signage guideunes and criteria - san diego · and graphic solutions with the cooperation and...

CARMEL VALLEYSIGNAGE GUIDEUNES

AND CRITERIA

CITY OF SAN DIEGO

PLANNING DEPARTMENT

Adopted by theSan Diego City Council

onDecember 11,1990

ACKNOWLEDGEMENTS

These signage gnjdelines and criteria were developed by Pardee Construction Companyand Graphic Solutions with the cooperation and assistance of the following parties:

• Carmel Valley Community Planning Group

• City of San Diego Planning DepartmentAdministration Building - Fourth Floor202 "C" StreetSan Diego, CA 92101

• The Baldwin Company11975 El Camino Real, Suite 200San Diego, CA 92130

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TABLE OF CONTENTS

Overview 0 0 , 0 .. .. •• • • .. • • •• • •• .. .. • .. • • .. .. • • 1

Defmitions 0 0 0.... .. .. • 5

Use Area MaplExhibit 1 0 ;............ 9

Residential Signage:• S,ubmittal' Requirements 13• General Guidelines and Provisions 14• Permanent Sign Design Guidelines : 15• Permanent Sign CriteriaIMatrix R.1 16• Permanent Sign TypeslExhibits A - E 18• Temporary Sign Design Guidelines 24• Temporary Sign CriteriaIMatrix R.2 26• Temporary Sign TypeslExhibits F - J 28

Commercial Signage:• Submittal Requirements 35• Use Area Designations 39• General Guidelines and Provisions 40• Prohibited Sign T)'Pes 0 ••••••••••••••••••••••••••••••••••••••• 0·0.;. o. 42• Gas ·Station Signage 00.0 ••• 0 •••••••••• 0.00.0.0000. 0 ••••• 0 0.0 •• 0. 0 •••••• 0 00 0 ••• 000: o. 43• Lighting Provisions , 44• Lighting Techniques / Exhibit 2 I 45• Permanent Sign Criteria & Sign Type Exhibits:

- All Use Areas (Types A &B/Matrix Col) 46- Visitor Commercial (Types E & F/Matrix C.2) 50- Employment Center/Office (Types G & HI Matrix C.3) 54- Theater (Type IIMatrix C.4) 60- Retail (Type J/Matrices C.S & C.6) 64

• Temporary Sign Design Guidelines 73• Temporary Sign Criteria & Sign Type Exhibits (Type T/Matrix C.7) 74

. Public Facilities Signage 81

Secondary Site Signage 85

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OVERVIEW

Backl:round

The Carmel Valley Signage Guidelines and Criteria have been developed in response to theneed for a comprehensive program that addresses signage for all use areas and properties inthe Carmel Valley Community Plan Area.

The Carmel Valley Community Plan Area encompasses the following uses:

• Residential• Employment Center• .Visitor Commercial• Neighborhood Commercial• Town Center• Retail Commercial• Public Facilities

This document establishes guidelines and criteria for· the design, implementation, andregulation of signage for each use area. Matrices.are provided that outline, by use area,specific parameters for sign quantities, sizes, heights, graphics, location, and lighting. Inaddition, typical design elevations are included for each permanent and temporary signtype. .

The following site-specific sign plans have been presented and accepted for Carmel Valley:

(a) Residential: Del Mar Highlands signage regulations accepted by theNorth CityWest (Carmel Valley) Community Planning Group on 5/13/86.

(b) Town Center: Del Mar Highlands Town Center Sign Plan dated 3131/88 approvedby the City Planning Director on 6/15/88

(c) Employment Center: San Diego Corporate Center Comprehensive Sign Planapproved on 3109/84 as an amendment to the North City West (Carmel Valley)Development Plan #83-0145.1 for Lots 1 and 2, Development Unit 2A, and anamendment of the Comprehensive Sign Plan, Employment Center Sign Plan,EQD84-0097.

(Note: Upon approval of these guidelin.es and criteria by the City PlanningDepartment, the provisions of the San Diego Corporate Center Sign Plan referencedin (c) above shall be superseded and no longer be in force).

1.

In developing the overall Cannel Valley Signage Guidelines aad CFiteria, the cOIWent andintent of the above plans have been considered.aad used as a guUie. The provisil!lllS of theseGuidelines and Criteria shall, at. the time of their approval, supel:Sede !he applicableprovisiens of the City-Wide Sign Regulations as well as any signageprovisionst.nat mayhave' been adopted by the Precise Plans fer the individual Development Units.

Ohtedives

The primary objectives ef the guidelines are:

• Te. establish signage as a design element that cempleme:nts.landscaping lilI1.darchitectural styles. throughout the Caemel VaIley community

• To provide signage that is funetiol'1aI anG1!hat effectively serves the id"ellimatienneeds of the community and the individual projects

• To facilitate the signage review and approval process by plIO.viding designgnidelines and criteria that constitute standards of acceptability mr sips .

SRnunarY of Featur¢s

The Carmel Valley Signage Guidelines and Oiterhi have been devel:oped topllOvide signagethat is responsive to the needs of the eommmtity and sctlsitive to' th:e lll1TOUllWmg landlcapeand architecture. Features of the program include:

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•

•

•

•

•

•

•

Sign illumination. is softened and ligbting techniques are limited so that sign lightingwill be utlobtrusive.

The height of allpermanent freestanding I1l(i)mlmel'1t signs wiU·1!le.restricted to (} feetor less.

Pcrtnll1l.ent wall signs will be designed so that they dl,) oot overpower I!YI! mtl1Udeupon architectural spaces..

Sigllage is provided to identify Carmel VaIley and to eontri~tea sense of placeto the overall community.

Secondary site signs will be designed as part of a famiily of signs where the colors,materials, and details of the project architecture and landscaping form a strongconnection with the permanent signage.

Temporary sign guidelines will provide for the orderl)! prese1il!tation ofreal estatepromotio1il!al and directi()1il!al si,gns, as well as their timely tCl1l(i)Val.

Sigus shall be prohibited in any area designated as natural open space.

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Existjnl: Sjl:ns

Upon adoption of the Cannel Valley Signage Guidelines and Criteria by the City of SanDiego, existing legally permitted signs in Cannel Valley shall be allowed to remain until theexpiration of the current permitperiod. Upon application for permit renewal, signs will beevaluated to determine conformance to the approved Guidelines and Criteria document.

The permanent Commerical Community Area Identification Signs existing at (a) SE cornerof Del Mar Heights Road and High Bluff Drive, (b) NW corner of El Camino Real andHigh Bluff Drive, and (c) SE comer of El Camino Real and High Bluff Drive shall beaccepted and may remain in their existing configuration in accordance with City-approvedsign permits (see Exhibit A, Page 48). However, lighting intensity shall be reduced toconform to the standards outlined on Page 44.

In addition, upon adoption of this document, signs apprpved under the Conditional UsePermits listed in the following schedule shall be deemed to be in conformance with theapproved Guidelines and Criteria notwithstanding any variations:

SCHEDULE OF APPROVED CUP'S

CUP # Sign Description Location Date Approved

C-20371

C-20221

C-20283

C-20104

C-20008

C-20007

C-19924

C-19429

C-19428

C-19423

Del Mar HighlandsCommunity Area ill

PacificaProject ill(2 signs)

PacificaProject ill(2 signs)



Project ill-"The Heights"at Highlands Point

East Bluff Project ill



Single-Family Project ill"Alta Mar"

NW comer of Del MarHeights Rd and Lansdale Drive

SEand SW comers ofHalf Mile Drive and KibbingsCourt

NW and SW comers ofHartfield Avenue and CrestonePlace

SE comer EI Camino Realand Half Mile Drive

NE comer Del Mar Heights Rdand Lansdale Drive

NE comer Lansdale Driveand Glencliff Way

Long Run Drive andKinsella Point

SE comer Lansdale Driveand Del Mar Heights Road

SW corner of Landsdale Driveand Del Mar Heights Road

SW comer of Lot 1 on PanteraWay at High Bluff Drive

9/1/89

. 2/24/89

5/12/89

12/22/88

8/12/88

8/12/88

4/29/88

1/23/87

1/23/87

1/23/87

3

CUP # Sign Dpscription Location

4

C-19422

C-19324

C-l!t243

C-l!}270

C-19060,

C-I8514

C-2oo77

C-2oo7&:, .

C-20079

Del Mar BlghllmdsCclmmunity MallO

Del Mar HighlandsCommunity ID (2 :>igns)

P1tqjectIPG2 :>igns) "Cambria"Drive

Project :till)"The SycaIDCilles"t2 signs)

East Bruff Pr(i}ject !:D'S(2 sig~s)

East Bluff li'roj~Gt ID's(2 signs)(Lots IfW' & 110)

Del Mar Hligll1lmdsCommunity Area ID(2 signs)

PrajectID"The Height:>!'

The l..aJI:esCll!Vmel' DeJiMar ProjectID's (2 signs)

Carmel DelMarCommunity Mea liD

ProjectiD

ME comer of DelMar Heightsat1lil EI Carnitw~

.;,'

NW corner of Del Mar Heightsand EI Camino. Real; SW! eomerof Half Mile Drive and,!lCamino Real

SE' and SW CarneI' l\!1Cation .of TivertonRoad,!!,t Half-Mile

SE and NI:l eornelill of Sealmrnand High Bluff Drive:.

M~ Place'andlLQwerRidge SEl &. SW' Comers

ME and NW comers ofDe!Mal' Heights Road; andHigh Bluff Drive

NW cornerof B!i:g'b BUff Drive:and Lower Ridge

12237 Camel. Vistlli. It;aad

NW side ofCarm:d View Riaadat CamimtlIl.Del: Mar Shores·

In medilU't strip of Ca.rniniOOl'Cannel HadDlIlUiF nIDrt!heast ofCannel, Vista It;aad

tl23/!d.7

7//li8fPJ.0,

12/5/85

fJ81lO183

10/M/88

10114188

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DEFINITIONS

Building Setback

That area of a building site between the property line and the area where habitable structuresand required parking are general!y buill, as designated in the City of San Diego ZoningOrdinance.

Building Site

One or more legal lots combined and developed with consistent architectural character andunder concurrent construction.

Commercia!IIndustrial PrQiect

A real estate development that is composed of one or more parcels of a consistent characterand which may incorporate multiple uses of a commercial or industrial natUle.

