SEO is act of modifying a website to increase its ranking in organic(vs paid),crawler based listing of search engine.

SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

We need Search engines optimization to get targeted traffic.

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion thats why we need seo.

1. White Hat SEO:- White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.

2. Black Hat SEO:- Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.

3. Grey Hat SEO:- It is the combination of White Hat SEO and Black Hat SEO.

SEO having two different categories:-1. On-Page SEO:- Refers to all the things that you

can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

2. Off-Page SEO:- Refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

1. Social Networking Sites:-

social media sites is the fundamental step with which you begin to advertise, market and build your online reputation.most popular social networking sites, such as:

  Facebook, Google+, Twitter etc.

2.Blogging:-Blogging is one of the best ways to promote your website online. You need to produce and include lots of unique content for your blog, such as; Infographics, Top Lists, How To…Tutorials,  Viral Videos, etc.

3.  Search Engine Submission:- Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.

4.Directory Submission:-  It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories.

5.Art icle Submission:- If you write your articles yourself, then you can submit them to popular art icle directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain some links to your site from other people 

1. Page Tit les:- Page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

2. Meta Descriptions:- Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

3. Body Tags (H1, H2, H3, H4, etc. ):- When writing our articles, we should break up our content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2,H3, H4, etc. tags are used.

4. Keyword Density:-Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots.

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