PRESS RELEASE

Simba Sports Club partners with Tigo Tanzania to launch Simba News Service

Dar es Salaam, 03th July 2015 TIGO Tanzania in collaboration with Simba Sports Club have launched a Simba News service, which aims at providing Tigo customers with Simba news accessible from wherever they are in the country.

The new product is known as SIMBA News. This is a simple and efficient way to unlock the world to its customers. With the fast pace of ICT, Tigo understands the growing importance of providing information to its customers, that is why, today, we are proud to have launched this well-tailored SIMBA News service with our partners SIMBA Sports Club and Premier Mobile Solutions (PMS), so as to keep our subscribers abreast with current affairs while enjoying the news updates about the club, said Tigo Commercial Communication Manager, Jacqueline Nnunduma, .Our target is to provide our valuable customers with not only easier, but timely and reliable information from credible sport sources, added NnundumaSpeaking on behalf of the Simba Sports Club, Simba president Evans Aveva said, We believe this innovation will undoubtedly enable both Simba Sport fans and all the football fans who are also Tigo subscribers to get hooked on latest news from Simba Sport Club via their mobile phones.We encourage our fans to subscribe to this service through Tigo so that they may access and enjoy a wide variety news from Simba Sport Club. added Aveva.Speaking during the event EAG Group LTD CEO Imani Kajula who is the consultant and implementations of Simba Sports Club business and marketing activities said we look forward to continue providing Simba fans with latest and convenient services through seamless technology using credible partners in Tanzania.

On her part, Premier Mobile Solutions Operations Manager Ms. Lulu Ramole said that the product was designed to provide customers with instant access to information adding that the service comes in COMBO/BUNDLE pack whereby Tigo Subscribers will be charged ONLY ONCE per DAY and receive a minimum of four (04) News and Updates daily about Simba Sports Club.

The Service will also allow the Subscriber to Un-subscribe to the service anytime they wish without any difficulties and provide a MSAADA keyword for help on various Frequently Asked Questions for customers to send queries while enjoying/experiencing the service.

In order to subscribe to these services one needs to send the Keyword SIMBA to 15460 and you will receive notification message with will tell you to reply OK if you want to subscribe to the service..Once subscribed the subscriber will receive news from the Keyword they have subscribed daily and will be charged TSH 150/- per day. To unsubscribe from the services a subscriber just needs to send ONDOA SIMBA to 15460.

ABOUT SIMBA SPORT CLUB.Simba Sports Club is a Tanzanian football club based in Dar es Salaam. Our local games are played at two stadiums which are Uhuru Stadium and National Stadium. Simba SC is one of the two giant football clubs in Tanzania.

Simba Sports Club had several names during its history. When it was found in 1936, it was called Queens, later it became Eagles and Dar Sunderland. In 1971 it changed to its current name, Simba a Swahili name which means lion in English.

Simba SCs highest peak of success was when it reached the final Competitions of the CAF Cup in 1993, when it lost to Stella Abidjan of Cte dIvoire. It was the highest achievement on the continental competitions reached by any Tanzanian team so far in history.

One of the most memorable years of the club was in 2003 when Simba Sports Club knocked off the then-reigning CAF champions Zamalek of Egypt on one way to qualify for the group stages of the CAF Champions League. In the first round of that years competition, Simba SC eliminated Santos of South Africa.

For further information contact:

About Tigo:

Tigo Tanzania is the leading innovative telecommunication company in the country, distinguished as a fully-fledged digital lifestyle brand. Offering a diverse product portfolio in voice, SMS, high-speed internet and mobile financial services, Tigo has pioneered innovations such as Facebook in Kiswahili, Tigo Pesa App for Android & iOS users, and East Africas first cross-border mobile money transfer with currency conversion.

The Tigo 3G network guarantees the best services to its subscribers in all regions across the country. Between 2013 and 2014 alone the company launched over 500 new network sites and plans to double its investment by 2017 in terms of coverage and additional capacity networks for deeper penetration in rural areas. With over 8.5 million registered subscribers to their network, Tigo directly and indirectly employs over 100,000 Tanzanians including an extended network of customer service representatives, mobile money merchants, sales agents and distributors.

Tigo is the biggest commercial brand of Millicom, an international company developing the digital lifestyle in 44 countries with commercial operations in Africa and Latin America and corporate offices in Europe and the USA. With the certain knowledge that only constant innovation will keep them on top, Millicom keeps creating greater shareholder value; applying their concept of demand more is how they do business and retain their position as digital lifestyle leaders in some of the most unique and challenging markets.

For further information visit: www.tigo.co.tz or contact:

John Wanyancha Corporate Communications Manager

Mobile: 0658 123 089