Community

The area known as North City West (Catmel Valley, 1991) as defined in the 1975 NorthCity West C.ommunity Plan, and including the additional 91 acres added to the communityin 1984.

Community Are<!• Residential:

An area within the Carmel Valley community that is composed of contiguousresidential, school, park, neighborhood commercial, circulation, and open space areasspanning a minimum of 200 acres.

• Commercial/Industrial:An area within the Catmel Valley community that is composed of a series of contiguouscommercial or industrial parcels forming a distinct and identifiable area. Communityarea designation shal! be limited to the following commercial/industrial uses:Employment Center, Retail Commercial, Neighborhood Commercial, Town Center andVisitor CommerciaL

Cm'!YArea

The area of a sign, exclusive of margins, in which copy and graphics may be placed.

Facade or Fascia Sign

A building wall sign located above pedestrian level, with the sign face parallel to thebuilding facade.

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"~Q%ao%" Ryle fpt 'Wall Si~n§

Where lettering is placed on open walll1paces, the height of the letterin& shall not exceed50% of the height or 70% of the width of the field on which U is placed

ff\(lisnmcting SiW

A ground structure, such as a monument sign, that stands alone and is not cQMllCted to anyother entity (e.g., buildings, fences, etc.)

QtlWnd Sj~ HeiWJt

Ground sign height shall be determined by calculating the avel'llge distance fr<»'n the groundto,the top of the sign. .

LAUer HeiWJt

Letter height sllall be determined by measuring the normal capital letter of a type fonte:s;c1usive of swashes, ascenders, and de!lCenders. .

An image composed of a collection of symbOls, figures, design elements, and letters whichtogether form a distinct and unique identifying mark.

~jQJ; Develgper

A real estate developer who owns a minimum of one-third of the property located withinthe Carmel ValleyCommunity Plan bOUndaries.

Major Trnam

A tenant of a retail site or building Who occupies more than 20,000 square feet of leasedfloor space.

Mid-Size Tenant

A tenant of a retail site or building who occupies from 3, 500 to 20,000 square feet ofleased floor space.

Mjnor Tenant

A tenant of a retail site or building who occupies less than 3,500 square feet of leased floorspace.

Monument

A ground structure forming a continuous mass including the sign face, base and itsconnection to the earth and existing solely for the purpose of displaying signs.

Office Project

A real estate development composed of one or more buildings of consistent characterwhose principal use is commercial office.

Owner

The party who possesses legal title to the property.or site in question.

Pad Tenant

A user who occupies a freestanding building on the street perimeter of a project.

Precise Plan Area

A neighborhood or development unit, as identified in the Carmel Valley Community Plan,for which a Precise Plan has been proposed or adopted.

Retail Project

A real estate development composed of one or more buildings of a consistent characterwhose principal use is commercial retail.

Residential Project

A residential real estate development of consistent character, which is constructed on one ormore subdivisions and has a saleslleasing office.

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8

Sign Face Are!!

The area of a sign, including margins, potentially available for display ofcepy andg~phics. The sign face area of monument signs and signs on garden walls shall becomputed by drawing a line around each graphic element and/or line of copy andcalculating the area contained within the lines. The archititctural screening surroundingposts and forming the base of ground signs shall not be carculated as part of the sign facearea.

Site Entrance

The vehicular access(s), from the public right-of-way, to ally site intended for use by the·general public. This does not include service entrllIJCes or exits.

Wall Sim

Any sign affixed to the elevation of a building wall.

Exhibit 4: North City West Use Area MapLEGEND

~ RESlDENTlAI.CVL'::l 11""1 Low 0·51""Cl::::J Low &-15ia1:CLM::J Low.u.dlum IHIII.cCM::J Mt<lIuI1I _

__ COMMERCIAl

eNO::::! ~Oo"""""CRC:::J ""IJIIIComnoon;lolevc:=] _CommercIIlc:.TC;::J TownCenlw~ OFFICE

CEC:::J EmpIortIIInlC_~ PU8L1C FAC1UTlES

C:E::J BenlonleryllehoolCJ::J JIrilrHigh8rJ'oil:llc:s::J SrilfHlghSChoolCA::J n"""'IIlIDnAfMCNP.::) N....hb3fboodPJrlccaC C..........-!IVPIfl<c::!:::J FIIll SlriooI= "'~cr:;J ~.

MAP FOR PLANNING PURPOSES ONLYA Community Plan has been adcpled by tha CIIY 01 San Diego for the whole area shown.The Community.Plan requires I!'le adoplipn ola preclse plan for i0'Precise Pian Devsloprnerit Unit,"!, These areas are designated as numbers11hroogh 10. :ThaCily01 San Diego has adopted aprecisa plan lor Dovelopmenl Unlls 1 through 6 and UnllS, as shown.Unil7 tms been stlbmlliad to Ihl'l City as shown buill has not been approved by ihe City. Jl may be changed 01'" modified by the CUy prior

10 Iin9J approval. Development Ulll19 is a schematic diagram of Community Plan proposals; Development Unils 4a, aa and 10 rellect Ille CommuoltyPlan. The Community Pian Is ooncepllJal h nature and while It shows Intended usa'by area and abasic road patlem, lhasa IIams are not lIxed andmay be modlrled when;.! precise plan Is adopled. All perspns thai own property covered by the Community Plan and a Precise Plan must oonlonn 10these pl.ans if developmenllakes place. However, Pardee does not and cannot represenllhallha land Will, In lacl, all be developed acootdlng 10 lheCommunlly Plan or Precise Plan or that II will be develbped al all., These plans may be amended at allY lime by Cily aellon. This acilon may berequesled by Pardee, olher ptoperty owner, members or Ihe public or by Ihe City Itself. ThQ area designated as a Transportalion Terminal has notbeen IIxed and may be shiUed to anolhar ama In tha community.

9

RESIDENTIAL SIGNAGE

GUIDELINES AND' CRITERIA

Note: All maps and figures indicate typicaldesign concepts and locations. Exhibits arenot intended to suggest final sign designs orexact locations.

11

SUBMITTALS TO CITY SIGN CODE ADMINISTRATION FORRESIDENTIAL SIGN USES

The Owner/Deve1oper shall submit three (3) copies of the following information to CitySign Code prior to or at the same time application for sign permits is made:

(a) site plan indicating sign types, sizes and locations of all signs currently existingon the site of the applicable project or community area

(b) information as required for sign permit application (or actual sign permitapplication may be submitted simultaneously)

Sign Variations

These Signage Guidelines and Criteria are intended to encourage creativity and toaccommodate imaginative, unique, and otherwise tasteful signage that contributescharacter and vitality to the Carmel Valley community. Requests to establish sign types,uses, sizes, locations, etc. other than those provided for in these guidelines shall besubmitted to and approved by (1) the Owner or the designated Design ReviewCommittee and then (2) the City of San Diego Planning Director. In both cases, suchrequests shall be granted with the finding that the proposed signage makes a positivecontribution to the community and is within the spirit and intent of these guidelines.

13

14

GENERAL GUIDELlNES 'A:NDPROVrsIONS cttESIDENTI'AL "SIGNAGE)

:8~gn t'desj'gn ,milS t d'1e '£ufiGltJ:0n1!l1 !as 'Well liaS qjomj:lat~151e "w~th l'ffle:llie~l1eti~s()6f~he:;cGllliImunIty

,E$gus;t.equimtiift!JrttaffliC:;roiltrol:~h3.llt1'J<:f;~J!ell!J'PrlT61Tl'~~;'eisi¥iet:'f~~!lffiSlits

:'8 jgl!:5' anif:enees:orisountlJdtl'€l14fatil1:g:W3.Us'is:Il;\IJi.1')e::pF'0l1~!')i't&d

- :L;Qgo dtnag:e'S "and :t1pesW1es,shI;\U ib'ea:oeUjlat~l"y ~Fe~fb\:i'6iJeid;15h :'aih:;\~igq£{fe, I.\.l'si'tlg''l'RprQpriare:alIDlera;reiltly>mw<Ji'k'anbJI6toifiel''J!ej'lfoiberi<5'n''!¥iBteiials'iiRd~metl'iSds.

- '.mhis ,ii<lOUnl.ltrtti!dl:!; iffi:lt ~1Jrdhrtih '~lWts llh 'i:mht:J311!l\i'li~te'l5l5~h>~6'e ;l~e'as 'tn;1it"d:bB'tvllan.tl'SllllPi.I1%l.'.ttn(;J;1tJ..·.~Illi.tlm.e(j. W.tMt1X.'S1..S611..•ia.:.ti<5.11t.i'ltll.!N-t.!arn.'etl'.'Cb.:.:Wlln1l1J.~.'.. ".:. ,lts.'8(tlts." !.1\!'ll.c...·egfn<qpen,!iplltle ::IIbali '(i'tmlPlyW.ith :llllp"~blerfeqiii'f.effi:e:riri; :'aft'alre§£ti~W{\Ws'mFjlitYg'tl1e:a.ssollfatetlopen:ljpatJe\t!Ia.sst£!;ltdtlo!l. ::Slg'!l's'in' hltlttfral,o(}pen'iP'Aoe'SnaUI,aer,~fOhi1Sited.

-AU '~1JlPJicllble,sec:tiblfs'dt' (lhe lCity :-Sl.g'h "Coll'elt!j:tl il$nni$qipaj \<!~tre \'~~I'itHli:l; itpl.en'I13vcemeht, ,lbba~elttletit 'lfhl:1\l'}th:er1¥ftjll\Mc:tiohs,f.h~t !:15elJ11g"mt\!:!tfiiStltBy:fliisiplah'Wolild'remain.a:ppHmlb'le 'in lNmtlhl(JityWe~t

PERMANENT SIGN DESIGN GUIDELINES (RESIDENTIAL)

- Permanent Community Area Identification signs shall consist of dimensional graphicsmounted on freestanding or retaining walls composed of natural masonry, such as brickor quarry stone (wood shall be an unacceptable material for sign walls)

- Project Identification Signs shall be single-faced or dOUble-faced monuments illindividual letters attached to freestanding, retaining or perimeter walls. Design, color,materials and workmanship shall be consistent with the associated project architecture

- All permanent signs shall be made of durable rust-inhibited materials, such as metal or tile

- Permanent identification signs may be placed on either one or both sides of an entrance.Paired walls as an entty statement shall be encouraged

- Permanent freestanding signs exceeding 8' in height shall be prohibited

- All permanent signs shall be located in landscaped elements

- Permanent monument signs may be placed in setbacks and in landscaped open spaceareas at entrances to the community areas and the projects. However, signs in naturalopen space shall be prohibited.

