silviabassi evento mulheres de negócios
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Apresentação no 1o encontro do Grupo Mulheres de Negócios que está ativo no linkedinTRANSCRIPT
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The Era of Social Capital. Or “Jogando para a galera”
Silvia Bassi – presidente e publisher Now!Digital
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The big change“We are increasingly living on a landscape were the
media is global, social, ubiquitous and cheap”
The really crazy change we are living is the fact that we are no longer disconnected from each other. And the
audiences can talk to each other. There are a lot more amateurs than professionals outside”
Clay Shirky – “Here Comes Everybody
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Four social media true
storiesFrom the 21st century
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Three Social Media
business stories
The money they make online
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Números para pensar O Facebook tem 200 milhões
de usuários. Se fosse um país seria mais populoso que o Brasil;
O Twitter tem 8 milhões de usuários hoje, a uma taxa de crescimento anual de 1,300%. Deverá ter 100 milhões de usuários em maio de 2010;
Em 2008, segundo pesquisa da Nielsen Online, 66,8% dos usuários mundiais falou com amigos por uma rede social. 65,1% utilizaram o email!!!!
Suzan Boyle tornou-se celebridade com 100 milhões de vídeos vistos no YouTube;
3,6 milhões de brasileiros acessaram o twitter este ano;
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Links to check Pew Internet: report about twitter
http://www.pewinternet.org/Reports/2009/Twitter-and-status-updating.aspx;
Mashable: http://mashable.com/2009/06/24/twitter-brand-best-practices/
SocialMediaToday: http://www.socialmediatoday.com/
Clay Shirky at TED: http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html
Sarney cartaz: http://dougleonardo.blogspot.com/2009/06/um-cartaz-para-o-forasarney.html
The Blog Herald: http://www.blogherald.com/2009/06/23/iran-just-what-twitter-needed/
NYTimes: http://www.nytimes.com/2009/06/21/weekinreview/21cohenweb.html?_r=1
AdAge: http://adage.com/digitalnext/post.php?article_id=137482
Quantcast: http://www.quantcast.com/
Twitter: www.twitter.com
Whatthetrend: www.whatthetrend.com