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Search Engine Optimization

Search Engine Optimization

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WHAT IS SEO???

Increase visibility of your website in search engine

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SEO helps to…

Gain traffic from organic listings in search engine

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SEO helps to…

If you want your website to be found by people searching for the products and services you sell, you need SEO.

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WHO NEEDS SEO???

ON PAGE SEO???

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Backlinks Links to your site from another websiteMust be from relevant site with unique

class C IP

SEARCH PROCESS

Involves 3 stepsCrawling Search engine crawler(Google-bot)

looks for results matching search query and collects in google server

Indexing Collected results stored in databaseServing Results These results are displayed in

SERPs(Search Engine Results Page)

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If your website has been properly optimized on-page and off-page, then it will surely be displayed on the SERP for the posed search query

WHY GOOGLE???

Google is the most preferred search engine and so SEOs mainly focus on google

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GOOGLE ALGORITHM???

Google uses two different algorithms to rate a site’s quality Panda Penguin

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PANDA MAINLY FOCUSES ON ON-PAGE FACTORS, ESPECIALLY THE CONTENT QUALITY

So if a site has scrappy content or violates on- page regulations, then it is more likely to be penalised by Google Panda

PENGUIN MAINLY FOCUSES ON OFF-PAGE FACTORS, ESPECIALLY BACKLINKS

If a site lacks quality backlinks, then

it is more likely to be penalised by Google Penguin

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CRAWLER ELEMENTS???

There are certain elements in a web-page purely meant for crawlers(Googlebot/ Spider). Following are major and essential elements for crawler

Source code Crawler looks for page title, description, necessary html tags & other on-page factors

Sitemap Lists all URLs present in a site(XML sitemap)

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Robots.txt Lists files that need not be crawled

A site can have more than one xml sitemap and only one robots.txt file submitted to root server

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SEO TECHNIQUES???

Best SEO practice is to follow white hat strategy…

Provide quality content

Avoid Keyword stuffing

Provide proper redirects for not-found pages

Make sure to gain quality backlinks

Ensure submission of sitemaps and robots.txt

file

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BEST SEO PRACTICE???

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Quality backlink

Quality content

Website indexed in Google’s SERP

If you seek a best SEO service, you will definitely succeed..

For more details visit http://www.seoconsultancy.com.sg

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