- The Carmel Valley community identification may appear on all permanent CommunityArea Identification signs

- Signs on corners and at site entrances shall meet the "Window of Visibility" requirementsoutlined in the City of San Diego Guidelines For Automobile Service Stations

15

C:at1l!d VaDeyRESIDENTIAL

,'~ IRosji,1Qu$;i;iI('11C:Qt:OOIiJmiW

adAnti~fiQJ,lii.Qn :'CH~~nr:ie;lJllO~)

!B '&e:sidetlWd~~i~f ~

l~ntifi~i0.tll~tmt;ml.'a}¥l

.. ,V,@1',les ,;with ':Df;J,bbDr~

:1"'" iblll""j

SJ'I1<Ril£ ..'t.JlJ(,c,dJ' ; >0,,",

,l),nl..:ttl~,·\r,a;~c,d '

Si!\~iJ:4..,.,.1 ""·dPlll>lejJirooll

~<fo... "",~l\I>llJo.;flwoll

''M.a-x'irnu"" W,.:U ,or'M-tw(UJnt:c;nl'Hcidd

1r ,"ph1~i~g !~ightof

~lain:iqg -\V,all

.;;.,

D.l S."%le,Fe:Q>ilr iRe";<leeual !Projeetll~1 ",gn(S) iI'" _U\iJeil"""lIy i'1de'ln.i'fica;t:lfl-p i :f"'l,~ie¢l

, i~) ~li$uil!>t...d,0' "''''D~M\IlI',"""'lIy ~.li;il iII~"ll ,~'"'lile.Jlo.<o>. ,.~~) i!'O'

l<lemlflOlll'iPo .""", i!"'!l>.,y_..... .\ ,~;tt~¢be.d podc~~>1o,tw", .\ ':s1:'2l'lS ~'iJJnum;OOT,;entraJ:1tle

'li!U\ile4."". ""","l>Ieif...,jl

$i~Iooo.""~

jil\l<..ilIOWi;il lP",joOl :&onlal

",(0,,,,,.(\••.~;S",tl""foooO ""4old>1e~ .

16

~#borh..d I :\1».\&••• 2 (fJ}) .,

3;(~ "4\6)

iIo (l!):5i!l'J

·N.(~hQrh.od '6 .(..) .•~." 7,(c4!) ."

B'Fo iBo il1l<lloan'inAlIJlly~!P"," ,~"""'" >l\!\ .'IiM T. """""d6.~)B. 117. ,lie 1Il<.l<>tnliIIed~r iP,.,....;P1on~ ali)!• ., NIll If. ill><_d;6 ".ll'!")

9(2,) .ilI..$lJ 'To ,lie~.~y;p.....IWAn~,M........ lI'llll m. rllx...d;;"j~

Matrix R 1Maximum Copy Area Localional Lighling

Pcr Sien fl'lIce COpy Criteria Criteria

125 sq.!t. Community Identification - Shall be in landscaped areas Front lighting- Adjacent to 1-5, and llighway S6- Maybe placed in all areas including setbacks

and non-natural open space areas, - Shall be in landscaped areas

50- sq.ft.plus the Community - Community Area Identification - On comers at entrances to residential Front lightingIdentification subscript (.12 sq.ft.) with Community Identification community areasTotal = 62 souare feet • On arterial streets

- Shall be in landscaped areas36 square feet - Project Identification - On collector or local streets at primary Front lighting

- Community Area Identification project entranceswhere applicable - May be parallel or perpendicular to street

- Both signs may be located at same entranceor intersection

36 square feet - Project Identification - Shall be in landscaped areas Front lighting- Community Area Identification - On collector or local streets at primary

where applicable project enlrances- May be parallei or perpendicular to street-Shall be in landscaped areas

50 square feet -Project Id~ntification -On collector Of' local streets Front lighting,·Rental Infonmition -May be parallel or perpendicular to street-Community Area Identification -May be lettering attached to freestanding orwhere applicable ~ai'den walls

17

ARESIDENl'lALCOMMUNiTYIDENTIFliiATION(FREEWAY.ORIENTED)

SLOPE BANK-----

MASONRY,----"-~4--":+_;:""oi_

BRICK. STONE,CONCRETE, OROTHER PERMANENTMATERIAL

METAL DR TILE GRAPHICS---~-.-..--'

IMAXIMUM SIGN HEIGHT $'

~'1r--RETAINING WALL

'--- COMMUNiTY IDENTIFiCATIONMAXIMUM cOpy AREA 1'26 SQUARE fEET

NOTE:COMMUNITY IDENTIFICATION SIGNS TO BE DESIGNED TO REfLECTSIMILAR IMAGES USING IDENTICAL MATERIALS, TYPESTYLES, ANDFORMAT. CONfiGURATION OF ELEMENTS MAY VARY FROM SITE TO SITE.LANDSCAPING TO REFLECT AND FIT WITH SURROUNDING ENVIROMENT.

18

ARESIDENTIALCOMMUNITYIDENTIFICATION(FREEWAYORIENTED)

SIGN LOCATIONS

• A. Residential Community Identilic,tion Sign (Freeway-Oriented)

19

BRESIDErf11AtGOMMU~ITY

AREAIDE~TIF1G ...nON'(INTERNAL1'

MMIMUM WALt HEIGHT 6'

"-_. -.,;

COMMUNI'l'Y InENTIFlGATiOfolMAJlIMUMGOPYAREA j,ZSQUAREFEH

20

~ MAXIMUM WALL HEIGHT 6'COMMUNITY AREA IDENTIFICATIONMAXIMUM COpy AREA 50 SQUARE FEET

BRESIDENTIALCOMMUNITY AREAIDENTIFICATION(INTERNAL)

r---------, -~

~l \ I/ 'r I I~ • \ I I

/ I \ I I

./ I 'I Id \J :

II,IIII

iI

1I

SIGN LOCATIONS

fit B. Residential GommunilyAma Identification Signs (Internal)

21

D-1SINGLHAMllYRESIDENTIALPflOJECTIDENTIFICATION

22

HT 6'MAXIMUM WAll HEIG M'CO' 'py Afl£A36 SOUARE FEETMAX:IMU

ERESIDENTIALPROJECTRENTALINfORMATIONSIGN

fMAXIMUM SIGN HEIGHT 6' .

L

/J

~=-----WOOD FRAME

_-'-----TILE BANK

'--==~~~=-- MASONRYBASE

MAXIMUM SIGN FACE AREA 50 SQUARE FEET -

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24

TEMPORARY SIGN DESIGN GUIDELINES (RESIDENTIAL)

Temporary signs shall be designed to provide dimensionality and architectural treatmentscompatible with residential use areas. Purely monolithic forms and expanses of fllll,unbroken surface planes shall be prohibited. Treatments considered appropriate include:

• dimensional framing• multiple surface planes .• dimensional qualities in surface planes such as sandblasted wood with raised lettering,sandblasted tile with rece,ssed lettering, or cut-out dimensional letters and graphics

• juxtaposition of materials and textUres such as resawn wood used with paintedplywood

• use of permanem materials in the bases of signs (e.g., stucco, tile, structural timbers)

- Temporary signs shall be limited to 12 feet in average height except Where signs arelocated behind fences, walls, or similar obstructions. In slIch cases, signs may behigher than 12 feet not to exceed a maximum of 16 feet.

- Temporary signs may be placed in setbacks and landscaped open space areas.Placement of signs in natural open space shall be prohibited.

- Temporary real estate signs that face 1-5 shall be prohibited

- Riders, add-ons, flags and other "post-design" attachments on temporary signs shall beprohibited

- Temporary signs shall be maintained in good visual conditiort

- Temporary signs shall be removed upon final saleslleasing of the projects to which theyrelate

- No banners of any type shall be used to display information related to rentals forapartment or condominium projects

- Only those Off-Site Subdivision Directional signs provided for in the sign program shallbe allowed

- The developer of a Community Area may submit plans to the City Planning Departmentfor a designed program of temporary signs for use within that Community Area. Theprogram must treat all temporary sign types consistently with regard to design. Theprogram must also conform to the parameters of height, sign face area and copy outlinedin the tables on Pages 29 and 31. (Note: Exhibits Fl, G, H, T, and 11 on Pages 28 and30 constitute an example of a designed program of temporary signs).

- In lieu of submitting a designed program for temporary signs, the developer of aCommunity Area may elect to use the standard design and working drawingspecifications for Off-Site Subdivision Directional Signs (F2) and Future Facilities Signs(2) as outlined below for developers of projects not part of a Community Area.

- For projects that are not part of a Community Area, Off-Site Subdivision Directionalsigns and Future Facilities signs shall conform to the exact specifications outlined in thetables on pages 29 and 31, and on the working drawings for each sign type.(Note: See also Exhibits F2 and J2 on pages 28 and 30). In cases where projects are notpart of a Community Area and the projects of more than one developer may be listed onthe same sign structure, developers shall use the Standard Carmel Valley Sign LocationLease Agreement to establish structures and sign panels for Type F2 SubdivisionDirectionals.

- Temporary signs shall be approved for a specific periodof time, with permits renewablefor successive and equal time periods thereafter. The following schedule shall apply:

Temporary Residential Sign Permit Period Schedule

Signnpe

Off-Site Subdivision Directional Signs (Fl and F2)

Model Directional Signs (0)

Community Area Marketing Signs (H)

Project Marketing Signs (I)

Future Facilities Signs (J1 and J2)

Other Temporary Residential Signs

Permit Period

2 Years

2 Years

5 Years

2 Years

2 Years

2 Years

For off-site Subdivision Directional Signs for community areas (Type Fl), oneSubdivision Sign Application per structure shall be deemed sufficient to cover allindividual sign panel listings on that structure.

