Siemens-The Manager’s Call

People’s Insights: Volume 2, Issue 30

Reputation | Employee Engagement | Citizenship

What is the Manager’s Call?

Source: thesiemensgraduateprogram.managerscall.com

A global social recruitment campaign on Facebook and Tumblr to identify the best talent for Siemens’ two year Graduate Program. 220 people participated in The Manager’s Call which was rolled out in 12 countries.

How it works

Source: thesiemensgraduateprogram.managerscall.com

The ‘Manager’s Call’ uses Tumblr to start global and region-specific discussions across four main topics: business insights, career insights, future of work and future of the workforce. Siemens encourages healthy competition and interaction among the candidates by rewarding activity with points. Participants can award each other with social stars for insightful contribution to weekly discussions.

Incentivizing participation

Source: thesiemensgraduateprogram.managerscall.com

Every Sunday the top participants of the preceding week are awarded virtual medals. People with the maximum number of medals and points get an opportunity to interact with a Siemens manager and avail of a personal career-counseling session.

Leveraging Facebook

Source: facebook.com/thesiemensgraduateprogram

While Tumblr is best suited for in-depth discussions, Siemens also uses Facebook to drive traffic and reach a broader audience. On Siemens’ Facebook page anyone can access the content streamed from Tumblr, create profiles and add to the discussion.

Reaching out to Gen Y

We are now seeing HR outreach initiatives evolving to keep up with people’s new behaviors and media of choice.

This is a great way for young people all over the world to make themselves known to Siemens, as well as exercising their debate skills in a unique, global forum. It’s fascinating to see alternative perspectives on the same topic emerge from each different region.

Julia JankHead of Global SGP Team, The Siemens Graduate Program

Rise of social recruiting

Recruiting the right talent for a role has become extremely competitive. It is now essential for employers to tap into all sorts of extended networks through social media to reach out to potential candidates.

The rise in social recruiting has allowed both candidates and employers an easier way to find the best match. We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes. It also increases quality referral hires, which our own data on Jobvite proves are hired faster and last longer.

Dan FinniganPresident and CEO, Jobvite

Identifying the right talent

Source: jobvite.com

According to the 2012 Jobvite Social Recruiting Survey social presence is now a new criterion that recruiters look at. 86% of recruiters are more likely to check a candidate’s social profile. LinkedIn is still the most commonly used recruitment network followed by Facebook and Twitter.

Knowing which site to invest on

MSLGROUP’s Brian Burgess points out that different sites serve different purposes, - messages and strategy should be tailored accordingly.

HR should 'own' a number of key social media sites like LinkedIn or Monster to attract talent, but also sites like Glassdoor and Indeed to influence and manage the reputation of a brand as a great employer. Broader social media sites like Facebook, Twitter, YouTube, Pinterest and Google+ are also important outlets, but are typically 'owned' by marketing or communications teams. Don't compete with them with a 'jobs' page or handle, be a contributor and add to your company's broader narrative.

Brian Burgess Director of Brand & Talent, MSLGROUP North America

How recruiters use social media

Source: jobvite.com

In 2012 73% employers successfully hired a talent through social recruiting. The Jobvite Social Recruiting Survey also shows that: • Social recruiting has

reduced the time required to hire a suitable candidate (20% employers)

• Quality of applicants has improved to a great extent (43% employers)

Benefits of Tumblr

This campaign generates interest in the Siemens Graduate Program by tapping into social behavior that already exists. Tumblr is increasingly popular with a young audience, and people are already sharing and commenting on content on the platform, so it was the natural choice for this campaign.

Thomas HirschmannAccount Director , We Are Social

Tumblr is a great tool for recruiters because it helps them reach out to 18-25 year olds, and capture their attention with visual, easy-to-share content. Tumblr users are also more likely to share content that catches their interest.

What are recruiters saying?

Not only has The Manager’s Call enabled participants to engage with each other more deeply, it has also enabled Siemens to engage and identify strengths of a very small but well-defined audience.

A candidate’s social media activity can actually reflect his/her capabilities. For e.g.: someone’s blog can speak volumes about his/her creativity, writing skills, thought process, enthusiasm etc. A candidate’s Twitter feed can briefly give me an insight into his interests, behavior with others which merely a face-to-face interview might not give.

Dipti AgarwalSenior Account Manager, MSLGROUP

Read People’s Lab insights & foresights

The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog , quarterly magazine and annual report.

MSLGROUP INSIGHTS NETWORK100+ MSLGROUP planners share and discuss inspiring projects on reputation, employee engagement and citizenship.

PEOPLE’S INSIGHTS WEEKLY BLOG

We deep dive into conversations around one project to distill insights and foresights.

PEOPLE’S INSIGHTS QUARTERLY MAGAZINEEvery quarter, we compile the best insights from the network and the blog into a magazine, as a showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com/peoplesinsights

People’s Lab: Crowdsourcing Insights & Innovation

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com/peoplesinsights

For People’s Lab solutions, please contact: pascal.beucler@mslgroup.com