mobile attribution analytics - connecting clicks to installs - simon kendall, adjust
TRANSCRIPT
WE MAKE DATA WORK FOR YOU 1
MOBILE ATTRIBUTION ANALYTICS - CONNECTING CLICKS TO INSTALLS
SAN FRANCISCO TOKYO BERLIN SHANGHAI ISTANBUL
2012
WE MAKE DATA WORK FOR YOU 3
www.adjust.com
1B 3B 4B 50TB
SESSIONS EVENTS DATACLICKS
125M
INSTALLS
> 3,000 TRACKED APPS IN ECOMMERCE, GAMING, PUBLISHING, SOCIAL
WE MAKE DATA WORK FOR YOU 4
www.adjust.com
Simon Kendall HEAD OF COMMUNICATIONS
Harnessing Real-Time Marketing Data
WE MAKE DATA WORK FOR YOU 6
Most websites, OTOH, respond to context.
6
Links connect various content
!
No App Store black box
!
www.adjust.com
WE MAKE DATA WORK FOR YOU 7
Stuff Apps Already Do
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App asks for:
- coupon codes
- referral codes
- punching in context and searches
when it could already know this.
www.adjust.com
WE MAKE DATA WORK FOR YOU 8
Stuff Apps Could Do
8
Open the app, and you’re welcomed by:
- immediately fulfilling earlier promises;
- smart social recognition, closing the referral circle;
- bridging the app over to the original context.
www.adjust.com
WE MAKE DATA WORK FOR YOU 10
www.adjust.com
We saw 77 % improved conversion to buyer. That was only the first test. Next up, we’ll do this on every campaign.
TAUTVYDAS GYLYS
PRODUCT MANAGER, GROWTH @ VINTED
WE MAKE DATA WORK FOR YOU 11
www.adjust.com
Why? !
adjust.com/real_time_data
WE MAKE DATA WORK FOR YOU 12
www.adjust.com
HEAD OF COMMUNICATIONS
Simon [email protected]
adjust
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adjust
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