25

26

Carmel VaDey RESIDENTIAL

PI Rerid<llllll oo..sbe SubdivilionDitedlonab fot Community Atoa

F'2 Relidcntiil Orr-$itt:SubdivisKtn:OireGlionab fnr Oih« Areu

G R~illOotioI Model 0irccti0n0I(Sol../L08ing 0ITlc0)

HI12 Futnre P""ilitieo Signo

K R..id<IlIlIl ModOt Conipl",:SaI<O/LeftIng orr"", ldenIir>eatinnModOl_ll<:ati...Flap

~~~

Mo'" ,~ III'.

(8) .Ign_II pq....gl...f...iIy otcoudOD1iniwn JUbdi\l'isio-n with ..saI../kas1ng nCrq

(8) .ign _It pet,lng1...f...ily nrctmdom·iniWiiJubdi'Y'i:cion with.-/kaslng .rr....

(I) pet.ubdiYi.iotI

(2) per prcP"'cd 'bel "...Ignmnimuw per f't'omJ,Sd

I per model """,pi",

I perm.del20 p", modOl_pi",1per model ple:x" ~

1pet community area

SlJlgl<!-r_1

Slngl...f-.J nrdnnbl..f~

Slng","f~ordoubJe.f_

Sql..r.et<lordouble-flli>!d

Singl raocd .rd.ubl r_

Singl...C-.J .rd.ub","flli>!d

Single-faced ordoub","rlli>!d

.

.~lIilm,o~..,0. H"...I

12' ('llUCblrc)

6'

lX",easorcd frilm.........C.ign

12'

12'

U"lri.x R.'"-- Maximum Sign f<~~ Area LlghUng,(-r"'~n foce e-- Locatlonal Crlter" Criteria

- Community Area IdentiflCl.tion9 .q.ft. pee .ign panel (IS"x 72"= - Arrow - N~ less than 300' bd.woen 1tI"Uct\irel NOD-illuminated.

panel dimension not including ~ Names of projects· & sales info. eentcn: ~ May be placed in pmways or selbd areasexternal posts) ~ Developets name & logo - Not allowed in public right-of-way

~ Driefproduet descriptionI ·May include non-contiguous residential, .roiects,

~ No less than 300' between ltTUCturcsI 9 .q.ft. pee sign panel (IS''x 72"= Non-ilhuninotedpaneJ dimension not including - Project Name " May be ploced in pukw'Y' "" ltClbock .......ttma! posts) - Developer's name - Not allowed. in public right-of-way

-NroW~ Briefnroductdescrintion

24 oq.ft. (nol includinS framing and - Project lllUl1e - SbaU be in llincbcapcd ..... Non-illumiml«l..ttmaI posts) • Cnmmuoily Area loso if applicable - May be in parkways or setback:~: ODe per

-NroW turn to direct traffic from Nbdivision entrance:. Words "Models" or "Sales/Lcasing Office" _~~odel compl..

_ w',h'. m .f _.1•••~._ 0. -

120 oq.ft. ~ Co~unity Area identifICation • Sbau be in lan«bcaped ..... Non-illuminated- Developer's name and Jogo - At entnulce to community area or- Marketing information - At entrance to central residential saJea infor-

mation center servicing a community area

lOOoq.fL - Community Area IdentifICation if applicable - Within subdivision boundaries Of' adjoining Non-ilhuninoted- Project name and description common area.- Developets name. logo and phone " - Visible to collector fitreetJ- Other saletJ information

80 oq.ft. .. Community identification .. May be in setback: areas Noo-illwninaltld,~ Identification of facility .. May be located in all use~- Brief description and/or rendering- Proposed completion date- Cominunity Area idmtification if

applicable

- Developet'i11 name ~~l~gO·A~..

~ On site: of saleslleasing of~ce and model Non..mu.minatcd24 oq.ft. .. M requited for model complex signs comple>;4 "l.ft. .. Developer's logo and colors may appear .. 00 site of models

20 oq.ft. pee ClaS on all signs - Within subdivision boundariesIS",';j;ft. -z:,~~ to visitor parking areas- ._.. ,~-

- - • Subject 10 CUP -

27

F-1TEMPOIlARYRESIDE~TlAL OFF·SITE SuaOlVlSIONDIRECTI1lNAL FORCOMMUNlfYAREAS

F-2TEMPORAllYRESIDENTIALOFF-SITESUBDIVISIONDIRECTIONAL fOROTHER AREAS

[~.11! ll-i!;!,\\?l:"II] J;~~I,':tl ''/,''"'''';"mJa",.i~Jf-"",u~

(fJ s¥~,®'~=

1'\'1 til"","",,- ~'Jt&m1"Hinl:

,I

MAXIMUM SIGN HEIGHT 12' .

MAXIMUM 001"(MEAPER SI"I>I PANEL 9 SQUARE fEET

MAXIMUM CO PY AREAPER SIGN PANEL 9 SQUARE ffET

GTEMPORARYRESIOENTIALMODELOIRECTIONAL(SALES/LEASINGOFfiCE)

MAXIMUM SIGN fACE AREA 24 saUARE FlH

HTEMPORARYRESIDENTIALCOMMUNITY AREAMARKETING SIGN

MAXIMUM SIGN HEIGHT 12' - o·MEASURED FROM CENTER OF SIGN

28MAXIMUM SIGN FACE AREA 120 SQUARE FEET

Sign Types Fl and F2: Residential Orf-Site SUbdivision Diredional Sign Specil'icalions

Off-Site Subdivision Directional Signs

Signage Element Specifications For ProjectsNot Part Of A Community Area

Structure

Materials'

As shown on W.D.'s

Painted 3/4" MOO

Irarameters~orl'roJectsart Of A Community Area

y designed program submitted byeveloper .

y designed program submitted byDeveloper

2'ingle-faced or double-faced

sq.ft. per plaqueplaques maximum per structure

y designed program sublT'!itted.ev~lo~er•. <;';j;.;. '.;,;; .;;'i .;..

By designed program submitted byDeveloper

As shown on W.D.'s

Not to be specified

As shown on W.D.'s

Sin Ie-faced or double-faced

12'

9 sq:ft. per plaque/6 plaquesmaximum er structure

White background with charcoal grey copy as specified inW.D.'s

10" Project Name2" Developers Name

Copy Area

Copy

Number of Faces

Sign Face Area

Maximum Height

Maximum LetterHeights

Colors

Dimensions

Typestyle

- Project Name- Developers Name

(no logo)1----.---1--

29

"

ITEMPORARY

,RESlO!NTIALPROJECTMARK,nNO'S'lGN

;,oMM<lMOM'SIGNiHEII1HT 12' 'I'

l'

'TEMPORARYFUTURE FACILITIESSIGN FORCOMMUNITY

,AREAS

,MAXIMUM'SIGNHEIIlHT.12'

J .. 2TEMPORARYFUTURE FACILITIESSIGN FOR OTHERAREAS

MAJ(IMOM SIGN FACEAREPi8cYSQDARE FiiT

30MAXIMUM SIGN HEIOHT.12' MAXIMUM SIGN FACE AREA 80 SQUARE FEET

Sign Types Jl and J2: Residential Future Facilities Sign Specifications

Future Facilities Signs

Isignage Element

Materials

Dimensions

Maximum Heiaht

Number of Faces

Sign Face Area

CODY Area

Copy

Typestyle

Maximum LetterHeiahts

Colors

specltlcatlons For projectsNot Part Of A Community Area

3/4" MOO

10'h x S'w

12'

Sinale-faced or double-faced

SO sq.ft.

Not to be sDecified

• Facility Identification- Brief Description• Expected Completion Date- Community Identification

Not to be specified

Not to be specified

White & charcoal (as specifiedon W.D.'s) and other unspecified accent colors

.

Parameters For ProjectsPart Of A Communitv Area

13y designed program submittedy Developer

~2' ...

~ingle-faced or double-faced

Facility Identification "'5,;"0'< .Brief Description, . ,~,<,::~,~/~,,:,:,::~:-~,,:;::.,

Expected Completion Date ..Community Identification .Community Area. Identification

~ot to be specified: ' ••:;. ..o

Not to be specified . 0" •.0. '.. ••. ..,.. -;c..... ..•.. .

ay designed program submittedby Developer ...• .;.......... .....

31

COMMERCIAL SIGNAGE

GUIDELINES AND CRITERIA

Note: All maps and figures indicate typicaldesign concepts and locations. Exhibits arenot intended to suggest final sign designs orexact locations.

33

SUBMITTALS TO CITY PLANNING DEPARTMENT FOR SITE·SPECIFIC COMMERCIAL SIGN PLANS

A sign plan shall be submitted by the Owner/Developer to the City Planning Department foreach commercial site, as stated on Page 40, Item I of the General Provisions.

In addition to conformance with the commercial signage provisions contained in the overallNorth City West Signage Guidelines and Criteria, site-specific sign plans for commercialuses will be evaluated by the Planning Department based on the following desirableelements:

• the sign plan should satisfy the directional, informational, and identification needsof the use

• the sign plan should provide efficiency by striving to establish the fewest numberof signs required to serve the use; this goal may be accomplished by providing:

-directional signs at decision points-unified messages-identification signs visible from adjacent rights-of-way-the least redundancy in structures

• sign design should reflect the "family of signs" concept as outlined on Page40, Item 3 of the general provisions

• the sign plan should demonstrate contextual considerations in the design of allsigns

• sign colors should provide accent and interest appropriate to associatedarchitectural statements

SUBMITTAL REQUIREMENTS

The Owner/Deve1oper shall be responsible for providing the Planning Department with asign plan and design submittal, which shall include the following:

(A) site plan indicating location of the site and the approximate locations of allproposed signs on the site.

(B) elevations and side views for each proposed sign type(Note: Actual copy is not required; however, maximum limits of copy areasmust be defined).

(C) building elevations showing approximate locations of wall signs on buildingsand limits of sign copy area

35

36

.,

(0) definition of building standards for signs (i.e. consistent elementS such asmaterials, colors, typestyles).

(E) indication of where varied elements for signs may be introduced.

(F) examples of treatment for secondary site signs..'

SUB MITTAL PROCEDURE

• Site-specific sign plans shall be submitted to the Planning Director lls pan of theoverall project submittal or as an amendment to such submittal.

• After City approval of the site-specific sign plan, the OwnerlDeveloper shallprepare and publish a sign criteria document for tenants/users which specifiesacceptal5le quantities, sizes, and locations of signs in accordance with the Cityapproved sign plan. The criteria document shall also provide specifications formaterials, colors, lighting and graphic treatment sufficient for consistentimplementation.

• Prior to making sign permit applicaitons to the City, all tenants/users shall submitindividual sign proposals to the Owner/Developer or designated Design ReviewCommittee in accordance with the submittal requirements outlined on Pages 37and 38 (Note: If the User is the Owner/Developer, he submittal should be madedirectly to the City of San Diego).

