SIMILAR ARTIST ANALYSIS-

WE ARE THE IN CROWD

Genre & AudienceWe Are The In Crowd is an American pop-punk band, which consists of five members. Pop-punk music is targeted towards a very specific niche audience, who is more of an active listener. However, despite this being a sub-genre of ‘rock’ music, it takes elements of that genre alongside pop, and therefore appeals to a wider audience than straight up rock music does.Their music manages to corporate pop melodies and rock riffs, to create the ultimate blend of pop-punk music.

ValuesWATIC could be considered quite a laid-back band, whereby they are themselves in front of the cameras, and aren’t afraid to swear or rebel. However, because they’re borderline pop as well as punk, they are not overly anti-conformist, as they also appeal to a younger fan base who look up to them.

Lyrics from one of the band’s songs ‘The Best Thing (That Never Happened)

ImageWhat’s different about this band, is that the lead singer is a woman,

which is a very rare occurrence within this genre

of music. I am going to incorporate this into my own ideas, as I feel

like there is a gap in the market for front women

as opposed to men at this moment in time. In

terms of the band itself, they tend to counteract Laura Mulvey’s

‘Male Gaze’ theory, as she is quite reserved and it is evident that it is more about the music rather than

her being portrayed as a sexual object.

Digipak

The band’s digipak is quite interesting, because there are no images of the band featured whatsoever. It therefore chooses to focus primarily on symbolism, and how this can be used to portray the band itself. The denim jacket symbolises rebellion, and anti-conformity, as it appears to be quite jagged and worn-out. The dominant colours are black and white, which are very simplistic, black giving connotations of death and danger, and white connoting purity and freedom, therefore combining both of the connotations together to create their genre ‘pop-punk’.

WebsiteAgain, much like the album cover, the band’s website appears to have adhered to the same theme, but has simply altered the colour scheme by adding grey. The overall layout is extremely simplistic, and focuses solely on promotion of the album ‘Weird Kids’. Not only that, but there are no images of the band placed within view point on this website, and therefore this implies that music is much more important than the band’s image, and shows that they aren’t really part of the appeal. The only hyperlinks that can really be seen are the ones directing the users to iTunes, YouTube, Spotify and so on, therefore reinforcing this idea that music is the main importance.