signage guidelines - peel.wa.gov.au · signage is used consistently across western australian state...

Signage Guidelines l Capital WorksVersion 1.6 [November 2013]

signageguidelinesCapital Works

CONTENTS>

01 Introduction 1

02 The State Coat of Arms 4

03 Typography 6

04 Colour Palette 8

05 Imagery 10

06 Design Layouts 12

Small 2400 x 1800 Layout A 14

Layout B 15

Layout C 16

Medium 4800 x 2400 Layout A 17

Layout B 18

Layout C 19

Large 7200 x 3600 Layout A 20

Other size options 600 x 600 900 x 900 21

07 Signage Production 22

INTrOduCTION01

Signage Guidelines l Capital WorksVersion 1.6 [Last Updated November 2013]

Style guide

This style guide has been produced to ensure that

signage is used consistently across Western Australian

State Government capital works. Its purpose is to

present information about the project to the community

in a professional, effective and consistent manner.

It applies to capital work projects constructed by the

WA Public Service sector. Projects jointly funded by

the Federal Government or those deemed to be Major

Projects may be treated on a case-by-case basis or

require further discussion about signage arrangements.

Criteria

Signs are installed on capital works projects where:

• there is sufficient foot and/or vehicular traffic to

justify installing a sign;

• the project is valued at more than $500,000, and/or

• the project is of significant community interest or

profile to warrant it.

Approvals

Project teams are encouraged to make

recommendations on the content and placement of

signs, however a final pdf of signage artwork must be

emailed to [email protected] for approval

before any production commences.

Contact

For any enquiries regarding this Style Guide and

to obtain artwork templates, please contact:

Gary Marcon

Building Records Manager

Building Management and Works

Department of Finance

Phone: (08) 6551 1808

Email: [email protected]

introduCtion


Acknowledgements

The State Government sometimes has partners on

a project. The logos of departments and funders are

to be accommodated in the lower section of the project

sign and must be smaller than the State Coat of Arms.

Department web addresses can be placed on the

sign to help people find out more. In these cases, the

website home page must clearly show links to the

information about the project.

Digital device

So users can be reassured that they have arrived at the

right destination when they click through to department

homepages it is recommended that the department

incorporates Part of the Bigger Picture branding on the

homepage as per the below suggestions. Supplied

digital files (refer to Page 2 for contact details) are

available and should always be used and never altered

in order to keep consistency over various websites.

aCknoWledgements

Example of device in situ.

Find out more about our capital works.

• Perth Rectangular Stadium• State Netball Centre• The new Perth Stadium• WAIS High Performance Service Centre

to be edited as required

STaTE COaT Of armS02


the state Coat of arms

Always use the State Coat of Arms colour version placed in the white tab in the header as supplied.

A fixed relationship has been created for the State Coat of Arms within a tab, which should never be

altered, modified or reproduced in any way. Correct artwork files should be utilised.

The State Coat of Arms is supplied with the correct amount of white in the tab

Common Badging, Department of the Premier and Cabinet, is the keeper of the crest.

For more details about the State Government Badge, go to www.commonbadge.dpc.wa.gov.au

TypOgraphy03


tYpographYFor brand consistency all text on signage should use the fonts indicated below.

These are standard fonts and should be easily accessible.

hEadEr, prOjECT NamE aNd SECONdary INfOrmaTION TypOgraphy SET IN fraNklIN gOThIC ExTra CONdENSEd

aBCdEfghIjklmNOpQrSTuVWxyZ 1234567890abcdefghijklmnopqrstuvwxyz

Project comPany names tyPograPhy at the bottom of sign set in franklin gothic book

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

COlOurS04


Colour palette

Colour is an integral part of our identity. There are essentially 2 key colours that make up the

sign design. Blue and Sky are the primary brand colours. White and grey also feature in our brand.

Only the following specified colours should be used.

BluePMS Process Blue C 100 | M 30 | Y 0 | K 0R 0 | G 137 | B 207

90% BlackPMS 424 C 0 | M 0 | Y 0 | K 90R 65 | G 64 | B 66

SkyPMS 292 C 50 | M 15 | Y 0 | K 0R 120 | G 182 | B 228

ImagEry05


imagerYOne single image should be chosen which best represents the project. These can be actual photographs, artist impressions, CGI renders or a stock photo or other imagery which helps to identify the project.