SUBMITT ALS TO OWNERIDEVELOPER FOR INDIVIDUALCOMMERCIAL SIGN PROPOSALS

Proposals to establish individual signs for commercial uses shall be submitted by thetenant/user to the Owner/Developer or to the designated Design Review Committee forreview and written approval prior to making application to the City of San Diego for a signpermit.

All tenant/user signs must be approved in writing by the Owner prior to fabrication andinstallation. Signs must adhere to the provisions of the approved sign plan for the specificcommercial site and to the guidelines and provisions contained herein. Only those signtypes provided for in the site-specific sign plan and specifically approved in writing by theOwner shall be allowed.

The Owner may, at his sole discretion and at the tenant's expense, correct, replace, orremove any sign that is installed without written approval andlor that is deemed not to be inconformance with the approved site-specific sign plan. No temporary or permanent signsmay be added to, changed, or altered without review and approval by the Owner or theDesign Review Committee and the City of San Diego.

Permnnent Sign Submittals

Review and approval of tenant/user proposals for permanent signs shall be performed inaccordance with these requirements:

(a) The following plans and information must be submitted to the Owner in triplicate foreach proposed sign:

• Name, address and phone number of tenant/user

• Name, address and phone number of sign contractor

• Detailed drawing showing exact dimensions, copy layout, typestyle, materials,colors, means of attachment and illumination

• Elevation showing exact location and placement of sign on the site or on thebuilding elevation

• Color and materials sample(s) and construction details upon request

(b) All sign proposals will be evaluated for conformance to the approved site-specificsign plan. Upon review of the tenant/user submittal, the Owner shall either approvethe proposed sign or indicate required modifications.

(c) Sign submittals requiring modifications shall be revised and re-submitted to theOwner

(d) Sign submittals approved by the Owner in writing may be submitted to the City ofSan Diego Sign Code Administration for approval, along with applicable sign permitapplications

37

Temporary Si~Q Submittals

The tenant/user shall submit three (3) copies of the following-information fOI'Clachtemporary conunercial sign: •

•

•

•

•

•name and address of projectname and address of applicantproposed copy layoutplot plan showing exact location of sign in relation to property lin~s, setbacks,driveway entrances, buildings and other structures.complete list of other temporary signs, sizes and t~s,existing on lh' project

Review and approval of temporary sign submittals shall be performed in acc,ordance withthe requirements outlined above in Sections (b), (c), and (d~forpennanentsi&nsubmittals.

Si~n variations

These Signage Guidelines and Criteria are intended to enCOUl1a~e crealivit)i and toacconunodate imaginative, unique, and otherwise tasteful signage that contrip\ltes characterand vitality to the Cannel Valley conununity. Requests to establish sillJl' types, uses, sizes,locations, etc. other than those provided for in these guidelines shall be submitted to andapproved by (1) the Owner or the designated Design Review Committee and then (2) theCity of San Diego Planning Director. In both cases, such requests shall be granted with thefinding that the proposed signage makes a positive contribution to the community and iswithin the spirit and intent of these guidelines.

38

COMMERCIAL USE AREAS

ApplicablePermanent

lise Area Designation Typical lise Sign Types

(EC) Employment Center -Office Projects GHI- H5

(VC) Visitor Commercial - Hotel FI - F4- Restaurant EI - E2- Theater II - IS

(NC) Neighborhood Commercial - Retail Jl - 112(may include II - ISrestaurants,theaters)

(TC) Town Center - Retail Jl - 112(may include II - ISrestaurants,theaters)

(RC) Retail Commercial - Retail 11 - 112

Note: Sign Types A, B, C, and D are applicable for all commercial use areas.

39

40

GENERAL GUIDELINES AND PROVISIONS (COMMERCIAL SIGNAGE)'J

1. In accordance with the submittals and approval requirements outlined on Pages 35and 36, a sign plan shall be submitted to the City Planning Department for eacbcommercial site prior to approval of any permanent sign for that site. Sign plans may:be submitted as part of a Planned Development Permit or in the form of a sign plan asa minor amendment to the planned development. All sign plans shall conform to theprovisions contained in the overall Carmel Valley Signage Guidelines and Criteria forcommercial signs. ..

2. Commercial signage facing the public right-of-way shall conform to the generalguidelines and restrictions outlined herein and to the criteria specified for individualsign types. Where no criteria are defined, the current provisions of the Cily-WideSign Regulations shall apply. Signs that fall outside the parameters of these criteriaand the City-Wide Sign Regulations may be approved by the Planning Director ifsuch signs are deemed to be tasteful and well-balanced. '

3. Signs within each commercial site shall be designed as a family of signs, withselected elements such as lighting, materials, colors, form, typestyle, or layoutremaining consistent throughout. Permanent signs shall form a strong connection tothe architecture in terms of scale, form and the use of natural materials. Colors shallbe restricted to choices provided by the Owner so that signs will be compatible with.building background colors. Use of established corporate colors, where they varyfrom the criteria, shall be allowed on logos only.

4. Signs and typography shall fit comfortably into designated architectural spaces,leaving sufficien t margins and negative space on all sides. Wall signs shall appearbalanced and in scale within the context of the sign space and the building as a whole:Thickness, height, and color of sign lettering shall be visually balanced and iiiproportion to other signs on the building. j

5. A variety of graphic styles, logos and scripts shall be encouraged.

6. Wall signs, including dimensional letters and plaques, shall be affixed without visibl~means of attachment, unless attachments make an intentional statement. Wall signsneed not be directly attached to the lease space to which they refer. "

7. Wall signs on buildings located immediately adjacent to residential projects shall bemitigated to reduce the impact of the signage (e.g., screening, lowered illuminationsuch as silhouette letters).

8. Permanent monument signs shall not exceed 6 feet in maximum average height.

9. Monument signs may be placed in building setbacks. Where monument signs areplaced in setback areas, signs shall be positioned so that safe sight distances aremaintained at entrances to the public right-of-way.

10. Signs placed in landscaped open space areas shall comply with applicablerequirements and restrictions governing the associated open space classification.However, signs shall in no case be placed in areas designated as natural open space.

11. Signs in commercial areas must conform to the Lighting Provisions and Standardsoutlined herein (pp. 44-45) for commercial signage.

12. In addition to project and tenant identification signage, secondary site signs shall beallowed in all commercial use areas as necessary to provide information, direction,and identification. These signs, which must be designed as a family of signs relatingto site architecture and landscape elements, shall conform to the overall guidelines forsecondary site signs in Carmel Valley.

The needs and requirements of the handicapped should be considered in the design ofall directional and informational signs related to commercial projects.

13. Traffic directional signs, entrance signs, other secondary site signs and useridentification signs not more than 12 square feet in copy area for both ground andwall type signs shall be exempt from sign permit requirements. However, electricalpermits and Planning Department approval shall be obtained for all illuminated signs.

14. Signs that are not oriented to the public right-of-way (e.g., signs facing the interior ofretail centers) shall be exempt from sign permit requirements, and the area of suchsigns shall not be calculated as part of the maximum signage allowance for a buildingor a site. However, electrical permits shall be obtained for all illuminated signs. Inaddition, all signs shall be included as part of the sign plan and design submittal forreview by the City Planning Department.

15. All sign fabrication work shall be of excellent quality and identical in workmanship toother signs of the same type. All logo images and typestyles shall be accuratelyreproduced. Lettering that approximates typestyles shall not be acceptable. TheOwner reserves the right to reject any fabrication or installation work deemed to bebelow standard.

41

42

P.ROHIBITED SIGN T.YPES (COMMERCIAL AREl\\S)

Theiollowing sign types'shall be prohibited in commerciaLamas ofCannel Valle:Y:

• Signs onmansaro'.fpofs and equipment screJ:ns

• Rooftop signs and signs projecting above roof lines· or'parapets

• Rotating and'flashing signs

... Pole signs and oth.er signs with el\posed.structural slJPportsmot intended as «l'Ciesignelement, 'exce:ptiorccode-:rJ:quired signs

