siaf2010 after show report systems and technology including converter, drives, safety integrated...
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SIAF2010 after show report
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� SIAF2010 Exhibition Introduction
1 Fair Name SPS - Industrial Automation Fair Guangzhou
2 Fair Date 8 – 11 March 2010
3 Opening Ceremony 8 March 9:30 am - 10:00 am
4 Open Hours 8 - 10 March 9:30 am - 4:30 pm
11 March 9:30 am - 3:00 pm
5 Venue China Import and Export Fair Pazhou Complex (No. 380 Yue
Jiang Zhong Road, Haizhu District, Guangzhou)
6 Exhibition Space 20,000 m2
7 Exhibitors 317
8 Visitor 16,715
9 Technical Lecture 56 lessons
10 Organizers China Foreign Trade Centre
Messe Frankfurt Exhibition GmbH
11 In Co-operation With
Guangdong Association of Automation
Guangzhou Association of Automation
Guangzhou Association of Scientific Instrument
10 Sponsors
China Foreign Trade Guangzhou Exhibition Corporation
Guangzhou Overseas Trade Fairs Ltd
Guangzhou Guangya Messe Frankfurt Co Ltd
Mesago Messe Frankfurt GmbH
11 Supporting Organizations
Meter and Device Specialty Committee of Chinese Association of
Automation
Section Society of Process Measurement and Control Instrument
of China Instrument and Control Society
Section Society of Automation Measurement and Control
Technology of China Computer Federation
South China University of Technology
Guangzhou Petroleum and Chemical Factory of China
Petroleum and Chemical Corporation
Maoming Petroleum and Chemical Company of China Petroleum
and Chemical Corporation
13 Official Website www.siaf-china.com
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� After Show Report
Over 16,000 trade visitors flocked to the inaugural edition of the SPS - Industrial Automation Fair Guangzhou Key industrial automation giants Siemens, GSK fully support SIAF Fair considered ideal platform to launch products a nd gain entry to the southern China market by key players Visitors impressed with product range
China’s demand for automation and drives technologies was one step closer to being fulfilled following the
successful launch of SPS – Industrial Automation Fair Guangzhou. The new show held at the China Import
and Export Fair Pazhou Complex from 8 – 11 March 2010 attracted 16,715 trade visitors from 40 countries
and regions. These key industry players had flocked to Guangzhou to source the latest cutting-edge
technology and obtain up-to-date market news from the 317 exhibitors from 15 countries and regions that
had participated in the show. Building on the success of its predecessor, CHIFA – the China (Guangzhou)
International Factory Automation and Instrument Exhibition, visitor attendance was up a massive 27% at
SPS – Industrial Automation Fair Guangzhou.
SIAF replaces CHIFA, the largest automation fair in South China formerly run by China Foreign Trade
Guangzhou Exhibition Corporation and Guangzhou Overseas Trade Fairs Ltd for 13 years. The new fair is
organized by China Foreign Trade Guangzhou Exhibition Corporation, Guangzhou Guangya Messe
Frankfurt Co Ltd, Guangzhou Overseas Trade Fairs Ltd and Mesago Messe Frankfurt GmbH.
Key industrial automation giants Siemens, GSK fully support SIAF
The fair was supported by key players including Autotec, Banner, Beckhoff, Baumer, Harting, Hilscher,
Kuebler, Lenze, Leuze, Phoenix Contact, SAMD, Schmersal, Sick, Danaher, Koyo and Turck.
Appreciating the growth potential of SPS – Industrial Automation Fair Guangzhou, Siemens, a leading
worldwide provider of industrial automation solutions, systems and services gave its full support to the show.
This included organizing the largest booth, which exceeded 250 sqm and featured their latest industrial
automation systems and technology including converter, drives, safety integrated system, industrial control -
motor protection, industrial Ethernet switches, industrial power, RFID, PC based automation, distributed
automation systems, controllers and human-machine interfaces.
“This exhibition has the potential to supply the automation and drives market of the Pearl River Delta and
beyond, as such, we have taken our involvement in the show very seriously. Our booth, themed ‘Innovations
Drives Productivity’ showcased applications in the field of energy efficiency and safety. Business has been
brisk over the fair period, we were kept constantly busy with enquiries from new and existing customers,”
observed Mr. Benjamin Schroeder, Marketing Communications General Manager of Siemens Ltd (China).