Original image Portrait crop

Landscape crop

Image at standard resolution. Acceptable for production Image low resolution. Not acceptable for production

To achieve the best results with the imagery for each particular sign, use the Industry standard formula. Your image needs to be 100ppi when placed at 100%.

As demonstrated below, the use of tight, close-up images is an effective way of communicating information about the project. Crop images to delete any white borders. When cropping choose areas of interest or project features to provide a single focal point.

Cropping

Resolution

dESIgN layOuTS06


sign sizes

The size of the sign should be selected with consideration for the following points:• public profile and prominence of the project• size of site• visibility of sign location• profile of project• amount of information that needs to

be communicated

The combination of images and text shown below are examples only. Pdf or EPS templates of these signs are available and must be used (refer to page 2 for contact details).

SmAll Size Sign – 2400 x 1800mm

LAYOUT OPTION A. Type only, suitable for; • project name • secondary information – single line or bullet

LAYOUT OPTION B. Type and portrait image, suitable for; • portrait image • project name • secondary information – small sentence across

two lines or two bullet points

LAYOUT OPTION C. Type and landscape image, suitable for; • landscape image • project name • secondary information – small sentence across


meDium Size Sign – 4800 x 2400mm

LAYOUT OPTION A. Type only, suitable for; • project name • secondary information – single line or bullet

LAYOUT OPTION B. Type and portrait image, suitable for; • portrait image • project name • secondary information – small sentence across


LAYOUT OPTION C. Type and landscape image, suitable for; • landscape image • project name • secondary information – small sentence across


lARge Size Sign – 7200 x 3600mm

LAYOUT OPTION A. Type and landscape image • landscape image • project name • secondary information – small sentence across



prOjECT maNagEr : PROJECT MANAGERS NAME

BuIldEr : BUILDERS NAME

arChITECT : ARCHITECTS NAME

2400 mm

18

00

mm

SmAll 2400 x 1800mm lAYOuT OPTiOn A. Project name and secondary information.

NAME OFPROJECT• Secondary information

• Secondary information

A State Government project PART OF THE BIGGER PICTURE

Department of Corrective Services

25mm

1

2

3 6

5

7

1 STATE GOVERNMENT BAND – fixed artwork

2 PROJECT NAME – editable Minimum point size 670pt*. Maximum 1400pt* Franklin Gothic Extra Condensed // Caps // Colour White

3 SECONDARY INFORMATION – editable Minimum 200pt / maximum 300pt* Franklin Gothic Extra Condensed // Caps // Colour White // Sentence or up to two concise bullet points.

4 TYPE EXCLUSION ZONE This zone indicates that no text should enter this area.

5 DEPARTMENT LOGOS – editable All logos to fit comfortably and be centred in the area indicated by X (Height of PART OF THE BIGGER PICTURE logo). Do not duplicate crests. If Department logos feature the State Crest, only the department name can appear. An optional website URL and/or phone number can be listed here. Use reverse colour versions of logos only.

6 PART OF THE BIGGER PICTURE LOGO – fixed artwork No Funder or Government logos should encroach the EXCLUSION ZONE. CLEAR SPACE guide indicates where the logo should sit. Minimum size for PART OF THE BIGGER PICTURE logo indicated above.

7 OPTIONAL INFORMATION ABOUT BUILDER/CONTRACTOR/ARCHITECT/PROJECT MANAGER – limit of three (Company type) minimum 120pt*/maximum 180pt* Franklin Gothic Extra Condensed // Caps // Colour Black (Company name) minimum 120pt*/maximum 180pt* Franklin Gothic Book // Caps // Colour Black Grey Panel // 10% Black Up to three companies only.

*Note: This is the required point size if artwork is created at 100%. When using the supplied artwork templates created at 25% of finished size, the point sizes are proportionately reduced. ie: 1400pt = 350pt, 670pt = 167.5pt, 300pt = 75pt, 200pt = 50pt, 180pt = 45pt, 120pt = 30pt.

4


2400 mm

18

00

mm

SmAll 2400 x 1800mm lAYOuT OPTiOn B. Portrait image, project name and secondary information.