• Window signs·that are attached.to the interior.or el'terior><if ~y·glass'or·glazingw.iSilile.from :the exterior of ·the ·building, ~cept!for 'building 'Wlill sign i~ypes -specific.allypermitted by this document.

• Temporary wallsjgns, :pennants, bann~,Jlags,uriflatablerlisplays..or$andwicb,boards

(Note: tIn ,addition tto grand 'Op.ening ~signs ,allowed rby (C.UrTent 'c;ity~Wiae 'SignRegulations, telIJPorary;grandopeninglbanners!llJ}ttto:eiKce~noo squareJeet in;.lU'eashall:be allowed'for·commercial dev.elopments tfonupl1o '90t/lays..Additionally" /thesecriteria .shall·not:pre:v.ent granting of a telIJpQJ;ary:speoial;PJ:rmit or,otheI'Wise :permittingsigns advertising.orpertaining:to ~y '.civic, :chamtable<or:speciahl:Went-IilT/general 'P-i1blicinterest ·that takesiPlace'"..ithin ,the'commuliity .whendN:anibefO.und.thats.uch signs'willnot be materially detrimental to the:public,w,elfare,Clnter.est·onafety. nor injurious toadjacent property.)

• Non-architectural sign 'bands (i,e., signibands,not;provideii!by ,the,o.wner as .part·of thebuilding architecture)

• Pre-manufactured signs, such as franChise signs,·that:hav.e,not'been modified to meetthe criteria '

• Internally illuminated awning backgrounds

• Advertising or promotional signs on parked vehicles

GAS STATION SIGNAGE (COMMERCIAL)

Signage for gas stations in Cannel Valley shall conform to the following provisions andcriteria:

I. One (1) gas station identification wall sign per project street frontage shall beallowed. Copy shall be limited to the gas station name and logo and shall not exceed50 square feet in area. Lighting shall conform to the provisions outlined on Pages44-45.

2. One (I) identification monument sign shall be allowed per gas station site. Signsmay be single or double-faced with sign face height limited to 6 feet. Copy areashall not exceed 60 square feet. Lettering and logos may be internally illuminated.However, sign backgrounds shall be opaque and unlighted.

3. Illuminated color bands shall be prohibited for gas station uses.

4. Monument signs shall be in landscaped areas or planters. All landscaping shall becomposed of natural plant materials. Facsimile materials (e.g., gravel and astroturf)shall be prohibited.

5. Existing gas station signage shall be brought into conformance with the applicableprovisions of the approved Cannel Valley Signage Guidelines and Criteria at suchtime that signage is changed or altered in any manner.

6. In addition to the provisions and criteria outlined herein, gas station signage shallconform to any additional requirements or parameters outlined in the "Guidelinesfor Automobile Service Stations" adopted by City Council on 7/01/86 (ResolutionNo. 266156), including the Conditional Use Permit regulations and procedures setforth in Chapter X, Article 1, Division 1, Section 101.0510 of the City of SanDiego Municipal Code.

43

44

LIGHTING PROVISIONS AND STANDARDS FOR COMMERCIALSIGNAGE

1. The following lighting techniques (See Exhibit 2) shall be considered acceptable forthe illumination of permanent signs in the commercial areas of Carmel Valley:

• front lighting• silhouette lighting• exposed neon• reverse or open channel neon• interior illuminated channel letters and logos• internally illuminated sign faces or cabinets with opaque backgrounds

2. Unless otherwise specified, backgrounds of internally illuminated siglls shall beopaque and unlighted.

3. Sign lighting for commercial sites shall be consistent and compatible with the projectlighting.

4. Where signs are internally illuminated, light-transmitting surfaces shall be non-gloss,matte materials.

5. Ambient lighting shall be controlled so that it does not flash or reflect on adjacentresidential areas. Lighting for all commercial signs shall be lowered intensity, exceptfor signs located adjacent to gas stations.

6. To achieve lowered intensity illumination, signs internally ihuminated with neon orfluorescent shall be lowered voltage in accordance with the following standards:

(a) Fluorescent Lil1htinl1The ballast for fluorescent lighting shall be 430 milliamp. Fluorescent lampsshall be single pin (slim line) with 12" center-to-eenter lamp separation.

(b) Neon Lil1htinl1Signs illuminated with neon shall use 30 milliamp transformers.

7. Lighting for all tenant signs shall be turned off after closing or reduced between thehours of 10:00 p.m. and 6:00 a.m., except for restaurants, hotels, gas stations andother travel-related uses. !

8. No exposed raceways or conduits shall be allowed.

Exhibit 2: Lighting Techniques for Commercial Signage

DIMENSIONAL LETTERS - FRONT LIGHTED

CHANNELUME LETTERS -INTERIOR ILLUMINATEO

\~

~""",,4

SILHOUETTE LIGHTING (REVERSE CHANNEL-INTERIOR ILLUMINATED OPAQUE FACE)

OPEN CHANNEL LETTERS • EXPOSED NEON

.._-_._._._~.--~------'

46

Carmel Valley COMMERCIAL

"'ommercial Sipnll9e!All Use Areas WermanenllMaximum Single.(acedl Maximum Wall.or

Shm Tvne Ouantitv Double-faced Monument Height -(A ). Commercial Community (4} signs per precise Single-faced 6'

Area Identification Signs plan area

.,

,

( B) Building Address Wall Signs (1) sign per building Single-faced --elevation, not to exceed

(All Commercial Use Areas) four signs maximum per .building

( C) DirectionalSigll3 As required for Single-faced or S·'facilitating lIaffle double-facedi I

(All Commercial Use Areas) I

I

( D) Other Secondary Site Signs As required/see generalguidelines and provisions ,

(All Commercial Use Areas) for commercial signage I

I

,

-

.

Matrix C 1Maximum Copy Area Locational

Per Si.n Face Cony Criteri~ Other ProvisionsIReauirements

36 sq. fL - Commercial Community - Located in landscaped+ 12 sq. ft. for Community Area Identification with areas cn arterial streets at

Identification subscript Community Identification entrances to commercialcommunity areas

- Not oriented to freeway

24" maximum leuer height - Building address/street - Address locations tonumber satisfy Fire Dcp;utment

regulations

12 sq. fL + project logo - Directional information - Internal/on-siteper sign race and arrows

- Project name and logo

.

47

ACOMMERCIALCOMMUNITY AREAIOENTIFICATIONSIGN (ALLCOMMERCIALUSE AREAS)

J ~,

IJ,~ "''''"'''''''', >-,

-~

MAXIMUM MONUMENT HEIGHT 6'

COMMERCIAL COMMUNITY AREA IOENTIFICATIONMAXIMUM COPY AREA 36 SQUARE FEET

ACOMMERCIALCOMMUNITY AREAIDENTIFICATIONSIGN

SIGN LOCATIONS

_ A. Commercial Community Area Identification Signs

48

•\. •

B -- .

,

::t 'j)~.~~~~ ~

~l;)( )

I t:f~( I ~J,

.•.

UM LETTER HEIGHT 24"MAXIM

BUILDINGADDRESSWALL SIGN(ALL COMMERCIALUSE AREAS)

49


t)(PI S'cV' 'ISllor ommerlca • ,lcna2.t ermaneDMaximu'ln Single-facedl Maximum Wan or

Sl.n T,,,. Ouantil, Double-f.at't4 Monument tIeI.hI

( El ) Restaurant Identi (i'caUon '( 1) sign per restaurant Single.faccd 6'MonumeR'l frontage 0'

double-faeoo

( E2 ) Restaur.nl 'Idenli.ficalion (2) signs per restaurant Singlie'.faccd --Wail Sig'o

,-,

,( Fl ) Hotel Piimary ,Project (I) sign pe' :!rotel (,onlage Single.:tacoo 6',

IdentiCicalion Monument 0'double-facl:d

,

( F2 ) I10tel ldeo'tiCicati'on (3~ signs per ,hotel :projecl ~gle-faeoo --Wan Sign

I I

l ,,

;,

( F3 ) Hotel Entry Identification {I ) double-faced Singl••faeoo 6'Monument or 0'

'(ill single-faeCAl signs per doubIe-facl:d"hotel 'ifriveway 'entrance ,,

( F4 ) HoUI Porle leoch'ere ' '(1) :signs per 1"'rte 'eoche,. Single-faeoo --IdeDli~ica"lion

, ISign

i,

\

Note: Restaur-ant s'ignage located in Retail, 1"own 'Cen'te:r, "Or Neig'hborl'loo'a Co-mme:rcial use areass'haH c'onfonn with 'Crite'ria For tenant identifka:tion 'slgnage in thon IUse areas.

50

M I C2a ru:Maximum Copy Area Locational

rer Silm Face CODY Criteria Other Provisions/Rto u irtments

40 sq. ft. - Restaurant name and logo - Located ncar direct or indircct . No intcrnally lighted sign backgrounds;street accesses to the restaurant IcUering and logos may be illuminated insite accordance with general lighting provisions

- Oriented to publie right-of-way

. 50 sq. ft. - Restaurant name and logo .. - Lowered intensity illumination required- 50%nO% Rule if not adjacent to gas station

80 sq. ft. - Hotel name and logo - Located on the site of the - Backgrounds of internally illuminated• Changeable copy hotel pad changeable copy areas to be opaque and

- Oriented to public right-oC-way unlighted

200 sq. ft. - Hotel name and logo - . Incorporation of hotel logo encouragedLogos may be internally illuminated

24 sq. ft. - Hotel name and logo - Located near direct or indirect - Lettering and logo only may be internally- "Entrance" copy street accesses to the hotel site illuminated- Listings for hOlel site - Oriented to public right-or-way

sub-tenants (e.g., restaurant,beauty salon) .

. Buildin2 address

60 sq. ft. - Hotel name and logo - Located on, above, or belowhotel porte cocherc

51

E-1RESTAURANTIDENTIFICATIONMONUMENT

E-2RESTAURANTIDENTIFICATIONWAll SIGN

.Jr,",H-' . .... "

MAXIMUM MONUMENT HEIGHT S'

..

MAXIMUM COPY AREA 40 SQUARE FEET

---52


F -1HOTEL PRIMARYPROJECTIDENTIFICATIONMONUMENT

MAXIMUM MONUMENT HEIGHT 6'

/

.'. ~ .," '"


F-2HOTELIOENTIFICATIONWALL SIGN

F-3HOTEL ENTRYIDENTIFICATIONMQNUMENT

~)c>,:>c ,>: 1r"-". ,,:,:::,~, ~_ MAXIMUM COPY AREA 200 SQUARE FEET

PER SIGN

:i,'~,

MAXIMUM MONUMENT HEIGHT 6' MAXIMUM COPY AREA 24 SQUARE FEET

F-4HOTEL PORTECDCHEREIDENTIFICATIONSIGN

MAXIMUM COpy AREA 60 SQUARE FEET53

54


Emnln~_Genter/Office Slon••e (P.ermanentl, Maximum ,single"faced/ Maximum Wall or

