side event - forest owners

8/13/2019 Side Event - Forest Owners

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Increasingthe commitmentof private forest owners

to PEFC

Ein Glck fr unseren Wald

Dirk Teegelbekkers

General SecretaryPEFC Germany


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15%

55%

30%

Agriculture

Forest = 11,1 Mio. ha

Others

Forestry in Germany

Land use in Germany


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2%

20%

32%

46%

0%

5%

10%

15%

20%25%

30%

35%

40%45%

50%

Federal

Community

State

Private

Number of Forest Owners: app. 2,000,000 Average size: 3,6 ha/private forest owner

Forest ownership in Germany

Forestry in Germany


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German forest area PEFC certified

NUMBER AREAState/ FederalForests

24 3 303 387

Communal

Forests

2 766 1 235 440

PrivateForests

3 799 787 577

Forestry Associations

865 2 061 927

Figures PEFC Germany


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German forest area PEFC certified

01234567

8

PEFC FSC

M i o

. H e

k t a r

Figures PEFC Germany


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Who is speaking to you German nationality Forest Landowner in Germany and in the US consultant on forestry and environmental

issues Board member of IFFA since 2010

International Family Forestry Alliance


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General impression

Why do products with FSC Mix Label dominate the market?

What happens to PEFC certified timber?

What makes FSC so attractive to retailers and companies?


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FSC marketing slogans FSC products without pesticides and clearcut

(WWF press release 2001) FSC products give you a clear conscience

(WWF advertisement 2000)

FSC products are part of rescuing tropical forest (WWF advertisement 2000)

FSC products stops buyout of our forests

(Obi Markt Do it yourself market) FSC products safeguard our livelihood

(Otto Versand mailing/order company)


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Perception of FSC strategy

defamation and discrimination of our sustainable forest management sustainable

timber

products

realizing an ongoing infiltration of an ideology

at cost of landowners


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Consequences

Questioning the entire commitment to PEFC

adhering voluntarily the regulations paying annual fee not feeling any financial benefit


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Demonstration at EDEKA headquarter 10 92012

.


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EDEKA largest retailer group in Germany mainly present in the countryside Cooperation with WWF

Announcement of future marketing goal:

selling exclusively FSC labeled products


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Demonstration at EDEKA headquarter 10 92012

.


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Our Forest

book

smart marketing by targeting the younger generation

familiarizing the future consumer with the FSC WWF label


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Future Challenges

for

PEFC

Germany

political motivated shift to FSC: growing influence by green party in state governments

(green party as coalition partner in 5 states out of 16) uncertainties of becoming mandatory FSC regulations

does Germany need stricter PEFC standards? voluntariness as core principle profitability safeguards sustainability (Rio 1992) sustainability is secured by a strict forest legislation and long standing history

of sustainability


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Fees of participating forest owners/forestry associations:

50 hectares* 0,16 Euro per hectare

PR contribution of CoC certificate holders:Enterprises < 5,000,000 Euro turnover * 60 Euro

Enterprises < 50,000,000 Euro turnover * 400 Euro

Enterprises > 50,000,000 Euro turnover * 900 Euro

Income PEFC Germany

Financing


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1.234.000

360.000 29.000 Forest holdings

CoC enterprises

Others

= 1 626 000 Euro

Income 2012 PEFC Germany

Financing


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490.000

305.000

231.000

218.000

72.100

On-Site-Audits

PR

Staff

PEFCC

Administration

Forests ReportsReg. Working Groups

Contractors

Rent

MeetingsOthers

Expenses 2012 PEFC Germany

Financing


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Sent to 3,789 forest enterprises, 1,605 companies

Timespan: 2011/11/9 2011/12/23Feedback 879 forest enterprises state, communities, private forestowners (23,2 %); 249 companies (15,5 %)

Stakeholder Satisfaction Survey

Satisfaction Survey


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Stakeholder Satisfaction Survey (1)

Satisfaction Survey


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Satisfaction Survey


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Satisfaction Survey


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Market & Media

DIY stores


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Discounter / Drugstores

Market & Media


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Packaging

Market & Media


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Do you know the PEFC / FSC label?

PEFC Market Research (GfK-Survey) 2012

Yes

No

Market & Media


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433609

1387 1292

2274

0

500

1000

1500

2000

2500

2008 2009 2010 2011 2012

N u m b

e r

Year

Number of Publications (mentioning PEFC)

Market & Media


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Internal Communications

Private Forest Owners

Annual Report (Print Version) Newsletter (Quarterly, by e-mail)


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Protests by Forest Owners

1997: Otto (Mail Order), Axel-Springer (Publisher)

2002: OBI (DIY)

2012: EDEKA (Retailer)

Private Forest Owners


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Help!


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Messages

(external)

Benefit for society (more than SFM) Local/regional production Choose the less worse certification

(internal) PEFC respects sovereignty PEFC guarantees privacy This is YOUR standard Remember common global values

Simplify messages

Measures

Talk to DIY stores and supermarkets to achieve aninclusive purchasing policy and build partnerships (Whatis the effect of your FSC policy on the worlds forests?;Do you want to have a monopoly?)

Purchasing policy is the clue to better logo visibility Support the protests (templates etc. to make

organization easier)

Advice how to promote PEFC (local press, ) Distribute showcase Brief politicians (market distortion) Develop feel good stories PEFC award for forest owners Start a campaign (more than only activities, internal tool

to be developed, including letters to the editor)

side event - forest owners

Documents