Occupying an area of 180 sqm, GSK CNC Equipment Co Ltd displayed a wide range of IPCs, control
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systems, assembly equipment and integrated systems. Mr. Chen Qi Zhong, Senior Sales Engineer said, “In
the future, we will provide even better service for control systems, including server motors and drive systems.
And we will focus on the development of integrating automation and robots. The visitor flow of the fair is high.
We are very satisfied with the services the organizers provided.”
Leuze Electronic Trading (Shenzhen) Co Ltd, dedicated to the research and application for sensor
technology, has launched a new vision sensor. “I feel the number of visitor is much more than that of last
year, and most of them are professional ones,” commented by Mr. Guo Menghua, Manager of Technical
Support Division.
Sick China is a supplier of intelligent sensor components and solution provider for logistic automation,
factory automation and process automation. Ms. Huang Yanfen add, “we take part in this fair each year, and
we feel this time the visitors are much more than previously.”
Turck (Tianjin) Sensor Co Ltd, a renowned supplier of versatile sensors, fieldbus two-way communication
systems and interface & connectivity products, thought the show was an excellent platform to launch new
products. Ms Zheng Shuai, a representative of Turck (Tianjin) Sensor Co Ltd, said, “This is the first highly
specialised automation trade fair of the year, serious buyers attend this event. This made it the ideal platform
to introduce our newly launched LI series of Linear Position Sensors. Of all the events we take part in, this is
probably one of the best in terms of getting good results.”
First time exhibitor Lenze Drive Systems (Shanghai) Co Ltd, a subsidiary of the German Lenze also took the
opportunity to showcase their latest innovation at the show. “SPS – Industrial Automation Fair Guangzhou is
directly targeted to industry professionals, therefore it was the right place to launch our 8400 Highline
Inverter Drive System. Whilst here, we were also able to inform our customers and partners of our new
regional office in Shenzhen,” noted Ms Channa Chagan, Assistant to the Vice General Manager of Lenze
Drive Systems (Shanghai) Co Ltd.
LTW Technology Co Ltd of Taiwan, which specialises in the design and manufacturing of waterproof
connectors, was also keen to extend their market presence. Mr. Ray Liu, Sales Supervisor, had this to say,
“During the fair, we met with a lot of potential new customers from the Pearl River Delta. These were either
end-users or original equipment manufacturers that were seeking new vendors for sourcing. Feedback from
the show has been good. With this knowledge we will be able to adjust our marketing strategy to increase
our share in southern China’s industrial automation market.”
Returning to the show after an absence of three years, Mr. Kelvin Kung, Key Account Manager of Renishaw
(Hong Kong) was equally enthusiastic about the event. “The organization of the show has been most
impressive, as a result of this, the volume and quality of visitors was significantly improved. You know that
when your competitors are out in force that straight away this is the right place to attract serious customers.”
Banner Engineering International Inc is a leading supplier of automation technology and integrated solutions
as well as a long-time supporter of the show. “We take part in this event every year, during which time it has
developed into the largest automation fair in southern China. The services provided to exhibitors by the
organizers and VIP buyer invitations are getting much more professional,” observed Ms Joy Cai, Marketing
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Manager.
Visitors impressed with product range
Hefei Bangli Electronic Co Ltd, a local manufacturer of non-standardised automobile electronic products
came to the show for electronic solutions. “To counter a shortage of manpower, we are prepared to invest
RMB 3 million to upgrade our production line. So far, we have successfully found a number of suppliers of
robotic arms and reached an initial cooperation deal with one vendor at the fair to enhance our entire
production system,” explained the company General manager, Mr. Zhang Xiao Kang.
The exhibit range amazed Shenzhen Sinexcel Electronic Co Ltd, which specialises in solving quality
problems of electric energy in the area of harmonic waves. Mr Frank Fang, Marketing Manager, said, “As a
supplier of customised power solutions, I came here specifically for sensors, communications blocks and
related software. The quality of the show was very high. Many of the products on display incorporated the
latest technologies. I am glad that I came and will definitely return next year.”
Mr. Darko Sutlr, Managing Director of DMG Electronics was pleased with the diversity of local suppliers. “We
thought this show would be a good fit for us given the close association the event has with the German trade
fair SPS/IPC/Drives, and it has been. The array of suppliers from China has been most impressive, there are
several companies we want to talk to further about electrical components for milling and turning equipment.”