Si.n Tvno' .f)uantit,. I Dou hle~(,acl'd , Monument Heipht

, ! :1I

(G) Empl~f11lentCenter KioSk ,(1') sign per,kiosk Single'facedIdentifICation Signs ,elevationnollo

I -exceed (3) 'signs ,;per.kiosk

i iI .

(HI) .@IliceiProject ,Primary , 0) sign <per:projecl Single'faced 6'I lJden'tificatioo Mooumen't . composed of tWO'Of three

, .orI (Multi-Building Projects) buildings ,dotilile,raeea

I (2)·signs.perl'rojecl ofroU!!,

I or'more buildings ,,,, I ji (H2 ~ 6fTiceProjectifJntr? i ~I) sign;pcrprojecttstrccl

I:Single-faced S'

'Identifocation Monument I frontage <Or !<Ioulile-faced,

i,

I I,( H3) Office Building Wall 'Sign ' (2) signs;per building , Single-faced -

~o~:~s~tinclude,I

, i Minor Tenant Signs HS)I

I

( H4 ~ Office Building (I)sign'per buildingI

Single-faced 4'Monument Sign ,or

double-faced,

,I I iI(+IS) Minor Tenant 'Identirtcation I (1) sign per minor I Single-faeea 4'

Sign :(OfficeIBuildings wilb : tenant 'with>individual ,I

,Individual Tenant entries) ; enUy I ,, , ,

"

Matrix C 3--I Maximum C(,py Area Loc:.ItiunalII)cr Sil.!l1 Face CO()V Criteria Other ProvisionslRC(Juiremenlli

. Applicable to Automalic TcUcr Machine- 12 sq. ft. tola! for - Name and logo of company -- structures

lcltering and logo; and product/service - Copy consisting of instructions and

I logo not 10 exceed related information (c.g., for ATM

I 9 sq. ft. machincs)shall not be regulated orcounted as part of the sign copy area

60 sq. ft. - Project name,logo, - Located on comers or at - Allowed for Multi-Building officeand address primary project cnlrances projccts only (i.e., projects composed

- Oriented to public of two or more buildings)right-of-way

32 sq. ft. - Project name,logo, -Located ncar primaryand address project entrances .

- Tenant listings - Oriented to publicright-of-way

- 100 sq.ft. - Building and/or tenant- 50%(70% Rule identification

32 sq. fl - Building and/or tenant -Located adjacenlloidentification buildings facing publicNote: Where signs face the right-of-way or parlringpublic right-of-waY,tenant areaslistings will not be allowed.. -

12 sq. fl - Tenant Identification -Located adjacent to - May be wall or ground typeexterior enlI)' door

55

",GEMPLOYMENTCENTER KIOSKIOENTIFICATIONSIGN (ALL OffiCEPROJECTS)

.r .. ,U'. '1.. /'"\..~""-\.,

~ \ . 'J}'~

)S;;;;;;ft;;~-:I<!:~""~'~' ""~)'_~I

.--.--.:.-=--MAXIMUM LOGO AREA 9 SOUARE FEET MAXIMUM COPY AREA 12 SOUARE fEET

MAXIMUM COPY AREA 60 SOUARE fEETMAXIMUM WALL HEIGHT 6'

-~~'r.l;fI '. '1- I tt+.: .., A~J~. I!i 11 'I~ i>I ~'!I . . IT ~ . i.'i >,,' I Z. llH~.,,~ I.~f.c, I II -~~- R ". . . :..

'E~:/ .. , . . L._ 1- - . . '. ~,tft .' ..". ·1· . £'

-

H-1OFfiCE PROJECTPRIMARYIDENTIfiCATIONMONUMENTS(MULTI-BUILDINGPROJECTS)

H-2OffiCE PROJECTENTRYIDENTIFICATIONMONUMENT

MAXIMUM WALL HEIGHT S' MAXIMUM COPY AREA 32 SQUARE fEET

H-3OFFICE BUILDINGWALL SIGNS

--56

MAXIMUM COPY AREA 100 SQUARE fEET

-----

H-4OFFICE BUILDINGMONUMENT SIGN

1.-__ MAXIMUM WALL HEIGHT 4' MAXIMUM COPY AREA 32 SOUARE FEET

HJFFICE PROJECTSIGN LOCATIONS

SIGN LOCATIONS

H·1 Office Project Primary Identification Monument

(Multi-Building Projects)

H-2 Office Project Entry Identification Monument

H-3 Office Building Wall Sign

H·4 Office Building Monument! Sign c: .. II .. IL ""'" IIOAO

IL

57

H-5MINOR TENANTIOENTIFICATIONSIGN (OFFICEBUILOINGS WITHINOIVIOUALTENANT ENTRIES)

".";- . - ----"--MAXIMUM COPY AREA 12 SQUARE FEET

tJ.'.. , ."

" ".-

MAXIMUM WALL HEIGHT 4' MAXIMUM COPY AREA 12 SQUARE FEET

59


(P. I S'IN I hb h d CcR lilTeta own enter elel or 00 ommercia .le:naee ermanentMaximum Single-facedl Maximum Wall or

Slen Type Quantlly Double-faced Monument Heiehll

( 11 ) Theater Wall·Mounled Posters - Single-faced --

( 12 ) Tbealer Monument Marquee (I) sign per theater Single-faced 6'or

double-faced

( 13 ) Theater Wall·Mounled Marquee (I) sign per theater Single-faced --

( 14 ) Theater Idenllfleallon (1) sign per theater Single-faCed 5'-6" maximumWall Sign/Primary sign face height

.

( IS ) Theater Idenllfleallon (I) sign per theater Single-faced 2'-6" maximum signWall Sign/Secondary face height

Note: Sign Types 11 through IS shall also be allowed in Visitor Commercial use areasin accordaDce with these criteria.

60

Matrix C 4Maximum Copy Area Locational

Per Sion Face Copy Criteria Other Provisions/R equi rements

-- -- . Mounted on theater building • Front illuminated onlywall at pedestrian level · Framed

75 sq. fl. · Theater name and logo . On the site of the retail center • Lettering only may be illuminated;per sign face • Movie listings (changeable copy) to which the theater relates backgrounds of changeable copy areas

to be opaque and unlighted

75 sq. ft. • Theater name and logo - · Lettering only may be illuminated;· Movie listings (changeable copy) backgrounds of changeable copy areas

to be opaque and unlighted

80 sq. ft. - Name and logo of theater - • Lettering only may be illuminated;no internally illuminated sign backgrounds

.

60 sq. ft. • Name and logo of theater - - Lettering only may be illuminated; nointernally illuminated sign backgrounds

61

I - 1'THEATERWALL-MOUNTEOPOSTERS

1-3THEATERWALL-MOUNTEDMARQUEE

=--_.

MAXIMUM COPY AREA 75 SQUARE FEET-----,

'. - , ,

=

i: I'. I:.. ,I

i

t

1-2THEATERMONUMENTMARQUEE

[

LTHEATER WALL-MOUNTED POSTEHS

MAXIMUM MONUMENT HEIGHT 6' MAXIMUM COPY AREA 75 SQUARE FEET

63

64


Retailff.own Center/Ncil!hborhood Commcrical· Sipnape (Permanent)Maximum Single-facedl Maximum' Wall or '

Si.nT~ 'Oua.litv Douhle~(aced Monument. Heil!ht

-(JI ) Retail Main Project (I) sign per projccl Single-faced 6'

Idtotifteation Monument or ,double-faced "

I

(J2) Retail Project Entry '(I) double~facedor Single-faced 6' i

IdeotirlCalion Monument (2) single-faced,signs ""per primary project double-facedentr.lnCe

i(Jj) Retail Major Tenaot (I) sign per major tenant Single-faced 5'-6" max, sign face I

Identirbllon' Wall'Sign height II

II

(J4 ) Retail Major Tenant (1) sign per primary Single-faced 6'Identirlcation Monument projectenlIanCeor 0<

Sign SU<et frontage double-faced

(J5 )' Retail' Pad Tenant (2) signs per pad tenant Single-faced -16" max,lelter heightIdentirJCalion Wall Sign Note: Three (3) wall signs -24" max. logo height

per pad tenant sIlalI he al-lowed if DO (16) monumentsign is estabfuhed

(J6) Retail' Pad Tenant (I) sign per Pad tenant Single-faced ..5' monument heightIdentirocation Monu,,,, "t Note: Wl""e three (3) wall or -12" max. lelter heightSign signs (15) are used, no double-faced -

monUffit.i1l sign shall beallowed

Mat 'xCSroMaximum Copy Area Locationa!

Per Si(!n Face Con. Criteria Other ProvisionslReouirements

25 sq. fl - Project name and logo - Located at primary projectentrances or street frontages

25 sq. fl - Project name and logo - Located at primary project - Width of copy area not to exceed 8'entrances or street frontages

80 sq. fl - Major tenant name and logo --

25 sq. fl - Major tenant name and logo - Located near project entrances - Width of copy area not to exceed 8'- (2) major tenant listings or on primary street frontages

maximum per sign face - May be placed in median-Project name and/or logo stripsas secondary copy

32 sq. fl - Pad lenant name and logo -- - Must adhere to "50%{70%" Rule- Umited to one logo per sign

25 sq. fl - Pad tenant name and logo - Located on the site of the - Width of copy area not 10 exoeed 8'tenant pad

65


Retailrrown CenterfNciphborhood Commercial, Si na.gp (Permanent)Maximum Single-fac<:d! Maximum Wailor

,Si2nTVDC Ou~ntit. Double-faced' Mo';ument Heipht

-

(J.7 ) Retail Minor and Mid'-Size Tenant (I) sign (fype 17 or 18) per Single-faced' _18" max. capilalIdentification. Fascia Signs tenant building frontage letter height

_24" m3X. logo height

(J8 ) Retail. Minor and Mid-Size '(enapt (I) sign (fype 11' or 18) per Single-faced _24" max. letter heightIdentificatil!n Wall Signs tenant building front-

age not to exceed a -Minimum 8'..()" al>ove(Qn Open Fields) mB,timum of two signs_ ground level

per tCRant ,.

-I

(J9 ) Retail Tenl!llt Ide!ltili_c;aJill\\, (1,) sign. per tenanl Single-fl!!<C<l Minimunj 7'·fi' heightHanging SigQli. building face or above street level

dou.ble-faced(Pedestrian.Oriented) ,

..--

(JIO) Retail Mid-Size and Major Tenant (2) signs per mid-size Single-faced --Incidental Service Identifieatio!l tCfl;!Dt -Signs (4,) signs per majQr

tenant

(JIl ) Retail Kiosk Identificatio!l Signs (I) sign per kiosl!: Single-faced --elevl!lion not toex<;ced (3) signs perkiosk

- .(2) Retail Restaurant Menuboards (1) mCl)ubQard per restau- Single-faced --

rant building elevation

Note, SIgn fypes Jl through J12 shall 1M: allowed for all retail uses, mclodlng Town Center and NeIghborhoodCommerical, in North City West ill actor:'danc~ with these criteria

66

M'llrix C 6- uKationalMaximum Copy AreaI)er Sipn Fac.."e Con. Criteria Other Provision~RNluirem('nts

40 sq. fL - Tenant name and logo · Loca1cd on designated . Sign width must not exceed 70% ofnot to excecd 70% horizonla1 building fascia storefront widthof storefront width areas or sign bands

... 60 sq. fL . Tenant name and logo - Must adhere to "50%{70%" Rule

..

10 sq. fL - Tenant name and logo · Loca1ed near tenant doolWay . May be used by major, minor,entrances mid-size, and pad tenants

· May be placed under canopies

15 sq. fL - Generic description of - Must adhere to "50%-70%" Ruleproducts/services(e.g., Phannacy, Uquor) ..

