simple, successful video for schools
DESCRIPTION
Implementing video at your school doesn’t have to be expensive or time consuming. With the right tools and proper planning, Justin Malvin shows you how your school can successfully add video to its web site communication strategy. Presentation by @justinmalvin.TRANSCRIPT
Video for Schools
Pro Video in 20 mins
Contents
How Video Fits into aCommunications Strategy
Video Starter Kit
A-Roll
• NO QUESTIONS!
• Off Angle• Off Angle
• Close up/ECU
• No Talking
B-Roll
• ½ to 1 hour of B-Roll per minute of video
• Motion stills are impressive and can bail you out
• Ken Burns effect (big dogs only)
Music• Cut the music
• Select “on action” music
• Non intrusive
• Universal Themes
• Drop Lyrics
Do NOT Use Cheesy Effects
Flip Video
All A-Roll or all B-Roll
Students as Subjects
• Don’t use a lot oftheir free time
• Rephrase severaltimestimes
• Less message
• Always call parents and ask about exposure
Video for Schools
Pro Video in 20 mins
Contents
How Video Fits into aCommunications Strategy
Video Starter Kit
• Much more viralthan written material
• High level of emotional engagement
• Very Rich
• “The golden apple”
Non-Strategic Video
• Instructional Vids for new Faculty/Staff
• Online Lectures– Podcasts– Podcasts– RSS
• Special Events and Alumni Outreach
Video for Schools
Pro Video in 20 mins
Contents
How Video Fits into aCommunications Strategy
Video Starter Kit
Video Starter Kit
• Camera
• Audio Enhancement
• Video Editing Software
Camera
• HD HDD, Flip, DSLR• Consumer vs. Professional• Accessories
Video Editing Software
• Various types with similar function
• Skills/Time available should match software should match software choice
• More power = Less Automatic and less user friendly
Audio Enhancement
Audiences will put up with rough video, but most viewers can’t handle bad sound.
External Storage
• Use exclusively for project media storage
• Minimum 7200 RPM• Minimum 7200 RPM
• USB 2.0 or Fire Wire (IEEE 1394, i)
• Should be portable
Accessory Software• Sound Editing
– More precise and versatile– Faster
• Compression Software– Allows for various output formats downstream
– Cleaner downsizing
• DVD Authoring Software
Video for Schools
A video component can increase the effectiveness of virtually any
communications strategy. Video can be communications strategy. Video can be rapidly implemented at the independent school level with relative ease, and at very
low cost.