International and domestic experts on sensor techno logy, robotics and environment protection
gather at SIAF summit
SPS – Industrial Automation Fair also featured a variety of fringe events aimed at different industry sectors.
These included the Guangdong Industrial Robotic Summit, Seminar on “European latest Sensor Technology,
Application and Development”, the High-end Forum for the Pearl River Delta’s Equipment Manufacturing
Industry & Automation Technology Application 2010, and the Green Industrial Innovation Forum. These
events were hugely popular, enjoying high levels of attendance.
At the Robotic Summit, Mr. Wang Tianmiao, Team Leader of the National 863 Plan Robotics Technology
Theme Group, Mr. Sun Lining, Deputy Director of National Key Laboratory of Robotics Technology and
System and Mr. Liu Yihua, Chairman of Guangdong Association of Automation discussed the development
and outlook of industrial robotics. The Summit revealed that the technology of industrial robotics is now the
benchmark for measuring a country’s manufacturing standard and technology level. The Summit attracted
full house of over 300 attendees.
“Our members were delighted with the visitor turnout for the SIAF Sensor Seminar on European Latest
Sensor Technology, Application and Development and the discussions that followed. We hope to build on
this success next year, with even more of our members exhibiting in the show and participating in the fringe
programmes,” noted Mr. Reinhold Roesemann, Chairman Advisory Board, AMA Association for Sensor
Technology.
The next edition of SPS – Industrial Automation Fair Guangzhou will be held from 9 – 11 March 2011 at the
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China Import and Export Fair Pazhou Complex.
“The first SPS – Industrial Automation Fair Guangzhou is a great success with the growth in exhibitor and
visitor numbers. We are confident that the fair will become the best trading platform for industrial
automation in the Asia-Pacific region,” added Mr. Wang Zhiping, Chairman of the Board of China Foreign
Trade Centre (Group).
In recognition of the overall success of the show, Mr. Hubert Duh, Managing Director of Guangzhou
Guangya Messe Frankfurt Co Ltd added, “We are grateful to the Exhibitor Advisory Committee for their
invaluable advise regarding the development and future direction of the fair, visitor promotion and booth
allocation.”
SPS – Industrial Automation Fair Guangzhou is organized by the China Foreign Trade Guangzhou
Exhibition Corporation, Guangzhou Guangya Messe Frankfurt Co Ltd, Guangzhou Overseas Trade Fairs
Ltd and Mesago Messe Frankfurt GmbH, with the support of the China Foreign Trade Centre (Group) and
Messe Frankfurt Exhibition GmbH. For further information about the show, please visit www.siaf-china.com,
or email [email protected].
Press Contact:
Ms. Huang Yan
China Foreign Trade Guangzhou Exhibition Corporation
Tel: +86 20 2608 1604
Fax: +86 20 2608 1896-23
Email: [email protected]
Ms. Li Jie
Guangzhou Overseas Trade Fairs Ltd
Tel: +86 20 3882 3660
Fax: +86 20 3882 3677
Email: [email protected]
Ms. Keena Tsui
Messe Frankfurt (HK) Ltd.
Tel: +852 2238 9970
Fax: +852 2519 8632
Email: [email protected]
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� Evaluation to SIAF from Exhibitors
SPS - Industrial Automation Fair Guangzhou was hold in China Import and Export Fair Pazhou Complex on
8 – 11 March. A great diversity of survey to exhibitors had been arranged during the show period with data
as follows:
1. Overall rating to SIAF 2010
50.46%
32%
40%
20.22%
9.10%
20.22%
31.44%
8.78%
27.78%24%
8.44%
27.56%
Very Successful Successful Good Not Good
Interactive Effect Quality No. of People
2. Main targets of exhibitors on SIAF (Multiple choice s):
85.78%
80.44%
78.22%
89.78%
53.78%
66.22%
92%
87.56%
88.00%
89.33%
93.78%
93.78%
Establish company image
Present new products
Get latest news
Collect information, develop the sourthern China ma rket
Look for agent and distributor
Maintain existing customers, search for new custome rs
Exhibition Purposes Achievement
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3. Evaluation to service
Contractor Services
29%
71%
To be improved
Good or Excellent
Forwarder Services
12%
88%
To be improved
Good or excellent
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4. How likely are you to exhibit next SPS – Industr ial Automation Fair Guangzhou?
