Halfmoon YogaHalfmoon Yoga

B•B•Q

Simple Yet Effective Marketing

© 2014

Authorized Local Expert, Constant Contact

2

Matt Ward

matt@inconcertweb.com

facebook.com/inconcertweb

@webresults @inconcertweb

In The News

What isDigital Marketing?

Phones/Tablets/Devices

Facebook LinkedIn InstagramTwitter Pinterest Youtube

WHERE ARE YOU TODAY?

Email should be at the forefront of our minds with digital media marketing

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•You own your list (and your website)- you are renting everywhere else. This is key!

•Email is the #1 activity on mobile devices

•Easiest Way to Build a 1:1 Relationship

•You & your message will at least be seen

•Best way to stay top of mind

•Back end metrics give you great & continuing personal insight

Email is a critical tool.

Have a paper form

Grow Your ListTouch Points, Calls to Action, Being Social

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Add “Join My List” to your website

Add a link to email signature

Ask. Just Ask.

Set up Text To Join

Start somewhere.

Even if it’s just

friends and family.

Get them on Facebook

Content Is Still King

So why not automate it

Content Creation

• Blogging

• Press Releases

• Email Marketing

• Video Marketing – V-logging, Instagram, Vine

• Podcasts

• Presentations – SlideShare

• eBooks

• Image Creation - Infographics, Quotes, Facts

Content Creation Tips

Create a single piece of contentthat includes a Call to Action, then

use it everywhere else.

Content Creation Tips

How will youdistribute yourcontent?

Don’t forget:You want to drivepeople back to your website

Content Creation Tips

Post it on yourwebsite, thenautomate it to yoursocial media channels.

This will drive peopleback to your websiteresulting in more sales.

Content Creation Tips

Post it on yourwebsite, thenautomate it to yoursocial media channels.

This will drive peopleback to your websiteresulting in more sales.

• Email Marketing

• Auto-Responders

• Social Media &

Blogging

Automation Tools

• Scheduling Tools

Marketing Automation

Email Marketing & Auto-Responders

• Customized welcome & opt out

messages.

• Utilize auto-responder series for

special discounts, offers.

Marketing Automation

• Set up “Welcome” & “Update” Messages

• You can pre-schedule Campaigns

• Create a Series using an Auto responder

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Marketing Automation

• Design Templates

Email Marketing & Auto-Responders

Marketing Automation

Email Marketing &

Auto-Responders• Design Templates.

Marketing Automation

• Use A Scheduling Tool for social engagement

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Make sure you listen and respond!

3 to 5 Times A Week, 20 mins at a time

Marketing Automation

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Marketing Automation

Online Scheduling Tools

• vCita

• Appointy

• Doodle

Marketing Automation

Online Scheduling Tools:

vCita

• Client Management

• Online Scheduling

• Online Payments

• Document Sharing

Marketing Automation

Online Scheduling Tools: vCita

Marketing Automation

Google Analytics Automation Reports

Automate Analytics

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Grow with Constant ContactGet results fast, with affordable, easy-to-use

engagement marketing tools and free coaching.

Events& Registrations

Offers& Promotions

Newsletters& Announcements

Feedback& Surveys

Halfmoon YogaHalfmoon Yoga

B•B•Q

Attract, Convert

& Grow!

© 2014

Need Email Marketing?

60-Day Free Trial of Constant Contact(no credit card needed for the trial)

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Q&A

Already have Constant Contact?

• NEPCA OFFERA FREE Custom Newsletter Audit. A detailed, analysis of your past email marketing campaigns. Also included is a 30 minute phone call to review your results. (Valued at $295)

Q&A

Don’t Forget to Connect On Social!