WHY YOUTH?

25% of all visitor arrivals to Australia

46% of all visitor spend in Australia

Higher rate of dispersal across Australia

YOUTH ARE A MASSIVE OPPORTUNITY FOR AUSTRALIAN TOURISMThey stay longer, spend more and go further than any other audience

BUT THEY’RE A DIFFICULT AUDIENCE TO DEFINE AND ENGAGEThey vary in age, lifestage, location, media habits and reason for travelling

ONE THING THAT IS CONSISTENT IS A GENERAL FEELING OF NEGATIVITYFrom rising unemployment, ballooning student debt and the rise of nationalism

THIS NEGATIVITY HAS BEEN FUELLED BY AN ENDLESS SUPPLY OF BAD NEWSWhich youth around the world see in their feeds every single day

LUCKILY AUSTRALIA HAS MORE THAN ENOUGH GOOD NEWSAnd sharing positive stories about Australia is one of our strengths

THE IDEA

Get more 18-30 year olds to Australia (and ideally working

holiday makers)

THE OPPORTUNITY

THE SOLUTION

A ‘Mateship’ like no other Branded content that inspires & informs

Content that instantly makes you say ‘Bring Me’

120 POSTS + 60 VIDEOSTHE MATES

BRANDED

8 BRANDED POSTS7 BRING ME VIDEOS

VIDEO HERE

VIDEO HERE

VIDEO HERE

VIDEO HERE

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