35.33%
56.45%
8.22%
Somewhat Likely
Very Likely
Somewhat Unlikely
� Visitor Data Analysis
We attached great importance to the visitor promotion for SIAF 2010. With the great success that SIAF
has achieved this year, it is spreading the information to the whole market that: “We are the best
international platform for industrial automation solution searching” SIAF is ready to welcome more
players to join us.
During the show period, survey was held on visitors from over 40 countries and regions.
1. Objectives achievement
45.95%
49.23%
51.75%
43.86%
54.82%
39.04%
93.88%
95.40%
98.25%
96.49%
96.71%
96.49%
Purchase / perpare buying orders
Seach for / meet new suppliers
Exchange ideas with suppliers
Attend seminars
Search new products and new technologies
Evaluate the fair for future planning
Purpose Achievement
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2. Profession
12.25%
21.88%
4.38%
3.28%
4.38%
15.54%
5.25%
27.13%
9.41%
22.32%
22.98%
19.26%
5.25%
10.07%
8.75%
8.53%
5.03%
16.41%
11.38%
4.81%
Others
Research institutes
Research Machine
Procurement officials & government agencies
Import and export
Track traffic
Electrical engineering
Electric drives and controls
Metal processing
Mechanical engineering
Factory automation
Electric measurement and controls
Computers and networks
Automobile engineering
Plant engineering
Energy producing industry
Chemical industry
Plastic, rubber and asbestos processing
Environmental and waste management
Paper and printing
3. Position
11.16% 11.60%
5.03%
12.04%13.79%
29.32%
7%
Other Technicaloperation
Production manager
Productdevelopment
engineer
Purchasingmanager
Seniorengineer,engineer
Technicaldirector
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4. SIAF 2011 participation
45.23%
50.61%
4.16%
Very likely
Somewhat likely
Somwhat unlikely
5. Regional Distribution of visitors
96.65%
3.35%
Local
Overseas
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*Visitors from different continents
6.37% 1.44%
74.95%
3.07%
14.17%
American
Oceania
Asia
Africa
Europe
*Visitors from following regions:
America Argentina Australia Brazil Britain Bulgaria Canada Chile
Columbia Egypt France Germany Holland HongKong India Indonesia
Iran Israel Italy Japan Jordan Korea Malaysia Morocco
Nigeria Pakistan Philippines Poland Russia Singapore Spain Sweden
Switzerland Taiwan Thailand Turkey Ukraine United Arab Emirates Venezuela
Vietnam
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SIAF 2011 SPS – Industrial Automation Fair Guangzhou
9-11 March 2011
Guangzhou China
China Import and Export Fair Pazhou Complex
(No. 380 Yue Jiang Zhong Road, Haizhu District, Guangzhou)
www.siaf-china.com
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Appendix:
SPS-Industrial Automation Fair Guangzhou 2010
Seminars & Activities
Topic 1: Guangdong Industrial Robot Summit Forum 2010
Topic 2: Green Industrial Innovation Forum (Guangzhou) 1:
Energy-saving & Emission Reduction Technology Forum
Topic 3: New Discoveries and New Technologies of Measurement and Control Technology
Topic 4: Corporate New Product Promotion Fair
Topic 5: Seminar on "European Latest Sensor Technology, Application and Development"
Topic 6: 2010 China's Automation Industry Development Forum and Annual Award Presentation
Ceremony
Topic 7: Green Industrial Innovation Forum (Guangzhou) II:
The Application of Motion Control Technology in Printing and Packaging Machinery Industry
Topic 8: Recycling Economy & Automation Innovation Forum
Topic 9: Introduction of Application of Heidenhain Product in Automation Industry
Topic 10: Automation Dynamic Market Seminar 2010
Topic 11: The High-end Forum for the Pearl River Delta’s Equipment Manufacturing Industry & Automation
Technology Application 2010
Topic 12: Advantofine Open Motion Control Solutions
Topic 13: Green Industrial Innovation Forum (Guangzhou) III: Smart Control Technology Forum
Topic 14: Green Industrial Innovation Forum (Guangzhou) IV:
Safety Control Application Technology Forum