. 12 sq. ft. total for lei· . Name and logo of company . Applicable to Automatic Teller machinetering and logo; logo and product/service structuresnut to exceed 9 sq. ft. - Copy consisting of instructions and

- 8" high letters max (for .- related information (e.g., for ATMleuering not part of machines) shall not be regulated orlogo) counted as part of the sign copy area

- 24" high logo max.

3" maximum letter height - Restautant name and logo • Wherever possible,menuboards should not be

- Menu lel\ering and gmphics oriented to public right-of-way

67

•J - 1RETAIL MAINPROJECTIOENTIFICATIONMONUMENT •

MAXIMUM MONUMENT HEIGHT 6' . MAXIMUM COPY AREA 25 SOUARE FEET

J-2RETAIL PROUECTENTRYIDENTIFICATIONMONUMENT

MAXIMUM WALL HEIGHT 6' MAXIMUM COPY AREA 25 SQUARE FEET

J-3RETAIL MAJORTENANTIDENTIFICATION IWALL SIGN

68

5' - 6' MAXIMUM SIGN FACE HEIGHT MAXIMUM COPY AREA aD SOUARE FEET

J-4RETAIL MAJORTENANTIOENTIFICATIONMONUMENT SIGN

ti~D' ,I I I I, ,""----- _.-'"

J-5

MAXIMUM MONUMENT HEIGHT 6' MAXIMUM COPY AREA 25 SOUARE FEET

RETAIL PAOTENANTIOENTIFICATIONWALL SIGN

J-6

MAXIMUM COPY AREA 32 SOUARE FEET,

•.a.. ... _

.n LOCAL BANKII~_Q.F Q~hntAJU

RETAIL PADTENANTIDENTIFICATIONMONUMENT SIGN

L-__ MAXIMUM MONUMENT HEIGHT S' MAXIMUM COPY AREA 25 SOUARE FEET,

69

J-7RETAil MINORANO MID·SIZETENANTIDENTIFICATIONFASCIA SIGN

J-8RETAil MINOR &MID-SIZE TENANTIDENTIFICATIONWALL SIGN

./-

./ 7~ ST~flO{T~~·~ .

.:~ Bakers Dozen]l-

,

L l;=;

- '--

MAXIMUM COPY AREA 40 SOUARE FEET

70% OF AVAIlABU ,I Wlorn II: ,

l.~I!"'nllt-rntm"-"-'-, .':~~!=__.:. _-".: -_! .~l ~__~-L~_--r--r---!{}::::~:! ocM;---__________1 ~ .... I

. - - .Ir·1 1 I

MAXIMUM COPY AREA 6D SQUARE FEET !

3

J-9RETAil TENANTIDENTIFICATIONHANGING SIGNS

70

MINIMUM 7' - 6" HEIGHTABOVE STREET LEVEL MAXIMUM COpy AREA 10 SQUARE FEET

J -10RETAIL MIDSIZE & .MAJOR TENANT .INCIDENTALSERVICEIDENTIFICATION

J -11RETAIL KIOSKIDENTIFICATIONSIGN,

15 SQ. FT. MAX 15 SQ. FT. MAX

L........_ MAXIMUM COPY AREA 12 SQUARE FEET

71

TEMPORARY SIGN DESIGN GUIDELINES (COMMERCIAL)

- Temporary sign types outlined in Matrix C.7 shall be boxed structures, enclosed on allfour sides and the top for both single-faced and double-faced signs.

- Temporary commercial signs shall be non-illuminated.

- Temporary signs may be placed in setback and landscaped open space areas. Placementof signs in natural open space shall be prohibited.

- No freeway-facing temporary signs shall be allowed in Employment Center use areas,except for the existing T4 marketing sign (See Matrix C.7, Page 74).

- Snipes, add-ons, flags, and other post-design attachments shall be prohibited.

- Signs shall be maintained in good visual condition and removed upon fInal sales/leasingof the projects to which they relate.

- Temporary grand opening banner signs shall be allowed for commercial developmentsfor up to 90 days. Area of such banner signs shall not exceed 100 square feet.

- Temporary signs shall be approved for a specifIc period of time, with pennits renewablefor successive and equal time periods thereafter. The following schedule shall apply:

Temporary Commercial Sign 'Permit Period Schedule

Sign Type

Future Facilities Signs (Tl)

Construction Site/Marketing Signs (1'2)

Sales/Leasing Signs (1'3)

Permit Period

2 Years

1 Year

2 Years

73


(TAI II U. I ScommerCla iiena2c A se reas emDorarv:Single.racedl Maximum

-Maximum

Slen Type OuantilY Double·hced Sion Heiohl

( Tl ) Future Facilities Sign (2) signs per proposed site, S.ingle-faced 12'nol to exceed one sign orper frontage double-faced

.

( T2 ) Construction SUe/Marketing (1) sign pes 500 feet of Single-faced 16'Sign frontage on or adjacent to or

a public right-ot-way, double-facedper building sile, nOl toexceed two signs perfrontage

( T3 ) Sales/Leasing Sign (1) sign per 500 feet of Single-faced 12'frontage, on or adjacent t ora public right-DC-way, double-facedper building site. not toexceed two signs perfrontapc

( T4 ) Existing Project Mark.etlng (1) existing signSign (Freeway-Oriente d)

74

Mal x C 7..Maximum Sign }~ace LocationalArea Pcr Si.n Fac~ COpy Criteria Other Provislons/Reouirements

80 sq. fL · Community and Conununity · May be placed in setback: areas · General provisions for conunercialArea Identification tcrnporary signs shall apply

· Brief description and/or rendering· Proposed completion date- Developer's name and logo

(Community Arc.. only\-

160 sq. ft. · Project name and logo · May be placed in selback areas · General provisions for conunercial· Project rendering & description temporary signs shall apply

· Names and phone numbers of - For use during initial construction,developers/consultants! marketing, and development periodcontractors/occupantslleasingagents

- Transaetionlmarketinginfonnation

SO sq. ft. · Project name and logo · May be placed in setback areas · General provisions for corrunercial- Type of ttansaction tcrnporary signs shall apply

· Leasing agent name, logo, phone For use during subsequent sales &number leasing

- Brief description of product

· Existing sign/see location · Sign may be used to market any/aUmap on page # 85 commercial projects and may remain during

• the development phase of theSan Diego Corporate Center

IIf

75

San Diego Corporate Centu

T-1---'"TEMPORARYFUTURE FACILITIESSIGN(ALL COMMERCIALUSE AREAS)

I'ROPOSWSm: OF'

OFFICEBUILDING

~MAXIMUM SIGN,HEIGHT 12' MAXIMUM SIGN FACE AREA 80 SOUARE FEET

COMMERCIAL CENTERi. PMtId ~l'Kl.KI

T --2"TEMPORARYCONSTRUCTIONSITEIMARKETINGSIGN(ALL COMMERCIALUSE AREAS)

BUIlDINGS fORLfAS' &,SAI.E,

------~-~

463-7148 ,

Del Mar Highlands'TOWN CENTER

T-3TEMPORARYSAlESILEASINGSIGN •(ALL COMMERCIALUSE AREAS)

MAXIMUM SIGN HEIGHT 16' MAXIMUM SIGN FACE AREA 160 SQUARE fEET

76MAXIMUM SIGN HEIGHT 12' MAXIMUM SIGN FACE AREA 50 SQUARE FEET

EXISTING \MARKETING)SIGN •

rTEMPORARYCOMMERCIALEXISTING PROJECTMARKETING SIGNLOCATION

1-4

77

PUBLIC FACILITIES SIGNAGE GUIDELINES

79

PUBLIC FACILITIES SIGNAGE (COMMUNITY-WIDE)

Public facilities signage includes signs for schools, parks, public libraries, fire stations,hospitals, community centers, public recreation areas, and open space. The followingprovisions shall apply:

Signage for public facilities should reflect the architectural character of the associatedproject. Signs should have a residential quality and should incorporate permanentmaterials such as metal, masonry, or natural stone. The use of wood as a material forpublic facilities signage shall be discouraged.

One (1) public facilities identification ground sign shall be allowed per principal streetentrance. Signs may be single or double-faced freestanding monuments, or letteringmay be applied to retaining or garden walls. Where signs are freestanding monuments,height shall be limited to 6 feet. Copy area shall not exceed 60 square feet.illumination shall be accomplished by front lighting and/or silhouette lighting.

One (I) identification wall sign shall be allowed per building elevation facing the publicright-of-way. Copy area shall not exceed 50 square feet, and signs may be frontlighted.

Copy for public facilities identification signage may include the name and address of thefacility. the date established, and the community area identification.

Secondary site signs shall be provided on each facilities site in accordance with theoverall guidelines for secondary site signs. Quantities shall be as required for control,regulation, direction, and safety.

81

SECONDARY SITE SIGNAGE GUIDELINES

83

SECONDARY SITE SIGNS (COMMUNITY.WIDE)

Secondary Site Signs are signs other than the primary project or tenant identification signsand include:

• address signage

• entrance signs

• directory maps and listings

• directional signs, both pedestrian and automobile-oriented

• unit number signs

• parking and traffic control signs

• informational signs such as identification for public restrooms .

• building entrance signs

• restaurant menuboards

• other code required signs

Secondary site signs are not to be visible from the public right-of-way, with the exceptionof entrance signs, parking control signs, and address signs which should be orientedtoward the public right-of-way. All secondary site signs shall be designed as a family ofsigns. Selected elements such as typestyle, layout, form, detail, colors and materials, shallremain consistent within each sign "family".

A strong connection shall be maintained between secondary site signs and the projectarchitecture and landscaping. Elements of color, material, scale, form and detail shall bereflected in the signage. Signs shall fit comfortably, never crowding the architectural andlandscape elements in the immediate vicinity.

Secondary site signs may be freestanding or wall-mounted. Freestanding signs shouldgenerally be less than (4) feet in height, with the exception of tow-away, handicapped,address, clearance and traffic regulatory signs, which shall conform to the regulations andsafety standards established by the City of San Diego. Traffic regulatory signs may bereduced in scale where viewing distances are diminished. Maximum copy area for allsecondary site signs shall be 12 square feet.

85

C&DDIRECTIONAL ANDSECONDARY SITESIGNS (ALLCOMMERCIAL USEAREAS)

T'lPlCAL

SPEEDUMIT

35

CONSISTENT SIGN MATERIALS AND COLORS

MAXIMUM WALL HEIGHT 5' SIGN MATERIALS TO MATCH ARCHITECTURAL MATERIALS AND COLORS'

87

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