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Shortcut to Delivering Managed Services HST02 Hameed Mohammed, Microsoft Darren Stahl, Rise Marshall Van Beurden, TitaniumAnt Daniel Thurston, EMS-Cortex Ali Davachi, ValueReseller

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Page 1: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Shortcut to Delivering Managed Services

HST02

Hameed Mohammed, Microsoft

Darren Stahl, RiseMarshall Van Beurden, TitaniumAntDaniel Thurston, EMS-CortexAli Davachi, ValueReseller

Page 2: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Outline

SI, VAR, Solution Provider Business Today

Two quick routes to become a cloud services provider

Page 3: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Typical SI, VAR, Solution Providers Today

Shrinking Margins < 10% is common

Unpredictable Revenues

Customers asking for pay-as-you go models

Embrace Cloud

Gain Velocity

Better Margins & Recurring Revenues

Page 4: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Embrace Cloud?

Just too complex

Page 5: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Easy.

Tap Microsoft’sDynamic Data CenterAlliance Partners

Virtualized, On-demand IT infrastructure – Servers, Storage, Network, Disaster Recovery

Page 6: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Partner and Launch Cloud Services Quickly

A white label cloud providerDynamic Data Center ISV

Brand Your Own. Resell

Build Your Own

Infrastructure

Page 7: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Brand Your Own.

Resell

Delivering “Data Center on Demand”

Darren StahlDirector, US Channel Rise

Page 8: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Rise in Summary

5500 Resellers

700,000 Websites Hosted

40 Million emails per day

8,000 customer specific dedicated servers

Operating in US & UK

UK’s Largest Webhost for 10 years

Finalist: Microsoft Hosting Partner of the Year 2010

Page 9: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Virtual Private Servers

Dedicated Servers

Secure Online Storage

Advanced Monitoring – EM7

VLAN’s

Themed Servers – Backup & DR, SharePoint, Exchange or Create Your Own

Data Center On Demand (DCoD)

Page 10: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Rise Partner Program

Sell under your own brand

You provision, monitor and manage

24/7/365 support for partners

100% partner focused

Constant margins

Lead generation and marketing support

Marketing development funds

Page 11: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

demo

Rise

Page 12: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Titanium Ant, A Rise Customer

Customer Evidence

Rise

Page 13: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

AnnouncingA Virtual Private Server for the attendees. Free for 6 months. Stop by Rise booth in the expo!!

Page 14: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Build Your Own

Infrastructure

Delivering More from the Cloud

Daniel ThurstonSales ManagerEMS-Cortex

Page 15: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Introduction

11 years in hosted services software business. Profitable.

Auckland, New Zealand based. Operates Worldwide.

Over 100% growth last year

70+ customers worldwide, growing

Microsoft Gold Certified Partner

You’re in the company of industry leaders

MSP TELCO SI HOSTING

Page 16: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Packages – Sell a Datacentre

CPU

• Quantity• Type

Memory

• Total• Limit Per VM

HDD

• Total• Limit per VM

Page 17: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Working with your business, in your business, on your business……

Trial / Demo Management

Up-sell services

Storefront

Channel Support

Sell more!

Page 18: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Become One With the Cloud……

10 Days or Less 1 Month or Less

Time to Market

Page 19: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

SI to SMB Cloud

Enablement

Changing with Times

Ali DavachiCEOValue Reseller

Page 20: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Our Transformation: 1999 to 2010

Traditional Technology

Provider•Process Review / Improvement•Line of business application development•Break-fix •Network Services

Application Delivery

•On-premise•Fully managed and hosted

Cloud Services

•ISV and SaaS enablement•Microsoft’s unified stack. Lower TCO and increased ROI•“Out of the box”•Largest community of professional resources

100% Transactional 60% Transactional 20% Transactional

0% Recurring 40% Recurring 80% Recurring

Page 21: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

HOW DID THEY DO IT?

DYNAMIC DATA CENTER TOOLKITFOR HOSTERS

A Key Enabler

Page 22: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

What Is It?

Dynamic Datacenter Toolkit for Hosters

The Foundation for building Cloud Infrastructure

From On-demand VM provisioning to Virtual Data Centers To Utility Priced CloudsSample portal helps provide hoster’s customers an integrated control and view of services

End-to-end prescriptive guidance and sample code for creating managed

services and hosted Cloud offerings

http://www.microsoft.com/dynamicdatacenter

Page 23: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

DDC Toolkit Architecture

Storage NetworkServers Load Balancing

VM Mobility& Migration

High Availability

Hyper-V

AD Windows Server 2008 R2

System Center

SQL Server

Infrastructure Fabric

Customer Facing Self-Service Portal

ConfigurationMonitoring Provisioning Data

Protection

Sample CodeBest PracticesDeployment Guidance

Management and Customer Dashboards, Portals, Alerts, and NotificationsDynamic Data Center Tool Kit

Page 24: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

In Summary

Page 25: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

ON-PREMISES CLOUD SERVICES

Deployment Choice

SELL

MANAGEDSERVICES

INTEGRATECUSTOMIZE

CONSULT

Microsoft enabling partners in all compute locations

Partnering with Microsoft

Page 26: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Partner and Launch Cloud Services Quickly

A white label cloud providerDynamic Data Center ISV

Brand Your Own. Resell

Build Your Own

Infrastructure

Page 27: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Related Sessions

Growing Your Hosting Business with Microsoft SharePoint 2010. Wednesday, July 14. 2.30PM – 3.30PM

Programs for Hosters: Utilizing Microsoft Resources to Grow Your Business. Wednesday, July 14. 4.00PM – 5.00PM

Working with Microsoft: The Business Model of Selling Microsoft Solutions as a Service. Wednesday, July 14. 5.00PM – 6.00PM

Page 28: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

YOUR FEEDBACK IS VERY IMPORTANT TO USSubmit your Session Evaluation for a chance to Win!www.digitalwpc.com/evals

Win a chance to spin the prize wheel!Located in the Microsoft Partner Network Expo Booth #484

ASUS Notebook PC Microsoft gear2011 Convergence Pass

Windows 7 4-port Hub

Page 29: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

Get Connected With Microsoft® Pinpoint™Connect with customers who need your applications and services

More details at www.Pinpoint.com/GetListed

Enter to win your choice of one of FIVE prizes! Multiple winners!

Customers visit Pinpoint daily looking for partners.Are you there?

Complete profiles are 10x more likely to get prospects

Be automatically entered to win — act by July 31Create a new company profileCreate an application or service profile, orGet a customer review

Page 30: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring

© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to

be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Page 31: Shrinking Margins < 10% is common Unpredictable Revenues Customers asking for pay-as-you go models Embrace Cloud Gain Velocity Better Margins & Recurring