1

2

3

4

6

5








*Note: This is the required point size if artwork is created at 100%. When using the supplied artwork templates created at 25% of finished size, the point sizes are proportionately reduced. ie: 1400pt = 350pt, 580pt = 145pt, 300pt = 75pt, 200pt = 50pt, 180pt = 45pt, 120pt = 30pt.

image




25mm

7


2400 mm

18

00

mm

SmAll 2400 x 1800mm lAYOuT OPTiOn C. Landscape image, project name and secondary information.





1

2

3

4

5

6












25mm

7

image





4800 mm

24

00

mm

meDium 4800 x 2400mm lAYOuT OPTiOn A. Project name and secondary information.





25mm

1

2

3

4

6

5

7







7 OPTIONAL INFORMATION ABOUT BUILDER/CONTRACTOR/ARCHITECT/PROJECT MANAGER – limit of three (Company type) minimum 120pt*/maximum 180pt* Franklin Gothic Extra Condensed // Caps // Colour Black (Company name) minimum 120pt*/maximum 180pt* Franklin Gothic Book // Caps // Colour Black Grey Panel // 10% Black Up to three companies only.y.

*Note: This is the required point size if artwork is created at 100%. When using the supplied artwork templates created at 25% of finished size, the point sizes are proportionately reduced. ie: 1400pt = 350pt, 640pt = 160pt, 470pt = 117.5pt, 270pt = 67.5pt, 180pt = 45pt, 120pt = 30pt.


4800 mm

24

00

mm

meDium 4800 x 2400mm lAYOuT OPTiOn B. Portrait image, project name and secondary information.





1

2

3

4

6

5









image




25mm

7


4800 mm

24

00

mm

meDium 4800 x 2400mm lAYOuT OPTiOn C. Landscape image, project name and secondary information.





1

2

3

4

6

5









image




25mm

7


7200 mm

36

00

mm

lARge 7200 x 3600mm lAYOuT OPTiOn A. Landscape image, project name and secondary information.





1

2

3

4

6

5









image




25mm

7


other size options

Where it is not possible to erect one of the three sign sizes outlined in the design layouts due to space limitations, the following 600mm x 600mm or 900mm x 900mm, small sign size design may be used. If this sign design is used and is to be erected next to existing signage, the height of the new sign should be at least the same as the existing signage.

Where a project size, location or significance warrants it, a sign larger than 7200mm x 3600mm may be used. Artwork for large sign design can be applied and scaled accordingly.

600 mm

900 mm

60

0 m

m9

00

mm

A StateGovernment projectPART OF THEBIGGER PICTURE

A StateGovernment projectPART OF THEBIGGER PICTURE

SIgNagE prOduCTION07


Small, medium and large sized signs

SMALL SIGN 2400 x 1800mm

MEDIUM SIGN 4800mm x 2400mm

LARGE SIGN 7200 x 3600mm

Sail track and aluminium extrusion is the preferred

production method. This gives a high quality finish

with clear reproduction of imagery and graphics.

It is easier to install in poor weather and can be

removed and reinstalled. The following specifications

are recommended;

• PVC Banner

Digisign plus

Weight – 440–450gsm

Base fabric – knitted 840dtex / 1100dtex polyester

Fabric density – 3.5 x 3.5 threads per cm2

Fabric type – Laminated PVC

Finish – Matt

Treatment – UV Stabilised

Printing compatibility – Solvent Inkjet printers UV

curable inkjet printers

• Anti graffiti

Taubmans Guardian (water based) coating

• Sail track extrusion

Aluminium colour

Sign base with builder and architect details

• Self adhesive vinyl

3mm Mulfords digibond – silver

signage produCtion

600 x 600mm and 900 x 900m signs

Self adhesive vinyl is the preferred production method

for these smaller signs as it is cost efficient.

The following specifications are recommended;

• Self adhesive vinyl

Catalina Graphic film

SPE300GWF/GR

• Anti graffiti

Transparent gloss PVDF laminate

IP 2830–102

Construction

You will need to source structure guidelines and

submit an application for approval before your sign

is constructed. Please contact:

Gary Marcon

Building Records Manager

Building Management and Works

Department of Finance

Phone: (08) 6551 1808

Email: [email protected]

main Roads WA

Signs related to road projects may be designed and

constructed according to the industry-related standards

provided the sizes and layouts meet the layout

requirements of these guidelines and standard drawings

for these layouts are pre-approved by the Building

Records Manager.

signage guidelines - peel.wa.gov.au · signage is used consistently across western australian state...

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