simple steps, smart savings · 07/06/2012 · megan milliken program manager fluid market...
TRANSCRIPT
![Page 1: Simple Steps, Smart Savings · 07/06/2012 · Megan Milliken Program Manager Fluid Market Strategies mmilliken@fluidms.com 503.808.9003 . Title](https://reader033.vdocuments.us/reader033/viewer/2022050111/5f484f17bae56b00064702f5/html5/thumbnails/1.jpg)
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
Simple Steps, Smart Savings
Presenters: Sarah F. Moore, Residential Lead, Bonneville Power Administration
Megan Milliken, Program Manager, Fluid Market Strategies
June 7, 2012
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Simple Steps Update Retail promotion successes Existing and new POP New retail opportunities Next steps
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Overview
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
Retail promotion Direct install Direct mail fulfillment Bulk purchase
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Simple Steps Update
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Retail Promotion
Products 829 different promotional product SKUs 454 general purpose SKUs, 300 specialty SKUs, 70
showerheads, and 3 fixtures
Stores 942 participating store locations Retailers include: Safeway, Bi-Mart, Sam’s Club, Fred
Meyer, Lighting Showrooms, The Home Depot, Etc.
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Retail Promotion Success
Total Program kWh Savings = 249,065,454
Total retail store locations in program = 942
Total retail store visits = 11,914 The number of retailers that carried showerheads
increased by 368 stores from 2010
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Current POP- sales pieces
Aisle Violator
SKU identifier
Fred Meyer shelf presentation
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Current POP-educational
Shelf dangler-color temperature Shelf dangler-CFL options
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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New POP-Sales
Size: 4.5 x 3 Shelf dangler Shelf dangler-gradient
Size: 4.5 x 3
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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New POP-educational
Pull down shade size: 4.88 x 16 Tear off pad size: 5 x 13 Tear off pad/pull down shade
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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New Retail Opportunities
LEDs: Identify regional product specifications
Efficacy Directional
Define product options Reflectors Cans Omni-directional Fixtures
Identify retail distribution Timeline- October 2012
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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New Retail Opportunities
Smart Strips: Review case studies Identify price points Installation survey Timeline- no residential deemed measure- 2013
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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New Retail Opportunities
Appliances (clothes washers, refrigerators) Gauge interest in regional markdown Review instant rebate options Identify applicable products Timeline- Late 2012
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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New Retail Opportunities Lighting Controls (dimmers, timers, sensors)
Identify applicable products Review case studies Develop savings estimates Timeline- reviewing products in-store, no deemed
measure
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Next Steps
Survey completion! https://www.surveymonkey.com/s/S4POP POP retail test
2013 retail planning Questions?
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Contact Information
Information to be updated at: http://Partner.SimpleStepsNW.com
Sarah F. Moore BPA Residential Lead
Bonneville Power Administration [email protected]
503.230.4157
Megan Milliken Program Manager
Fluid Market Strategies [email protected]
503.808.9003