simon kendall-adjust
Post on 20-Oct-2014
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WE MAKE DATA WORK FOR YOU 1
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We make data work for you
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WE MAKE DATA WORK FOR YOU 2
One open source SDK combines all relevant metrics for app publishers and marketers into one dashboard.
attribution in app analytics app store insights++
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WE MAKE DATA WORK FOR YOU 3
Apps Promotion Summit London, July 10th 2014
Power marketing tools from an analytics perspective Using analytics to identify the most attractive customer segments How to track in-app usage & revenues effectively Applying power marketing principles to your app marketing campaign
Simon Kendall Product & Analytics
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WE MAKE DATA WORK FOR YOU 4
Some of my favorite power marketing tools
Retargeting
Re-engagement
Full cohort analysis
Store analysis
Deep-linking
Smart redirects
New tools are needed to get the job done…
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WE MAKE DATA WORK FOR YOU 5
Retargeting to connect with a latent user needs consistent re-attribution to make sense
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WE MAKE DATA WORK FOR YOU 6
That’s deep, bro
Flexible deep-linking
Fallbacks
Every campaign
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WE MAKE DATA WORK FOR YOU 7
Compare apples with apples
Isolating lifetimes
Effective comparisons
Faster, clearer data
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WE MAKE DATA WORK FOR YOU 8
Know your market
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WE MAKE DATA WORK FOR YOU 9
Now, who likes space ships?
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WE MAKE DATA WORK FOR YOU 10
Make sense of loads of publisher ID data through aggregation & segmentation
Segment by raw publisher IDs throughout soft launch1
Hook up list of app IDs to apptrace2
Crunch out gaming subgenre for each of the publishing games3
Calculate number of sessions per active user for install-date cohorts over four weeks after install4
Excel is your friend5
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WE MAKE DATA WORK FOR YOU 11
Case study: Star Admiral by Hardscore Games Indexed numbers for largest categories
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WE MAKE DATA WORK FOR YOU 12
Case study: Star Admiral by Hardscore Games ….now it makes sense…
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WE MAKE DATA WORK FOR YOU 13
What next?
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WE MAKE DATA WORK FOR YOU 14
www.adjust.com
adjust
san francisco
25 Taylor Street
San Francisco, CA 94102 USA
+1 415 900 9542
Simon Kendall
Product Manager
+49 172 1535 [email protected]
adjust
berlin
Saarbrücker Strasse 36 10405 Berlin Germany
+49 176 624 084 55