Start

CreatingGreat ExperienceswithSilverlight

What is a GreatExperience?

Great Experiences Are…

Engaging

Great Experiences Are…

Elegant

Engaging

Functional

Elegant

Connected

Functional

Great Experiences

But Most of All Get Results

It’sComplicated

It’s Not Just Content

It’s Software

It’s More Than The Front End

Making it Easier

DeliverGreatExperiences, Everywhere

Turn ThoseGreat Experiences

Into Results

Challenge: Bring a great brand to life on the Web

Silverlight: Richness + Scale

Results: A great experience in just 30 days

Challenge: Connect a brand with a devoted community

Silverlight:Powerful + Discoverable

Results: 40X more visibility

Challenge: Differentiation through personalization

Silverlight: Performance + Flexibility

Results: From idea to beta in six months

Challenge: Lots of new content, not enough viewers

Silverlight: Richness + Content Integrity

Results: Quick adoption, instant results.

Challenge:

Deliver a world-class experience

for a world-class event

Silverlight:

Richness + Interactivity + Scale

Results:

50 million users, billions of page

views, superior “stickiness”

Rich ApplicationExperiences

Wherever the Web Works

DeliverCompellingExperiences

PowerfulTechnology

AcceleratedResults

The BottomLine

Why Work With Us?

ASeriousPlatform

The Best Partners

The Best Partners

Works With What You Have

It’s in Our DNA

Compelling.Powerful.Accelerated.

LearnMore.

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market

conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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