©shrm 2014 1 shrm regional council business meeting communications & social media we can’t...

©SHRM 2014 1 ©SHRM 2014 SHRM Regional Council Business Meeting Communications & Social Media We can’t succeed without you! -Amy Thompson- VP, Public Relations -Andrew Morton – Director, Social Media Bhavna Dave Director of Talent SHRM member since 2005 February 6 – 7, 2015 Hyatt Regency Marriott Miami, Florida

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©SHRM 2014

SHRM Regional Council Business Meeting

Communications & Social Media

We can’t succeed without you!

-Amy Thompson- VP, Public Relations -Andrew Morton – Director, Social Media

Bhavna Dave

Director of TalentSHRM member since 2005

February 6 – 7, 2015Hyatt Regency Marriott

Miami, Florida

©SHRM 2014

What does SHRM owe you?

What can You do for SHRM?

“Virtual Volunteer” Exercise

Communications & Social Media

©SHRM 2014

Social Media is not…

Social Media is not….

• A particular platform, blog or piece of technology

• Social media is an organizational and cultural shift in how we

communicate and interact as individuals and as organizations

• Platforms may come and go but social media is here to stay

•A substitute for traditional communications efforts

• Complimentary part of a broader communications effort

• No such thing as “Social Media Pixie Dust”

•Something to dive into without a plan

• Having a Facebook page is not a strategy it’s a tactic

•Mistake proof

• But then again, what is?

©SHRM 2014

Why is it so Hard?!?

Content Management

Creating real & relevant content and Knowing how to use it

Platform Management

Understanding and Applying Best Practices that Maximize Efficiency and Effectiveness

Community Management

Managing your community of followers and those who contribute to your sites

©SHRM 2014

A Place to Share Ideas

The 90-9-1 Rule

The 9 %

The 1 %

©SHRM 2014

A Place to Share Resources

©SHRM 2014

A Place to Share Our Stories

©SHRM 2014

What can You do for SHRM?

Communications & Social Media

Be a Part of the 9 and 90 %

©SHRM 2014

Updating Your LinkedIn Profile

Choosing the Right Photo

Highlighting Your Work Experience

©SHRM 2014

Virtual Volunteer Exercise

•Congratulations you’re all now part of the SHRM RCBM

LinkedIn Group

•We encourage your participation and want you to share

your thoughts in a professional manner. There is no room

for personal attacks within this forum and those who

violate this rule will be removed from the group

•Please do not post promotional or advertising content

within the group- it will be deleted and you may be

removed from the group

•This is your group!

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