic (web) Hot Topic (IPhone)

Not Mobilized

Will Hot Topicsucceed in mobile?

Could Hot Topic’s current mobile experience hurt

their brand?

Benefits of the Platform

Software-as-a-service & turn-key (no IT!)

Self-service (you control your own store)

Customizable to your brand’s look and feel

No up-front investment or commitment

Marketing tools & best practices included

mShopper takes care of inputting orders

For Merchants Simple search using just a few characters

Intuitive browsing: brand, category, keyword

Fast page-load times

SMS text reminders about products & offers

Hot Deals at push of a button

Easy purchase: just enter mobile # and PIN

Accessible on all mobile devices

For Mobile Shoppers

Mobile shoppers ≠ online shoppers

•More in a rush•Typically multi-tasking•Easily distracted•Shopping with a smaller screen &keyboard

Here’s What Retailers Get:

– Feature- packed mStores, work on all smart phones

– Built-in merchandising, marketing, analytics

– Powerful search

– Builds Mobile DB

– Get FirstDibs™

– Shopping cart integrated with web cart

– Mobile SALES!

Let’s See How it Works!

Learn How mShopper™ works

Let’s Go Mobile!

1. Welcome Screen

2. Create Account

Begin the process by creating an

account.

Begin the process by creating an

account.

Data Feed

Your data feed is the engine of your

mStore. Upload through a partner,

FTP or HTTP.

Your data feed is the engine of your

mStore. Upload through a partner,

FTP or HTTP.

4. Design mStore

Customize your mStore with

logos or use the editing bar.

Customize your mStore with

logos or use the editing bar.

5. Today’s Hot Deal

Feature new products on your

mStore homepage for all to see. It’s easy to change

frequently.

Feature new products on your

mStore homepage for all to see. It’s easy to change

frequently.

6. All Hot Deals

Your mStore also features a button for

All Hot Deals. You can add an unlimited

number of products.

Your mStore also features a button for

All Hot Deals. You can add an unlimited

number of products.

7. GetFirstDibs Sign-Up Form

It’s time to collect mobile numbers of shoppers who

want deals. Our custom tool makes it easy to build your

mobile subscriber database.

It’s time to collect mobile numbers of shoppers who

want deals. Our custom tool makes it easy to build your

mobile subscriber database.

Driving Traffic to Merchant’s mStores

Mobile Sign-Ups

Text alerts to product pages

Email to Database

Links to web sign-up form

Social / Viral Media

Links to web

sign-up form

Auto-redirect for mobile viewers

Form embedded on site

YourStore.com

3 Branded Mobile Apps in App Stores

(iPhone, BB, Droid)

Keyword Drivers in

Print/ RadioText XYZ to 1234

Bounce-back text

linkPaid Search

Links to web sign-up

form

PriceCrusher Mobile Mall

Mobile Search (Paid)

Mobile Search(Organic)

Mobile Banner Ads

mShopper provides tools in red boxes

We provide tools to integrate your sign-up

form into existing marketing efforts and

quickly build your mobile database.

We provide tools to integrate your sign-up

form into existing marketing efforts and

quickly build your mobile database.

Now it’s time to send our your alerts. Write

your own message and schedule when it’s sent!

Now it’s time to send our your alerts. Write

your own message and schedule when it’s sent!

Manage your entire mobile

commerce effort from one

page!

Manage your entire mobile

commerce effort from one

page!

Review all of your GFD analytics by opt-ins,

alerts sent, transactions, sales amounts, time

frame and, most importantly, we even

calculate your ROI.

Review all of your GFD analytics by opt-ins,

alerts sent, transactions, sales amounts, time

frame and, most importantly, we even

calculate your ROI.

Sales

Loyalty(repeat v. new)

mStore Traffic

Our mStore analytics convert data into various charts and

graphs to review over any set time frame.

Our mStore analytics convert data into various charts and

graphs to review over any set time frame.

Order Processing Made Easy

Option 1

(Recommend while sales

volume is low)

Option 2

(Necessary once substantial sales volume reached)

A. User logs in to account & purchases item from phone

A

Merchant

C

C. Order arrives to merchant similar to other affiliates (with our affiliate token). You handle transaction, refunds, shipping, order tracking, etc.

Benefits

• No tech investment required

• Happens w/in minutes

• Still tied in to your database for CRM and analytics

A. User logs in to account & purchases item from phone

A

Order Info

Your Product Buy URL

B

B. mShopper call-center rep manually inputs order info into your e-commerce site’s shopping cart, and buys *

* If product is out of stock or Product Buy URL is incorrect in data field, call-center rep calls user’s cell phone and tells them item is out of stock

Merchant

B

B. mShopper sends order info directly to your e-commerce system via API

API

Pricing Made Easy

Monthly Licensing

• Small Retailer $99• Medium Retailer: $499• Large Retailer $999

Per-Transaction Commission

•Greater of: 5% or your published standard affiliate rates*

Text Messaging

•100K+ messages sent monthly = 1 cent each•<100K messages sent monthly = 1.5 cents each

That’s it, nothing more!

Special Promotion for SingleFeed Customers

Get Started with mShopper today and receive these special offers!– mShopper Feed is free to all SingleFeed Customers (limited time offer)

Integrating with SingleFeed

Activating and Sending a Feed Takes Seconds– mShopper Feed is available in all service plans

Question & AnswerQuestion & Answer

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Contact UsContact Us

SingleFeedRyan Douglas - ryan@singlefeed.com

800-705-8852 ext 2

mShopperKathryn Wardell – kathryn@mshopper.com

720-279-8028

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ConclusionConclusion

Visit our sites for more information

www.singlefeed.com/blogwww.loveyourfeed.com

www.comparisonengines.comwww.mshopper.com/

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@SingleFeed@MCommerceMadeEZ